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With the end of winter comes a long-awaited reunion – with colors so bright and joyful they make you want to twirl! It’s lawn season, ladies! Time to ditch those dull hues for an invigorating wardrobe update. Get ready for days of pure sunshine bliss as we embrace this beloved Pakistani tradition!

Dear fashion enthusiasts, do gather round, for GulAhmed has once again graced us with their highly anticipated Lawn Collection 2023 – available both online and in-stores!

Expect to be dazzled by an array of unique color palettes and intricate designs on the finest quality fabric that withstands the test of time. The material won’t shrink or fade, even after numerous washes. This year’s collection is truly one to capture the hearts of all who lay eyes on it.

After a successful online launch, GulAhmed is now launching instores on February 16.

For the uninformed, this year’s lawn collection features three distinct lookbooks: Chunri Collection, Summer Essential, and Premium Lawn Collection – giving customers a diverse variety of options to choose from. The Tribute to Mothers Collection and the Vintage Garden Collections cannot be missed either.

Get ready to revamp your wardrobe with GulAhmed’s Lawn 2023!

Here is a little peek on this year’s lawn collection:

Chunri Collection

A journey of lively hues, the Chunri Collection 2023 is more exciting than ever before. For the first time ever, GulAhmed has introduced unstitched lehengas in beautiful chunri prints and exciting color combinations. The collection features the classic three-piece printed and embroidered lawn suits, three-piece suits with chiffon dupattas, sarees and lehengas. Get ready to get your hands on refreshing styles you cannot miss.

Summer Essential Collection

GulAhmed’s Summer Essential Collection 2023 features a variety of two-piece and three-piece lawn suits. This Summer Essential Collection is more exciting than ever as GulAhmed is launching unstitched sarees for the first time. This collection showcases light colors and minimal designs along with darker tones and complex designs, allowing all women to choose their statement piece and flaunt it this summer season.

Summer Premium Collection

The perfect option for women who want to look fabulous on a budget, the Premium Collection 2023 is the perfect choice. The options available in this collection can be worn flawlessly at various events and gatherings. The color story is unique, the embroidery is intricated and -like always- the fabric is immaculate. Offering a variety of dupattas to choose from – including chiffon, paper cotton, net, jacquard, woven lawn, dobby striped, or organza – each individual outfit has a personality of its own.

Tribute to Mothers Collection

Perfect for day-to-day wear for females all across Pakistan. This collection showcases minimal 1-piece and 3-piece suits that can be worn on a daily basis. Ranging from a variety of digitally printed option to ones embellished with minimal embroidery, this collection has a few timeless pieces that are hard to resist.

Vintage Garden Collection

The Vintage Garden Collection radiates classic styles with blooming flowers on a solid base. With different options available -irresistible 2-piece and 3-piece outfits- with modern touches, there are options that can be worn to different casual gatherings! With timeless options for girls all over the country, this collection has something for everyone.

Time to Shop till You Drop

The GulAhmed Lawn Collection is finally available to you, online at gulahmedshop.com and in stores near you. Head over to a GulAhmed store and get your hands on your favorite pieces.

For years, Ivy League universities have captivated students. But what makes them so appealing and desirable? Is attending an Ivy League School worthwhile today, with so many high-quality educational options? Let’s look at the top four advantages of an Ivy League education.

About the IVY league schools:

Harvard, Yale, Princeton, Brown, Dartmouth, Columbia, Cornell, and the University of Pennsylvania are all among the oldest universities in the country, making them educational historical landmarks. The “Ivy Group” was concerned about the increased interest in collegiate athletics in 1936, and thus the Ivy League was established. The official creation year is believed 1956-57 when presidents of all universities embraced the name.

The Ivy League is much more than a sports league nowadays. It is a set of universities noted for their reputable education, status, exclusivity, and notoriously low acceptance rates.

Strong Networking Possibilities

The Ivy League has had graduates since the 1700s. The power of the alumni network is one of the most advantageous elements of the Ivy League. The alumni network is made up of all graduates from a specific university and often goes far beyond college friendships. Alumni relationships can often lead to your first job after college.

The Ivy League is well-known for its supportive alumni networks. After graduation, you will not only have a world-class education, but you will also be part of an elite community of graduates. Maintaining contact with Ivy League grads can have a huge impact on your life and career.

Students can use this network to find internships before they graduate, which may result in future employment prospects. Attending an Ivy can give you the tools and connections you need to gain entry into prestigious businesses and government organizations.

World-class assets

Students can access research and study materials created by the brightest brains by enrolling at an Ivy League school. Ivy League professors are highly educated and enthusiastic about specific subjects and causes. Research on these subjects for the institution is encouraged and frequently required of these professors. These thinkers produce novel hypotheses on subjects that students are already studying, giving them access to cutting-edge information at the right time.

