Category

Beauty & Fashion

Category

Summer whites and floral:

Pair these bouquet inspired slides with your favorite white shalwar kameez and you’re set!

Eid Glam:

Mark the occasion of Eid in utmost elegance with Liyana slides embellished with charming daisy florals and delicate micro crystals, set against a gradient of gold and silver hues. Whether complementing intricately embroidered attire or elegantly understated ensembles like Shalwar Kameez or Pishwas, these slides epitomize perfection!

Everyday Oomph:

Elevate your casual floral sets with these clear slides adorned with a glistening gold gem for effortless style.

Evening Elegance:

Elevate your summer dinners with a Luxury Lawn outfit paired with sparkling slides. Simply splendid!

Summer Wedding:

For a stylish summer wedding vibe without going too formal, rock a simple outfit paired with these slides.

In the realm of Pakistani fashion, GulAhmed stands as a beacon of luxury and sophistication, weaving together timeless elegance with contemporary trends. With a legacy spanning several decades, the brand has consistently set the bar high with its commitment to quality, innovation, and trendsetting designs. As the summer sun casts its warm glow, GulAhmed unveils its much-anticipated Summer Lawn Collection 2024, offering a breathtaking array of two-piece lawn dresses that seamlessly blend style, comfort, and versatility.

Here are the key features that make these ensembles stand out:

Exquisite Designs:

With GulAhmed, diversity is the hallmark. Each two-piece lawn suit boasts a plethora of designs, ranging from traditional motifs to contemporary patterns. Whether you prefer intricate embroidery, bold geometric prints, or delicate floral motifs, GulAhmed has something to cater to every taste and preference. From classic elegance to modern chic, these designs are crafted with meticulous attention to detail, ensuring that every ensemble is a masterpiece in its own right.

Premium Quality Fabric:

Crafted from the finest quality lawn fabric, GulAhmed’s two-piece suits offer a luxurious feel and unmatched comfort. Known for its lightweight and breathable properties, lawn fabric is the perfect choice for the sweltering summer months, keeping you cool and comfortable throughout the day. Despite its lightweight nature, GulAhmed’s lawn fabric is incredibly durable and long-lasting, ensuring that your favorite ensembles retain their beauty and shape wash after wash.

Versatility Personified:

 One of the most remarkable features of GulAhmed’s two-piece lawn suits is their unparalleled versatility. Whether you’re attending a daytime soiree, a casual brunch with friends, or a formal dinner, these ensembles effortlessly transition from day to night with ease. Pair them with statement accessories and heels for an evening affair, or dress them down with sandals and a tote bag for a laid-back daytime look.

At the forefront of the collection is the off-white two-piece unstitched dress adorned with a tropical design and bursts of vibrant colors. Perfect for sunny days and balmy evenings, this outfit exudes effortless charm and sophistication, making it a must-have for every fashion-forward woman.

For those who prefer a more understated yet elegant look, the light grey two-piece unstitched dress with green print is an ideal choice. The subtle green print against the serene grey backdrop evokes a sense of tranquility and sophistication.

For the free-spirited souls, GulAhmed Summer Collection 2024 presents a black two-piece unstitched dress adorned with a springy boho print and paired with striped trousers. This ensemble exudes laid-back sophistication and bohemian charm, making it a versatile addition to any summer wardrobe.

Embrace the vibrant hues of spring with GulAhmed’s orange two-piece unstitched dress featuring floral prints. Radiating warmth and vitality, this ensemble is perfect for ushering in the new season with style and grace. Pair it with your favorite accessories for a chic and feminine look that’s bound to turn heads wherever you go.

For a timeless and classic look, opt for the blue and white two-piece shirt with a printed lawn dupatta. The serene blue hues paired with intricate prints exude sophistication and charm, making it a versatile ensemble for any occasion. Whether you’re attending a daytime soiree or a formal dinner, this outfit is sure to make a lasting impression.

Lastly, indulge in the timeless beauty of GulAhmed’s red two-piece unstitched lawn dress adorned with white floral prints. Effortlessly elegant and eternally chic, this ensemble is a testament to GulAhmed’s commitment to exquisite craftsmanship and impeccable style. Whether you’re celebrating a special occasion or simply enjoying a day out with friends, this outfit is sure to make you feel like a true fashion icon.

