Nigerian chef Hilda Baci has become the new Guinness World Record Holder for “marathon cooking.” On May 11, Baci lit her burners at 4 p.m. Eastern Time and continued to cook constantly for 87 hours and 50 minutes. She finished her last dish on Monday.

According to the BBC, Hilda Effiong Bassey, aka Baci, prepared nearly 100 meals in an effort to break the record. If Baci wins, Lata Tondon, the current world record holder, will lose her title while her time is still being evaluated. The Indian chef’s total nonstop cooking time in 2019 was 87 hours and 45 minutes.

Baci held her culinary marathon in Lekki, Lagos State, in Amore Gardens. Despite the bad weather, many people, celebrities, and even government representatives turned out to support Baci as she tried to beat the record. On Sunday, the governor of Lagos State, Babajide Sanwo-Olu, attended the event.

“We are proud to have Hilda embarking on this journey in our state,” Sanwo-Olu said. “I will continue to follow the updates and look forward to the final declaration.”

According to the BBC, the 27-year-old chef intended to spend 96 hours in the kitchen but had to leave early due to the exhausting effort of managing the kitchen. Food from Baci’s native West Africa made up the majority of her marathon menu. Guests were offered a variety of rice and pasta meals, including jollof rice and akara, a well-known street food made from deep-fried mashed beans. While Baci was cooking, some aid was given. She was permitted to keep one aide nearby and take one hourly five-minute break.

The chef spoke with BBC News Pidgin before stepping into the kitchen. “This attempt is proof of the strength young people can exhibit with the right platform and support,” Baci said.

Baci is no stranger to taking the heat in the kitchen. In 2021 she pocketed $5,000, winning the first “Jollof Face Off Competition.”

It’s likely that you have an engaged audience if you’ve been developing your internet presence for a long enough period of time. Your suggestions are taken seriously, and people like sharing your content with others. You are now being questioned by brands about sponsored social media posts and other partnerships. A media kit for influencers is one of the finest methods to respond to their inquiries.

What is an influencer media kit?

An influencer media kit, in a nutshell, is a packet or page of material you can send to potential client businesses and media outlets. This is the influencer equivalent of a resume, CV, or portfolio, sometimes known as a press kit. In real life, this translates to a virtual handshake that you use to introduce yourself. When properly put together, this document will demonstrate your abilities as an influencer and provide instances of your work. They assist brands in finding the ideal influencers and services to meet their requirements.

Short biography with a picture

In many job interviews, the first question is “Tell me about yourself.” In essence, your personality, creativity, and experience serve as your product when you are an influencer. Because of this, your brief biography should be imaginative. In the scenario that you are a fashion influencer, think about describing what got you interested in the topic. With this response, you should ideally be able to establish a connection with potential customers.

In the same way, your profile picture needs to be both professional and inviting. In some circumstances, headshots are acceptable, but not in others. Make sure you have a nice smile on your face and are acting casually when choosing a headshot.

Your active social media profiles

Naturally, the social media platform where you provide sponsored content is the most crucial to highlight. If you have a great Instagram following, be sure to mention that this is what you do best. Please also include your Instagram handle.

Don’t stop there, though. Even though you don’t anticipate getting employed on other social media platforms, brands can engage with you by looking at them. Do you generally enjoy having a good time? This online persona usually spreads to other social media sites. Using your influence in a certain industry? Even if it isn’t being used for your influencer company, your LinkedIn profile can help build your credibility.

Follower counts

In contrast to some other analytics, follower counts are simple to locate and include in your influencer media kit reports. This is advantageous because one of the most crucial pieces of information about any influencer is their follower count. Many companies will pay you according to the size of the social media platform where you do your work, and they may have a particular audience in mind for a certain campaign. The majority of platforms will display your following count on your profile or home page; all you need to do is update it sometimes. The number of unique visits you receive each month can be found in your account dashboard and used with blogs.

Engagement rates

Audience engagement rates are frequently the unspoken truth in the world of influencer marketing. Even though having a lot of eyes is great, marketing goals aren’t as concerned if people don’t engage with your contact. Another indicator that is used to assess your influence and determine your rates is engagement. Brands can determine your suitability by looking at your engagement rates. Finally, avoid buying involvement only to increase those figures. Along with false Instagram followers, many of us have developed the ability to see this, thus trying to do this will backfire severely.