Higher Starting Salaries

According to a study by the US Department of Education, graduates with bachelor’s degrees made an average of $54,700 annually, while those with master’s degrees or higher made $65,000.

Although getting a college degree raises your earnings, statistically, going to an Ivy League school can raise them much higher.

Get a Jump Start on Your Career

High-stakes professions like finance, law, and business consultancy can benefit from an Ivy League degree. Leading international corporations frequently employ directly from the source since they recognise that Ivies are home to some of the best and brightest pupils.

(February 16, 2023 – San Francisco, CA) –  2023 marks the 150th anniversary of Levi’s® 501® jeans, one of the most enduring icons of global style and the original template from which all other jeans have descended. The 501® Original has been worn by millions of changemakers, risk takers, experimenters, thinkers, icons and creatives over the course of its brilliant 150 year history.

To commemorate the countless stories – from the mundane to the momentous – of fans in their 501® jeans, Levi’s® is launching The Greatest Story Ever Worn campaign, a year-long celebration. As part of the launch of the campaign, Levi’s® is releasing three short films, directed by Martin de Thurah and Melina Matsoukas, titled The Greatest Story Ever Worn, that explore original stories from around the world celebrating 150 years of 501® jeans. With these stories, as well as others inspired by true events, The Greatest Story Ever Worn celebrates the 501® jeans’ incredible past and its role in countless historical, cultural and personal moments in order to inspire a new generation to write the next chapter.

The Greatest Story Ever Worn presents 501® jeans as an ever-expanding story, written and rewritten by everyone who fastens up the fifth button. More than a pair of jeans, they are not just one person’s story, but everyone’s story. This ever-expanding narrative features a collection of characters, events, ambitions and memories from everyday heroes to unbelievable icons.

“Few products, let alone pieces of clothing, have been as consistently present for so many human experiences, for as long as the 501®.  Coming from the humblest of beginnings as  workwear pants, Levi’s® 501® jeans have become a blank canvas for self expression that transcends the boundaries of culture, and class. This is an incredible moment and milestone for the Levi’s® brand and  through The Greatest Story Ever Worn campaign we aim to celebrate the legacy of the 501®, its unrivaled breadth and global relevance, and to inspire the next chapters.” – Chris Jackman, VP of Brand Marketing, Levi’s.

The first historically based film, Precious Cargo, shares the story of how 501® jeans made their way to Kingston, Jamaica in the 1970’s and how Jamaica turned and made them uniquely their own. Directed by Melina Matsoukas and shot by academy award nominated cinematographer Bradford Young, the film is a celebratory exploration of an island that’s distinct style, rhythm and soul has reverberated across the globe.

“Early Levi’s spots were some of the pieces that actually inspired me to pursue commercial filmmaking. It is an honor to now be part of their cinematic legacy. I always gravitate toward brands and creatives who lean into authentic storytelling and, with this piece, we were able to pay homage to a small but powerful story from the vast history of Levi’s. Everyone involved was willing to push the idea of commerciality and I believe that courage led to us creating a beautiful film.” – Melina Matsoukas

The second film, Fair Exchange, tells the story of a beloved family bellcow and the son who swapped the beast for a pair of 501® Jeans, much to his family’s dismay.   Directed by Martin de Thurah and shot by acclaimed cinematographer Kasper Tuxen, a cold Georgian winter is the backdrop to a film that explores 501® jeans as a beacon for something bigger – a dream.

And finally, the third film, Legends Never Die, tells the true story of one devoted Levi’s® wearer who requested to be buried in his 501® jeans – a final wish that many people have relayed to the brand over the years. This specific fan asked all funeral attendees to wear their 501® jeans too. Also directed by Martin de Thurah, the film is a beautiful reflection on the type of collective love that would inspire a group of people to show up in denim for a beloved family member and friend. It is a celebration of humanity and the inextricable connection between a man who truly lived in his Levi’s®  501® jeans.

“I was intrigued by the challenge to create little stories in a mini format that together tell an even bigger story. Levi’s is an iconic brand and being able to celebrate the 150th anniversary alongside my favorite people was a wonderful opportunity.” – Martin de Thurah

The launch of The Greatest Story Ever Worn kicks off the celebration of the 501® jeans’ 150th anniversary. More stories will be shared throughout 2023 along with milestone celebrations around the world.