With GulAhmed’s Summer Essential Lawn Collection 2024, you can elevate your summer style quotient effortlessly. Shop online now and avail of Ideas flat shipping rate of PKR 99 across Pakistan. Plus, with Ideas’ 30-day worry-free exchange policy, you can shop with confidence, knowing that your satisfaction is guaranteed. Don’t miss out on the opportunity to refresh your wardrobe with GulAhmed’s stunning two-piece lawn suits and embrace the summer season in style.

Women’s Day, celebrated worldwide on March 8th, stands as a testament to the tireless efforts and remarkable achievements of women across the globe. It’s a day that not only acknowledges the progress made towards gender equality but also serves as a poignant reminder of the challenges yet to be overcome. 

As we commemorate this day, let us take a moment to recognize and celebrate the inspiring women who are making a significant impact in their respective fields.

Adeela Liaquat Ali Khan – Corporate Affairs & Engagement Director at L’Oréal Pakistan

Adeela Liaquat Ali Khan, the Corporate Affairs & Engagement Director at L’Oréal Pakistan, embodies the very essence of women’s empowerment. Her exemplary leadership and dedication have not only propelled her to professional success but have also paved the way for countless other women to pursue their dreams.

Adeela’s philosophy extends far beyond personal achievement. Her efforts at L’Oréal Pakistan resonate deeply with a dedication to championing diversity, inclusivity, and gender equality. Through strategic initiatives and genuine engagement, she fosters a culture that celebrates the unique journeys of individuals, believing that “Empowerment is not about climbing the ladder of success alone; it’s about lifting others as we rise.”

Sania Maskatiya – Creative Head of the Brand, Sania Maskatiya

In the realm of fashion, Sania Maskatiya’s name stands out as a beacon of empowerment and creativity. Her innovative designs and unwavering commitment to excellence have garnered her widespread recognition. 

The brand, Sania Maskatiya, stands as a testament to the richness and diversity of Pakistani design. Their creations celebrate the intricate embroidery, vibrant colors, and luxurious fabrics that define the country’s sartorial heritage. By showcasing Pakistani craftsmanship on international platforms like New York Fashion Week, the brand not only promotes cultural exchange but also challenges stereotypes and fosters greater appreciation for global diversity.

Sania herself fearlessly pushes boundaries and challenges societal norms. Her passion and determination demonstrate that creativity knows no bounds. Through her work, she not only celebrates the beauty of diversity but also empowers women to embrace their individuality and thrive in a world brimming with possibilities. As Sania aptly states, “Fashion has the power to break barriers and empower women to embrace their true selves. On Women’s Day and every day, let’s celebrate the strength and resilience of women worldwide.”

Nitasha Syed: Host of Digital Web Show, Shaam Ki Chai

Nitasha Syed, the driving force behind the digital show “Shaam Ki Chai,” is a relentless advocate for both women’s empowerment and cultural appreciation. Her journey exemplifies resilience and passion, transitioning from a Senior Product Manager to a champion of Pakistani narratives. Through “Shaam Ki Chai,” she cultivates a platform where diverse female voices converge, sparking meaningful dialogue and fostering understanding. 

Nitasha recognizes that empowering women extends beyond providing a voice; it’s about ensuring their voices are heard, respected, and celebrated as catalysts for positive change. “Empowering women isn’t just about giving them a voice; it’s about ensuring their voices are heard, respected, and celebrated as catalysts for change,” she emphasizes.

Zaineb Shah – Chef and Proprietor of the Fine Dining Restaurant, The Fig Tree. 

Zaineb Shah, the visionary force behind The Fig Tree, illuminates the path of women’s empowerment through her culinary mastery. With a fervent passion for food and creativity, Zaineb’s culinary journey began at a young age, sparking a lifelong dedication to the art of cooking that has refined her skills and cultivated a palate that marries tradition with innovation, setting her cuisine apart in the bustling culinary scene.

Beyond her masterful dishes, Zaineb champions the vital role women play in shaping the culinary world. Recognizing the challenges they face, she advocates for their empowerment, encouraging them to pursue their culinary dreams without limitations. Her own journey serves as a beacon of inspiration, proving that dedication and unwavering determination can shatter barriers and pave the way for success.

“True empowerment for women,” Zaineb says, “comes from embracing the freedom to innovate, create, and inspire. Through The Fig Tree, I strive to empower women by reshaping the culinary landscape, celebrating their strength, and nurturing their creativity.”

