Beauty & Fashion


The season of savings is here, and Ideas is set to make it unforgettable with the Fantastic Friday Sale, offering an incredible FLAT 40% OFF across all categories! Whether you prefer the bustling atmosphere of in-store shopping or the convenience of online browsing, this unbeatable offer is available both in-stores and online at But act fast, as this limited-time sale runs from the 23rd to the 26th of November. Don’t miss out – let’s dive into the fashion and home décor wonders awaiting you.

Revamp Your Wardrobe, Refresh Your Home

As the seasons change, so should our wardrobes and living spaces. The need to stay stylish and comfortable is a constant, and Ideas acknowledges this by providing a golden opportunity for a style overhaul. With a FLAT 40% discount, you can revamp your wardrobe and refresh your home décor without breaking the bank. Now, let’s explore the exciting categories where you can enjoy this fantastic discount.

Unstitched Fabric for Men and Women:

Imagine the endless possibilities as you explore the latest unstitched fabric for both men and women. With a FLAT 40% off, you can experiment guilt-free, creating unique and personalized looks that reflect your style. Elevate your winter wardrobe with textures and colors that speak volumes about your individuality.

Ideas Ready-to-Wear Eastern and Western Fashion:

For those who prefer ready-made ensembles, Ideas has you covered. Enjoy a stunning collection of eastern and western fashion with an unbeatable 40% discount. Whether you have a special event on the horizon or just want to refresh your everyday style, this sale is the perfect opportunity to do so affordably.

SALT by Ideas Western Wear for Men and Women:

Discover the latest trends in western wear with SALT by Ideas. From casual day outfits to special evening ensembles, SALT has something for everyone. And with a FLAT 40% off, you can stay on-trend without compromising your budget. Explore stylish denim jackets, chic winter dresses, and more to elevate your wardrobe.

Shoes and Bags – FLAT 40% OFF

Complete your look with the perfect pair of shoes and a stylish handbag. Ideas brings you a diverse range of footwear and bags to complement any outfit. Grab this opportunity to enhance your accessories collection at an incredible 40% off. From trendy tote bags to classic handbags and a variety of ladies’ shoes, this sale is a paradise for accessory enthusiasts.

Ideas Home Bed and Bath Linen – FLAT 40% OFF

Transform your living space into a haven with Ideas Home Bed and Bath Linen. Enjoy a cozy makeover with luxurious bed sheets and snug blankets for sale, all at a FLAT 40% off during this Fantastic Friday Sale. Embrace the winter season with soft and comforting linens that redefine relaxation at home.

Kids Collection:

Don’t forget the little ones! Explore the adorable and trendy Kids Collection at Ideas, all at a FLAT 40% off. Whether you’re searching for cute winter dresses or stylish jackets, Ideas has everything to keep your little fashionistas comfortable and on-trend.

In conclusion, the excitement doesn’t end with the fantastic discounts. Ideas offers a FLAT shipping rate of PKR 99 across Pakistan, making your shopping experience even more budget-friendly. Plus, rest easy with Ideas 30-day worry-free exchange policy, ensuring your satisfaction. So, why wait? Dive into the Ideas Fantastic Friday Sale now – redefine your style, transform your home, and make the most of these unbeatable deals!

As the chill in the air becomes more pronounced, fashion aficionados eagerly turn their attention to the unveiling of this year’s winter collections. Standing out as the pinnacle of seasonal style is GulAhmed’s Unstitched Khaddar Collection for Winter 2023, a mesmerizing tapestry of warmth, tradition, and contemporary allure.

Khaddar Collection: A Winter Staple 

In the realm of winter fashion, khaddar emerges as the fabric of the season, and GulAhmed’s collection is a testament to its timeless appeal. This dense, cotton-woven fabric not only provides insulation against the winter chill but also exudes a luxurious texture that defines the essence of winter dresses. GulAhmed’s Unstitched Khaddar Collection, with its commitment to quality, craftsmanship, and style, takes this winter staple to new heights.

Winter Dresses Extravaganza 

GulAhmed’s Winter Collection for 2023 presents a breathtaking array of winter dresses, showcasing the versatility of khaddar in every stitch. The collection caters to diverse tastes, offering an exquisite blend of printed and embroidered designs that capture the essence of the season. Whether you’re drawn to bold prints or intricately embroidered patterns, GulAhmed’s Khaddar Collection has it all, ensuring you stay on trend and cozy throughout the season.

