Welcome to The Great Summer Sale, where style and savings harmoniously converge to elevate your home decor. With up to 70% off on a diverse range of over 4,000 products, this sale is a true haven for those seeking to transform their living spaces with high-quality pieces. From luxurious bath mats to chic cushion covers and cozy fleece throws, the home category offers an array of options to suit every taste and preference.

Experience the epitome of comfort and sophistication as you explore this exquisite collection, available both in-stores and online. Here are a few pieces that we have our eyes on:

Midnight Terry Bath Mat

Step out of the shower and onto luxury with the Midnight Terry Bath Mat. Crafted from high-quality fabric, this bath mat combines supreme softness with exceptional absorbency. The midnight blue hue exudes an aura of elegance, while the durable construction ensures long-lasting performance. Elevate your daily bathing routine with this plush bath mat, adding a touch of opulence to your bathroom decor.

Spectrum Square Cushion Cover

Infuse your living space with a pop of color and contemporary charm with the Spectrum Square Cushion Cover. Featuring a vibrant spectrum of hues, this cushion cover adds a lively energy to any room. The high-quality fabric guarantees both comfort and durability, making it a perfect accent piece for your sofa or bed. The non-fade colors ensure that the vibrancy remains intact, enhancing the longevity of this captivating cushion cover.

Purple Sisal Single Ply Fleece

Snuggle up in luxury and warmth with the Purple Sisal Single Ply Fleece. Crafted from premium fleece, this cozy throw blanket envelops you in unparalleled comfort. The rich purple color exudes sophistication, while the durable fabric ensures a long-lasting companion for cozy nights in. Add a touch of indulgence and style to your living room or bedroom with this irresistible piece.

Portable Mattress

Create a comfortable space for guests or unwind outdoors with the Portable Mattress. Designed with convenience in mind, this portable mattress offers a comfortable sleeping surface wherever you go. The high-quality construction guarantees durability, ensuring its longevity even with frequent use. Its versatility makes it an essential piece for camping trips, picnics, or accommodating unexpected guests with ease.

Cream Face Towel Set

Pamper yourself with the plush and sumptuous Cream Face Towel Set. Made from high-quality materials, these towels offer unparalleled softness and absorbency. The cream color adds a touch of sophistication, complementing any bathroom decor. With a set of four, you can effortlessly elevate your daily skincare routine while enjoying the durability and non-fade colors that keep these towels looking pristine over time.

Step into a world of elegance and comfort with The Great Summer Sale with up to 70% off on home linen. Each piece available showcases impeccable design, high-quality fabric, and a lasting aesthetic appeal. Discover the perfect additions for your home and indulge in the exquisite comfort.

Don’t miss out on this exceptional opportunity to elevate your living spaces. Visit your nearest Ideas store or explore the collection online to immerse yourself in the world of the Great Summer Sale. Enjoy hassle-free delivery with charges as low as PKR 99 within Pakistan and take advantage of the generous 30-day exchange policy.

Quiet luxury refers to a style of living that emphasizes understated elegance, refinement, and quality over conspicuous consumption and showiness. This means avoiding flashy accessories like handbags with the Louis Vuitton emblem or large, gold Gucci belt buckles that scream “I paid a lot of money for this.” Think about clothing that speaks for you instead, such as wool overcoats, silk shirts, or cotton shirts in basic hues.

Naturally, everything is also perfectly tailored, because someone has taken the time to design the structure of the garment, as opposed to something that is disposable and is made to sell only as a two-dimensional product, like fast fashion. 

To achieve this lifestyle in Pakistan, here are some tips:

Invest in quality over quantity:

Instead of buying many cheaper clothes, invest in a few high-quality pieces that are made to last. Investing in quality clothes over quantity is a wise decision as it not only saves money in the long run but also helps in reducing the environmental impact of fast fashion.

Before buying clothes, do some research on the brands that prioritize quality over quantity. Look for brands that use high-quality materials, have good reviews, and offer warranties or return policies. Choose natural fabrics like cotton, linen, raw silk, and wool are more durable and comfortable than synthetic fabrics.

Choose classic designs:

Timeless designs are always in style and can be mixed and matched with other items. This is more sustainable and reduces the need for constant updating. Classic styles never go out of fashion, so invest in clothes that can be worn for years without becoming outdated. Classic styles are also versatile and can be dressed up or down.

