Levi’s® just launched the next iteration of its “Buy Better, Wear Longer” campaign which builds on the brand’s long-term commitment to making fashion more sustainable and prolonging the lifespan of its products. Levi’s® is on a mission to help consumers love their jeans for decades, not seasons.

To support this effort, Levi’s® created a cinematic short film from the perspective of a pair of Levi’s that tells a multigenerational story: the film takes us through the life of Levi’s most iconic design, the 501. Transformed through the decades with each owner, adapting to the style of the times, the 501 is just as relevant, and wearable today as it was in the 1960s.

“The campaign speaks to Levi’s® legacy, durability, and appeal to a broad global audience. A pair of Levi’s® ages beautifully, engaging generation after generation, with a few tweaks and changes. Timeless and versatile, yet fashionable — no matter the decade. This message is more relevant today than ever before, when we’re all thinking how we can contribute to a more sustainable future” – Karen Riley-Grant, Global Chief Marketing Officer

The Buy Better, Wear Longer campaign is both a plea and a promise. It’s a plea for consumers to be more intentional about their purchasing decisions and to look for ways to rewear, repurpose, and hold on to their clothes as long as possible, before passing them down to future generations. And it’s a commitment from the brand to continue its work on numerous fronts to be responsible stewards of the natural resources we use, to innovate across its design and manufacturing platforms to become more sustainable, and to move towards more circular products and practices across the board.

Climate, consumption, and community are at the core of our approach to sustainability, and Levi’s® is pursuing a variety of initiatives to support this vision: Investment in materials such as Cottonized Hemp and Organic Cotton, which reduce water consumption and pioneering Water<Less® manufacturing in denim. Most of all, Levi’s® has open-sourced their learnings and tools to affect broader change. Today, Levi’s continues to work alongside partners and leaders like Fashion for Good and the Ellen MacArthur Foundation to help shift the industry to a more circular model and Levi’s® R&D lab, WellThread®, constantly searches for radical new ways to make clothes that can reduce its environmental footprint.

“Reconfiguring supply chains takes time but we have found partners that are as concerned about their footprint, and are as excited to experiment as us. These collaborations have allowed us to introduce more circularity in how we make our products.” – Paul Dillinger, Vice President, Head of Global Product Innovation.

The Buy Better, Wear Longer short film is available to view (HERE), andhas launched worldwide across digital and social platforms. To build on their message, Levi’s® will also highlight stories from their partners and changemakers XiyeBastida, MelatiWijsen, and Emma Chamberlain, who have been an integral part of thecampaign since its launch last year and represent the next generation of voices on sustainability. For more information on Levi’s sustainability efforts, please visit We havealso released our new sustainability report and an expanded slate of sustainability goals.

Levi’s® Buy Better, Wear Longer Short Film HERE.

Levi’s® Buy Better, Wear Longer BTS Video HERE.

About the Levi’s® brand

The Levi’s brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become one of the most recognizable garments of clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s brand, its products and stores, please visit

Mahnoor Latif is a corporate lawyer and fashion content creator based in Lahore. Branded as the “edgymassi” her style embodies effortless chic, all the while presenting the real, unfiltered version of our daily self. She shares ways to maximize your wardrobe, experiments with fusion attire, and talks about sustainable fashion.

T-shirts can serve a lot more purposes than just serving as your go-to outfit for couch surfing. You can incorporate them into a stylish layering look or dress them up with a saree. The options are essentially limitless. Here are five creative and interesting ways to style a white t-shirt, shared by Maham.

Summer Burst:

The summer season is all about bright, vibrant colours and if you’re looking to wear a statement item (like orange trousers) then a plain white t-shirt is the ideal clothing to bring a clean break to your outfit. Pair it with white sandals and perhaps a light white coat (if you’re feeling brave), and you’ve got your hero piece shining bright like the sun.

Date Night:

The white t-shirt provides the perfect modest way of wearing a corset as an outer. When paired with high-waisted wide-leg pants, it accentuates the curves of your body and gives a balanced proportion to the overall look. I’ve opted for flats to give a more casual look, but you can switch them for heels to give extra oomph.

Saari Affair:

 Add a modern twist to the classic black saari. Elevate your black saari by pairing a black corset with your white t-shirt and you’ll get that black and white film vibes. Layer with traditional and modern accessories to complete the look and you’re ready to strut the streets.