Past collaborations

As a content creator, think of your past partnerships with brands as the experience section on your résumé. Your influencer media kit should include prior partnerships. It may be impossible to discuss all of a seasoned social media influencer’s partnerships in a one-page document. If this is the case, choose between your greatest work, your favourites, and your best outcomes. The goal is to present yourself in the best possible light.

Services you offer

Keep brands from speculating about your level of willingness. Inform them! Brands often have a clear understanding of the services they need when searching for new influencers to work with. Some companies even harvest the data from the influencer press kit and store it for later use. They might search the database for this information as the need arises for an influencer who provides particular services. You have increased your “visibility” in the system by providing it. Include both your best skills and what you are willing to do.

Price list

Influencers who are just starting out may not have “set” rates, while more seasoned ones frequently do. By including a price list in your influencer media kit, you make it clear to businesses what you expect in terms of collaboration and what kind of material you can offer that will best serve their target audience. You might bargain with brands for services depending on your business plan. Additionally, you’ll let companies know whether your services are reasonably priced and what prospective choices for partnerships are available from your list of services.

Contact Information

Don’t leave businesses “guessing” how to get in touch with you. An influencer media kit’s main objective is to promote your services, and the main focus of this campaign is generating sales leads. It’s likely that a brand won’t bother if they have to find you. They’ll simply go on to the next person who has mentioned this. Give your preferred mode of contact when providing your contact information. Depending on your comfort level, you might also mention alternate approaches.

Couldn’t yet find the best Eid gift for your loved ones, friends, or family?  Consider gifting them some tasty sweets to brighten up the celebration of the day. Here is a list of the best sweet treats by Lahore’s top dessert experts:

The Cakery

Give your loved ones some extra love by sending them The Cakery’s tart box. Banoffee, Coffee, Walnut, Ferrero Rocher Tart, Lindt chocolate, and Classic Chocolate Tart, six different types of flavors are included in the box.  Their tart box makes the ideal Eid gift!

Price: Rs. 2100

Vanilla by Hafsa Zulfiqar

Know someone who doesn’t like traditional cakes? Send Vanilla by Hafsa Zulfiqar’s Eid Special lemon meringue cake. This cake has an exact lemon meringue pie flavor! Between the layers of vanilla lemon sponge, the custard filling has a distinct fresh lemon flavor, and the milk-crusted, torched meringue frosting gives a fancy touch. It’s a delightfully unique Eid dessert.

Price: Rs. 3875

The Brookie Lahore

For all cookie lovers, The Brookie Lahore’s mini Eid box is a wonderful gift option. Two mini Nutella stuffed cookies, two lotus stuffed cookies, and two mini double chocolate cookies are all included in the 4 x 6-inch box.

Price: Rs. 2400

Tarams Food Garden

Die-hard chocolate fan? Try Taram’s chocolate cake to get lost in the world of chocolatey goodness. Layers of delicious chocolate cake are filled with chocolate ganache and it’s frosted with whipped chocolate ganache. The cake looks even prettier with strawberry adornment!

DM them for the price.

Yum Prum

The cakes from Yum Prum are truly a work of art. Their cakes are flawless in every way, from the appearance to the flavor. With varieties including carrot cream cheese, chocolate malt, and vanilla lotus, these come in 1.5 lb, 2.5 lb, and other sizes.

Price: Rs. 3000-4800

In the Islamic calendar, Ramadan is one of the most cherished and joyful months. The preparations for Sehr and Iftar make each day of Ramadan unique and enjoyable.

Here are several restaurants and cafés to consider if you reside in Islamabad and want to have a good time at Iftar.

Sage Café and Grill

Sage café and Grill located on Bhittai Road, F-7 Markaz is known for its good food, a wide variety of dishes, and cooperative staff. For the blessed month of Ramadan, they have introduced an iftar buffet that includes appetizers, a main course, and desserts.  

Price: Rs. 2395+Tax/Per head

Mandarin Kitchen Islamabad

Mandarin is one of the finest restaurants with beautiful views in the city. Their Grand Iftar Buffet includes a carefully curated selection of popular Chinese and Pan-Asian dishes coupled with traditional delicacies and an elaborate dessert spread. It also includes a choice of complimentary Black & Green Tea.