Focus on details:

Pay attention to the small details that make a difference. This includes the quality of the stitching, the texture of the fabric, and the finish of the item. Quality clothes have well-made stitching and seams that are strong and durable. Check the inside of the garment to ensure that the stitching is neat and secure.

Look for handmade, artisanal clothing:

Artisanal handmade clothes in Pakistan are known for their intricate designs and patterns that are unique, authentic, and not mass-produced. Each piece is handmade, making it one of a kind.

All the handmade clothes they make are of high quality. These clothes are made with the finest materials, and the attention to detail is evident in the finished product.

Consider the cost per wear:

Instead of buying many cheap clothes, invest in a few high-quality pieces that you can wear for years. Calculate the cost per wear to see how much value you are getting from your investment.

Take care of your clothes:

Proper care of your clothes can extend their lifespan. Follow the care instructions on the label, avoid using harsh detergents, and store your clothes properly.

Shop second-hand:

Consider buying second-hand clothes from thrift stores or online marketplaces. You can find high-quality clothes at a lower price and reduce your environmental impact by giving clothes a second life.

By following these tips, Pakistanis can invest in quality clothes that are not only stylish but also long-lasting and environmentally friendly. Overall, quiet luxury is about living a life that is both elegant and simple and emphasizing quality over quantity. By investing in quality, timeless items, simplifying your life, and prioritizing meaningful experiences, you can achieve a luxurious lifestyle without the need for excessive material possessions.

The much-awaited season of summer has arrived, bringing along warm sunny days and the perfect opportunity to refresh your wardrobe with stylish ensembles. Embrace the essence of fashion and savings with Ideas Great Summer Sale. With discounts of up to 70% off, both in-stores and online, this sale is an irresistible offer you simply cannot miss. 

Among the vast array of choices, the collection of ladies unstitched lawn suits from GulAhmed stands out as a true testament to elegance, comfort, and trendsetting style. Let’s explore the captivating designs, mesmerizing color schemes, and chic styling options these suits have to offer.

This masterpiece from GulAhmed features a delightful blend of modern and traditional motifs, creating a harmonious fusion of style. The vibrant color palette, consisting of pastel pinks and vivid blues, radiates freshness and charm. The intricate floral patterns add a touch of sophistication to this ensemble. Style it with silver statement jewelry and pair it with strappy sandals for a glamorous daytime look that effortlessly transitions into a chic evening attire.

Unleash your inner fashionista with this unstitched 3-piece lawn suit. The fusion of contemporary geometric patterns and classic floral motifs makes this design a true standout. The contrasting shades of teal and coral create a bold and eye-catching combination that exudes confidence and vitality. 

For those seeking sophistication with a touch of opulence, this unstitched embroidered lawn suit is an impeccable choice. The ethereal combination of oceanic hues and intricate embroidery work makes this ensemble an epitome of grace. The delicate floral patterns adorning the shirt and dupatta exude femininity and timeless charm.

Indulge in a burst of refreshing colors with this 3-piece lawn suit. The vibrant fusion of oranges, blues, and yellows evokes a sense of joy and vivacity. Perfect for casual daytime affairs or errands, this suit can be effortlessly styled with minimalistic jewelry and comfortable flats to create a chic and trendy summer look.

This unstitched lawn suit combines classic charm with contemporary aesthetics. The subtle and soothing color palette of blue and olive green is complemented by intricate floral patterns. Style this ensemble with statement earrings and wedge sandals for a chic and casual summer outfit that exudes effortless grace.

Elevate your summer style with this ensemble that boasts a captivating interplay of colors, including shades of purple and pink, creating a refreshing and youthful appeal. Pair this suit with strappy sandals and a statement clutch for a chic and fashionable outfit, perfect for daytime events or casual gatherings.

Ideas Great Summer Sale offers a remarkable opportunity to indulge in the latest fashion trends while enjoying significant savings. 

Don’t miss out on this incredible opportunity to enhance your summer style. Visit the nearest Ideas store or explore the vast selection online at to discover the enchanting world of ladies unstitched lawn suits.

Remember, the Great Summer Sale is available both in-stores and online, so you can conveniently browse and shop at your own pace. Hurry, as these incredible deals won’t last forever. Embrace the season’s hottest trends, express your personal style, and make a bold fashion statement!

On Wednesday, it was disclosed to the parliamentary Public Accounts Committee (PAC) that, despite efforts to reduce it, circular debt in the gas sector has increased over the past year.

