Beauty & Fashion


Are you in the market for a great duvet cover set that is both stylish and functional? You’ve come to the right place!

In this blog post we will take an in-depth look at some of the best designs on offer, exploring why they are so popular and which ones would be perfect for sprucing up your bedroom.

From classic florals to sleek modern prints, there is something here for everyone – no matter what your personal style may be! Let’s dive right into the world of duvet cover sets by Ideas and find out which ones you should buy today!

Moon Vista T-300 Duvet Cover Set

Moon Vista is a design worth checking out. Made of 100% cotton, this duvet cover set is durable, breathable and soft. The cream ethnic print on a purple base is beautiful and will add a touch of luxury to any bedroom. The sheets are available in Double and King sizes.

Coal T-150 Duvet Cover Set

Looking for a bedding set that will offer you both comfort and style? Look no further than Coal! This 150-thread count duvet cover set is made from Easy Care fabric, which is durable and affordable. The set is wrinkle resistant, so you can spend less time fussing with them and more time enjoying your sleep. Available in tones of gray, muted gold, and white, our bedding set will add a touch of luxury to any bedroom. Offered in Single, Double, and King sizes, Coal is the perfect fit for your bed.

White Leopard T-150 Duvet Cover Set

Bring some nature-inspired comfort and style to your bedding setup with White Leopard’s affordable duvet set! The durable, Easy Care fabric is wrinkle resistant so you won’t have to spend more time maintaining than enjoying it. Find the perfect size for any bed – Single, Double or King – making sure each night of restful sleep will be just as chic as it is cozy.

Mist T-150 Duvet Cover Set

Upgrade your bedroom today with the Mist Easy Care Duvet Cover set. The quilt cover and pillow cases combo brings a touch of nature-inspired beauty to any home, as well as convenience and affordability – all in one package! The machine washable fabric is wrinkle resistant for an inviting sleep space that requires little effort on your part. With sizes ranging from Single to King, these durable yet affordable sheets make the ideal upgrade for anybody looking to liven up their room.

Merlot T-200 Duvet Cover Set

Get a great night’s sleep and rest your head on the softest bed linens—Merlot. Crafted from 100% cotton for an unbeatable combination of comfort, durability, and wrinkle-resistance in every luxury set. The vibrant print featuring gold cultural motifs on royal red base will instantly dress up any bedroom. The set is available in Single to King sizes so everyone can enjoy! And with machine-washability convenience included, Merlot is sure to become one of your top picks soon enough.

Duvet cover sets are a necessary part of any home and Ideas Home has the best selection for all budgets. With dozens of gorgeous prints to choose from, there is something for everyone at Ideas Home. Shop online today at and pay only 99 rupees for home delivery in Pakistan. Don’t miss out on these great designs!

Since its inception in 2014, SAPPHIRE has established a name for itself for offering affordable trend inspired collections. Over the years SAPPHIRE has expanded its collections to include menswear, kidswear, westernwear and non-apparel lines such as home and beauty. Fast forward to 2023 and SAPPHIRE is beginning a new chapter of its forever evolving story that starts with a rebranding. The brand has decided to adopt a contemporary yet timeless look for its new branding that modernises its perspective in offering a complete lifestyle to its customers and focusses on the ideals of modernism, quality and sustainability.

A vision for change

Fashion is such a dynamic market where new trends and customer shopping habits are constantly changing and new brands emerge, it is vital for existing brands to keep on evolving to stay relevant. SAPPHIRE’s rebranding not only keeps it relevant in this everchanging industry, it also reflects the brands adaptive character that allows it to be creative, progressive, and mindful.

The creation of a new identity

Although SAPPHIRE’s visual identity has not experienced drastic shifts over the years, the brand has gradually updated its look to a cleaner, letter-based logo before going through to this bolder rebranding exercise. Once known for its easily distinguishable bird ident, which also translated into its animal print apparel designs, SAPPHIRE has now transformed its identity to a minimalist bold font that has been designed to work with both feminine and masculine products.