Mahgul Rashid – Creative Director of the Brand, Mahgul

With an acute eye for design and an unwavering commitment to excellence, Mahgul has revolutionized Pakistani fashion with her unique aesthetic. Her journey into the realm of creative direction began with an innate passion for art and design, cultivated since her earliest days. Under her guidance, Mahgul has emerged as a brand synonymous with contemporary elegance and timeless allure.

For Mahgul, fashion transcends mere clothing; it is a medium through which women can express their individuality and assert their identity. Through her designs, she not only celebrates the beauty of femininity but also empowers women to embrace their unique essence with confidence and grace. “In the tapestry of fashion, every stitch tells a story of strength and resilience. As women, we wield the power to shape narratives and inspire change through our style and creativity.” 

As we celebrate Women’s Day, let us honor and celebrate the inspiring women like Adeela Liaquat Ali Khan, Sania Maskatiya, Nitasha Syed, Zaineb Shah, and Mahgul Rashid whose unwavering dedication and leadership continue to pave the way for a more equitable and inclusive world.

This summer, GulAhmed is set to redefine elegance and comfort with the launch of its highly anticipated Summer Lawn Collection 2024. From the vibrancy of colors to the elegance of craftsmanship, this year’s collection of lawn dresses is a testament to the brands commitment to quality and fashion-forward designs. Launching in stores near you and online at www.gulahmedshop.com TODAY!

Collection Overview

Chunri Lawn Collection: Dive into the traditional essence with GulAhmed’s Chunri Lawn Collection, a perfect blend of cultural richness and contemporary designs. This collection, inspired by the timeless Chunri patterns, is perfect for those who adore classic prints with a modern twist. It’s designed to cater to a diverse audience, offering something special for everyone who wishes to add a touch of tradition to their wardrobe.

Essential Summer Lawn Collection: The Essential Summer Lawn Collection is the epitome of simplicity and elegance. Designed for everyday wear, this collection focuses on comfort without compromising on style. Their lawn dresses feature an array of subtle floral designs and soft pastels, perfect for the summer’s scorching heat. Ideal for women who prioritize comfort, style, and practicality in their daily wear.

Premium Embroidered Lawn Collection: Elevate your summer wardrobe with GulAhmed’s Premium Embroidered Lawn. This line of unstitched lawn showcases exquisite embroidery on premium quality fabric, making each piece a work of art. Aimed at those who seek luxury and sophistication in their festive and formal wear, this collection promises to make you stand out at every summer soiree.

Mother Lawn Collection: Celebrating the grace of motherhood, their Mother Collection offers elegant and comfortable attire for the modern-day mother. With a focus on versatile designs that are both functional and fashionable, this collection of lawn suits ensures that style is accessible at any age.

Quality Assurance

At GulAhmed, dedication to unparalleled quality is unwavering. Each piece from the Summer Lawn Collection 2024 has been crafted with meticulous attention to detail, from the selection of the finest fabrics to the precision of the embroidery. Commitment to quality craftsmanship ensures that each garment not only looks exquisite but also stands the test of time.

Online vs. In-Store Launch – February 15th 2024

While the brand has already introduced the summer collection comprising of unstitched lawn suits online, the true experience awaits you in-stores. GulAhmed invites you to explore the collections firsthand, feel the quality of the fabrics, and see the vibrancy of the colors for yourself. Whether you’ve browsed the collection online or are experiencing it for the first time, the in-store launch promises an immersive shopping experience.

Don’t miss the chance to escape the ordinary with GulAhmed’s Summer Lawn Collection 2024. Discover the perfect blend of tradition, elegance, and style in each of the collections, designed to cater to every preference and occasion. Visit your nearest Ideas stores or explore the collection online at www.gulahmedshop.com. With a flat shipping rate of PKR 99 across Pakistan and a 30-day worry-free exchange policy, Ideas makes your shopping experience seamless and satisfying. Embrace the summer of 2024 with style, elegance, and the unmatched quality of GulAhmed’s lawn suits.

As the scorching heat of summer approaches, fashion enthusiasts everywhere eagerly anticipate the launch of GulAhmed’s highly anticipated Summer Lawn Collection 2024. With the digital shelves of GulAhmed’s website, www.gulahmedshop.com, poised to be stocked with the latest trends, it’s time to revamp your wardrobe with elegance and flair as the lawn collection has launched exclusively online starting today!