Watch the films here:

Legends Never Die: https://youtu.be/o6F5VdWsmmc

Fair Exchange:https://youtu.be/vB_aaajSrXg

Precious Cargo:https://youtu.be/xf2TN9be_fM

Film Credits:

Creative concept and direction: Droga5

Directors: Melina Matsoukas and Martin de Thurah

Photographer: Jason Nocito

Stylist: Mobolaji Dawodu

###

About Levi Strauss & Co.:

Levi Strauss & Co. is one of the world’s largest brand-name apparel companies and a global leader in jeanswear. The company designs and markets jeans, casual wear and related accessories for men, women, and children under the Levi’s®, Dockers®, Signature by Levi Strauss & Co.™, and Denizen® brands. Its products are sold in more than 110 countries and worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,000 retail stores and shop-in-shops. Levi Strauss & Co.’s reported fiscal 2018 net revenues were $5.6 billion. For more information, go to http://levistrauss.com.

About Martin de Thurah:

Martin de Thurah is a Danish director, screenwriter, and photographer, known for creating beautiful and powerful moving images. His commercial for IKEA won ‘Best Direction’ at the Creative Circle Awards in 2008 and in 2009 he won MVA’s including ‘Best Director’, and a D&AD Pencil for his video for Will Young. Martin’s promo career is prolific, shooting for James Blake, Feist, Editors, Royksopp and David Byrne, picking up MVA’s and other awards along the way. This work has translated across to commercials effortlessly. His Thomson film was marked as one of the best works of 2011 and is still referenced by clients and agencies to date. In both 2014 and 2018 Martin was voted Commercials Director of the Year by the Directors Guild of America, one of the directing crafts highest accolades. Martin has won 35 D&AD awards including a Yellow Pencil for Direction. He has created jaw dropping work for Bupa, Facebook, Ubisoft, Thomson, PlayStation, Camelot, Hennessy and many more. His most awarded piece came in the form of ‘Phelps’ for Under Armour, which picked up 11 Lions in Cannes including the Grand Prix for Craft.

About Melina Matsoukas:

Melina Matsoukas is a filmmaker whose brand of provocation comes from a unique, inherently multicultural point of view focused on diverse storytelling. Matsoukas made her powerful feature directorial debut with QUEEN & SLIM, which she also produced, in 2019. Matsoukas began her television career as an executive producer and director of the critically acclaimed HBO series INSECURE; she has since continued to direct and executive produce a number of television shows, including the MASTER OF NONE Emmy-winning “Thanksgiving” episode. She has also brought her singular vision to music videos for artists such as Beyoncé, Jay-Z, Rihanna, Snoop Dogg and Lady Gaga, and for global campaigns of major commercial clients such as Nike, Beats and Calvin Klein.

As the winter blues have crept away, the summer sun is ready to shine upon us in full swing. This means keeping away those dull, dark and boring colors and reaching out for those fresh, lively and vibrant ones. Finally, lawn season is here and there is nothing more exciting than this for women in Pakistan and beyond.

Popular for its high-quality fabric, durable material, non-fade colors, and a diverse range to choose from, GulAhmed keeps exciting its customers with lawn prints they cannot miss.

This year is no different!

Launching on February 14 at gulahmedshop.com, The Lawn 2023 Collection is better than ever featuring unique color combinations, intricate designs and one-of-a-kind looks. The attention to detail is immaculate! The retail launch is on February 16.

GulAhmed has divided this year’s lawn collection into three broad lookbooks: Chunri Collection, Summer Essentials and the Premium Lawn Collection. Earlier this month, the textile powerhouse launched the exclusive Tribute to Mothers Collection and the Vintage Garden Collection as well. Each collection featuring some staple pieces, some experimental pieces and some timeless ones.

Here is a rundown on the collections:

Chunri Collection

A true journey of colors, the Chunri Collection 2023 is more exciting than ever before. GulAhmed has introduced unstitched lehengas for the first time ever that too in all-time favorite chunri prints. The collection features the classic three-piece printed and embroidered lawn suits, three-piece suits with chiffon dupattas, sarees and lehengas. Be ready to embrace vibrant colors and styles you cannot miss.

Summer Essential Collection

True to its name! GulAhmed Summer Essential Collection 2023 features a variety of two-piece and three-piece lawn suits. This collection is introducing unstitched sarees for the first time making this collection more exciting than ever. From simple designs and pastel options to more complex patterns and darker tones, the Essential Collection is the perfect choice for women who want to make a statement without spending too much.

Summer Premium Collection

For those who want to opt for lawn suits with an elevated look, the Premium Collection 2023 is the perfect choice. The suits available in this collection can be flaunted at semi-formal events and family gatherings. The embroidery is delicate, the fabric is top-notch and the color story is one of a kind. The embroidered dupattas – including chiffon, paper cotton, net, jacquard, woven lawn, dobby striped, or organza – elevate the grace of lawn ensembles. This lineup is surely the one to invest in.