The minimal and modern typeface was strategically selected to ensure that the brand stays relevant to the current trends, an attribute that is imperative for all pioneering fashion brands, but also something that will have longevity. As the first part of its forever evolving chapter, SAPPHIRE has introduced the next generation of its carrier bags that are made from 100% recycled and recyclable paper. These new bags, decorated in blooming florals and blue summer skies, symbolize the next step in SAPPHIRE’s commitment to reducing waste as they can be purchased for a nominal fee, proceeds of which will contribute to SAPPHIRE’s ongoing sustainability programme, where SAPPHIRE has already made huge strides, like repurposing fabric, investing in solar panels across stores, and reducing plastic usage.

Looking into the future

In an era where “less is more” and “minimalism is the name of the game,” the decision to adopt a more modern look is in complete alignment with the expectations of the modern-day customer, and it’s about time that brands recognize the need to change their viewpoint according to the demands of the customer, no matter which industry they belong to. SAPPHIRE’s new look, which it plans to strengthen over the course of the year, comes as a refreshing start to the new year, one that we expect many brands to follow. 

Warmth is the underlying driver of clothing during the winter months and while it might be the ultimate goal, one must also not compromise on fashion while dressing up for winter. Looking wonderful while staying warm is our mantra this season and we have just the right women’s western wear range to fall back on thanks to Salt by Ideas!

This newly launched women’s western wear range features some really trendy jackets, sweaters, dresses and pants. We have put together a list of wardrobe staples just to save you the effort of looking for them. And with the ongoing sale, they are certainly worth picking up. So here goes!

Geometrical Print Dress

Easy-to-wear silhouettes like this long sleeve dress are all the fad. The ruffled panels at the bottom of this dress give it a very flattering shape while the print gives it a modern understated look which is what the year 2023 is all about.

Pink Cropped Knit Sweater

Embrace the sweater weather with this beautiful knit sweater. Looking stylish while being layered up in winters is no easy task but this cropped knit sweater makes our life easy with its minimalistic look and a cut that compliments all body types. Our advice: contrast it with flare pants, or go for simple straight cut jeans for a more casual look.

Tie Dye Jacket

We will not deny our love for neutral colors and subtle looks but it’s also not possible to look past the importance of colors in any winter wardrobe. This tie-and-dye jacket is perfect for those mundane winter mornings when you need an outfit that helps you break free of your everyday boring winter routine. For us, this one’s definitely landing in our shopping cart!

Tie Dye Pants

Channel your inner diva with these tie-and-dye pants that are sure to brighten up your day every time you put them on! We love how this colorful pattern can lift up any winter outfit thanks to it extra swirl and splash of color.

Black Neck Cutout Sweater

Saving the best for last, this black sweater is definitely a must-have in any woman’s western wear closet this winter. We love the sneaky little cutout detail on the neck as it perfectly transforms an everyday outfit into something more trend-focused. You can pair with literally everything in your wardrobe from skirts to distressed denim to formal pants.

So, if you’re a fashion-savvy girl on the lookout for some great buys this season, quickly visit their website to get your hands onto these pieces before stocks run out!

Fans have accused Kylie Jenner of “normalizing animal cruelty” after she wore a dress with a life-sized artificial lion head affixed to it during Paris Fashion Week.

The reality star wore the contentious ensemble to Schiaparelli’s Haute Couture presentation on Monday, January 23rd and viewers were quick to label the look “disgusting” and “sick” due to the lion head.

Kylie described the lion head as a “faux artwork produced by hand using synthetic materials” in an Instagram picture, but that didn’t stop social media from labeling it offensive.

“BEAUTY AND THE BEAST. thank you @danielroseberry and @schiaparelli for such a special morning,” wrote Kylie, “wow i loved wearing this faux art creation constructed by hand using manmade materials. beautiful beautiful”.