This year’s collection is a testament to GulAhmed’s unwavering dedication to excellence, featuring a mesmerizing blend of vibrant hues, intricate floral patterns, and sophisticated cuts. Whether you’re a fan of timeless classics or crave the latest fashion statements, GulAhmed has something to offer for every taste and preference.

Key highlights Summer Lawn Collection 2024

GulAhmed’s 2024 Summer Lawn Collection boasts an exquisite array of colors, ranging from bold and vibrant to soft and serene. The collection features 2 piece and  3 piece lawn suit unstitched with intricate floral designs and chic cuts, all crafted with unparalleled attention to detail and quality.

Let’s delve into the four distinct collections, each offering its own unique style and charm:

Chunri Lawn Collection: This collection showcases a delightful blend of printed, embroidered, and Royal premium designs. With its colorful and joyful prints, along with luxury chiffon sarees and lehengas, the Chunri Lawn Collection is perfect for those who seek elegance with a touch of tradition.

Essential Summer Lawn Collection: Embracing the essence of blooming summer, this collection exudes sizzling styles and cool vibes. From botanical flora fantasies to embroidered delights, the Essential Summer Lawn Collection offers a diverse range of options for effortless chic.

Mother Lawn Collection: A tribute to the timeless beauty and grace of mothers, this collection celebrates their ability to balance elegance with practicality. Featuring styles that seamlessly blend fashion with function, the Mother Lawn Collection pays homage to the versatile beauty of both mothers and GulAhmed’s creations.

Premium Embroidered Lawn Collection: With 74 stunning looks to choose from, this collection offers a luxurious experience like no other. From Jacquard Majesty to chiffon, Swiss voile luxe, and silk sorbet, the Premium Embroidered Lawn Suits presents fresh summer designs for those who appreciate effortless elegance.

GulAhmed is proud to offer nationwide delivery for just 99 PKR, ensuring that customers across the country can enjoy their favorite lawn suits with ease. Additionally, international shipping is available with a hassle-free 30-day exchange policy, providing peace of mind for customers worldwide.

Don’t Miss Out on the Ultimate Summer Fashion Experience with GulAhmed’s Summer Lawn Collection 2024. Visit www.gulahmedshop.com today and embrace the essence of summer in style!


In men’s fashion, the perfect balance between comfort and style can often be elusive. However, when it comes to formal shirts, Salt by Ideas has managed to carve a niche for itself by excelling in the art of crafting dress shirts that are not only soft, breathable, and relaxed but also showcase modern cuts, trendy patterns, and classic designs.

The union of these qualities results in an uncompromising style that allows men to look and feel their best without having to sacrifice one essential aspect for the other. You can visit www.gulahmedshop.com to see for yourself as the entire range is available there.

Salt by Ideas understands the importance of comfort in men’s formal wear. The dress shirts from Salt by Ideas are tailored with precision, ensuring a soft and breathable fabric that keeps you comfortable throughout the day. The use of high-quality materials is a testament to Ideas commitment to providing shirts that not only make a statement but also prioritize comfort of the wearer.

The collection boasts an array of modern cuts, catering to various body types and preferences. Whether you prefer a slim fit for a contemporary look or a regular fit for added comfort, Ideas has a shirt for every gentleman out there. The attention to detail in the tailoring ensures a flattering fit, allowing you to exude confidence and sophistication effortlessly.

What sets Ideas apart is its ability to seamlessly blend trendy patterns with classic designs. From timeless stripes and checks to more contemporary prints, the variety in patterns ensures that there something for every occasion. Whether you are attending a business meeting or a formal event, Ideas has the perfect shirt to complement your style, making a lasting impression wherever you go.


To make this stylish experience even more enticing, Ideas is currently running a Winter Sale from 16th to 31st January, both in-stores and online, offering a generous Flat 40% & 60% Off on winter wear. This is the perfect opportunity to enhance your wardrobe with premium formal shirts at unbeatable prices.

We are sharing some of the shirts that caught our eyes the most:

Unveil your style with the beige formal shirt by Ideas, a blend of sophistication and modern flair. This shirt transcends fashion norms, offering a fresh take on formal attire. The subtle pattern adds a touch of personality to the classic design, ensuring you stand out effortlessly. The breathable fabric ensures comfort throughout the day, while the tailored fit enhances your style.