Tribute to Mothers Collection

Perfect for creating every day lawn dresses for women all over Pakistan. This collection comprises of 1-piece and 3-piece suits that can be effortlessly worn on a daily basis. From the digitally printed options to the embroidered denting lawn combos, this collection features staple pieces for the ladies.

Vintage Garden Ethnic Prints Collection

Blooming flowers on a solid background is the perfect definition for this collection. Featuring irresistible 2-piece and 3-piece outfits with the perfect modern twist, the Vintage Garden Collection has timeless options for girls all over the country.

Time to Shop Online Now

The GulAhmed Lawn Collection is finally available to you, exclusively online at gulahmedshop.com. You can get all the amazing pieces and colors in the comfort of your own home. All that for only PKR 99 delivery fee. GulAhmed has an unbeatable 30-day exchange policy. So, if anything goes wrong, you have it exchanged without any worried.

Ethnic trousers are an essential part of any wardrobe and can be dressed up or down for any occasion. Whether you’re looking for a pair of trousers to wear to your next formal event, or just want to stay comfortable while running errands, there is sure to be the perfect desi trousers out there for you. Let’s take a look at some of the most popular types of women’s trousers you should consider adding to your closet.

Gharara Trousers

These flared trousers are one of the most popular types of traditional women’s trousers available today. They have wide legs that flare out below the knee. Ghararas come in many different colors and materials, making them easy to dress up or down depending on the occasion. Wear them with kurtas for a traditional look, or pair them with a short blouse and strappy sandals for a more modern vibe.

Churidar Trousers

Churidars are another popular type of ethnic trouser that come in various colors and fabrics. These skinny-fitting trousers feature an elasticized waistband and extra fabric around the ankles that creates ruching (or “churi”) from ankle to knee length. Churidars are ideal for dressing up because they create a sleek silhouette when paired with tunics or kurtas, but can also be dressed down by pairing them with t-shirts and sneakers.

Straight Pants

If you’re not into tight-fitting trousers, then straight cut pants might be more your style. These trousers feature a relaxed fit throughout the legs and have minimal tapering at the ankles. Straight cut pants look great when paired with kurtas and even western tops – they create an effortlessly cool, laid-back vibe that we just can’t get enough of! 

No matter what type of trouser you choose, it’s important to remember that fit is everything!

From the extensive variety of colors to the exceptional comfort and durability of the fabric, Ideas is an easy and hassle-free choice for amazing trousers. Be sure to measure yourself properly before ordering any new desi pants so you get the best possible fit—you’ll thank yourself later! With home delivery costs at only 99 rupees, there is no better place to find women’s trousers for a reasonable price than Ideas! So what are you waiting for? Shop online today at gulahmedshop.com and start making style statements in fresh and modern looks from Ideas!

A man’s wardrobe is not complete without a selection of polo shirts. Polo shirts are versatile, comfortable, and stylish. They can be dressed up or down, making them perfect for a variety of occasions. When it comes to polo shirts, there are five colors that every man should have in his closet.

White

A white polo shirt is a staple in any man’s wardrobe. It is clean, simple, and goes with everything. A white polo shirt can be worn with jeans, shorts, or even dress pants. It is perfect for a casual day at work or a night out with friends.

Black

A black polo shirt is versatile and stylish. It can be dressed up or down, making it perfect for any occasion. Black also has the benefit of hiding stains well. If you are looking for a polo shirt that you can wear on multiple occasions, black is the way to go.

Blue

Blue is a classic color that always looks good. It goes well with almost any outfit and can be dressed up or down depending on the occasion. A blue polo shirt is perfect for a day at the office or a casual weekend look.

Grey

Grey is a great alternative to black if you are looking for something a little bit different. Grey can be just as versatile as black and looks great with any outfit. If you are looking to add some variety to your wardrobe, a grey polo shirt is a great option.

Green

Green is perfect for those who want to add a pop of color to their wardrobe. It is eye-catching and unique without being too loud or over-the-top. Green also pairs well with many other colors, making it easy to mix and match with other items in your closet.

Polo shirts are an essential part of any man’s wardrobe. They are versatile, comfortable, and stylish. Ideas Men’s Polos are the perfect versatile garment for any man’s wardrobe. With a variety of colors and textures, you can make sure to fill your closet with plenty of polo shirts that will last for years. Plus, the fabric is so comfortable, it almost feels like you’re not wearing anything at all. When choosing polo shirts, there are five colors that every man should have in his closet: white, black, blue, grey, and green. With these five colors, you will be able to create endless looks that are perfect for any occasion.

