Lahore, Pakistan – 13^th April 2026 – Samsung Electronics today announced the launch of its exciting new consumer promotion, “Winners League – Where Everyone Wins,” bringing unmatched value and rewards to customers across Pakistan during the country’s most anticipated cricketing season.

Tapping into the electrifying spirit of cricket that unites millions nationwide, Samsung’s Winners League campaign ensures that every purchase is a winning moment. Designed to deliver both instant gratification and long-term excitement, the promotion offers guaranteed rewards, weekly draw, and a mega bundle draw, making it one of Samsung’s most rewarding campaigns to date.

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Win Every Time with Confirmed Rewards

Customers purchasing selected Galaxy A Series and Galaxy S models – including Galaxy S25 FE, Galaxy A56, Galaxy A36, Galaxy A26, Galaxy A17, and Galaxy A07 – will receive confirmed vouchers worth up to PKR 25,000, redeemable through the Samsung Members app.

Upon purchase, customers can register their device on the Samsung Members app to unlock their voucher, ensuring immediate value with every purchase.

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Exciting Weekly Rewards

In addition to confirmed benefits, customers will be automatically entered into weekly lucky draws, offering a chance to win:

• 98-inch premium TVs
• Air conditioners
• Washing machines

Each eligible purchase qualifies as an entry, giving customers multiple chances to win throughout the campaign period.

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Mega Bundle Worth PKR 2.5 Million

All participating customers will also be eligible for the grand mega lucky draw, featuring an exclusive Samsung bundle worth PKR 2.5 million, including:

• 83-inch OLED TV
• Refrigerator
• Washing machine
• Air conditioner

Winners will be selected through a lucky draw process at the end of the campaign.

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Seamless Participation

Participation in the Winners League campaign is simple and seamless:

• Purchase an eligible Galaxy device during the campaign period
• Activate the device and register via Samsung Members
• Instantly unlock confirmed rewards
• Get automatically entered into weekly and mega draws

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Celebrating the Spirit of Winning

With “Winners League,” Samsung brings together the passion of cricket and the joy of winning, creating a campaign where every consumer walks away with value. Whether through instant rewards or life-changing prizes, Samsung continues to enhance everyday experiences for its customers in Pakistan.

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Availability

The Winners League promotion is available for a limited time only, valid from 13th April to 3rd May, across Samsung authorized retailers nationwide and online at samsung.com.

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About Samsung Electronics

Samsung Electronics inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of smartphones, TVs, home appliances, and more, delivering seamless connected experiences to consumers worldwide.

PAKISTAN – 12^th March 2026: Samsung Electronics announced a landmark breakthrough in mobile hardware with the launch of the Galaxy S26 Ultra, featuring the world’s first built-in Privacy Display. While standard privacy solutions have traditionally relied on software or add-on films, Samsung is once again pioneering a new industry category by engineering visual protection directly into the device’s pixel-level architecture

Representing a landmark shift in the mobile industry, the Galaxy S26 Ultra delivers a permanent solution to a universal problem: the need for flexible privacy without compromise. By introducing world-first Privacy Display technology directly into the Galaxy S26 hardware, Samsung is transforming privacy from an optional accessory into an integrated standard of engineered trust.

Privacy When You Need it

In an era of high-density living, where mobile users skip between crowded elevators and public transport networks to busy cafes and gyms, the risk of “visual hacking” is higher than ever. Whether entering a banking PIN, drafting a confidential work email, or viewing private photos, the Galaxy S26 Ultra ensures the user’s content remains their eyes only, all the time.

Samsung’s Privacy Display utilizes a precision ‘Black Matrix’ structure to manage light travel at the pixel level. This hardware-first approach provides comprehensive 4-way protection: covering the left, right, top, and bottom angles. This ensures that your screen remains crystal clear from the front while fading into privacy for onlookers. Critically, because the technology is embedded in the display architecture, this protection stays perfectly in place even when the phone is rotated for horizontal viewing.

The “Techie” Verdict: A Breakthrough for Everyday Use

Tech experts have highlighted how this integrated protection solves real-world challenges:

Video Wali Sarkar

Privacy display built-in? Game changer. Other brands will for sure follow the trend Galaxy S26 Ultra has set and the fact they’re defined an AI phone shifting from a smartphone I mean Samsung is a trend setter for a reason. Amazing Tech!

XeeTech Care

For someone like me who truly values personal space and privacy, this feature feels revolutionary. Samsung has genuinely raised the bar, and I’m obsessed!

Privacy For Every Situation

The Galaxy S26 Ultra’s world-first Privacy Display is designed to fit the rhythm of a busy day without adding friction to the user experience:

1. Discretion on a Crowded Commute: Whether on a packed Metro, squeezed into a stacked elevator, switching to Maximum Privacy Protection ensures that even in tight quarters, the person next to you sees only a dark screen, while your content remains crystal clear.