Swan Effect:

You can never go wrong with an all-white outfit – it works for all seasons. Pair with any coloured shoes and you’ll add just the right amount of colour to not let your outfit feel dull.

Casual Outings:

 Nothing screams comfort like overalls. Keep the look fresh with a white t-shirt, white joggers and maybe a dark-coloured cardigan (for winters) and voila, you’re officially a Gilmore Girl.

The most typical backache is low back pain. At some point in their life, more than eight out of ten people will have upper, mid, or low back discomfort. Without treatment, most back pain cases improve within a few weeks.  Back pain is frequently relieved by over-the-counter painkillers as well as by applying ice or heat to the affected area.

The first step toward finding relief from back pain is understanding when to visit a doctor. Many people can operate normally despite having mild backaches and can get comfort from at-home care. However, it’s crucial to be aware of the warning signs and symptoms of a more severe back issue that needs to be diagnosed and treated by a doctor.

When to see a doctor

 If you have any of these red flags along with back pain, see your doctor as soon as possible:

  • Constant or intense pain, especially at night or when you lie down
  • Pain spreads down one or both legs, especially if the pain extends below your knee
  • Pain causes weakness, numbness, or tingling in one or both legs
  • Back pain occurs with unintended weight loss
  • Back pain occurs with swelling or redness on your back
  • Back pain occurs with fever
  • Medical history of cancer, osteoporosis, chronic steroid use, or suppressed immune system

Seek emergency medical care

Dial 911 for emergency medical assistance or arrange for transportation to the hospital emergency room if your back pain occurs:

  • Occurs following a severe auto accident, serious fall, or sports injury.
  • Creates new issues with bladder or bowel control

At the age of 96, Queen Elizabeth II, the monarch with the longest reign in British history, passed away on Thursday in Balmoral Castle, United Kingdom (UK).

The late monarch was well-respected across the world, and Pakistan was one of the nations she visited twice. She also had cordial relations with nearly all the administrations in place since independence.


In 1961, Queen Elizabeth visited Pakistan. She was accompanied by her husband, Duke of Edinburgh Prince Philip. She visited Karachi, Peshawar, Quetta, Lahore, and other areas of the country.

Queen Elizabeth waved to the crowds as she rode in a convertible through the streets of Karachi.

During her visit, she was also introduced to the then president, Muhammad Ayub Khan while in Lahore.


During the Pakistan Cricket Team’s tour of England, when they played off against the national team at the Lord’s stadium, Queen Elizabeth II also honored the occasion with her presence. In a picture, the Majesty is pictured shaking hands with Imran Khan, a former premier who played cricket at the time.


After 1961, the next visit to Pakistan was over three decades later when the Queen joined the country in celebrating 50 years of its independence. She was again accompanied by Prince Philip.

In the pictures floating on the Internet, she is seen posing in a bright yellow polka-dotted dress as she stood with Pakistani leaders at the Shah Faisal Mosque in Islamabad.

While touring the mosque, she covered her head with a scarf over her hat while wearing stockings as a sign of respect for our culture.

She also spoke at a banquet hosted by the then President of Pakistan, Farooq Leghari.

Apart from her tours, she also gave knighthood to former Prime Minister Nawaz Sharif, who was in power at that time.

The British monarch also met with the late Benazir Bhutto at a national assembly of Pakistan during her visit.

On October 10, 1997, Queen Elizabeth visited the National College of Arts and spoke to students there.


In 2013, the Queen and Prince Philip invited the Nobel Peace Prize Laureate and activist Malala Yousafzai to a reception at Buckingham Palace, where they met and spoke for a brief time.


Prime Minister Shahid Khaqan Abbasi met Her Majesty Queen Elizabeth II at the Dinner Reception hosted by HM The Queen for Commonwealth Heads of Government and Spouses in Buckingham Palace on April 19, 2018.


Her final encounters with Pakistanis were when she met with all the team captains prior to the 2019 World Cup of the International Cricket Council (ICC). Sarfraz Ahmed, the captain of Pakistan’s cricket team, met her at Buckingham Palace at the time.

