Nestled along the Persian Gulf’s glistening coastline lies the glamorous city of Dubai, a global hub that seamlessly blends tradition with modernity. From its towering skyscrapers and luxurious shopping malls to its rich cultural heritage and vast deserts, Dubai offers a captivating experience that enthralls visitors from around the world.

A City of Architectural Marvels

Dubai is renowned for its awe-inspiring skyline dominated by iconic skyscrapers such as the Burj Khalifa, the tallest building in the world. Standing at a breathtaking 828 meters, this architectural wonder offers panoramic views of the cityscape from its observation decks. Visitors can witness the city’s evolution through interactive displays, showcasing Dubai’s journey from a modest fishing village to a global metropolis.

The city’s architectural prowess extends beyond the Burj Khalifa, with other notable landmarks like the sail-shaped Burj Al Arab hotel, the twisting Cayan Tower, and the Dubai Frame, a towering structure framing the city’s contrasting old and new neighborhoods.

Immersing in Cultural Experiences

Despite its modern skyline, Dubai cherishes its cultural heritage, inviting travelers to explore its historical sites and traditional markets (souks). One such experience is that of Souk Al Bahar in Medinat Jumeirah Hotel. The narrow walking spaces in the market area remind us of traditional Arab markets and transport you back in time.

At this Souk, you venture into the aromatic alleys of the Gold and Spice Souks, where merchants display an array of dazzling jewelry and spices, offering an authentic Arabian shopping experience. Visitors can also take an abra (traditional boat) ride along its own canal, witnessing the contrasting architecture of the city.

Indulging in Luxury and Entertainment

Dubai is synonymous with opulence, boasting an array of world-class shopping malls, luxury hotels, and extravagant experiences. The Dubai Mall, one of the largest shopping complexes globally, houses an aquarium, an ice rink, and an array of designer boutiques. Adjacent to the mall is the captivating spectacle of the Dubai Fountain, which comes alive with choreographed music and water dances against the backdrop of the Burj Khalifa.

For thrill-seekers, Dubai offers adrenaline-pumping adventures such as desert safaris, where visitors can ride camels, try sandboarding, or experience dune bashing in 4×4 vehicles. Additionally, for those seeking an exhilarating experience, The Address Skyviews offers the Edgewalk, allowing daring individuals to walk along the edge of the hotel’s rooftop terrace, offering stunning views of the cityscape from an entirely new perspective.

Global Village Dubai: A Cultural Extravaganza

One of Dubai’s most celebrated attractions is Global Village, a cultural extravaganza that brings together diverse cultures, cuisines, and entertainment from around the world. This immersive attraction showcases pavilions representing various countries, offering visitors the chance to experience global diversity through art, music, dance, and cuisine.

Visitors can explore bustling streets adorned with vibrant stalls, shop for unique handicrafts, savor authentic international delicacies, and enjoy live performances that celebrate the world’s rich cultural heritage. From shopping for souvenirs to witnessing live entertainment, Global Village provides an unparalleled cultural experience that adds a unique flavor to Dubai’s offerings. Our personal favourite was the Turkish shopping area. 


Dubai stands as a testament to human ingenuity and progress, captivating travelers with its juxtaposition of modernity and tradition. From its futuristic skyscrapers to its rich cultural heritage, lavish experiences, daring adventures like Edgewalk at The Address Skyviews, and the enchanting Global Village, this city offers a tapestry of experiences that linger in the hearts of those who visit.

Whether you seek adventure, luxury, cultural immersion, or an adrenaline rush, Dubai welcomes you with open arms, promising an unforgettable journey through its enchanting landscapes and vibrant tapestry of experiences.

The Edgewalk at The Address Skyviews provides a thrilling and unique experience for visitors seeking adventure and an unmatched perspective of Dubai’s stunning skyline. Always ensure to check for available slots and safety guidelines before planning your visit.

The season of savings is here, and Ideas is set to make it unforgettable with the Fantastic Friday Sale, offering an incredible FLAT 40% OFF across all categories! Whether you prefer the bustling atmosphere of in-store shopping or the convenience of online browsing, this unbeatable offer is available both in-stores and online at But act fast, as this limited-time sale runs from the 23rd to the 26th of November. Don’t miss out – let’s dive into the fashion and home décor wonders awaiting you.

Revamp Your Wardrobe, Refresh Your Home

As the seasons change, so should our wardrobes and living spaces. The need to stay stylish and comfortable is a constant, and Ideas acknowledges this by providing a golden opportunity for a style overhaul. With a FLAT 40% discount, you can revamp your wardrobe and refresh your home décor without breaking the bank. Now, let’s explore the exciting categories where you can enjoy this fantastic discount.