Price: Rs. 2795+tax/Per head

House of Commons

House of Commons is another excellent place for Iftar. With more than 35 items, the Iftar + Dinner buffet is budget-friendly. There are two primary categories on the menu. Iftar menu items include sandwiches, pakoras, samosas, and much more. There is also a wide variety on the dinner menu, including fish, biryani, seekh kebabs, wings, etc. Moreover, the menu includes drinks, salads, and delicious desserts.

Price: Rs. 2175+tax/Per head

Pita Pakistan

For all lovers of real shawarma, rice, and animal fries, Pita offers the ideal Ramadan feast. They have two extremely affordable Ramadan deals, and everything is quite flavorful. Deals also include beverages and salad.

Deal 1: Rs. 1649 (2 shawarmas, fries, salad, drink)

Deal 2: Rs. 2099 (3 shawarmas, fries, rice, salad, drink)

Kitchen Deli

Another amazing option for a reasonably priced Iftar is the Kitchen Deli. For all burger fans, it is highly recommended because they are known for serving mouth-watering, tender, and juicy burgers.

Café Rustic Islamabad

Café Rustic Islamabad is also doing three different platters this Ramadan. Their most famous is the Iftar Burger platter which includes a smash beef burger, chicken burger, drinks, fries, fritters, salad, onion rings, and cheesy bites. The platter is enough for two persons and it’s a great option for Iftar.

Price: Rs. 4000+Tax

Pakistani short film “Naam Badal Dena” produced under the banner of the company “Deepblue Doors Inc.” has been selected as one of the best short films at the Cannes WFF. Along with that, the movie has won 21 Awards for the Best international short film, 3 honorable mentions, and 8 other nominations at various prestigious film festivals around the world.

Directed by Arshila Salman and produced by Naveed Farooqi, the movie addresses the subject of woman’s psychology. The 26-minute movie stars Hira Khan and Arsalan Khan. This movie is a wonderful character study of how someone with a challenging upbringing tries to improve their own marriage’s course. The storyline centres around two married best friends and explores the deep connection and love that a husband and wife can share.

In an interview, the director Arshila stated that she could connect to the character of Shiza, played by Hira Khan and that this made directing the actor playing Shiza very simple because she knew precisely how she felt, what had happened, and what had gone good or wrong in her life.

Naveed Farooqi, of Pakistani origin, based in Canada, the executive producer, claims that it is uncommon for Pakistani or Indian society to formulate movies of this calibre, which accurately depict a healthy marriage, friendship, and true love.

Farooqi, said that the film’s inspiration comes from a very strong message that a married pair can have a real and enduring loving & lasting bond and a husband and wife can still experience true, straightforward, passionate, and pure love even after getting married.

He added another solid inspiration has been, Khalil Gibran’s famous quote regarding marriage/married couples:

Let there be spaces in your togetherness and let the winds of the heavens dance between you. Love one another but make not a bond of love: Let it rather be a moving sea between the shores of your souls. Fill each other’s cup but drink not from one cup. Give one another of your bread but eat not from the same loaf. Sing and dance together and be joyous, but let each one of you be alone, even as the strings of a lute are alone though they quiver with the same music. Give your hearts, but not into each other’s keeping. For only the hand of Life can contain your hearts. And stand together, yet not too near together: For the pillars of the temple stand apart, And the oak tree and the cypress grow not in each other’s shadow.”

The message that Naveed wishes to convey to the audience through this film is that marriage is a lovely and fruitful institution and that married couples may have a loving, trustworthy bond that may last for a very long time.

The film has already received awards from 24 different international film festivals, including the Golden Lion, Knight of the Reel Awards 2023, Sundarban, Beyond Border, Gliff, Mumbai Bollywood, Calcutta film Festival, Singapore International film festival, Munich New wave Film Festival, Makizhmithran, SIFF, Cult Critic Movie Awards 2022, Caravan, Dimond Bell, and last but not least, it is one of the finalists at the Cannes World Film Festival.

Naam Badal Dena is being distributed, promoted, and released by Pocket Films Pvt Ltd, in India and it will be displayed on their YouTube and OTT platforms. The film’s release date is 16th March 2023.

Ali Doger a middle age entrepreneur who started the Photography through his passion and interest. His early education is from Lahore and did his Graduation from here too. Soon completing his education, he opted for Wild life photography and gone to Sri Lanka for exploring his passion and interest. He spent around 6 months capturing the pictures of Wild Life animals and then came back to Pakistan to explore more about the Photography industry.