“Glorifying animal hunting is not the one”, one user commented underneath Kylie’s post. Another social media user commented “So sad to see celebrities in such platform normalise animal cruelty.”

One social user wrote, “The world today has only 20,000 lions”, adding that her outfit is a “grave insensitivity towards a critical animal.”

Another user wrote, “This is literally promoting more hunting of animals,” with one user questioning, “Are you okay? You are literally promoting animal hunting. Clearly famous doesn’t mean smart or conscious. Does it?”

Kylie reaffirmed her support for the look in the caption, writing “beautiful beautiful” beside a love heart emoji.

The Ferdows salon is situated right in the heart of Islamabad. It is a complete and ultimate relaxation venue, an all-in-one space, where you will truly find 360 salon & spa services under one roof.


The FERDOWS salon’s aesthetic appeal was what first caught our attention. The salon had an embracing front desk, a warm relaxing environment, and a bright calming area with natural lighting. Its exquisite interior design created a peaceful and cozy atmosphere.



FERDOWS- The world of Paradise is a family spa. It offers a variety of services, including manicures, pedicures, facials, hair treatments, makeup, and men’s grooming.


Besides all the elite salon services to cater to your daily fashion needs, FERDOWS is also a leading massage center with an expert masseuse who helps you unwind by rejuvenating your tired and stressed-out muscles. With a variety of indulgent selections of spa experiences to choose from, they take your wellness to the next level and find pleasure in creating the perfect spa experience for you.


The level of professionalism exhibited by a salon’s staff determines whether it succeeds or fails, and FERDOWS has the best crew ever. The staff is very well-trained, committed, and focused. Our needs were met round-the-clock, which made us feel incredibly pampered.


Between trying to save up and spending on grooming, the balance goes out. But don’t worry, by utilizing FERDOWS’ top beauty salon discounts in Islamabad, you can now maintain your appearance without breaking the bank.


Additionally, FEDROWS is renowned for making brides appear both modern and classic. From going dramatic to creating a chic bride, they know how to spoil a girl on her big day.


  • Best massage spa located in Islamabad. If you are looking for a perfect get away from your daily routine, Ferdows is the best escape.
  • Experienced pure relaxation with an authentic full-body massage, specially designed to release tension and restore balance. I really enjoyed it.
  • Fantastic services by professional & certified staff! Spent a peaceful day unwinding at Ferdows and I can assure you that they have what you need!
  • Simply the best! Loved every bit of my time at Ferdows while I got their Mani Pedi services and signature Shirodhara massage. Seriously, that was worth my time.
  • Their hair experts are really professional and sweet, I received A+ grade services there and I was enjoying myself so much that time flew by at Ferdows!
  • From the ambiance to the services, the quality of products, and the friendliness of the staff, everything was great. A 5-star experience indeed!

Zainab Mughal is an influencer, content creator, and Lahore-based stylist who specializes in modest fashion.  She believes that beauty comes in all shapes and sizes and that we all should embrace ourselves the way we are and be confident in our skin.

Although by profession a dentist, Zainab is also passionate about exploring the world of food, fashion, makeup, photography, and lifestyle.

Here’s a stepwise run-through of Zainab’s easy makeup look using drugstore and local products for fall and winter.

Prep your skin:

Prep your skin by applying a hydrating serum, moisturizer, and sunscreen. Your skin really needs it especially when seasons change. Not sure what to use? Vitamin C serum and sunscreen by Caquina Beauty and Cerave moisturizer are recommended.

Apply foundation and concealer:

Apply your everyday foundation and concealer, you want to take a small amount and build the coverage up, avoiding a heavy foundation layer. For a natural-looking flush, use Miss Rose foundation and Laura Mercier concealer.

Add color to your cheeks:

Apply your favorite cream blush. Blend that seamlessly with your foundation. Set all your cream products with your setting powder using a big fluffy brush, keeping it lightweight and not cakey.