Revitalize your wardrobe with Ideas khaki formal shirt, a modern twist on timeless fashion. The versatile khaki hue of this formal shirt complements a range of styles, allowing you to experiment with different looks effortlessly. Whether paired with tailored trousers for a polished appearance or dressed down with jeans for a smart-casual vibe, this shirt adapts to your diverse lifestyle. Embrace the perfect fusion of comfort and style, redefining your fashion journey with this must-have addition to your collection.

Invest in a wardrobe staple that seamlessly transits from the office to after-work events – Ideas white formal shirt. The crisp and clean design exudes professionalism, making it an ideal choice for any dress code. The durable fabric ensures longevity, offering a reliable garment for various occasions. Pair it with tailored trousers for a boardroom-ready look or dress it down with jeans for a smart-casual ensemble. Ideas commitment to quality craftsmanship is evident in every stitch, making this shirt not just a fashion statement but a practical investment for the modern man.

Dress for success with the Ideas blue & white stripe formal shirt, a versatile addition to your wardrobe that exudes professionalism and charisma. The meticulous design and attention to detail make this shirt a symbol of refined taste. The subtle yet distinctive pattern adds a touch of personality, allowing you to express your individuality effortlessly. From business meetings to social gatherings, this shirt is your go-to choice for making a lasting impression.


Make a statement in Ideas white red stripe formal shirt – a fusion of sophistication and contemporary style. This shirt is a must-have for those who appreciate the art of dressing well. The bold red stripes add a touch of vibrancy to your ensemble, making it a versatile piece for various occasions. Experience the perfect harmony of comfort and fashion, ensuring you look and feel your best.


As you embark on this journey of style and sophistication, it is worth noting that Ideas offers a flat shipping rate of PKR 99 across Pakistan. This ensures that your fashion-forward choices are delivered to your doorstep in minimal charges. Additionally, Ideas provides a 30-day worry-free exchange policy, allowing you the flexibility to exchange your purchase hassle-free if you happen to change your mind.


Remember, Ideas by Salt stands as a beacon of style and comfort in the world of formal shirts for men. The winter sale presents a golden opportunity to elevate your wardrobe, so do not miss out. Explore the collection online and experience the difference for yourself. Your journey to uncompromising style begins with Salt by Ideas.

In the hustle and bustle of our daily lives, the subtlest things can have a profound impact on our mood and mindset. One such magical touch comes from the simple act of wearing a perfume. It is not just about having a good fragrance around; it is about embracing an essence that shifts your entire perspective.
Ideas is a name synonymous with quality, introduces Fragrances by Ideas to elevate your sensory experience. You can explore the range available at Ideas website: www.gulahmedshop.com and embark on a sensory journey that enhances your daily life.

Let us explore how wearing a perfume can be the key to living life in the best way possible.
Imagine waking up to a new day, and the first thing you do is spritz on your favorite Fragrances By Ideas body spray. Instantly, the aroma engulfs you, awakening your senses and setting a positive tone for the day. The freshness and vibrancy of the fragrance becomes your silent companion, ready to accompany you through whatever the day may bring. We are talking about My Stories; this carefully crafted fragrance is designed to evoke a sense of timeless charm, enveloping you in an aura of grace and femininity. Immerse yourself in the subtle whispers of citrus and the sweet embrace of vanilla, as each spritz transports you to a world of refined beauty.

As you head to work, the subtle elegance of Mystic Perfume will give you an enchanting allure. This fragrance is a celebration of individuality. The subtle hints of musk and pomegranate provide a warm, embracing undertone, leaving a lingering impression of sophistication. Embrace the essence of charm as you embark on a sensory journey with every spritz of this exclusive perfume. The delicate notes give you confidence and a feeling of sophistication, creating an invisible aura around you. It is not just a fragrance; it is a statement, a declaration that today is your day, and you are ready to conquer it.

In the midst of a bustling day, a quick refresh with an Ideas deodorant spray can be a game-changer. Picture a moment when a subtle breeze catches the light and you catch a whiff of your chosen fragrance. Suddenly, you feel a burst of happiness, a moment of joy that uplifts your spirit. It is these small, ordinary moments transformed into extraordinary ones by the power of a well-chosen scent.
A social gathering is another scenario where Fragrances By Ideas becomes your ally. The allure of the perfume becomes a part of your identity, leaving a lasting impression. The confident air around you is not just noticed; it is felt by everyone you encounter. We suggest you to use Marina Perfume as it unfolds a bouquet of freshness, evoking a sense of timeless femininity. The perfume is a masterpiece, meticulously designed to accompany you on your journey, leaving a trail of sophistication wherever you go. Enjoy the enchanting notes of Lavender, Orange and Cedar that dance delicately on your skin, creating an aromatic symphony that resonates with grace and allure.