Khaddar Collection in Every Thread 

Embrace the season’s elegance with GulAhmed’s Khaddar Collection, where the timeless fabric takes center stage. Be it in the vibrant prints or the intricate embroidery, khaddar weaves a story of comfort and style. The collection’s versatility allows you to curate your winter wardrobe with dresses that effortlessly transition from casual daywear to sophisticated evening ensembles.

Warm Weather Color Palette 

GulAhmed’s Winter Collection for 2023 not only excels in fabric and design but also embraces a warm weather color palette. Rich, earthy tones, deep burgundies, and cozy neutrals dominate the collection, mirroring the warmth of the winter season. These colors not only add a touch of sophistication but also seamlessly integrate with the cozy vibe that khaddar embodies.

In conclusion, GulAhmed’s Unstitched Khaddar Collection for Winter 2023 encapsulates the essence of winter fashion. The timeless appeal of khaddar, coupled with GulAhmed’s dedication to providing a diverse range of winter dresses, ensures that you step into the season with both style and comfort. Whether it’s the rich warm colors or the intricate designs, GulAhmed’s Khaddar Collection is the epitome of winter elegance, offering a wardrobe that is as chic as it is cozy.

Neon colors, renowned for their striking brilliance, are breaking away from the conventional wedding color palette. Brides and fashion enthusiasts alike are drawn to the allure of neon, infusing a burst of energy and contemporary flair into the wedding attire landscape. Whether it’s a radiant neon pink, electric green, or vibrant orange, these unconventional hues are redefining bridal aesthetics.

The neon trend is particularly evident in lehengas and sarees, where brides are opting for these electrifying colors to stand out on their special day. Neon lehengas, adorned with intricate embroidery and modern silhouettes, are becoming the go-to choice for brides seeking a distinctive and memorable look. Sarees, draped in neon shades, add a touch of sophistication and playfulness to the traditional ensemble.

Beyond the bridal attire, neon colors are also taking center stage in festive celebrations. From Mehendi ceremonies to Sangeet nights, the vibrant palette is extending its influence to every aspect of wedding festivities. Decor, invitations, and even floral arrangements are embracing neon accents, creating a cohesive and visually stunning ambiance.

The neon trend goes beyond being a mere color choice; it’s a statement of individuality. Brides are choosing neon to express their vibrant personalities and break free from traditional norms. The bold and unconventional color palette symbolizes a departure from the expected, injecting a sense of modernity into age-old ceremonies.

To complement the vivacity of neon hues, brides are opting for accessories that enhance rather than overpower. Traditional gold jewelry remains a classic choice, offering a beautiful contrast against the neon backdrop. Experimentation with contemporary accessories allows brides to strike a balance between tradition and the avant-garde.

Designers are embracing the neon revolution, experimenting with innovative designs and patterns on traditional wedding attire. Neon embellishments, intricate threadwork, and sequins add a modern twist to timeless silhouettes. This fusion of tradition and contemporary design creates outfits that are both culturally rooted and fashion-forward.

As the neon trend continues to gain momentum, it’s evident that this vibrant revolution is here to stay. Neon colors have transcended the boundaries of tradition, bringing a fresh and exhilarating energy to wedding fashion. Whether it’s a bride radiating in neon glory or a festive celebration aglow with vibrant hues, the neon trend is illuminating weddings with its modern charm, promising a bright and colorful future for bridal fashion.

The latest episode of Geo TV’s Mannat Murad, starring Iqra Aziz and Talha Chahour, has ignited controversy with a wedding scene that mimics actor Saboor Aly’s real-life wedding dress. Saboor Aly took to Instagram to express her discontent, questioning her emotions toward the situation. Her cherished moments, memories, sentiments, and the vision for her special day were seemingly appropriated by another actress in a reel life drama, stirring conversation among fans and industry insiders.

Designer Faiza Saqlain created Saboor Aly’s wedding dress, which was inspired by her late mother and resembled what she wore on her own wedding day. Social media users praised the traditional dress, which had elaborate handmade details and a champagne base.