Unstitched Fabric for Men and Women:

Imagine the endless possibilities as you explore the latest unstitched fabric for both men and women. With a FLAT 40% off, you can experiment guilt-free, creating unique and personalized looks that reflect your style. Elevate your winter wardrobe with textures and colors that speak volumes about your individuality.

Ideas Ready-to-Wear Eastern and Western Fashion:

For those who prefer ready-made ensembles, Ideas has you covered. Enjoy a stunning collection of eastern and western fashion with an unbeatable 40% discount. Whether you have a special event on the horizon or just want to refresh your everyday style, this sale is the perfect opportunity to do so affordably.

SALT by Ideas Western Wear for Men and Women:

Discover the latest trends in western wear with SALT by Ideas. From casual day outfits to special evening ensembles, SALT has something for everyone. And with a FLAT 40% off, you can stay on-trend without compromising your budget. Explore stylish denim jackets, chic winter dresses, and more to elevate your wardrobe.

Shoes and Bags – FLAT 40% OFF

Complete your look with the perfect pair of shoes and a stylish handbag. Ideas brings you a diverse range of footwear and bags to complement any outfit. Grab this opportunity to enhance your accessories collection at an incredible 40% off. From trendy tote bags to classic handbags and a variety of ladies’ shoes, this sale is a paradise for accessory enthusiasts.

Ideas Home Bed and Bath Linen – FLAT 40% OFF

Transform your living space into a haven with Ideas Home Bed and Bath Linen. Enjoy a cozy makeover with luxurious bed sheets and snug blankets for sale, all at a FLAT 40% off during this Fantastic Friday Sale. Embrace the winter season with soft and comforting linens that redefine relaxation at home.

Kids Collection:

Don’t forget the little ones! Explore the adorable and trendy Kids Collection at Ideas, all at a FLAT 40% off. Whether you’re searching for cute winter dresses or stylish jackets, Ideas has everything to keep your little fashionistas comfortable and on-trend.

In conclusion, the excitement doesn’t end with the fantastic discounts. Ideas offers a FLAT shipping rate of PKR 99 across Pakistan, making your shopping experience even more budget-friendly. Plus, rest easy with Ideas 30-day worry-free exchange policy, ensuring your satisfaction. So, why wait? Dive into the Ideas Fantastic Friday Sale now – redefine your style, transform your home, and make the most of these unbeatable deals!

As the chill in the air becomes more pronounced, fashion aficionados eagerly turn their attention to the unveiling of this year’s winter collections. Standing out as the pinnacle of seasonal style is GulAhmed’s Unstitched Khaddar Collection for Winter 2023, a mesmerizing tapestry of warmth, tradition, and contemporary allure.

Khaddar Collection: A Winter Staple 

In the realm of winter fashion, khaddar emerges as the fabric of the season, and GulAhmed’s collection is a testament to its timeless appeal. This dense, cotton-woven fabric not only provides insulation against the winter chill but also exudes a luxurious texture that defines the essence of winter dresses. GulAhmed’s Unstitched Khaddar Collection, with its commitment to quality, craftsmanship, and style, takes this winter staple to new heights.

Winter Dresses Extravaganza 

GulAhmed’s Winter Collection for 2023 presents a breathtaking array of winter dresses, showcasing the versatility of khaddar in every stitch. The collection caters to diverse tastes, offering an exquisite blend of printed and embroidered designs that capture the essence of the season. Whether you’re drawn to bold prints or intricately embroidered patterns, GulAhmed’s Khaddar Collection has it all, ensuring you stay on trend and cozy throughout the season.

Khaddar Collection in Every Thread 

Embrace the season’s elegance with GulAhmed’s Khaddar Collection, where the timeless fabric takes center stage. Be it in the vibrant prints or the intricate embroidery, khaddar weaves a story of comfort and style. The collection’s versatility allows you to curate your winter wardrobe with dresses that effortlessly transition from casual daywear to sophisticated evening ensembles.

Warm Weather Color Palette 

GulAhmed’s Winter Collection for 2023 not only excels in fabric and design but also embraces a warm weather color palette. Rich, earthy tones, deep burgundies, and cozy neutrals dominate the collection, mirroring the warmth of the winter season. These colors not only add a touch of sophistication but also seamlessly integrate with the cozy vibe that khaddar embodies.