Apply bronzer and highlighter:

Bronze and highlight. Don’t be shy when using the bronzer for this fall look. Apply it on the cheekbones, hairline, and chin.

Add a touch of eyeshadow:

Use the same bronzer as a smoked-out eyeshadow, two birds one stone to save the hassle, we are talking easy here remember?

Apply Mascara:

Finish your eyes off using mascara. Lash Paradise mascara by Loreal is recommended but you can use any.

Finish with a lip colour:

The make or break of this look is using the right lip color. If you want to be a pumpkin spice girl this fall, I recommend using a brown lip liner for the outline, with nude brown lipstick.  Cinnamon from ST London along with Sienna liquid lipstick from Miniso gives the perfect tint.

Feel beautiful and enjoy this look not just in fall but whenever and wherever!

On October 18, Unilever issued a statement announcing the recall of a number of dry shampoo products from various brands owing to possible benzene contamination. The business independently investigated and found benzene in 19 dry shampoos. All affected products were created prior to October 2021.

Dove, Nexxus, Suave, TIGI (Rockaholic and Bed Head), and TRESemmé are some of the brands mentioned. These dry shampoo products are being taken off store shelves.

Benzene is a substance that is categorized as a human carcinogen, according to the U.S. Food and Drug Administration (FDA). It is a carcinogen that can cause leukemia, blood cancer of the bone marrow, and potentially fatal blood problems when inhaled, consumed orally, or exposed through the skin. People all over the world are exposed to benzene on a daily basis via a variety of indoor and outdoor sources due to its pervasiveness in the environment.

In addition to the age and any underlying medical conditions of the exposed person, the danger posed by benzene varies on the quantity, route, and duration of exposure.

According to the statement, the main reason Unilever is announcing this recall is caution because the amounts of benzene discovered during its research were not high enough to pose a risk to customers. The business added that there have been no instances of customers having any side effects from using its dry shampoos.

An internal inquiry determined that the propellant was the cause of the benzene, and the company has cooperated with its propellant suppliers to resolve the problem.

The product within a can or bottle is forced via an internal tube and out of the valve when a user depresses the valve on top of the container, creating a spray or foam.

There are many reasons to be enthusiastic about the fall season, but as summer gives way to fall and the climate shifts, so does the way our skin responds to the different temperatures.  More humidity is frequently present in the summer, which helps moisture stay in the skin and maintain its barrier. With heaters running throughout the colder months, the air both inside and outside becomes drier. When skin begins to dry out, the barrier may become compromised, leading to increased sensitivity, dryness, and irritation.

With these fall skincare tips, discover how to keep your summer glow all year long!

Stay Moisturized

 If your skin has a tendency to dry out quickly upgrade to more moisturising skincare products. For the best results, search for products that contain hyaluronic acid and glycerin. You should also moisturise your entire body to achieve healthy-looking skin from head to toe.

While dermatologists emphasize the need to keep your skin hydrated, using too much moisturiser is also a possibility. Your skin may feel oily and your pores may clog if you cover your face in thick creams and lotions. If that describes you, you might want to switch to a moisturising spray or mist for less coverage.

Invest in a humidifier

While keeping your skin out of the cold is a good idea, artificial indoor heat can also negatively impact your complexion.

The majority of contemporary houses and workplaces rely on central heating systems that remove moisture from the air. To prevent your home’s air from becoming too dry, skincare experts advise making a little bedroom humidifier investment.

Avoid Hot water:

There is nothing better than returning home and soaking in a hot tub or enjoying a steamy shower when the weather is frigid outside. These hobbies are soothing, but they may not be the best for your skin.

You will become drier the hotter the water is. Hot water inflames the skin and obstructs the skin’s normal oil production, similar to sunburn. Dermatologists advise using less intense heat when showering to avoid this and protect your skin.

Carefully pat your skin dry with a towel after exiting the tub or shower rather than rubbing it. This helps your skin maintain moisture and prevents over exfoliation.