Harassment is a type of job discrimination that is against the law in several states and federal jurisdictions. Constant unwelcome sexual advances, verbal abuse, and requests for sexual favours are all examples of sexual harassment. There will probably be a harassment issue if a firm has a large workforce. In Pakistan, harassment of women at work affects more than 70% of them, and there seems to be no end in sight to their predicament.

The following are some potential consequences of sexual harassment at work:

Leadership gap:

Harassment at work contributes to the leadership gap. By attempting to avoid their harasser, women risk missing out on vital mentorship and on-the-job training, both of which are essential for assisting women in advancing into leadership roles.

Emotional issues:

Sexual harassment victims frequently experience emotional and psychological suffering, such as stress, depression, and anxiety. They frequently suffer from low self-esteem and confidence.

Physical issues:

Victims of sexual harassment also report long-term physical health problems. Physical health issues such as insomnia, loss of appetite, changes in weight, motion sickness, and headaches might occur.

Impedes women’s economic security:

In a survey, 38% of women who had experienced harassment said it had influenced their choice to quit their jobs early, and 37% said it had prevented them from advancing in their careers. Women’s income and opportunities to save money and build wealth are reduced when they cut back on their working hours or quit their jobs to escape a harasser.

Professional Problems:

The effectiveness at work and the course of a victim’s career can both be severely harmed by sexual harassment. Some people may isolate themselves from co-workers and the job out of fear or a loss of confidence. They are more prone to be late, absent, or preoccupied. Those who are sexually harassed may have disadvantages in their career advancement, including being passed over for promotions, being excluded from important meetings, facing retaliation, and being branded a troublemaker, if they report the harassment.

 The Covid-19 pandemic had an impact on the education sector in addition to other industries. The country’s educational institutions were shut down beginning on March 13, 2020, for a period of three weeks because of the Covid-19 pandemic. However, this was later extended till July 15, 2020. Education institutions all over the world switched to virtual learning or remote learning to ensure that students could participate in the learning process from the comfort of their homes when it was realized that the global pandemic is not slowing down and closing the educational institutions for an extended period is not an option.

Education during Pandemic:

Physical education was not an option for either public or private educational institutions throughout the pandemic. Private institutions that had e-classes set up using tools like Skype, Zoom, and Google Classroom were the first to embrace virtual learning during the pandemic. However, Pakistan’s urban areas were the only places where these online classes were available. Even though online classes can’t completely make up for in-person instruction, they have shown to be quite useful in ensuring remote learning and giving students the flexibility to learn.

In addition, the government established Teleschool, a channel solely for teaching pupils and providing them with academic material.  Pakistan demonstrated an innovative and novel method of learning during the Covid-19 pandemic. These modifications have made it possible to rethink Pakistan’s educational system going forward.

Reimagining Pakistan’s Educational System:

The modifications that were made to the educational system throughout the epidemic have painted a clear image of how it might look in the future. In the future, classrooms will be accessible both in the real world and online. Pakistan’s educational system will likely soon adopt a mixed format.

Students will be able to participate in educational activities whenever and wherever they want. For instance, it is now possible for students to finish the syllabus for a Sarkari Exam at their own pace to achieve a successful Sarkari Result. There are already many open courses available worldwide, allowing students from all over the world to pursue their education without any restrictions based on location or other factors.

In the foreseeable future, customized learning experiences will be prioritized. Most educational institutions will disregard the one-size-fits-all approach to teaching and learning. Technology has made it possible to customize the learning process of students.

A flipped classroom is also anticipated in Pakistan soon. In flipped classrooms, the teachers record the lessons in advance so that the students can watch them at their own convenience. After learning the classes online, the students can visit the classroom to ask the instructor any questions they may have.

Additionally, a strong emphasis on skill-based courses should be expected. In the modern world, skill-based education is given a lot of preference, and new career opportunities are emerging because of technological innovation.

To reimagine the future of Pakistan’s educational system, technology will be a major component. Therefore, it is crucial that both students and teachers have the necessary technical abilities to prevent a technological barrier from standing in their way. In Pakistan, virtual learning is the way of the future.

Do you find it difficult to fall asleep peacefully? You’re not the only one awake at night.

Poor sleep is a common problem. Sleep disruption can have an impact on your emotional and physical health in addition to being an inconvenience that makes you feel drained the next day. It impairs your memory, focus, mood and raises your risk of developing depression.