• Automatic Security for Banking: You can set the display to activate automatically the moment you open a banking app or reach the lock screen, providing instant peace of mind in busy cafes or public squares. You have control over when and how the Privacy Display kicks in.

• Vibrant Quality for Shared Moments: Unlike add-on gadgets or display films that dull images, this pixel-level protection maintains rich colors and sharp details. It remains active even in landscape mode, allowing you to show a friend a video while keeping side-viewers at bay.

A New Standard for Mobile Security

The Galaxy S26 Ultra is the first device to recognize that mobile security is no longer a luxury, it is a need in every phone. By switching to a hardware-backed foundation of security, the Samsung S26 redefines what it means to be secure. Samsung is once again redefining what technology can be.

For more information about the Galaxy S26 series, please visit samsung.com/pk

About Samsung Electronics Co., Ltd. 

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

Germany is the arena for yet another legal battle between tech giants – Samsung Electronics just won a case against TCL over “fake QLED” TVs.

Quantum dots are used in certain display types for improved efficiency and color accuracy. For example, some Samsung TVs use ultraviolet backlight. Ultraviolet LEDs are very efficient, but UV isn’t even in the visible spectrum. Quantum dots absorb this UV light and output visible light in the desired color. An additional advantage to this approach is that quantum dots are much easier to tune to an exact wavelength of light than a typical LED.

Samsung was able to demonstrate that certain TCL TVs did not use quantum dot technology despite their advertising suggesting otherwise. TCL was not able to refute that in front of the Munich I Regional Court.

Six different series of TVs are affected – the court ordered TCL to stop advertising those TVs as “QLED” and to correct false statements about them. Note, however, that this ruling is not legally binding yet and TCL can appeal.

It’s not just Germany, though, Samsung has similar cases against TCL in the US and in Korea too. The outcome of the case in Germany could influence these other cases too.

Source | Via (in German)

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Founded by entrepreneur Sumaan Naeem

Glamplex quickly established itself as a standout in high-end outdoor hospitality. Under his leadership, the brand captured national attention within six days of launch, after its second video highlighting the unique experience set a new benchmark for experiential tourism. This success became part of a broader mission to inspire more meaningful ways to travel and discover Pakistan.

Alongside Glamplex, Sumaan also launched Wanderlust Pakistan, a pioneering platform that helps hotels, resorts, and hospitality ventures elevate their experiences and connect authentically with travelers. Guided by the belief that impactful marketing begins with creating something worth experiencing, Wanderlust Pakistan supports properties working to showcase Pakistan’s diverse hospitality landscape.

Glamplex was never meant to be just another resort. It’s a vision, an escape, a promise that Pakistan can set global standards in hospitality. Watching it go viral within days was proof that people are ready for bold, beautiful, and daring ideas.

Man made mountain with Cave room inside

Aurora and Aqua are our more exclusive glamps, but all four Aurora, Aqua, Flora, and Vega have the same room size, vibe, services, and amenities.

The key differences are:

1. Outdoor Space: Aurora and Aqua have more spacious outdoor areas with beautiful scenic backdrops, ideal for pictures.

2. Bed Wall Design: Aurora and Aqua feature black stone-crafted walls with golden accents, giving a more premium look. Flora and Vega have off-white stone walls — Vega with green plantation for a calm vibe, Flora with burgundy flowers for a romantic touch.

3. Jacuzzi: Aurora and Aqua include outdoor jacuzzis, but they are currently inactive.

Each glamp offers a unique feel, but Aurora and Aqua stand out for their outdoor setting and premium interior details.

There was a time in Pakistan when male grooming meant little more than a basic haircut or a rushed shave at the local barbershop. Anything beyond that, whether it was skincare, facials, or even a beard trim with style, was often met with raised eyebrows or brushed off as too much or too feminine. But Paragon Salon stepped in and turned that mindset on its head. With a modern, welcoming space and a fresh approach to self-care, Paragon didn’t just offer services, it sparked a quiet revolution. By making grooming feel normal, enjoyable, and even empowering, Paragon helped redefine what it means to take care of yourself as a man and suddenly self-care wasn’t something to shy away from. It became something to embrace to the fullest!

Changing the Way Men See Grooming

Paragon didn’t just open its doors with a chic setup, it came in with a mindset shift. It made grooming something men could actually enjoy. It wasn’t about being flashy or over-the-top; it was about making men feel good in their own skin. And slowly but surely, the stigma around male self-care started to fade.

What Paragon did so well was make grooming feel natural. Walk into their salon and you’re not just getting a quick trim, you’re stepping into a space that understands what men need. Whether it’s a sleek haircut, a sharp beard line, or a deep-cleansing facial after a long week, everything is designed to make you feel fresh, confident, and like your best self.