In conclusion, GulAhmed’s Unstitched Khaddar Collection for Winter 2023 encapsulates the essence of winter fashion. The timeless appeal of khaddar, coupled with GulAhmed’s dedication to providing a diverse range of winter dresses, ensures that you step into the season with both style and comfort. Whether it’s the rich warm colors or the intricate designs, GulAhmed’s Khaddar Collection is the epitome of winter elegance, offering a wardrobe that is as chic as it is cozy.

Neon colors, renowned for their striking brilliance, are breaking away from the conventional wedding color palette. Brides and fashion enthusiasts alike are drawn to the allure of neon, infusing a burst of energy and contemporary flair into the wedding attire landscape. Whether it’s a radiant neon pink, electric green, or vibrant orange, these unconventional hues are redefining bridal aesthetics.

The neon trend is particularly evident in lehengas and sarees, where brides are opting for these electrifying colors to stand out on their special day. Neon lehengas, adorned with intricate embroidery and modern silhouettes, are becoming the go-to choice for brides seeking a distinctive and memorable look. Sarees, draped in neon shades, add a touch of sophistication and playfulness to the traditional ensemble.

Beyond the bridal attire, neon colors are also taking center stage in festive celebrations. From Mehendi ceremonies to Sangeet nights, the vibrant palette is extending its influence to every aspect of wedding festivities. Decor, invitations, and even floral arrangements are embracing neon accents, creating a cohesive and visually stunning ambiance.

The neon trend goes beyond being a mere color choice; it’s a statement of individuality. Brides are choosing neon to express their vibrant personalities and break free from traditional norms. The bold and unconventional color palette symbolizes a departure from the expected, injecting a sense of modernity into age-old ceremonies.

To complement the vivacity of neon hues, brides are opting for accessories that enhance rather than overpower. Traditional gold jewelry remains a classic choice, offering a beautiful contrast against the neon backdrop. Experimentation with contemporary accessories allows brides to strike a balance between tradition and the avant-garde.

Designers are embracing the neon revolution, experimenting with innovative designs and patterns on traditional wedding attire. Neon embellishments, intricate threadwork, and sequins add a modern twist to timeless silhouettes. This fusion of tradition and contemporary design creates outfits that are both culturally rooted and fashion-forward.

As the neon trend continues to gain momentum, it’s evident that this vibrant revolution is here to stay. Neon colors have transcended the boundaries of tradition, bringing a fresh and exhilarating energy to wedding fashion. Whether it’s a bride radiating in neon glory or a festive celebration aglow with vibrant hues, the neon trend is illuminating weddings with its modern charm, promising a bright and colorful future for bridal fashion.

The latest episode of Geo TV’s Mannat Murad, starring Iqra Aziz and Talha Chahour, has ignited controversy with a wedding scene that mimics actor Saboor Aly’s real-life wedding dress. Saboor Aly took to Instagram to express her discontent, questioning her emotions toward the situation. Her cherished moments, memories, sentiments, and the vision for her special day were seemingly appropriated by another actress in a reel life drama, stirring conversation among fans and industry insiders.

Designer Faiza Saqlain created Saboor Aly’s wedding dress, which was inspired by her late mother and resembled what she wore on her own wedding day. Social media users praised the traditional dress, which had elaborate handmade details and a champagne base.

In response to the controversy, designer Faiza Saqlain emphasized that proposing colors and incorporating minor details does not infringe on the bride’s “copyright.” She defended the classic design, stating that the silhouette and craftsmanship are not unprecedented, and the dress has been embraced by numerous brides in the past. Saqlain asserted her right to sell or collaborate on the dress, dismissing the need for uproar over what she considers a genuine FS bridal creation.

Heritage Home, a boutique furniture brand situated in Lahore’s central area, showcases a diverse collection of exquisite, handcrafted items designed in-house, hence entering the studio always feels fresh and new. Their primary focus is on procuring superior raw materials to create enduring, classic pieces that exude timeless charm and make a lasting impact in any setting.

They are proud to revive the forgotten expertise of inlay in the mainstream furniture market and introduce fresh woodworking methods like parquetry and marquetry into the furniture industry. Although these techniques were once integral to local woodworking heritage, they were seldom embraced by mainstream furniture brands in the country due to their lack of perceived “trendiness.”