Immerse yourself in the artistry of fragrance as Poem perfume for women beckons you into a realm of olfactory excellence. The carefully selected blend of aromatic elements evokes a sense of mystery, leaving a lasting impression that lingers gracefully on your skin. Embrace the allure of this perfume, an exquisite accessory that complements your individuality and adds a touch of glamour to every moment.

When you want to try out a softer perfume you should opt for High Life Perfume for women it is more than just a fragrance; it is a statement of individuality and style. The perfume encapsulates the essence of modern femininity, offering a subtle yet powerful aroma that lingers delicately throughout the day. Embrace the confidence that comes with wearing a scent that mirrors your unique personality, allowing you to leave a lasting impression wherever you go. The fragrance notes of pink pepper, rose and vanilla leave a lasting impression.


Wearing a perfume or deodorant can make one feel ready, happy, and confident. Whether it is conquering a work presentation, navigating through a crowded market, or enjoying a casual get-together, Fragrances By Ideas enhances each experience, making it memorable.
Fragrances By Ideas is your everyday magic potion, ready to transform ordinary moments into extraordinary memories. The collection caters to various preferences, offering a scent for every mood and occasion.
As you step into this olfactory adventure, remember that Ideas offers a flat shipping rate of PKR 99 across Pakistan, ensuring that the magic of Fragrances by Ideas is accessible to everyone. Additionally, indulge worry-free, as Ideas provides a 30-day worry-free exchange policy. Embrace the joy of scent, embrace Fragrances by Ideas, and let every day be a celebration of your unique essence.

In the domain of women pret wear, Ideas Pret wear stands tall as a curator of style, presenting a diverse array of ready-to-wear ensembles that cater to the evolving tastes of the modern woman. From intricately embroidered pieces to formals exuding sophistication, solid hues radiating versatility, and digital prints that captivate the imagination, Ideas Pret collection is a testament to Ideas commitment to offering a wardrobe for every occasion. Dive into the world of Ideas Pret by visiting the website: www.gulahmedshop.com and avail flat 50% of on Ideas Pret – winter wear till 31st of January.


Dancing with Patterns:
Patterns are the heartbeat of fashion, and Ideas Pret orchestrates a symphony of style through its thoughtfully crafted prints. The diverse array of patterns infuses character and depth into each dress, allowing women to express themselves through the artistry of fashion. Let us embark on a journey through the world of prints that define aesthetic, where every dress tells a unique story.


Spring is in the Air:
Step into the enchanting garden of flowers, where Ideas Women Pret dresses bloom with grace and femininity. The floral patterns, meticulously crafted, bring an ethereal quality to the collection. From delicate buds to blooming blossoms, Ideas Pret captures the timeless allure of flowers, offering a wardrobe that effortlessly embodies the essence of natural beauty. Have a look at one of the three piece suits available on their website:

Embrace the essence of refinement with Ideas digital-printed khaddar suit. Meticulously tailored, this three-piece ensemble boasts a harmonious fusion of traditional craftsmanship and contemporary design. Whether attending a wedding or a business function, the exquisite detailing ob this three piece suit ensures you stand out effortlessly. Elevate your wardrobe with this sartorial masterpiece.

Geometric Designs Are Always In:

Explore the modern allure of geometric designs, where Ideas Pret plays with shapes and colors to create visually striking ensembles. Geometric patterns, with their clean lines and contemporary appeal, add a touch of sophistication to the collection. Each piece becomes a canvas where geometry meets fashion, resulting in a collection that resonates with the modern woman desire for elegance with an edge. Our eyes are on the two piece suit below:

Unveil the allure of sophistication with Ideas latest khaddar ensemble. This two-piece suit embodies grace through its meticulously designed digital prints on the khaddar shirt and trouser. From casual gatherings to festive occasions, the versatile ensemble ensures you make a lasting impression, exuding confidence and cultural finesse.

