Beauty & Fashion


In a stellar move, Fresh N Joy has announced the renowned Pakistani actress and model, Mawra Hocane, as the brand ambassador for their latest product, Black Shine Shampoo. Known for her enchanting performances and captivating beauty, Mawra brings a touch of glamour and authenticity to the brand. Her association with Fresh N Joy signifies a powerful synergy between a celebrated star and a revolutionary hair care product designed to transform hair health.

Unveiling Black Shine Shampoo: The Magic of Bio Functional Corn Extract

Hydration and Moisture:

The Black Shine Shampoo, formulated with the miraculous Bio Functional Corn Extract, is specially designed to increase hair moisture and thickness. This innovative shampoo penetrates deep into the hair shaft, providing long-lasting hydration and keeping hair smooth, soft, and free from dryness. Additionally, it fortifies hair from the roots, preventing breakage and enhancing elasticity to reduce split ends and damage. The shampoo promotes a healthier scalp environment, facilitating robust hair growth and significantly increasing hair density for a fuller appearance.

Boosting Hair Density:

Bio Functional Corn Extract, the star ingredient of Black Shine Shampoo, is renowned for its exceptional ability to boost hair regeneration and elongation. It provides vital nutrients that nourish hair from within, enhancing its strength and overall health. The extract is rich in essential vitamins and minerals that help maintain the natural pH balance of the scalp, reducing irritation and promoting a soothing effect.

Repairs Damaged Hair

 Furthermore, it repairs damaged hair, restoring its natural shine and vitality, and protects it from environmental damage and pollutants. The protective barrier created by the shampoo locks in moisture and nutrients, ensuring long-lasting hair health.

Why Mawra Hocane and Fresh N Joy are the Perfect Match?

Mawra Hocane’s influence in the entertainment industry makes her the perfect ambassador for Fresh N Joy. With her stunning hair and impeccable style, she represents the ideals of beauty, elegance, and authenticity. Fresh N Joy’s commitment to quality and innovation aligns perfectly with Mawra’s values, and together they promote a message of self-care and confidence. Mawra’s endorsement adds credibility and appeal to the Black Shine Shampoo, increasing its visibility and reach. This partnership attracts a diverse audience eager to achieve Mawra’s signature look and sets a new standard in hair care with the power of a celebrity endorsement.

With Mawra Hocane at the forefront, Fresh N Joy’s Black Shine Shampoo is set to revolutionize the hair care industry. Combining the star power of a beloved celebrity with the advanced formulation of Bio Functional Corn Extract, this shampoo promises to deliver unparalleled results. Experience the magic of Black Shine Shampoo and embrace the journey to healthier, thicker, and more radiant hair.

From its inception, Cast and Crew has been imbued with star power, thanks to its association with acclaimed actors Adnan Siddiqui and Humayun Saeed. Their role as brand ambassadors has significantly enhanced the brand’s prominence and allure within the fashion industry. Under the strategic and diversified stewardship of CEO Shahid Iqbal, the company has set a benchmark in luxury retail excellence.

In just two years, Cast and Crew has achieved phenomenal success. The newly unveiled store stands as a true masterpiece, envisioned by Cast and Crew’s visionary Design Director, Ifnan Shoaib. The store’s unique architectural elements, coupled with the refined elegance of its products and design, vividly demonstrate the brand’s steadfast dedication to luxury. Each intricately designed section of the store exemplifies the exceptional quality of craftsmanship and meticulous attention to detail that characterizes Cast and Crew’s unparalleled aesthetic excellence.

The grand opening of this stunning store took place on July 1st, attracting Pakistan’s top celebrities. Inside, guests were treated to a visual spectacle that perfectly encapsulated the brand’s luxury ethos. This launch event was more than a celebration; it was a definitive statement of luxury and elegance, marking a new chapter in Pakistan’s men’s fashion landscape.

Hello, fashion enthusiasts! Brace yourselves for the latest Jewelry Collection from Ideas. This season, Ideas has outdone itself with a beautiful assortment of necklaces, rings, bracelets, and, our favorite, an exquisite array of earrings. Whether you’re shopping for work, evening events, festivities, night outs, or brunches, this Artificial Jewelry Collection has something for everyone. So, what are you waiting for? Visit http://www.gulahmedshop.comand start shopping now!