In response to the controversy, designer Faiza Saqlain emphasized that proposing colors and incorporating minor details does not infringe on the bride’s “copyright.” She defended the classic design, stating that the silhouette and craftsmanship are not unprecedented, and the dress has been embraced by numerous brides in the past. Saqlain asserted her right to sell or collaborate on the dress, dismissing the need for uproar over what she considers a genuine FS bridal creation.

In the ever-evolving world of fashion, one brand consistently stands out, and that’s Ideas. Known for its commitment to style, quality, and innovation, Ideas has once again taken the fashion scene by storm with its latest arrivals in the shoes and bags. As we delve into the exquisite world of accessories, let’s explore the must-have pieces that promise to elevate your look to new heights.

Ideas Latest Shoe Collection: Stride in Style

Step into a realm of sophistication with Ideas new women’s shoe collection. From timeless classics to trendsetting styles, there’s a pair for every fashion aficionado. Ladies, indulge in the ultimate comfort and style with our meticulously crafted mules, designed to effortlessly transition from day to night. The collection boasts an array of statement-making women’s shoes that blend seamlessly into any wardrobe, ensuring you stride with confidence wherever you go.

Bags that Make a Statement

Complement your chic footwear with Ideas handbags and clutches that redefine elegance. Our handbags are not just accessories; they are a statement of your style. Discover the perfect tote bags for women, offering both fashion and functionality. Whether you’re in search of a spacious tote for daily essentials or an elegant clutch for a night out, Ideas has you covered.

Trendy Totes and Wallets: A Perfect Pairing

Ideas understands the importance of accessories in completing a look. Elevate your outfit with our stylish tote bags for women, blending practicality with a touch of glamour. Don’t forget to explore our range of women’s wallets, where form meets function in the most stylish manner. Each piece is a testament to Ideas dedication to offering a diverse range that caters to every taste and preference.

Ideas 30-Day Worry-Free Exchange Policy: Shop with Confidence

To ensure our customers have a seamless shopping experience, Ideas proudly offers a 30-day worry-free exchange policy. If you’re not completely satisfied with your purchase, we’ve got you covered. Simply exchange your item within 30 days and step into a world of worry-free fashion exploration.

FLAT Shipping Rate of PKR 99: Bringing Fashion to Your Doorstep

Ideas not only excels in style but also in convenience. Enjoy a FLAT shipping rate of just PKR 99 on all orders across Pakistan. Experience the joy of receiving your favorite shoes and bags at your doorstep without breaking the bank.

Shop Online at Your Fashion Destination

Ready to elevate your look with Ideas? Explore the latest arrivals in shoes and bags at Immerse yourself in high fashion, browse through the curated collections, and indulge in the luxury of Ideas’ accessories. With a user-friendly interface and secure payment options, our online store ensures a seamless shopping experience from the comfort of your home.

In conclusion, Ideas continues to set the bar high in the world of fashion. Elevate your style with our new arrivals in shoes and bags, and embrace the transformative power of accessories. Step into the future of fashion with Ideas – where innovation meets elegance.

Velvet is the epitome of winter wedding elegance. Its luxurious texture and deep, rich hues make it the perfect choice for brides and guests alike. A velvet dress drapes beautifully, keeping you warm and stylish in the chill of the season. Velvet is ideal for desi winter weddings due to its luxurious and rich texture, providing both warmth and elegance. The fabric’s thickness helps in retaining heat, making it suitable for colder temperatures.

Furthermore, velvet’s sumptuous appearance lends sophistication, enhancing the joyous and celebratory ambiance of desi weddings. Using velvet in your outfit, whether you’re the bride or a guest, will definitely give the celebration a more luxurious feel. Given its opulent and rich texture, velvet adds both warmth and elegance to weddings, making it the perfect choice for Indian winter weddings. Because of its thickness, which aids in heat retention, the fabric is appropriate for lower temperatures.

Velvet’s appeal in wedding festivities lies in its ability to exude elegance and sophistication. Dark hues, such as deep burgundy or navy, convey a sense of luxury, while light hues like ivory or blush contribute to a romantic and ethereal ambiance. 