These are our top selections, all under 30k:

Rosa Mini Trays- Rs. 8500

Calligraphy Box- Rs. 28,000

Rosa Inlay Box- Rs. 28,000

Motia Coasters- Rs. 4500 (set of 2)

Iris Inlaid Tray- Rs. 16,000

Eden Tissue Box- Rs. 16,000

Crane Serving Trays

  • Single Crane (Rs. 14,000)
  • Double Crane (Rs. 16,000)

Inlaid Serving Spoons- Rs. 4000 (set of 2)

In the ever-evolving world of fashion, one brand consistently stands out, and that’s Ideas. Known for its commitment to style, quality, and innovation, Ideas has once again taken the fashion scene by storm with its latest arrivals in the shoes and bags. As we delve into the exquisite world of accessories, let’s explore the must-have pieces that promise to elevate your look to new heights.

Ideas Latest Shoe Collection: Stride in Style

Step into a realm of sophistication with Ideas new women’s shoe collection. From timeless classics to trendsetting styles, there’s a pair for every fashion aficionado. Ladies, indulge in the ultimate comfort and style with our meticulously crafted mules, designed to effortlessly transition from day to night. The collection boasts an array of statement-making women’s shoes that blend seamlessly into any wardrobe, ensuring you stride with confidence wherever you go.

Bags that Make a Statement

Complement your chic footwear with Ideas handbags and clutches that redefine elegance. Our handbags are not just accessories; they are a statement of your style. Discover the perfect tote bags for women, offering both fashion and functionality. Whether you’re in search of a spacious tote for daily essentials or an elegant clutch for a night out, Ideas has you covered.

Trendy Totes and Wallets: A Perfect Pairing

Ideas understands the importance of accessories in completing a look. Elevate your outfit with our stylish tote bags for women, blending practicality with a touch of glamour. Don’t forget to explore our range of women’s wallets, where form meets function in the most stylish manner. Each piece is a testament to Ideas dedication to offering a diverse range that caters to every taste and preference.

Ideas 30-Day Worry-Free Exchange Policy: Shop with Confidence

To ensure our customers have a seamless shopping experience, Ideas proudly offers a 30-day worry-free exchange policy. If you’re not completely satisfied with your purchase, we’ve got you covered. Simply exchange your item within 30 days and step into a world of worry-free fashion exploration.

FLAT Shipping Rate of PKR 99: Bringing Fashion to Your Doorstep

Ideas not only excels in style but also in convenience. Enjoy a FLAT shipping rate of just PKR 99 on all orders across Pakistan. Experience the joy of receiving your favorite shoes and bags at your doorstep without breaking the bank.

Shop Online at Your Fashion Destination

Ready to elevate your look with Ideas? Explore the latest arrivals in shoes and bags at Immerse yourself in high fashion, browse through the curated collections, and indulge in the luxury of Ideas’ accessories. With a user-friendly interface and secure payment options, our online store ensures a seamless shopping experience from the comfort of your home.

In conclusion, Ideas continues to set the bar high in the world of fashion. Elevate your style with our new arrivals in shoes and bags, and embrace the transformative power of accessories. Step into the future of fashion with Ideas – where innovation meets elegance.

Meet Sana Waqar; educator, mentor, mother, and entrepreneur. She’s a one-woman army and the force behind the Lahore based bookclub, The Reading Nook.

The Reading Nook is a Lahore-based readers club with one mission; to make reading cool again. It is a book club dedicated to fostering learning through literature and inculcating healthy reading habits across the spectrum. ” I set out with a clear goal in my mind. In the first 5 years, I wanted to establish a community of readers that celebrates books.”, says Sana. “Most people don’t enjoy reading because it is not a communal affair – at least not in our part of the world. We don’t celebrate books, we don’t celebrate writing talent in our own country, and we don’t have enough spaces where we can just learn without any targeted learning approaches. Our libraries are redundant, and we don’t have enough opportunities to talk about the things that matter to us”. It has been 5 years since The Reading Nook first took flight and there has been no stopping since then. 

Today, The Reading Nook is a thriving space for readers, learners, writers, and thinkers. Sana hosts book clubs for children of all ages throughout the week where they can read, learn, discuss, and debate over issues that allow them to develop perspectives at a young age. 

“Literature is a medium that has the ability to shape individual thinking processes. When children read, it builds their critical thinking, empathy, comprehension, compassion, and academic potential. We work on all these aspects in our book clubs to ensure learning is a two-way process and education is not just a percentage or grade on your child’s report card. We value real learning to build a society that is civilized and educated in the true sense” says Sana.

She traces her love of books back to her childhood and having been a reader all her life, she understands the value of books in shaping young minds. Sana encourages parents to provide a variety of books for their children. She strongly believes that there is no child who isn’t a reader, and she helps each child find the right book for them and gets them to read a variety of quality, contemporary literature that has the power to resonate with them.