The first interest became is of Fashion industry he did Profile Photoshoots, Bridal wear, Casual wear, Routine wear for local market and Western shoots for international clients. Currently he is doing Fashion photography for prominent Brands and Designers from and outside Pakistan. What makes him differentiate from other photographs is the sense of Light making which he has the extraordinary sense that makes his grip on his work. He has emerged as the young motivation for the upcoming youngsters that passion, interest & exploring new ways in the Photography industry is the path to emerge as a brand. He usually says “Doing photography is satisfaction of inner soul for me, and this makes me complete in my life”.

A Dubai-based Filipino artist paints drawings and portraits on the city’s beaches with a rake and sand as his medium. Nathaniel Alapide goes to a beach in Dubai early in the morning to wait for the proper low tide to begin outlining his next masterpiece on the flat and damp sand surface.

“I would create something for like three or four hours and then when the water starts going up, it erases it, or it takes it away as well. I like the ephemeral nature to it. It reminds you a lot about life,” said Nathaniel. The 44-year-old artist, who was previously an aquarist, has converted his hobby of producing sand art into a full-time job by accepting art contracts from hotels.

“It is a very fulfilling feeling, it makes you feel connected to your neighbourhood, to people as well. So as long as I’m here, I’ll keep making sand art,” Alapide continued.

Alapide drawings are typically 20 metres (66 feet) square. “Sometimes I’ll make a piece that will take an hour,” he explained. “Or sometimes I work every day for hours to create.” When he inserts a written message, the pieces might be more than 100 metres long.

Alapide’s sand painting career began in 2014, when he drew a tree in memory to his late grandmother into an area of sand on Umm Suqeim Beach, under the shadow of the famed wave-shaped Jumeirah Beach Hotel.

The scale of the drawing attracted the hotel, which offered him his first full-time position as a sand artist in 2015. Since then, he has painted the sands of the UAE with around 1,900 designs. He’s been commissioned by major brands such as Burberry and Adidas, and he created a piece for National Geographic’s “The UAE from Above” series.

The UAE government even turned Alapide’s art into a public service message to inform the public of Covid limitations, with a large slogan saying “#STAY HOME” visible from the sky.

Alapide broke the world record for the largest sand image in 2022. The artwork, which measured more than 23,000 square metres (250,000 square feet) and showed the rulers of the United Arab Emirates, was commissioned by Abu Dhabi Aviation Club (UAE). It took 30 days to complete and required 12,000 tonnes of sand in four different colours obtained from the UAE desert. Alapide believes the transient nature of his work reminds him that everything is in flux, especially in a metropolis like Dubai.

We’re off to a fantastic start this week with the announcement that Saim Sadiq’s Joyland has won an award at the Palm Springs Film Festival. Ali Junejo, who plays Haider in the highly acclaimed film, was named Best Actor at the prestigious event. The announcement was made on Joyland’s social media platforms as well as the official website of the Palm Springs Film Festival. Junejo, who was unable to accept the prize in person, conveyed his gratitude in a video greeting.

In the clip, he said “I’m really humbled, this is a huge honour. I am so proud that our little baby, Joyland, has gotten where it has. It’s been around the world, and it’s been getting so much love from so many people. It’s really touching.”

He continued, “I remember when we were making this film in Gawal Mandi, we just wanted to tell this story as honestly as possible. And look at where we are; the fact that I am doing this, the fact that we are shortlisted for the Academy Awards, it is the most amazing thing.” Junejo continued to thank his director, Sadiq, for trusting him to essay Haider in the award-winning film.

He then expressed gratitude to Rasti Farooq, Alina Khan, and the rest of the cast for assisting Haider in finding his way. Junejo also thanked the crew and producers Sarmad Khoosat and Apoorva Guru Charan. “This is for all of us,” Junejo commented. “These characters have found such a place in my heart, and I know all of us feel that way. I hope anyone who watches this also thinks the same.”

The actor thanked his theatre family at the end of his award speech. “You guys, Sunil, Fawad – you believed in me for all these years, look at where we are now,” he said.

The jury also mentioned honoring Junejo for his outstanding performance in the successful picture. The statement read, “We award the Best Actor Prize to Ali Junejo in Joyland for his intimate, thoughtful, and nuanced performance as Haider, a man grappling with his diverging sense of self and familial responsibility.”