This wedding season, elevate your style by embracing the allure of velvet. Incorporate this luxurious fabric into your wardrobe to add a touch of opulence and sophistication to your looks. Whether you opt for rich, dark hues for a bold statement or choose soft, light tones for a romantic vibe, velvet is sure to infuse your attire with undeniable glamour. Make a fashion statement and exude confidence as you step into wedding festivities, turning heads and adding that perfect touch of oomph to your overall ensemble.

As we approach the winter season, there’s a sense of anticipation in the air. The temperature is dropping, and it’s time to embrace the cozy comforts of the season. The good news is that Ideas 11.11 Sale is LIVE NOW, and it promises to be your ticket to unbeatable discounts on their newest winter collection.

From November 8th to November 12th, you can enjoy this spectacular sale both in-stores and online, with a generous FLAT 40% discount on a vast variety of items. So, put your shopping hats on because it’s time to revamp your wardrobe and embrace the winter season in style.

Revamping Your Wardrobe for the Winter Season

As the chill of winter approaches, there’s a noticeable shift in fashion trends and styles. It’s the time of year when we swap out our light, breezy summer outfits for warmer and cozier options. Sweaters, cardigans, jeans, jackets, sweatshirts, and more become essential elements of our daily attire.

The transition to winter fashion is an exciting one, offering a chance to experiment with layering, textures, and rich, warm colors. At Ideas, they understand the importance of these winter essentials, and are thrilled to offer a FLAT 40% discount during the Ideas 11.11 Sale.

Men’s Winter Collection: A Versatile Range of Winter Wear

For men, the winter collection at Ideas is a treasure trove of stylish and comfortable options. Ideas vast variety of winter western outfits for men is available at a FLAT 40% discount during the 11.11 Sale. Whether you’re in search of pseudo jackets, denim bottoms, puffer gilets, zipper hoodies, or knitted sweaters, Ideas have got you covered.

The color palette is rich, and the variety of styles ranges from crew neck to v-neck. From plain to textured to ribbed fabric, our collection caters to various tastes. It’s the perfect time to stock up on winter essentials that combine fashion and functionality.

Women’s Winter Collection: A Blend of Western and Eastern Elegance

Ideas also offer a vast variety of winter western outfits for women, along with a selection of eastern fabrics. Ideas product lines include puffer jackets, denim shirts, long coats, fleece cardigans, and knitted sweaters. The range of colors and styles is extensive, featuring high and low-length options to suit your preferences.

And the best part? All of these winter fashion essentials are available at a FLAT 40% discount during the Ideas 11.11 Sale. Whether you’re looking for a trendy puffer jacket or a cozy knitted sweater, Ideas have something for everyone.

Kids’ Winter Collection: Keeping the Little Ones Warm and Stylish

When winter hits, children’s clothing becomes a top priority. Keeping your little ones warm and cozy without breaking the budget is the main focus, and Ideas is here to provide just that. Ideas kids’ collection includes fleece jackets, knitted sweaters, denim bottoms, ribbed sweatshirts, and more.

From playdates to holidays, Ideas has your children’s winter wardrobe covered. And yes, you guessed it right, these adorable and comfortable outfits are also available at a FLAT 40% discount during the 11.11 Sale.

In conclusion, the Ideas 11.11 Sale is your ultimate opportunity to revamp your wardrobe and embrace the winter season in style. With a FLAT 40% discount on a wide range of winter collection items, you can shop to your heart’s content without worrying about your budget.

Don’t forget to visit their website at to place your online orders.

They’re pleased to offer nationwide delivery for just 99 PKR, making your shopping experience convenient and affordable.

Moreover, they also provide worldwide delivery, ensuring that fashion enthusiasts across the globe can enjoy the benefits of Ideas 11.11 Sale. So, gear up for a fantastic shopping experience, and make the most of this unbeatable discount on winter collection items.

We have some great news for all the ladies as Ideas Great Winter Sale bring a FLAT 30% discount on the Winter Special Collection!

This exquisite unstitched collection showcases a harmonious blend of tradition and modernity, perfect for the upcoming winter season. It is available in 2-piece and 3-piece suits catering to the diverse fashion preferences of all women.

This collection offers the cozy warmth of karandi as well as the timeless elegance of khaddar not to forget the breezy comfort of linen; there is a fabric choice for every lady out there. The intricate designs and stunning colors of this unstitched fabric collection draws inspiration from nature and are further given a touch of artistry to each outfit. The end result is an effortlessly created and personalized outfit that will resonate with your personality.