More Than Just a Salon

At Paragon, it’s not just about the services (though they are top-notch). It’s the whole experience, the vibe, the people, the attention to detail. The staff doesn’t treat you like a walk-in customer; they treat you like someone who deserves care. No judgments. No awkward moments. Just skilled professionals who know exactly what they’re doing.

And the best part? They’ve made it cool to care about how you look. Suddenly, booking a facial or a grooming session isn’t something to hide—it’s something to share.

A New Kind of Confidence

What Paragon really gave men was permission. Permission to take a break, focus on themselves, and walk out feeling confident. Not for anyone else but for themselves.  They’ve created a space where self-care feels less like a luxury and more like a routine. And the response? Huge. Their following has grown across Pakistan and beyond from Lahore to Oman to the UK. Clearly, the world is ready for this kind of change.

Paragon is building a community and breaking stereotypes by the day. It believes that taking care of yourself isn’t something to be ashamed of but it’s something to be proud of.

So, if you’re still thinking grooming is “not for you,” maybe it’s time to visit @paragonsalonlhr and see for yourself. You might be surprised by how good it feels to invest in you.

The capital’s café scene just got an upgrade. Frella Hospitality Group, known for creating experiential dining spaces across Pakistan, has officially introduced Caffe Praha to Islamabad. Located in the vibrant heart of F-6 Markaz, Caffe Praha Islamabad brings a fresh take on the modern café experience—merging design, craft, and comfort in one destination.

Already a favorite among Karachi’s food lovers, Caffe Praha has become known for its calm ambiance, beautifully curated menu, and attention to detail. With this new launch, Frella Hospitality Group continues its mission to reshape how people experience cafés in Pakistan—starting with the capital.

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A New Contender for the Best Café in Islamabad

Caffe Praha Islamabad isn’t just another coffee shop—it’s a lifestyle space thoughtfully designed to create moments. From the moment you walk in, you’re greeted by warm lighting, a minimal yet welcoming interior, and the comforting aroma of freshly brewed coffee. Every corner is designed to feel intentional, making it an easy contender for the best café in Islamabad.

Whether you’re working remotely, catching up with friends, or enjoying a solo coffee break, Caffe Praha offers the kind of calm, connected atmosphere that modern café-goers crave.

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Breakfast and More

While the ambiance may draw you in, the menu will keep you coming back. One of the highlights at Caffe Praha Islamabad is its breakfast selection—crafted with premium ingredients and a modern twist. From the wholesome American Breakfast to indulgent Lotus French Toast, every dish is prepared with care and presented with aesthetic finesse.

If you’re in the mood for something savory, the café also offers freshly baked savory chimneys, hearty sandwiches, and seasonal specials. Whether you’re starting your day or stopping by for a midday bite, the menu is built to cater to every appetite.

Pair your meal with one of their specialty coffees, brewed using beans sourced through Grao Coffee Company. From flat whites and cortados to iced caramel lattes, the baristas are trained to deliver consistently great cups.

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A Café Experience Powered by Frella

Frella Hospitality Group is no stranger to crafting exceptional food experiences. Known for blending creativity with consistency, Frella focuses on building brands that resonate. With Caffe Praha, the group continues to deliver on that promise—creating a space that doesn’t just serve food and coffee, but offers a complete experience.

Caffe Praha Islamabad is designed for the people of the capital—those who appreciate good food, well-made coffee, and thoughtful design. The launch represents a natural next step in Frella’s growth and signals a deeper investment in Pakistan’s evolving café culture.

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Whether you’re looking for the best breakfast in Islamabad, a cozy spot to unwind, or a quality coffee experience, Caffe Praha Islamabad delivers. It’s not just a place to eat—it’s a place to be.

Visit today at 📍F-6 Markaz, Islamabad or explore the full menu online at www.caffepraha.com

Lahore, Pakistan – Mashghalay, Pakistan’s first ever creative community studio, has already transformed the creative scene by introducing the concept of an inclusive studio to the country. Now, it’s taking things a step further with pop-up workshops in diverse, relaxed settings ranging from coffee shops, cafés, festivals, corporate offices, coworking spaces, and even private homes.

This groundbreaking initiative aims to make creative and therapeutic workshops more accessible, in line with Mashghalay’s mission: creativity is for everyone and is a powerful tool for healing the mind, body, and soul.

“Everyone needs a creative workshop, even if it’s by Mashghalay or elsewhere, a pause to discover their creative self and feel whole,” says Amnah Ansari, CEO of Mashghalay. “Creative healing, using your motor skills and senses, brings us closer to ourselves and helps build trust in oneself and the process.”