The committee, which met with Noor Alam Khan as its chairman, also requested information about the benefits given to senior government officials, such as the prime minister, ministers, and judges of the higher court. The petroleum secretary briefed PAC. He told the committee that the circular debt of the petroleum sector was Rs1,200 billion in the last year, which had now risen to Rs1,700 billion.

“A plan has been prepared to get rid of the circular debt of the petroleum sector,” the secretary said. “The Ministry of Finance and the Ministry of Energy are working on it,” he added.

It has been decided to swap the institutions’ assets, he added, adding that dues of between Rs300 and Rs400 billion will be paid in place of power plants. Additionally, he claimed that a rise in petrol prices had resulted in a Rs250 billion debt reduction.

The meeting’s chair questioned the secretary about why the PAC’s directive to relax the restriction on new gas connections had not yet been implemented. The summary in this regard was presented to the federal cabinet, but it was rejected, the secretary responded.

Noor Alam Khan ordered that PAC’s recommendations would be sent to the Prime Minister’s Office for the lifting of the ban on gas connections. Khan also directed the gas utilities not to collect the increased meter rent from the gas consumers.

The chair expressed satisfaction with the recent reduction in the prices of petrol and diesel and stressed the need for bringing the prices further down. “It’s [prices of petroleum produce] still too much, the lower it is, the better,” he added.

The committee was also informed that the Ministry of Foreign Affairs would discuss the Iran-Pakistan gas pipeline issue with the US ambassador upon his return from Washington.

The officials gave the PAC an update on the collection of overdue amounts from several oil corporations. Noor, however, informed the officials that the PAC had instructed them to recover the debts and not to engage in negotiations with the businesses.

The committee was informed by the audit officers that as of November 30, 2021, there was Rs. 1,270 billion in circular debt for gas. Oil and Gas Regulatory Authority (Ogra) was not carrying out its directives, according to Auditor General Ajmal Gondal.

Winner of Masala Awards 2018, Boulevard One is known for its flawless planning of South Asian fashion exhibitions for the past 11 years. Launched in 2012, Boulevard One has rapidly gained popularity for bring the best of talent and creativity forward and has established itself as a promising organization for lifestyle events and fashion exhibitions and continues to delight their audience with unparalleled excellence and new ideas. From catering to the elite multi-cultural crowd in Dubai, to hosting the biggest fashion houses from India and Pakistan, we are a team that specializes in the right communication, proper timeline and perfect detailing in every project executed.

Explain about all exhibition Eid – Wedding and Diwali etc And importance of Eid & Wedding Affair’23

With the upcoming summer wedding season as well as Eid Eid & Wedding Affair provides the fashion elite of Dubai with the ultimate shopping experience.
This is the perfect opportunity to shop for bridal, formal and luxury pret as well as stunning jewelry and accessories from the leading South Asian designers. Current lineup includes Sana Safinaz, Erum Khan, Farah Talib Aziz, Hamna Amir L. Sundardas Zaveri and so many more all under one roof.

Stay tuned to boulevard One’s instagram page for more information

Attention all fashion enthusiasts! The highly anticipated Great Summer Sale is now in full swing, both in-stores and online, offering an exquisite selection of products at discounts of up to 70% off. With over 4000 items to choose from across various categories, this is an opportunity you simply can’t afford to miss.

Among the many captivating offerings, the Vintage Garden Ladies Unstitched Collection stands out as a true embodiment of timeless elegance.

Let’s dive into the stunning designs awaiting your perusal:

Prepare to be enchanted by the floral print adorning this mesmerizing suit. The delicate combination of pastel hues creates a harmonious symphony, exuding grace and sophistication. The print on the shirt enhances the look and elevates it to a new level of elegance. Style it with nude pumps and dainty accessories for a sophisticated daytime look.

Radiating a sense of refined charm, this suit boasts a stunning blend of colors and intricate patterns. The shirt’s print is floral and feminine adding an extra touch of delicacy. Embrace its allure at family gatherings or special occasions by pairing it with statement jewellery and heels that complement the color scheme.

Prepare to dazzle with this regal creation that effortlessly combines opulence and contemporary aesthetics. The gold and lacquer print adds a touch of luxurious flair to the suit, perfect for a grand celebration or an evening soirée. Complete the look with golden accessories and a chic clutch to make a lasting impression.

Infused with an air of sophistication, this suit showcases a delightful interplay of colors and patterns. The shirt features a uniform print on a muted base exuding an aura of timeless beauty. The bottoms feature a busier print adding to the overall look. Style it with strappy sandals and a stylish handbag for a versatile ensemble that effortlessly transitions from day to night.