Abstract Has A Class of Its Own:
Journey into the abstract realm with Abstract designs, where Ideas Women Pret prints make bold statements. These innovative, abstract patterns redefine elegance, adding an artistic flair to the collection. Ideas Pret invites women to embrace their unique style, providing a canvas where individuality takes center stage, and fashion becomes a form of self-expression. Below is what caught our eyes:

Now you can embrace the charm of winter fashion with Ideas exquisite Digital Print Khaddar Shirt. Its soft khaddar fabric provides warmth, while the captivating digital print adds a touch of sophistication. Whether you are heading to a festive gathering or a casual outing, this shirt effortlessly combines comfort and style for a timeless appeal.


Traditional Medley:

Celebrate the rich tapestry of tradition with the Traditional Medley, a segment that weaves traditional patterns and motifs into Ideas Pret Wear prints. This collection pays homage to the timeless beauty of traditional aesthetics, creating a wardrobe that transcends borders. Ideas Pret invites women to embrace diversity and global influences through fashion, making every dress a celebration of heritage. Have a look at one of our favourite from this year:

Indulge in the warmth and elegance of this Digital Printed Khaddar Suit by Ideas. Unveil the magic of finely woven khaddar, offering a luxurious feel against your skin. The striking digital print adds a contemporary twist to tradition, ensuring you stand out with style in this exquisite ensemble. This suit makes an ideal gift not just to for yourself but also for someone you value in your life.

As you immerse yourself in the captivating world of prints within Ideas Pret collection, you will be ready to embrace the diversity of your style. Each piece is not just a dress; it is a statement, a reflection of your personality and the roles you play in life.
To enhance your shopping experience, Ideas Pret offers a flat shipping rate of PKR 99 across Pakistan. Ideas also ensures worry-free exchanges with a 30-day exchange policy, making every purchase a delight. Elevate your wardrobe with Ideas Pret exquisite range of women clothing, ready to wear, and kurtis – where fashion meets expression.

When it comes to bedroom decor, the transformative power of patterns and prints cannot be overstated. Beyond their functional role, bed sheets serve as a mirror for expressing personal style and creating unique atmospheres. Ideas understand this concept well and offers a diverse array of bed sheet sets that cater to different tastes and preferences.  You can visit the Ideas Home collection at: www.gulahmedshop.com today and let your bedroom reflect the beauty of your personality.

Bed sheets are a versatile and cost-effective way to breathe new life into your bedroom decor. The diverse collection at Ideas Home caters to various tastes and moods, providing you with the opportunity to express your individual style. Now you can transform your space effortlessly and explore the endless possibilities that bed sheet sets offer.

Patterns At Ideas

The choice of pattern, as the foundation of bedroom decor, sets the tone for the entire space, making it an essential aspect of interior design. From classic stripes, to geometric forms, intricate designs like flower-patterned, abstract prints and polka dots; Ideas provides a handful of options to suit every homemakers dream come true.

One fascinating aspect of Ideas collection is its adaptability to the changing seasons. Just as nature transits through different phases, your bedroom can reflect the essence of each season through carefully chosen bed sheet prints.

Our Favourites From This Year

Let us delve into a few standout bed sheet sets from the Ideas Home collection:

You can elevate your sleeping sanctuary with Ideas AW23-FS-002 Fitted Sheet Set. Luxuriate in unparalleled comfort provided by its luxurious fabric and relish a serene night rest. The sophisticated design adds an element of refinement to your space, making it an ideal choice for those who value both elegance and excellence.

Immerse yourself in opulence with Ideas AW23-FS-013 Fitted Sheet Set. Meticulously crafted with precision and attention, this collection seamlessly blends lavish design with superior comfort. Transform your bed into a sanctuary of tranquility and indulge in the lavishness of this bed sheet. Experience the pinnacle of sleeping comfort with Ideas unwavering commitment to quality. This bed sheet set is soon to become your favourite.

Introducing Ideas Cream Stripe Satin T-250 Bed Sheet Set – a fusion of sophistication and comfort. Immerse yourself in the silky smooth texture of satin while embracing the timeless charm of cream stripes. Elevate your bedding ensemble with this top-tier set promising a snug and chic retreat. Makes an ideal gift for someone whom you care for!

Ideas Lilac T-400 Embroidered Bed Sheet Set is our most favourite this year. The intricate embroidery imparts finesse to your bedroom, while the T-400 fabric ensures a lavish feel against your skin. Embrace the alluring craftsmanship of Ideas and infuse sophistication into your personal space.