If you’re looking for great men’s polos at an unbeatable price, Ideas has you covered. When you shop online at gulahmedshop.com not only does your order arrive quickly, but also you pay just 99 Rupees for home delivery charges. So don’t waste another minute – visit gulahmedshop.com today to get the best products in town!

Spring is here, and it’s time to refresh your wardrobe with some vibrant, trendy lawn suits. And what better place to start than with the newly launched Tribute to Mother’s Collection by GulAhmed. This collection offers a range of designs, prints, and colors that cater to all tastes and styles. From bold, statement prints to subtle, understated ones, there’s something for everyone.

The Tribute Collection features three pricing tiers, so you can choose a suit that fits your budget. The 1-piece printed fabric (generally 1.75 meters) is available for PKR 1590, while the 3-piece printed suits are priced as low as PKR 3990. This means you can have multiple pieces in your wardrobe without breaking the bank.

What sets the Tribute Collection apart from others is the unmatched quality of its fabric. GulAhmed is known for its exceptional quality, and the Tribute Collection is no exception. You can trust that these suits will be comfortable, durable, and long-lasting, so you can wear them season after season.

You can visit www.gulahmedshop.com to check out the entire collection. The best part? Delivery charges are only PKR 99 in Pakistan. So, you can enjoy the convenience of shopping from the comfort of your own home.

The Tribute Collection will be available in stores and online. Whether you’re looking for a new outfit for work, a special event, or just a casual day out, the Tribute Collection has got you covered. So, get ready to refresh your wardrobe and stay on trend this spring with the Tribute to Mother’s Collection by GulAhmed.

Muhammad Arbab Khan, President of the Pak-British Friendship Council Northwest Chapter, announced on Sunday that the European Union will fund three new development programs totalling €87 million to boost green and inclusive economic growth in Pakistan.

According to Mian Kashif Ashfaq, Chairman of the UK-Pakistan Joint Business Council, the programs are part of the European Union’s support to Pakistan in post-flood rehabilitation and reconstruction and are created in close collaboration with the federal and provincial governments.

According to a press release, he stated that these projects will focus on Khyber Pakhtunkhwa (KP), Gilgit Baltistan (GB), and Balochistan, and will strive to improve agricultural value chains, provide access to renewable energy, and increase the availability of trained labor.

They also contribute to the EU’s Global Gateway, an overall plan to connect the digital, energy, and transportation sectors, as well as to boost health, education, and research systems around the world, according to him.

Mian Kashif Ashfaq wished that these plans would contribute to the strengthening of socioeconomic indicators such as rural economic transformation, the provision of cheap energy, and the provision of much-needed technical training for the youth, and he stated that EU support was required to provide the desired momentum to Pakistan’s green and clean efforts.

He stated that the EU assistance comes at a critical time when the country is dealing with an economic crisis and affected people are still dealing with the consequences of the devastating floods, and that it will contribute to economic recovery in the aftermath of the floods and make Pakistan stronger and more resilient.

Pakistani workers will be granted work visas in South Korea. According to Suh Sangpyo, South Korea’s ambassador to Pakistan, the world is aware of Pakistan and South Korea’s close connections. He projected that South Korea would soon give work visas to qualified Pakistani workers.

“In this regard, South Korea has started considering an agreement with the Ministry of Overseas Pakistan,” he added.

He added that thousands of skilled workers and artisans from Pakistan would be transferred to South Korea this year and that thousands of Pakistani students are already studying on scholarships in South Korea. He also stated that the South Korean government and universities would increase the number of scholarships available to Pakistani students.

“The South Korean embassy in Pakistan provides all visa-related services. “South Korea established the foundation for Pakistan’s highways,” he noted.

“South Korea is developing eight hydropower projects in Pakistan. South Korea intends to engage in electricity projects in the future as well.”

“In terms of hospitality, Pakistan is a great country. “An effective tourist plan is required in Pakistan,” he emphasized.

Illuminate is a youth-led non-profit organization that aims to make a positive impact in our society.

About Illuminate:

 Started as an organization to provide free educational resources to students during Covid lockdowns, Illuminate now focuses on giving back to the community through initiatives based on education, health, and the environment. Initiatives with the names of Ilm-o-Amal, Razakar-e-Sehat, and Sarsabz Pakistan help give back to the community in diverse ways. The Instagram page (@illuminate.org_) demonstrates Illuminate’s efforts in the last two years in giving back to the community.

Apply now:

Volunteer applications for the mentioned initiatives are currently open. Illuminate is trying to expand its volunteer count for the term 2023-2024.

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