Prepare to make a bold fashion statement with this resplendent suit that boasts a foil print, instantly capturing attention. The fusion of vibrant hues creates a captivating tapestry, perfect for a glamorous occasion or an evening out. Complement the suit with metallic accessories and a sleek updo to truly shine.

What sets the Vintage Garden Ladies Unstitched Collection apart is not just its impeccable design and color schemes but also the utilization of high-quality fabric. Crafted with the utmost care, these suits are made to last, ensuring both comfort and durability. Moreover, the colors used in this collection are fade-resistant, allowing you to wear your suit as much as you want without having to shed a tear.

Don’t miss out on this opportunity to grab these stunning suits at discounted prices during The Great Summer Sale. Visit the nearest Ideas store or shop online at With delivery charges of only PKR 99 and a 30-day exchange policy, it’s the perfect time to upgrade your wardrobe.

Nigerian chef Hilda Baci has become the new Guinness World Record Holder for “marathon cooking.” On May 11, Baci lit her burners at 4 p.m. Eastern Time and continued to cook constantly for 87 hours and 50 minutes. She finished her last dish on Monday.

According to the BBC, Hilda Effiong Bassey, aka Baci, prepared nearly 100 meals in an effort to break the record. If Baci wins, Lata Tondon, the current world record holder, will lose her title while her time is still being evaluated. The Indian chef’s total nonstop cooking time in 2019 was 87 hours and 45 minutes.

Baci held her culinary marathon in Lekki, Lagos State, in Amore Gardens. Despite the bad weather, many people, celebrities, and even government representatives turned out to support Baci as she tried to beat the record. On Sunday, the governor of Lagos State, Babajide Sanwo-Olu, attended the event.

“We are proud to have Hilda embarking on this journey in our state,” Sanwo-Olu said. “I will continue to follow the updates and look forward to the final declaration.”

According to the BBC, the 27-year-old chef intended to spend 96 hours in the kitchen but had to leave early due to the exhausting effort of managing the kitchen. Food from Baci’s native West Africa made up the majority of her marathon menu. Guests were offered a variety of rice and pasta meals, including jollof rice and akara, a well-known street food made from deep-fried mashed beans. While Baci was cooking, some aid was given. She was permitted to keep one aide nearby and take one hourly five-minute break.

The chef spoke with BBC News Pidgin before stepping into the kitchen. “This attempt is proof of the strength young people can exhibit with the right platform and support,” Baci said.

Baci is no stranger to taking the heat in the kitchen. In 2021 she pocketed $5,000, winning the first “Jollof Face Off Competition.”

Beat the heat and upgrade your wardrobe with some cool fashion finds just in time for summer—all at a steal! The Ideas Great Summer Sale has hit the stores and we have our eyes on the Salt collection now available at 70% off! From comfortable tees to semi-formal button downs to jeans and even blouses, the summer sale is offering it all.

This amazing Summer Sale is perfect to stock up on all the latest trends while staying within budget. So don’t wait—shop now before these stylish pieces are gone forever! We have added some pieces to our wish list so we can rock them this summer.

For the ladies:

Elevate your summer style with this red t-shirt. The minimal design and bold color make this tee a versatile piece that can be dressed however you want. It is a relaxed fit and the fabric is super soft allowing you to look stylish and stay cool all day long in the summer heat. Pair it with black sweatpants or blue jeans for a laid-back look.

Get ready to make a bold statement with this vibrant yellow blouse. Made from breathable and lightweight fabric, it ensures maximum comfort in the hot summer days as well. Pair it with white pants or jeans for an effortlessly chic look. This top is a must-have for those who want to add the perfect pop of color to their summer wardrobe.

Add some playful energy into your summer wardrobe with this tea pink blouse that can become a wardrobe staple. The subtle color and stylish silhouette make it a standout piece for any summer outing. It’s made with a lightweight fabric that ensures breathability, making it the perfect piece for get togethers. Couple it with your favorite bottoms and create a trendy summer look.

For the men:

Radiate positivity and style with this comfortable, color blocked tee. The muted shades featuring a graphic number make it the ultimate summer piece as it embodies the essence of summer. Made with high-quality fabric, this shirt ensures durability and comfort. Pair it with your favorite bottoms and stay comfortable all summer long.