Having been in the field for over 15 years now, she is confident that the only way forward for Pakistani education is through books. “Education today is very different from what it was 20 years ago. Our children are going to live in a hyper-mechanized world, a world we cannot possibly imagine today but one where humans will be working alongside humanoids, smart machines, and AI. Our education system can only prepare our children for the world of tomorrow by enabling independent thinking that rewards creativity and critical thought. Today, there is an increased emphasis on the importance of problem-solving, creative thinking, and individuality all of which comes with having grown up on a healthy dose of books to drive and stir your imagination”. 

According to Sana, reading is the only form of active learning that requires your child’s mind to be actively engaged during leisure and helps limit screen time and other passive modes of entertainment. At The Reading Nook, each child is encouraged to think, interpret, and learn independently and parents swear that the book clubs have helped their children build a reading routine and display creative thinking at school. Children look forward to their weekly meet-ups where they often come dressed up, ready to engage, learn, and create things that take their learning to the next level, but that isn’t where it ends. In addition to hosting book clubs for kids, Sana also organizes book clubs and learning spaces for adults. Her book club thrives on reader participation and through the years she has hosted and interviewed global best-selling authors like Marian Keyes, Susan Abulhawa, Alka Joshi, Ashley Audrain, Zanib Mian, Sairish Hussain along with many other local authors. She believes in the power of the pen to change the world, one mind at a time.

 She regularly hosts book parties, launches, and panel discussions for adults which have become free spaces for learning and discussion, all fueled by literature. Their last book on Mindful Parenting also served as a launch vehicle for life coach Iram Binte Safiya’s debut book, No One Taught Me This. The book spoke about the importance of a Taqwa mindset and mindfulness in living a happy life.

With hundreds of readers strong, The Reading Nook is a book club that only wants to grow bigger. They want to meet more people, read more books, and learn more about the world and the many ways in which they can contribute towards wellbeing. Sana is determined to make reading an enjoyable, communal experience and to expand her community of readers to educate, enlighten, and enrich lives. 

Velvet is the epitome of winter wedding elegance. Its luxurious texture and deep, rich hues make it the perfect choice for brides and guests alike. A velvet dress drapes beautifully, keeping you warm and stylish in the chill of the season. Velvet is ideal for desi winter weddings due to its luxurious and rich texture, providing both warmth and elegance. The fabric’s thickness helps in retaining heat, making it suitable for colder temperatures.

Furthermore, velvet’s sumptuous appearance lends sophistication, enhancing the joyous and celebratory ambiance of desi weddings. Using velvet in your outfit, whether you’re the bride or a guest, will definitely give the celebration a more luxurious feel. Given its opulent and rich texture, velvet adds both warmth and elegance to weddings, making it the perfect choice for Indian winter weddings. Because of its thickness, which aids in heat retention, the fabric is appropriate for lower temperatures.

Velvet’s appeal in wedding festivities lies in its ability to exude elegance and sophistication. Dark hues, such as deep burgundy or navy, convey a sense of luxury, while light hues like ivory or blush contribute to a romantic and ethereal ambiance. 

This wedding season, elevate your style by embracing the allure of velvet. Incorporate this luxurious fabric into your wardrobe to add a touch of opulence and sophistication to your looks. Whether you opt for rich, dark hues for a bold statement or choose soft, light tones for a romantic vibe, velvet is sure to infuse your attire with undeniable glamour. Make a fashion statement and exude confidence as you step into wedding festivities, turning heads and adding that perfect touch of oomph to your overall ensemble.

Have you ever seen Magnolia Home tea trolleys? If you haven’t the slightest clue what we are talking about, let us educate you on one of the finest things we’ve seen in a long time produced locally by this brand called Magnolia Home.

Recently, whilst hunting for a present for someone we decided to see the fine home wares of Magnolia Home. Brainchild of Zahira Said, with a commitment to perfection and dedication to crafting unique designs from scratch, Magnolia Home has emerged as a quintessential luxury brand for those with a discerning taste for the finer things in life.

Magnolia Home understands the essence of exclusivity. Each design is meticulously curated to reflect the unique personality and style of its patrons, ensuring that every piece seamlessly integrates into their lifestyle, elevating their living spaces to a new realm of sophistication and grandeur.

The team was really easy to deal with and provided a fast delivery service with immaculate packaging.

Here are some of our favorite pieces from their range.

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