Let’s dive into the standout pieces and why this collection is a must-have.

Let’s talk about the highlight of the collection: the earrings! Ideas Earrings Collection offers everything from studs to hoops, drop earrings, and dangling beauties. Perfect for any occasion, these pieces are designed to make you shine.

Flower Ring Drop Earrings

The Flower Ring Drop Earrings are a blend of elegance and playfulness. With intricate floral designs, they are perfect for festive occasions or adding a whimsical touch to your brunch outfit. Pair them with a floral dress to complete the look.

Stud Earrings

Stud Earrings are the epitome of simplicity and elegance. Ideal for work or casual outings, they add a subtle sparkle without being too flashy. They’re a staple in any jewelry box and perfect for those who shop for Earrings Online.

Dangle Earrings

For those who love a bit of drama, Dangle Earrings are a must. These earrings add movement and flair to your evening wear or special events. Pair them with an updo hairstyle to really let them shine.

C Hoops Set

The C Hoops Set is a versatile addition to your collection. Perfect for both casual and formal occasions, these hoops add a touch of sophistication to any outfit. Whether you’re heading to the office or a night out, these are a go-to.

English Lock Embellished Earrings

These English Lock Embellished Earrings are all about elegance and security. The lock design ensures they stay put, while the embellishments add a luxurious touch. Perfect for evening events or formal gatherings.

Silver C Hoop Mini Earrings

The Silver C Hoop Mini Earrings are a modern twist on classic hoops. Their smaller size makes them perfect for everyday wear, while their sleek design adds a contemporary touch to your look. Pair them with both casual and formal outfits.

Coin Drop Earrings

The Coin Drop Earrings bring a touch of vintage charm to your collection. Perfect for adding a unique element to your outfit, these earrings are great for night outs or festive events. Pair them with a bohemian dress for a chic look.

Square Threader Earrings Silver

The Square Threader Earrings Silver are modern and edgy. Their unique design makes them perfect for fashion-forward individuals. Ideal for both day and night looks, these earrings are sure to turn heads.

While the earrings are the star of the show, let’s not forget about the other stunning pieces in this jewelry collection. From multi-layer beaded bracelets to stunning rings, the entire collection offers understated elegance, ideal for everyday wear and adding a touch of sophistication to any outfit, perfect for those who love minimalist jewelry.

This Artificial Jewelry Collection offers high-quality craftsmanship, unique designs, and incredible versatility. Whether you’re looking for pieces for work, casual outings, or special events, Ideas has something for every occasion. Plus, with the convenience of Online Jewelry Shopping, you can easily browse and buy your favorites from the comfort of your home.

Don’t miss out on the chance to shine with the best Artificial Jewelry out there. Head over to to explore the entire collection. With a user-friendly interface, shopping for Jewelry Collection Online has never been easier. Whether you’re looking for Bracelets Online, want to Shop Rings Online, or need to update your Earrings Collection, Ideas has you covered.

In a nutshell, Ideas new Jewelry Collection is all about versatility, style, and elegance. Perfect for any occasion, these pieces are designed to make you look and feel your best. Plus, with a flat shipping rate of PKR 99 across Pakistan and a 30-day worry-free exchange policy, there’s no reason not to indulge.

Men ethnic wear has long been celebrated for its ability to blend cultural heritage with modern style. Among the many traditional outfits that define this category, the men shalwar kameez and men kurta pajama stand out for their timeless elegance and versatility. This blog explores the charm and significance of the men shalwar kameez and other key pieces in men ethnic wear, highlighting the exceptional collection available at Ideas. You have the option to shop in-store or get your favorites from the best online fashion store

Embracing Men Ethnic Wear

Men ethnic wear is more than just a fashion choice; it is a reflection of cultural identity and heritage. These outfits are valued for their versatility, making them suitable for a wide range of occasions—from casual family gatherings to formal events. The essence of men ethnic wear lies in its ability to combine traditional elements with contemporary fashion, offering a unique and sophisticated look.