You can avail this winter clearance sale online by visiting Ideas website and in stores as well.

We are happy to share some designs with you here:

Here is a beautiful 3-piece ladies khaddar suit with a mesmerizing floral design on the shirt and dupatta. This dress embodies grace and style. The intricate floral pattern exudes a sense of sophistication making it your first choice for this winter. Made from high quality khaddar fabric it offers comfort and warmth ensuring you stay cozy during winters.

Here is another 3-piece khaddar suit to meet your winter need in a fashionable way. The white base adds to the sophistication of the overall dress. The printed neckline is the highlight of this suit along with the dupatta in zigzag lines which adds to the overall look of the dress.

A combination of black and red can never go out of fashion; here is a 3-piece timeless beauty in linen. A must have in your wardrobe this season as the design in eye catching and the material is soft linen which will give you a cozy feeling during winters. The shirt and dupatta are printed paired with a plain trouser which can be sewn according to your specific wants.

This 2-piece karandi suit is our absolute favorite this season. The floral design is captivating and the base color of this suit is appealing. You can pair it up with any warm shawl of your choice in contrast and enjoy the winters looking chic!

This 3-piece karandi unstitched suit in hues of green is an ideal winter wear. You can get it stitched as per your aesthetic taste and grab compliments on your par excellence fashion statement. The material will keep you warm in winters when you head out to be with friends.

One always has room for more when the brand is GulAhmed and the material is karandi. Here is a 3-piece karandi unstitched suit that you will love to have in your wardrobe for its elegance and style. Makes a perfect gift as well.

We are sure you have made up your mind by now to go shopping for this winter special collection. This is surely the best winter clearance sale in Pakistan. Ideas offers a fixed shipping rate of just PKR 99 for online orders delivered across Pakistan. Additionally, they have offered a hassle-free 30-day exchange policy.

So, what are you waiting for? Shop the Special Winter Edition of unstitched suits today!

Gul Ahmed, is known for delivering top-notch products since its inception. Their fabrics are more than just material; they are a canvas for artistic expression, crafted with love and dedication along with years of craftsmanship. 

We have good news for you, as winter is approaching; GulAhmed’s Unstitched Cambric Collection is available at an irresistible FLAT 20% OFF, thanks to the Ideas Great Winter Sale.

These unstitched suits are meticulously crafted with a blend of luxurious fabrics, including Jacquard, Cambric, Silk, and Chiffon; perfectly suited for the upcoming chilly weather.

So, finally it is that wonderful time of the year when you can treat yourself to a winter wardrobe makeover and elevate your style, all while enjoying enticing discounts. Let your heart guide your shopping spree!

The two and three-piece collection of embroidered and printed unstitched suits is versatile enough for both casual daytime looks and elegant evening affairs. These designs come to life with eclectic and captivating embellishments.

For an easy-breezy, stylish daytime look, you can explore their two-piece printed cambric unstitched suits. They come in a range of soft pastel and vibrant tones, adorned with abstract and floral prints – a perfect choice for a ladies’ lunch or a casual day out.

 The three-piece Printed Cambric Suits, paired with plain and digitally printed lawn dupattas, offer a diverse selection. You can choose from a delightful array of subtle pastel tones and rich regal hues, with a kaleidoscope of patterns, including floral and fern motifs, as well as prints inspired by Mughal art and architecture. These ensembles are perfect for the upcoming winter festive season, including pre-wedding events.

For those seeking opulent formal attire for wedding receptions, look no further than Gul Ahmed’s three-piece Embroidered Glitter Printed Cambric Unstitched Suits, complete with sequin dupattas. These outfits exude glamour and can even double as trousseau wear. 

Alternatively, you can also explore the elegance of their three-piece Sequin Embroidered Cambric Unstitched Suits, paired with Embroidered Chiffon dupattas, for a truly enchanting style statement.

For the fashion-forward and daring, Gul Ahmed’s three-piece Digital Printed Cambric Unstitched suits, featuring a striped chiffon dupatta, make an unquestionably bold and edgy style statement.

For a touch of luxury, you can embrace the regal charm of this three-piece Silk Embroidered Unstitched suit in rich ruby and tangerine hues. Complete with a flowy digital printed silk dupatta, it exudes timeless elegance.