Capture the essence of summer with this refreshing red polo shirt. The vibrant red color featuring a black collar adds a touch of semi-formalness to the overall look. The fabric and fit makes sure that there is maximum comfort in the scorching heat. Pair it with white or blue jeans for a trendy look that is perfect for any outdoor event.

If you want to add versatility and a touch of sophistication to your wardrobe, then this black button-down casual shirt is the perfect choice. This button-down can be worn in multiple ways – as an overshirt or a simple button down. So, whether you are headed to a brunch or want to spend time with friends, this shirt is the way to go.

If you want your summer style to be on the next level, then you have to check out the amazing collection by Salt by Ideas. Shop the entire collection in Ideas stores near you or head over to to make the most of the Great Summer Sale.

Are you looking to transform your living space but don’t want to spend a fortune on it? Luckily, the Ideas Great Summer Sale is here to the rescue!

With up to 70% discounts on home linen, bath accessories and more, sprucing up your living space is easier than ever before. You can get it all without breaking the bank. Whether you’re aiming for a modern look or some classic designs, there are plenty of options available in the vast selection that can match your style.

Here are some products that we have our eyes glued on:

This muted tone cushion can add the perfect touch to any living space. Placed comfortably on top of a sofa or on your bed, this cushion can be the ultimate mood setter. With pintex detailing on top and a subtle dash print, the color and overall vibe of this digital printed cushion is one that cannot be missed.

A pop of color is all you need in your bedroom. With the help of a quilt cover set, you can add the perfect amount of color to your room without making it look too much. The quilt cover set is top-notch quality, comfortable and the perfect addition to your room. What are you waiting for? This is what your room needs now.

Are you tired of using scratchy and unabsorbent towels? Well, if you are then we have the ultimate solution for you. Ideas Homes has an incredible range of towels for you to choose from. From hand towels to face to bathrobes and even sheet towels, each one is high quality and absorbent. The best part is that these towels come in a variety of colors so you can choose the one that resonates with you the most.

Add a luxurious element to your bathroom door to give your feet the feel of a spa. This terry cloth mat is made with 100% cotton and ensures absorbency and softness. Just by adding this mat, you will be adding a decorative element to your room, making it look so much more comfortable.

This water-proof, fitted sheet is ideal for those with little ones. The fitted sheet element ensures a peaceful night’s sleep and helps in saving time and energy in the morning. The water proof element makes sure that even if your little one makes an accidental spill, your bed sheet doesn’t get affected. This fitted sheet is a must have and its even better when it’s on sale!

Who would have thought that uplifting the mood of a room depends on a singular pillow? The digital cushions variety at Ideas Home will not disappoint. It is catering to different aesthetics and vibes to help you create the ideal space in your safe abode. Choose the print that you need and see how instantly the mood of your room will improve.

We are sure that you are convinced to purchase from Ideas Home. So don’t wait any longer—head over to your nearest Ideas store or online at to give your living space a complete makeover!

The summer season in Pakistan is all about Ideas Great Summer Sale! This annual event promises to be the ultimate solution for all your summer fashion needs, with discounts of up to 70% off. The exciting sale is currently available exclusively online, and it will hit stores nationwide on May 11th, 2023.

But what makes this year’s Ideas Great Summer Sale even more exciting is the brand’s creative storytelling in its latest advertisement. Taking the concept of “Breaking News” and adding a comic twist to it, the teaser was released on May 5th, and it left viewers on a cliffhanger, eagerly anticipating more.

The subsequent advert informs customers of the incredible discounts available, enticing them to shop from the sale online or in stores. With top-notch production quality, relatable script, and fresh and engaging storytelling, the advertisement is sure to grab the attention of fashion enthusiasts.

What sets Ideas latest advertisement apart from the typical fashion ads we see is its unique concept and sense of humor. The brand has managed to present a fresh perspective, making it stand out from the crowd.

Ideas Great Summer Sale is the perfect opportunity to update your summer wardrobe without breaking the bank. With deeply discounted items available on the Ideas website, fashion enthusiasts can take advantage of the 30-day easy exchange policy and a flat shipping rate of PKR 99.

Starting today, customers can start shopping at, or they can visit stores from May 11th onwards. Don’t miss out on the opportunity to slay your summer style while staying within budget.

In conclusion, Ideas Great Summer Sale is back and better than ever, providing fashion enthusiasts with incredible discounts on trendy and stylish summer fashion. With its unique approach to storytelling, this year’s advertisement is sure to grab the attention of customers and entice them to shop from the sale.

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