Men Shalwar Kameez: A Timeless Classic

The men shalwar kameez is a piece of traditional attire that has been cherished across generations. This ensemble, consisting of a Kameez paired with Shalwar, offers unmatched comfort and elegance. The simplicity and grace of the shalwar kameez make it a versatile choice for various occasions, from daily wear to festive celebrations.

At Ideas Man, the men shalwar kameez collection is crafted with meticulous attention to detail. Each piece is made from high-quality fabrics, ensuring both comfort and durability.

Men’s Kurta Pajama: Elegance and Comfort

Another staple in men ethnic wear is the men’s kurta pajama. This outfit consists of a long kurta) paired with pajama trousers, creating a look that is both elegant and comfortable. The men’s kurta pajama is celebrated for its refined appearance and versatility, making it ideal for both casual and formal settings.

The men’s kurta pajama collection at Ideas Man includes a diverse array of styles, colors, and fabrics. Whether you prefer a simple, minimalist kurta or a more elaborate, embroidered design, Ideas Man has something to cater to every taste.

Accessories to Enhance Men Ethnic Wear: Waist Coats and Man Fabric

Adding accessories like waist coats can elevate the charm of men ethnic wear. A well-fitted waist coat can enhance the overall look of a men shalwar kameez or men’s kurta pajama, offering an additional layer of sophistication and style. Ideas Man offers a variety of waist coats in different fabrics and designs, perfect for adding that extra flair to your traditional outfit.

Moreover, exploring different man fabric options allows for customization and a personal touch to your ethnic wear. From luxurious silks to comfortable cottons, the choice of fabric plays a crucial role in the comfort and aesthetic of the outfit.

Why Choose Ideas Man for Men Ethnic Wear?

Ideas Man provides high-quality men ethnic wear that meets the diverse needs of modern men. Here are a few reasons why Ideas Man is the preferred destination for men ethnic wear:

  1. Premium Quality: Each piece is made from high-quality fabrics, ensuring comfort and longevity.
  2. Variety of Styles: The collection features a wide range of designs, from traditional to contemporary.
  3. Attention to Detail: Each outfit is meticulously crafted to ensure a perfect fit and exquisite finish.
  4. Affordable Luxury: Ideas Man offers luxurious men ethnic wear at accessible prices, making it a great value for quality.


Men ethnic wear, with its timeless appeal and cultural richness, continues to be a popular choice for those seeking elegance and tradition. The men shalwar kameez, along with the men’s kurta pajama, embodies the enduring charm of traditional attire. Explore the exquisite range of men ethnic wear at Ideas Man and celebrate the elegance of tradition with a modern twist.


Eid is a time of joy, celebration, and togetherness. This festival brings families and friends closer, creating cherished memories that last a lifetime. Among all the delightful aspects of Eid, the excitement of Eid shopping is the most anticipated. Finding the perfect outfit for this occasion is a task everyone looks forward to. This year, Ideas is here to simplify your festive wear for women with our exclusive Eid collection, ensuring your festive season is more splendid than ever!

Discover the Idea Festive Collection

Ideas’ festive collection showcases the finest fabrics and exquisite craftsmanship. Each piece is adorned with intricate embroidery or embellishments, adding just the right amount of sparkle for the occasion. The vibrant designs and patterns capture the joyous spirit of Eid, helping you find the perfect Eid suits for your celebrations.

Explore Ideas’ Range of Stitched Suits

A highlight of the Ideas Eid collection is the variety of stitched suits. These ready-to-wear outfits are perfect for those who want to avoid the hassle of tailoring. Here are some of our top picks:

3-piece Charmeuse Silk Embroidered Suit

This elegant embroidered suit is ideal for those who appreciate fine detailing. The charmeuse silk fabric adds a sophisticated touch, making it perfect for Eid gatherings.

Organza Embroidered Shirt and Trouser

A beautiful piece from the Ideas collection, this organza set features intricate embroidery. It’s a versatile option that can be dressed up or down for various Eid events.

Dyed Cotton Silk Embroidered Shirt

Crafted from luxurious cotton silk, this embroidered shirt is both stylish and comfortable. It’s an excellent choice for a sophisticated Eid look.

Dyed Screen Print Cambric Suit

Perfect for those who love vibrant prints, this cambric suit adds a contemporary twist to traditional Eid wear, making it a standout in our collection.