Here are simple, natural solutions that can enhance your sleep:

Herbal Tea

Tea brewing has a long history. Anxiety, stress, and sleeplessness can all be treated naturally with chamomile, valerian root, and magnolia tea. Before going to bed, have a cup of one of these herbal teas so that you have time to unwind, enjoy the beverage, and use the restroom.

Lavender oil

Lavender oil can help you fall asleep and enhance the overall quality of your sleep when applied before bed, according to research. Start the lavender oil diffuser about an hour before going to bed. You can also apply a few drops straight to your feet, wrists, and temples, or rub one or two drops on your pillow.

Warm Milk

It’s a long-standing custom to have a warm glass of milk before bed, and for good reason: milk contains minerals like tryptophan, magnesium, and melatonin that can help you go asleep. These milk constituents relieve tension in the body and boost melatonin production.

Tart Cherry Juice

Sour cherry juice from tart cherries can boost melatonin levels when consumed before bed. In the same study, those who drank cherry juice slept for longer periods of time and had more productive sleep overall. This may indicate that sour cherry juice can help with sleeplessness.

Yoga and Meditation

Although it’s not always a good idea to work out strenuously before bed, studies have shown that doing gentle yoga or meditation have improved sleep and reduced insomnia. Focus on your breath and the stretch as you perform basic yoga poses like the cat-cow, forward fold, or bridge.

Dark Room

According to sleep specialists’ absence of light encourages the hormone melatonin, which promotes sleepiness. It also aids in keeping you asleep until all of your sleep cycles have been completed. Darkness also aids in relaxing, which speeds up the process of falling asleep.

The devastating monsoon rains struck Pakistan at a time when it was already in trouble. As a result of some of the worst floods Pakistan has ever experienced, large areas of the country are currently underwater. Some areas have seen five times their normal levels of rain.

More than 1,100 people have died and the floods have impacted 33 million people.

According to figures from the European Union, Pakistan contributes less than 1% of the world’s greenhouse gas emissions, yet it is suffering greatly from the effects of the climate crisis, losing lives as well as homes, schools, and bridges.

 The International Federation of Red Cross and Red Crescent Societies in Pakistan has warned that the recovery could take years, and the final cost will be $10 billion. And it’s likely that another calamity will halt any recovery efforts.

Moshin Hafeez, a Lahore-based climate scientist at the International Water Management Institute said Pakistan “is considered the eighth most vulnerable country to climate change,”. Scientists repeatedly warned about rain, heat, melting glaciers, and all climate change factors.

In an interview with CNN’s Eleni Giokos on Tuesday, Pakistan’s Foreign Minister Bilawal Bhutto Zardari said, “We consistently experience climatic destruction in the forms of floods, monsoons, severe droughts, and extreme heat waves.”

Climate Minister Sherry Rehman said, “it’s been a catastrophe of unprecedented proportions.”

More than a decade ago, the developed world committed to giving developing countries at least $100 billion a year by 2020 to support both their transitions away from fossil fuels and their adaptation to climate change. That sum has never been given in full.

The US has historically produced the most greenhouse gas emissions worldwide. The cost of the industrialization of wealthy nations that caused this climate change is being paid by the people of Pakistan, the citizens of Pakistan, in their lives and in their means of subsistence.

Authorities have stated that they have been overwhelmed by the scope of the disaster, and the country’s climate minister has referred to it as a severe climatic calamity, as millions of Pakistanis affected by the worst flooding in a decade are in urgent need of assistance.

We can help flood-affected Pakistanis by donating time, money, or items.


Many non-governmental organizations, as well as the provincial and federal governments, are putting forth great effort to help those affected by the disaster. They will take both monetary and in-kind donations as forms of assistance.

 Here is the list of most reliable and authentic organizations collecting funds for flood victims in Pakistan:

Edhi Foundation

Alkhidmat Foundation Pakistan

HANDS Pakistan

Dawn Relief

Orange Tree Foundation

Muslim Aid UK

Urgently needed items:

  • Food bags
  • Tents
  • Mosquito nets
  • Drinking water
  • Medical supplies
  • Cooked food
  • Dry ration packs
  • Tarpaulin sheets
  • Shelter kits
  • Hygiene kits
  • Sanitary pads


Helping someone in need is a tremendously gratifying experience, and when you help as a team, the pleasure is heightened. We can assist the victims of floods through volunteer work.  Currently, homes need to be rebuilt, shelters require assistance with helping displaced families and their animals, and food banks require assistance with serving meals. Please volunteer your time to assist those places that were severely hit.