The flexibility of Mashghalay’s pop-ups allows for greater accessibility for people across the city, with Each venue adding its own dynamic, bringing fresh energy and inspiration. “Jese har khokay mein pepsi milti hai, wese har coffee shop mein mashghalay milay ga” explains Momina Khawar, Managing and Creative Director at Mashghalay.

Fawad Nasir, Brand Manager, adds, “It’s about extending our little home to other communities and creating small wholesome safe spaces across our city. So, anyone who goes out looking, can find a lil Mashghalay around the corner”

Bringing the studio experience into new and unconventional places, these pop-ups are redefining how people engage with art and creative expression. “Above all, we’re giving people more ‘third spaces’ to unwind, hang out and build community” adds Tariq Fawad, Head of Business Strategy at Mashghalay, “Honestly, I’m just glad we finally have something to do besides deciding where to eat again”

Sheikh Iman Ali, our local resident artist, having collaborated with mashghalay on multiple occasion summed it up beautifully: “At this point in time, I’m reflecting on how blessed I am to have the people who make Mashghalay happen in my life. I’m so grateful to God for a safe space that lets you forget your problems.”

This initiative not only breaks down barriers but also fosters community. Mashghalay is proving that creativity is not just an art it’s a vital, healing force accessible to all. With pop-ups “popping up” across Pakistan, Mashghalay is leading the way in making creative expression a fundamental part of daily life.

Islamabad, February 18, 2025 – Banking as we know has changed forever. Gone are the days of long queues, endless paperwork, and rigid banking hours. In a world where everything is just a tap away, easypaisa digital bank is redefining convenience with its bold new campaign: ‘easy wala bank’ because banking should be as easy as everything else in life.

Pakistan has officially entered a new era of financial accessibility with easypaisa digital bank, the country’s first incumbent digital retail bank, now commercially approved by the State Bank of Pakistan (SBP) under its Licensing and Regulatory Framework for Digital Banks. This is more than just another step in digital transformation, it’s a complete banking revolution, built on the idea that people shouldn’t have to go to the bank when banking can come to them.

With ‘easy wala bank,’ easypaisa is eliminating the barriers that have kept millions of Pakistanis from fully participating in the financial system. No more paperwork, no more waiting in line, no more wasted time. Whether it’s opening an account, making transactions, investing, or accessing credit, everything is now instant, secure, and right at your fingertips.

easypaisa’s transition into a Digital Retail Bank is a defining moment for Pakistan’s financial sector,” said Rifah Qadri, Executive Director, Marketing & Communication, easypaisa Digital Bank. “We are not just introducing digital banking; we are building a future where banking is truly effortless, inclusive, and accessible to all. ‘easy wala bank’ is more than a tagline, it’s a promise that reflects our commitment to empowering every Pakistani with secure and convenient financial solutions in a quirky and fun way, that everyone will enjoy.”

“With the launch of easypaisa digital bank, we’re redefining financial convenience with innovative products,” said Farhan Hassan, Head of easypaisa Wallet Business. “From digital term deposits to seamless lending, we’re setting new standards in accessibility and security. ‘easy wala bank’ is our promise to deliver effortless banking, everything just a tap away. It’s not just about digitizing banking; it’s about removing friction and ensuring no one is left behind. No branches. No waiting. Just easy banking.”

With 50 million registered users, a 31% female customer base, and 2.7 billion transactions totaling PKR 9.5 trillion processed in 2024, easypaisa has already revolutionized how Pakistan manages its finances. Now, as a fully digital bank, it’s set to redefine financial solutions with even more innovative and advanced offerings for users across the country.

Experience ‘easy wala bank’ today. Visit www.easypaisa.com.pk or download the easypaisa app now!

Lahore’s art and design landscape welcomed an exciting new addition with the launch of The Art Edit Advisory at an exclusive event held at Ganga Ram Residence. Founded by Nashmia Haroon, this advisory service is dedicated to curating spaces with superior-quality, finely selected art while offering expert guidance to collectors, designers, architects, and corporations.

At the launch, art enthusiasts gathered to explore the advisory’s tailored approach to acquisitions, valuation, curation, and conservation. With a deep understanding of the local art market and emerging trends, The Art Edit Advisory aims to help private collectors, corporations, and museums build meaningful collections that reflect their vision.

The advisory offers services such as acquiring artwork to match personal tastes and investment strategies, evaluating existing collections, and ensuring proper conservation and framing for longevity. Additionally, it provides strategic guidance on the financial and cultural impact of art investments, contributing to the growth of the arts community.

With a commitment to excellence and a vision for seamlessly integrating art into interior and architectural designs, The Art Edit Advisory is set to become a go-to platform for those looking to enhance their spaces with curated collections.