Dyed Screen Print Cotton Net Shirt with Yarn Dyed Dupatta

This chic outfit combines comfort and elegance, ideal for casual Eid gatherings or family visits. The cotton net fabric and screen print design make it a trendy choice.

Dyed Embroidered Cotton Net Shirt with Dupatta

A stylish addition to our collection, this cotton net set features a unique design. It’s perfect for those seeking a modern twist on traditional Eid wear.

3-piece Raw silk Embossed Suit (GLM-23-03)

This raw silk suit is perfect for those who appreciate luxury and style. The embossed fabric adds a touch of elegance, making it ideal for festive occasions.

Tips for Choosing Your Eid Outfit

If you’re still undecided about your Eid outfit, here are some tips to help you make the perfect choice:

  1. Stay updated with trendy colors! For summer, choose a vibe that suits your Eid plans.
  2. Opt for a fabric that ensures comfort throughout the day.

Comfort is essential. When you feel at ease, your confidence and beauty shine through, helping you feel your best on this special day. With these simple tips, you can find the perfect Eid suit and shine throughout the celebrations!

Shop the Ready to Wear Eid Collection Today

Don’t wait until the last minute to start your Eid shopping. Visit the Ideas store today or shop online at to explore our stitched suits collection. With a wide range of styles and sizes, you’re sure to find the perfect outfit for this festive season. Celebrate Eid in style and create unforgettable memories with Ideas.

As Eid-ul-Adha approaches, fashion enthusiasts eagerly anticipate the latest trends in Eid dresses for women. GulAhmed, a name synonymous with quality and luxury in Pakistani fashion, has unveiled its Eid ul Adha Collection. This collection promises to elevate your style with its opulent fabrics, intricate designs, and timeless appeal. Visit to explore this exquisite collection.

GulAhmed’s unstitched Eid Collection features over 20 new ensembles, each blending traditional motifs with contemporary aesthetics. The collection offers a range of luxurious fabrics such as mehsuri, jacquard, silk, and chiffon, ensuring there is something for every fashion-forward woman.

One standout piece is the orange 3-piece unstitched embroidered chiffon suit, featuring a zari and sequins embroidered chiffon shirt front and sleeves, embroidered border for front and back, dyed chiffon back, and an embroidered chiffon dupatta. This vibrant orange suit is perfect for making a statement at any festive gathering.

Another highlight from the festive collection is the grey zari and sequins embroidered chiffon suit, which includes an embroidered chiffon shirt front and sleeves, textured border for front and back, embroidered neckline on organza, and dyed chiffon back. The sophisticated grey with intricate embroidery exudes elegance and grace.

For those who love subtlety with a touch of glamour, the pink embroidered chiffon suit is ideal. It features an embroidered chiffon shirt front panel, side panels, back, and sleeves, with an embroidered chiffon neckline, sleeve bunches, and borders with white detailing.

If you prefer a royal look, the purple embroidered lawn suit, with an embroidered lawn shirt front with gold detailing, jacquard borders for front and back, and dyed lawn back, is a perfect choice. The rich purple hue combined with gold accents makes it a regal option for Eid.

The ivory off-white zari embroidered lawn suit is perfect for those who appreciate classic beauty. It includes a zari embroidered lawn shirt front panel, side panels, back, and sleeves with embroidered lawn. This elegant and timeless ivory ensemble is a sophisticated choice for Eid.

Another stunning piece is the purple embroidered printed chiffon suit, which features an embroidered chiffon shirt front panel, side panels, back, and sleeves with embroidered borders, paired with an embroidered organza dupatta pallu. The deep purple color and intricate detailing make this a standout piece for festive wear.

Lastly, the orange printed mehsuri suit from festive Eid collection is perfect for daytime Eid celebrations. It features a printed mehsuri shirt with an embroidered lawn neckline and border, paired with a printed mehsuri dupatta. This bright and cheerful orange suit is sure to make you shine.

GulAhmed’s commitment to quality and craftsmanship is evident in every piece of their unstitched Eid collection. Each garment is meticulously crafted, with attention to detail and impeccable finishing. The durability and longevity of these outfits ensure that you are investing in timeless pieces that can be cherished for years to come.