Continue Using Sunscreen:

You should continue wearing sunscreen even if you aren’t going to the beach anymore. Your skincare routine should always include a broad-spectrum 30 SPF sunscreen, not just in the summer.

Use a lip moisturizer and eye cream:

 In the cooler months, if these two weren’t already a part of your skincare routine, they should be. The addition of these items moisturizes your lips and the skin around your eyes, just as you should switch to a thicker moisturizer. Lip and eye treatments aid with this transition because our skin dislikes abrupt changes.

Drink plenty of water:

Stay hydrated in cool fall weather by carrying water. While there are a variety of views on how much water should be consumed daily, four to six glasses is a fair guideline for generally healthy individuals. Your doctor might advise you to drink more if you’re taking specific drugs or exercising frequently.

You may still stay hydrated even if you have difficulties remembering to drink water by include hydrating foods in your diet. Strawberries, lettuce, melons, and cucumbers all have high water content and low sugar level.

With its fascinating grandeur and versatility, Moushe Designs has never been more appealing! Especially when it comes to jewelry, less is more. The reason why Moushe jewelry is so alluring is its ability to be worn anywhere, anytime. This whimsical brand offers a great mix of opulence and playfulness for the modern woman. With a twist on conventional jewelry, Moushe makes unorthodox bijouterie, unlike any other. Their unique designs take one on a journey that is nothing short of being whimsical.

Dazzling up with jewelry can make one look glamourous, but creative visionary to pair the right pieces together is what makes it perfect. One of their most intriguing qualities is delivering dynamic designs to women of all ethnicities with their top-notch craftsmanship creating ostentatious glamour to any skin tone.

With this London based brand’s recent launch in Pakistan, it is very exciting to see how the West meets the East, making this new encounter the start of something vivacious in the world of jewelry. With each piece crafted with such intricacy and minute attention to detail, Moushe jewelry exhibits immense extravagance. Its fluid ornaments blend well in any given time and place, giving a multifaceted array of what jewelry is to the modern individual altogether.

Created with love, spanning over many cultures, Moushe has made it across borders spreading its wings into multiple parts of the world. By making whimsical and versatile jewelry, Moushe and its artisans continue to strive in an evolving world challenging traditional vs contemporary, giving the world an essence of what the brand is all about!

With a passion for health and fitness, Zoya Matin is a full-time marketer who loves to share her daily life. Based in Islamabad, she keeps it very real by sharing vulnerable and wholesome moments. She shares workout tips, home hacks, and healthy lifestyle ideas.

Zoya also loves to experiment with looks and styled five trending fall looks for us. These simple looks will make you feel as fantastic as you look.

The neutral:

Neutrals are the go-to for fall and frankly for every other holiday too. Create a neutral fit by throwing on all the neutrals you have. There is something about comfy pants and neutral shades that is perfect for work, a date, a girl’s night out, or literally anything.

A leather moment:

Head-to-toe leather is back. Pair loose-fit pants with a snug-fit jacket to create this look. Remember to break the fit with a white T-shirt. Experiment with heels to make the look more formal.

Flow in a maxi:

Long skirts are so much fun. Pair a maxi skirt with a chunky sweater or just about anything. I’m here for it since it’s literally an effortless look in an instant!

Trench forever:

What could be simpler than donning a massive trench coat over a plain ensemble and calling it a day? The trench coat speaks for itself. You can leave it open or tie it up to add some more oomph to the look. Pair it with a stunning pair of boots and the ensemble is out of this world. We can’t decide which aspect of this outfit we appreciate more—the fact that it takes no effort but produces a high-quality result—or the way it makes us feel as the trench billows behind us.

Back to school:

Back to school is the easiest look out of all. Blazers are perfect for those fall days you want to switch things up but still want to stay as cozy as possible. What’s great about this simple outfit is that it truly goes with any pair of pants: denim, ribbed knits, or my personal favourite, cigarette pants. It’s a classic fall fit that’s foolproof.

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