Organize a Fundraising event:

If you don’t have a lot of money to give, you can still help flood victims by organizing a fundraising event. Creative fundraisers that involve the community can be an effective way to gather funds – a little bit from a lot of people adds up fast Any occasion can be used to collect money by turning it into a fundraising event. This can encompass events like concerts, silent auctions, half-marathon and more.


Artists can use art to help flood victims. They can sell art and donate proceeds to flood victims. Artists can also collaborate with different artists to sell creations and raise money for flood relief activities.

Donate sales:

If you are a business owner, donate part of your profits to a charity. For example, local restaurants can donate part of their brunch profits to flood relief charities.

Pakistan is pleading for rapid international aid after more than 1,000 people, including more than 300 children, were killed by flash floods. Nearly a million homes were damaged, along with animals, crops, roads, and bridges, leaving millions without access to homes, food, energy, and the internet. According to the National Disaster Management Authority, 119 more people perished in Pakistan’s catastrophic floods during the past 24 hours, bringing the total number of fatalities since mid-June to 1,033. (NDMA). Over $4 billion has already been projected as the cost of the economic losses.

The international community has stepped forward to aid the victims as Pakistan continues to be devastated by the disastrous flash flooding and lose lives in the process.

UAE President issues a relief order

His Highness Sheikh Mohamed bin Zayed Al Nahyan, President of the UAE, ordered the prompt delivery of 3,000 tonnes of food supplies, tonnes of medical supplies, and tonnes of tents and shelter supplies on Saturday. The UAE aid teams will also help Pakistani institutions to meet their logistical, medical, and food needs. To ensure that thousands of families have access to necessities like food and shelter, the Emirates Red Crescent (ERC) has also offered help.

UK declares £1.5 million

The UK has said that it will urgently contribute up to 1.5 million pounds in humanitarian aid to the flood-affected districts.

UN allocates $3 million

UN agencies and partners in Pakistan have been given $3 million by the UN Central Emergency Response Fund (CERF) to deal with the floods. In flood-affected communities, this assistance will be used for health, nutrition, food security, and water and sanitation services.

EU grants €1.8 million

According to Riina Kionka, the EU’s ambassador to Pakistan, the EU has announced €1.8 million in support for Pakistan. The statement claimed that the aid money would help those in need in some of the hardest-hit districts in the provinces of Sindh, Balochistan, Punjab, and Khyber Pakhtunkhwa.

This €1.8 million aid is in addition to the €350,000 previously designated for people who lost their houses and urgently require support.

Azerbaijan sends support

President Ilham Aliyev of Azerbaijan has ordered his administration to send Pakistan $2 million in aid to help the country deal with catastrophic flooding.

US sends $1 million in aid

The United States has announced an additional $1 million grant to assist Pakistan in dealing with floods that have severely damaged the country’s infrastructure and claimed many lives. The United States announced $1 million to increase resilience against natural catastrophes in addition to $100,000 in urgent help.

Turkey supplies humanitarian aid

According to the Turkish government, two planeloads of supplies for the flood victims were delivered on Turkish president Erdogan’s orders.

 China sends 25,000 tents and $300,000 in cash

China has stated that it will send a shipment of urgently needed humanitarian aid to Pakistan, comprising 25,000 tents and other relief items as well as $300,000 in cash from the Chinese Red Cross Society. Before this, China supplied 50,000 blankets, 50,000 pieces of waterproof canvas, and 4,000 tents, all of which have been distributed to those in need. To the PM’s Flood Relief Fund, the All-Pakistan Chinese Enterprises’ Association (APCEA) has given Rs15 million.

Qatar offers support

The Disaster Response Fund of the Qatar Red Crescent Society (QRCS) has been awarded $100,000 (QR 365,000) to help flood victims, lessen the effects of the disaster, and meet their basic requirements.

Canada provides support

Canadian Prime Minister Justin Trudeau tweeted that Pakistanis were in his thoughts as he pledged support from the United Nations Central Emergency Response Fund (UNCERF) and Red Cross Canada.

France offers support

Emmanuel Macron, the president of France, also expressed support and stated that his nation stands ready to help.

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