Eid shopping with GulAhmed is a seamless experience. With a flat shipping rate of PKR 99 across Pakistan and a 30-day worry-free exchange policy, customers can shop with confidence. Whether you’re purchasing for yourself or as a gift, GulAhmed ensures convenience and satisfaction with every order.

GulAhmed’s Unstitched Luxury Eid-ul-Adha collection 2024 encapsulates the essence of elegance and luxury. From opulent fabrics to exquisite embroideries, each ensemble is designed to elevate your festive style and make a lasting impression. Don’t miss out on this beautiful collection—visit or head to your nearest store to begin your Eid shopping today. Experience the best of festive wear for women with GulAhmed and make this Eid-ul-Adha truly memorable.

After an electrifying online launch, the much-anticipated Ideas Great Summer Sale has hit stores across Pakistan! Ideas have outdone themselves this year, presenting a stunning array of fashion products with irresistible discounts of up to 70% off. From chic Unstitched ensembles to trendy pret wear to shoes and bags, Ideas has something for everyone. Get ready to embark on a shopping spree like never before!

Summer Style Extravaganza

Prepare to be amazed by the dazzling variety of summer-specific products available at the Ideas Great Summer Sale. You can find stylish options, from unstitched fabric to Ideas Pret, Ideas Home, Shoes and Bags, Ideas Man, and kids wear on sale. With discounts of up to 70% off, you can indulge in the latest fashion trends without worrying about your budget. Whether refreshing your wardrobe, redecorating your home, or surprising loved ones with fashionable gifts, this sale has it all!

Unleash Your Inner Fashionista

Step into the realm of GulAhmed’s glamorous women’s clothing and discover a treasure trove of exquisite 1-piece shirts, two-piece, and three-piece suits crafted from high-quality fabrics. Ideas Pret presents the newest trends to curate a closet of head-turners, ensuring you leave a lasting impression wherever you go. Ladies, seize the opportunity to upgrade your stylish shoes and bag collection with incredible discounts. With such enticing deals, you can indulge in the latest styles while enjoying exceptional value for money.

Revamp Your Living Space

Home decor enthusiasts, rejoice! The Ideas Great Summer Sale offers a paradise for you to explore. Dive into the vast selection of comfortable printed bedding sets, curtains, fashionable rugs, towels and exquisite home accessories from Ideas Home. Spruce up your surroundings and create a haven that perfectly complements the upcoming seasons. The sale provides the perfect opportunity to transform your living space into a stylish sanctuary without straining your wallet.

For the Stylish Men Attention, gentlemen!

The Ideas Great Summer Sale is for more than just the ladies. Discover an impressive collection of western wear for men, including T-shirts, polos, casual shirts, denim jeans and more. The irresistible sale prices will make it challenging to resist upgrading your summer wardrobe with the latest trends and styles. Men’s unstitched fabric is also available so take advantage of this chance to elevate your fashion game and embrace the true essence of summer.

The Ideas Great Summer Sale offers a shopping experience that’s second to none. With its diverse range of products, enticing discounts of up to 70% off, and a hassle-free 30-day exchange policy, it’s time to unleash your inner fashionista. Whether you prefer to visit your nearest Ideas store or browse online at, the vast selection of fashion items is just a click or a short drive away. Embrace the true essence of summer with Ideas’ latest and trendiest offerings and make this season one to remember, all at your convenience.

Summer is here, and so is the season of style! It’s time to ditch your routine and indulge in a shopping spree like never before. The Ideas Great Summer Sale is here to sweep you off your feet with irresistible discounts on over 4,000 products, with up to 70% OFF markdowns at!

From chic footwear to trendy kurtis and casual shirts to fashionable western wear, Ideas has curated the ultimate sale on summer collection to keep you looking fresh and fabulous all season long. And the best part? You don’t have to leave your house to snag these incredible deals – everything is available exclusively online!

    Trendy Picks for Every Occasion

    Looking to upgrade your summer wardrobe? Ideas Pret has you covered with the trendiest ethnic ready-to-wear shirts and classy 2-piece and 3-piece stitched suits. Make a statement wherever you go with vibrant colors and chic designs that scream summer vibes.