For a distinctive and ethnic silhouette, this three-piece Embroidered Net Unstitched Suit, featuring an intricate digitally-printed silk dupatta, offers a festive and celebratory look that pays homage to the rich traditions of Pakistan.

This is our pick from this year’s cambric collection for you today; this three- piece embroidered cotton silk suit with embroidered organza stripe dupatta is sure to grab a handful of comments your way when you head out wearing it tailored as per your fashion statement. 

When you dive into Gul Ahmed’s winter sale, get ready for a surprise; they are offering a flat shipping rate of just PKR 99 for deliveries across Pakistan, making your shopping experience even sweeter. Plus, no need to fret – you got a 30-day hassle-free exchange policy in place, ensuring your peace of mind. This sale is live now in stores and online with discounts of up to 70% OFF. We wish you HAPPY SHOPPING!

The much-anticipated Ideas Great Winter Sale is here, and it’s time to revamp your wardrobe with the trendiest women’s western wear at an incredible FLAT 40% discount. This sale extravaganza, available both in-store and online since October 19, 2023, features an extensive range of products, including sweaters, hoodies, jackets, jeans, sweatshirts, tees, and tops. In this article, we’ll dive into some of the must-have pieces in this fabulous collection.

Snag the Deal! Mustard Woven Striped Blouse with Frills

Searching for a multipurpose wardrobe addition? Look no further than the mustard woven striped blouse. This delightful piece, complete with frills, is your go-to for university, lunch dates, or the office. Its self-textured fabric makes sure you’re the center of attention, and with Ideas, you’re assured quality at a minimal price.

Save Big on Blue Blended Top – Casual Elegance

Experience relaxed sophistication with the blue blended top. Its denim blue shade, elastic waist, and cuffed sleeves shout style without trying too hard. Perfectly paired with white or black pants, it’s a comfortable, high-quality choice from Ideas at a steal of a price.

Huge Savings! Pink and Black Casual Checkered Shirt

A versatile must-have – the pink and black checkered shirt. Ideal with denim for daily classes, hanging out with friends, or weekend picnics. Its evergreen checkered design ensures you remain in vogue, all while enjoying the impeccable quality from Ideas.

Blue Basic Denim Button-Down Shirt – Grab Yours at a Flat 40% Off!

Introducing a timeless classic from Ideas – the blue basic denim button-down shirt. Perfect for all occasions, from formal to casual, its durability and style are unmatched, especially with our discounted prices.

Colorful Discounts! Pink Non-Denim Pant – A Pop of Color

Revitalize your wardrobe with the vivacious pink non-denim pant. Paired ideally with a darker shade, its contemporary design offers a refreshing touch. Get yours today and flaunt the unique blend of style and quality that Ideas promises.

Classic Savings! Black Non-Denim Pant – Classic Elegance

The black non-denim pant with white dots redefines classics. Perfect with a plain white shirt or a trendy tank, this pant, with its subtle elegance, is a testament to Ideas’ commitment to quality at affordable prices.

Flow into Discounts! Mustard Woven Embroidered Dress

Step out in the breezy mustard woven dress, adorned with exquisite pink embroidery on the sleeves’ hem. The self-textured fabric and intricate embroidery showcase casual charm, all thanks to Ideas’ dedication to top-tier quality.

Pink Cropped Knit Sweater – Cozy Chic Now at a Flat 40% Off!

Stay trendy with the pink cropped knit sweater. With its unique texture and fashion-forward half-slit sleeves, this sweater marries comfort and style, a perfect representation of what Ideas brings to the table.

Save Big on Red Woven Checkered Dress

The red woven checkered dress, with its half-flowy sleeves, is the epitome of relaxed elegance. Perfect for family outings or a leisure day, it ensures you don’t compromise on style or quality. Dive into the best of both worlds with Ideas.

Don’t miss out on this extraordinary opportunity to update your wardrobe with these stylish women’s western wear items at an unbeatable FLAT 40% OFF during this Winter Clearance Sale. Whether you’re seeking classic pieces or trendy additions to your collection, this sale offers an array of options to suit every style and preference. So, hurry and make the most of the Winter Clearance Sale on brands in Pakistan while it lasts!

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