Sweaters are an essential item in any wardrobe. They not only keep you warm throughout the winter season, but also make a stylish statement. Sweaters for men come in a variety of styles and fabrics, so it’s easy to find one that fits your clothing preferences. Cotton and wool are the two materials most commonly used when it comes to making fashionable sweaters for men. Cotton offers you great breathability while keeping warm and comfortable all day long, while wool can protect against wind chills and provide superior insulation thanks to its super soft fibers.

Whether you’re looking for something lightweight to layer over a dress shirt or a thick piece of outerwear to beat back the chill, there’s a stylish sweater out there that suits your needs perfectly.

If you are shopping for men’s sweaters, then Ideas is the perfect online destination. Here’s some inspiration for you to score some excellent winter wear at unmissable prices.

The Classic Cardigan

A timeless cardigan is a must-have for any man’s wardrobe. It’s versatile and can easily be dressed up or down depending on the occasion. Look for neutral tones like navy and black that will go with almost anything in your closet. If you want to add a little extra flair, select one with interesting details like contrast piping or a toggle closure.

The Contemporary Crewneck

For those who prefer a more modern look, crewnecks are an excellent option. They come in all sorts of colors and patterns, so it’s easy to find one that suits your style. Look for quality fabrics that will last many seasons and keep you cozy all winter long.

The Trendy Hoodie

Hoodies have been around for decades but they still remain popular today—especially among younger generations. Nowadays they come in all sorts of materials, from lightweight cotton to plush fleece. Plus, they usually feature cool prints or graphics that make them stand out from the crowd. Just be sure to pick one that fits your body type; too baggy and it won’t look as flattering as it should!                                                                       

Staying warm doesn’t mean sacrificing style; there are plenty of options when it comes to men’s sweaters this season! From classic cardigans to contemporary crewnecks and trendy hoodies, there’s something for every man’s taste. So take some time and find the perfect pieces on where you only pay PKR 99 for delivery to get all they you like. Plus, there is a

The Pakistani Taliban’s most recent attack, a suicide bombing in the capital last Friday, left one police officer dead and six others injured.

According to an investigation by a foreign media outlet, the Tehreek-i-Taliban Pakistan (TTP), which banned and broke the cease-fire with Islamabad last month, has carried out several attacks across the nation.

The Afghan Taliban, who took control of Kabul last year, has been asked by Pakistani authorities to use their clout to persuade the TTP to make peace with Islamabad, but multiple rounds of negotiations have failed to produce a fruitful outcome.

As shelling from Afghanistan along its border with Pakistan has killed several civilians, Pakistan faces multiple security threats from both the TTP and the new authorities in Kabul. Since the current administration does not have the public support to address the security issue or the financial resources to do so, it is possible that it may get worse in 2023.

Analysts are concerned that Pakistan could wind up like its neighbour Sri Lanka in terms of being unable to pay its debts, lacking foreign reserves, and dealing with unmanageable, spiralling inflation as the year ends. After the State Bank of Pakistan unexpectedly increased interest rates to combat inflation in November, the country’s consumer price index reached a level of about 24 percent. In the fiscal year 2023, Pakistan is expected to pay back more than $26 billion in foreign debt.

The inflation rate climbed to an all-time high of 14.9% in October. The Pakistani rupee has never been lower than the US dollar, and regular people cannot afford the high price of gasoline.

The foreign exchange reserves of Pakistan have decreased to $6.7 billion, the lowest amount in the previous four years, according to the central bank of Pakistan.

According to Niloufer Siddiqui, a political science professor at the State University of New York, “Pakistan will continue to face a number of issues in the coming year; a worsening economic crisis amid a developing political instability.”

“In 2023, the government will focus on the usual short-term fixes that buy Pakistan more time but ultimately don’t end up solving the underlying problems, until the cycle plays out anew. So, we can expect Islamabad to look for more bailout funds from the usual suspects — China and the Gulf countries,” Michael Kugelman, a South Asia expert at the Washington-based Woodrow Wilson International Center for Scholars, said.

Former Pakistani ambassador to the US and Hudson Institute director for South and Central Asia Husain Haqqani claimed that Pakistan has not made any human capital investments in the previous seven decades. Instead of luring in varied investments, it survives on textile exports and foreign borrowing. There is no indication of the crucially needed fundamental economic reforms, but it would likely avoid default through a combination of increased borrowing and decreased imports, he told the media source.

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