Discover the perfect harmony of comfort and style with Ideas AW23-010 Bed Sheet Set. The meticulously selected fabric and contemporary design make this set indispensable for those who appreciate modern elegance. Transform your bed into a captivating centerpiece with Ideas unwavering dedication to quality and design.

Fill your bedroom with charm using Ideas AW23-008 Bed Sheet Set. The delightful pattern and snug fabric create a warm and inviting ambiance. Enjoy a rejuvenating sleep in style, as Ideas offers a fusion of quality and aesthetics. Elevate your bedding collection and relish the essence of comfort. 

Incorporating these bed sheet sets into your bedroom not only enhances its visual appeal but also revitalizes the space according to your preferences and the changing seasons.
As you embark on the journey of refreshing your bedroom decor, consider taking advantage of the discounts available on duvet and quilt covers at Ideas Home.

Shopping online is not only convenient but also allows you to explore the entire collection from the comfort of your home. Moreover, Ideas offers a flat shipping rate of PKR 99 across Pakistan and a worry-free 30-day exchange policy, ensuring a seamless and enjoyable shopping experience.


What better way to celebrate the beginning of a new year than indulging in the extravagant offerings of Ideas New Year Sale! With a flat discount of Flat 50% off across various categories, this exclusive deal extends to GulAhmed Unstitched, Ideas Pret, Ideas Home, footwear, Salt By Ideas, Ideas Man, and Ideas Kids. Hurry and shop, as this irresistible offer is available both in-stores and online at www.gulahmedshop.com.


As you embark on this shopping spree, do not miss the chance to elevate your everyday routine with the exquisite collection of bath linens available at jaw-dropping prices. The spotlight of this sale is undeniably on the diverse range of bath towels and bathrobes that Ideas Home has to offer. Imagine wrapping yourself in the finest quality towels or lounging in luxurious bathrobes—all at a fraction of the regular cost!


For those seeking both functionality and style, Ideas Home has a collection of bath towels that cater to every taste. Whether you prefer the classic, understated elegance or vibrant, bold patterns, this New Year Sale has something for everyone. Indulge in the softness and absorbency of premium towels, enhancing your daily pampering routine.

Our favourite from this year is:

This beige towel set by Ideas offers unmatched softness and absorbency. You can now pamper yourself with the sensation of delicate combed fibers against your skin. Now is the opportunity to elevate your daily routine and embrace the unparalleled quality that Ideas brings to your bath experience.


The allure of this sale extends beyond personal indulgence. Looking for the perfect wedding gift? Consider the premium embroidered range of bath linens, a thoughtful and sophisticated present that reflects both luxury and practicality. Make a lasting impression with a gift that not only speaks of opulence but also ensures the recipient experiences the utmost comfort. You will find the perfect wedding gift for the upcoming wedding here.

seeing is believing; we are in love with the following set from this section:

This crimson three piece embroidered towel set by Ideas is sure to convey your love and affection to the new couple. The colour is vibrant and eye catching. The intricate embroidery adds a touch of elegance, making it an ideal gift for newly weds, combining style and functionality for a truly memorable and cherished wedding present.

Ideas New Year Sale is not just about towels; it is an exploration of a diverse array of bath linens, including bath mats and bathrobes. From contemporary designs to timeless classics, Ideas Home presents a panorama of choices to suit every taste and interior aesthetic. You will get the best bathrobes at Ideas.

Our favourite from this year is:

This sand combed bathrobe by Ideas is a perfect blend of softness, comfort and absorbency. You can wrap yourself in its plush fabric, adorned with convenient front patch pockets and a stylish shawl collar to give you maximum coverage. It is versatile and can be used by both ladies ad gentlemen to elevate your post shower experience.

Seize this opportunity to revamp your bath linen collection or surprise your loved ones with gifts that exude elegance. Act fast, as the clock is ticking on this extraordinary sale that promises not only savings but a touch of luxury in every purchase.


As we conclude, remember that Ideas offers a flat shipping rate of PKR 99 across Pakistan, making your shopping experience even more convenient. Worried about making the wrong choice? Fret not! Ideas provides a 30-day worry-free exchange policy, ensuring your satisfaction is their top priority.
Why wait? Embrace the convenience of online shopping and explore the opulent world of bath linens at Ideas New Year Sale. Elevate your living spaces and gift experiences that resonate with sophistication—all at unbeatable discounts!
Happy shopping and a prosperous New Year!

Pin It