    But why stop at clothing? Accessories are the key to elevating any outfit, and Ideas has them in abundance. From must-have tote bags to classic khussa, stock up on all your summer essentials at jaw-dropping discounts of up to 70% OFF! With sale on shoes and bags, all of your outfits can find their perfect pop.

      Revamp Your Living Space

      While you’re busy refreshing your wardrobe, don’t forget to give your home a summer makeover too! Dive into the latest Ideas Home collection and discover a treasure trove of cushion covers, bed sheet sets, and duvet cover sets that will breathe new life into your living space. And with discounts of up to 70% OFF, there’s no reason not to indulge!

        Summer Staples for Everyone

        Ideas have something for everyone in the family, from lawn suits to Western wear on sale. Ladies, treat yourself to GulAhmed’s unstitched fabric at unbeatable prices, while gentlemen can revamp their wardrobe with the coolest polos, t-shirts, and ethnic wear from Ideas Man. And let’s not forget the little ones—shop trendy kids’ tees, trousers, and more at amazing prices!

        Don’t Miss Out!

        With discounts this good, there’s no time to waste. Head to now and start filling your cart with summer essentials. Whether you want to style your everyday or attend a festive gathering, ensure you’re dressed to impress with the hottest styles from the Ideas Great Summer Sale!

        As the Pakistan Day Sale by Ideas commences, shoppers across the country are gearing up for an exciting opportunity to revamp their wardrobes with up to 50% off on all categories. With the season of Ramadanin full swing, this sale couldn’t have arrived at a more opportune moment.

        Ramadan is not just a time for spiritual reflection but also a time for joyous family gatherings, special iftar celebrations, and preparing for Eid festivities. For many, it’s a time to refresh their wardrobes, as they seek outfits that reflect the significance and spirit of the season.

        At the Ideas Pakistan Day Sale, shoppers will find an extensive array of options to cater to their diverse needs and preferences. From traditional attire such as vibrant shalwar kameez sets and elegant lawn suits to modern ensembles that blend style with comfort, there’s something for everyone.

        Men can explore a wide range of options, from classic kurta pajamas to contemporary casual wear. Meanwhile, women can indulge in the latest trends in ethnic wear, including intricately embroidered outfits and breezy summer ensembles. The kids collection is equally impressive, featuring adorable outfits that are perfect for all the upcoming festivities.

        What sets the Ideas Pakistan Day Sale apart is not just the diversity of options but also the convenience it offers to shoppers. In addition to visiting physical stores, customers can browse and shop the entire range from the comfort of their homes through With just a few clicks, they can explore the latest arrivals, compare prices, and make their purchases with ease.

        For many, the Pakistan Day Sale is not just about updating their wardrobes but also about making thoughtful purchases that align with their values. Ideas, as a brand, is known for its commitment to quality, craftsmanship, and affordability. By choosing to shop during this sale, customers can enjoy significant savings without compromising on the quality and style they’ve come to expect from the brand.

        Ideas Pakistan Day Sale presents an unparalleled opportunity to refresh your wardrobes, embrace new styles, and make this festive season truly memorable. Whether it’s finding the perfect outfit for a special iftar gathering or selecting elegant attire for Eid celebrations, the sale offers something for every occasion and taste.

        In conclusion, don’t miss out on the chance to elevate your style and make the most of the Ideas 23rd March Sale. Visit your nearest store or explore the online platform today to take advantage of the incredible discounts and refresh your wardrobe for the festive season ahead.

        Summer whites and floral:

        Pair these bouquet inspired slides with your favorite white shalwar kameez and you’re set!

        Eid Glam:

        Mark the occasion of Eid in utmost elegance with Liyana slides embellished with charming daisy florals and delicate micro crystals, set against a gradient of gold and silver hues. Whether complementing intricately embroidered attire or elegantly understated ensembles like Shalwar Kameez or Pishwas, these slides epitomize perfection!

        Everyday Oomph:

        Elevate your casual floral sets with these clear slides adorned with a glistening gold gem for effortless style.

        Evening Elegance:

        Elevate your summer dinners with a Luxury Lawn outfit paired with sparkling slides. Simply splendid!

        Summer Wedding:

        For a stylish summer wedding vibe without going too formal, rock a simple outfit paired with these slides.

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