What has more than 5,000 products, earth-shattering discounts of up to 70% OFF and an unmatchable online shopping experience?
Well? Yes, you guessed it right!
It’s The Great Summer Sale by Ideas! This online exclusive event is filled to the brim with the season’s best fashion for you and your home. A one-stop solution to all your shopping needs for summer 2023. So, don’t laze around and catch the most sizzling discounts of the season before stocks run out.
Let it not be said that you were not informed as we are here to give you a quick rundown of the best deals from Ideas Great Summer Sale.
Elevate your daily wear with Ideas Pret newest digital printed and embroidered kurtis. This year’s collections are lively and chic, perfect to create budget friendly Instagram worthy outfits.
Explore GulAhmed fabrics for women and men. Made with premium quality materials, the unstitched collections invite you to experiment with all kinds of colors and patterns. Truly let your inner fashionista shine by showcasing your sartorial talents with unstitched fabric available at unbelievable discounts.
With a seasonal refresh in order, The Great Summer Sale has up to 70% OFF on Ideas Home. You can now spruce up your living space with colorful and comfy bed sheets, plush towels, and beautiful home accents without breaking the bank.
No wardrobe is complete without the perfect accessories to match. With up to 70% on shoes and bags from Ideas, you can “Add to cart” the best minis, shoulder bags and totes without denting your wallets. While we are on the topic, let’s shop for a few kolhapuris, khussas, pumps, and mules too.
With thousands of trendy products at up to 70% OFF, this year’s Great Summer Sale should not be missed. The delightful aspect is that you can shop the online sale from their website www.gulahmedshop.com . to top it all off, Ideas has a 30-day exchange policy and a flat delivery rate of PKR 99 on local deliveries for a hassle-free shopping experience.
So, what are you waiting for? Shop now to get the best for less.
28 women are suing the well-known haircare business Olaplex, claiming that the company’s products are to blame for their hair loss, blisters, and other ailments.
Olaplex’s line of shampoos, conditioners, and treatments makes the claim that they may “safely repair broken bonds and renew hair.” Yet, the lawsuit asserts that Olaplex contains dangerous substances that made the women’s hair and scalps worse. Olaplex has made test findings public, claiming that they demonstrate the products’ safety.
“We are prepared to vigorously defend our company, our brand, and our products against these baseless accusations,” it said in a statement on Instagram.
In the wake of the lawsuit, Olaplex has not recalled any of its products. Olaplex, a company that was established in California in 2014, asserts that the restoration of damaged hair by its products’ unique chemistry is supported by science.
While it is easily accessible to the general public, certain items are exclusively sold to skilled hair stylists. It is specifically promoted towards persons who bleach their hair. It is a procedure that is provided in numerous salons all over the world as an added cost for clients getting their hair colored.
Celebrities like Drew Barrymore and Kim Kardashian have promoted the business, which has experienced enormous success.
The plaintiffs are said to have “lost their hair, in some cases more than half, and leaving bald spots in others,” according to the lawsuit, which was filed last week in a district court in California. Their hair was “dry, brittle, frizzy, and lifeless,” it continues. According to the lawsuit, “the hair has split and snapped, making it look unkempt and as if it were trimmed with a weedwhacker.”
The Law Centre of Amy E. Davis, one of the law firms participating in the case, has made public several images of the plaintiffs that they allege demonstrate bald spots brought on by Olaplex. According to the legal records, several of the women have suffered from severe itching, rashes, yeast infections, bacterial infections, burning, open sores, and as a result, despair. In total, the plaintiffs are requesting $75,000 (£62,200) in damages.
Lilial and panthenol, two chemicals that can cause hair loss and other ailments like “inflamed, blistered, flaking or scaling skin,” are also said to be included in Olaplex products, according to the lawsuit.
The business stated on its website, with links to multiple papers from industry-standard tests, “Independent third-party laboratory test results confirm that Olaplex products are safe and effective.”
JuE Wong, the CEO of the business, wrote on Twitter that hair loss was a difficult and sensitive subject, but that “for our products, this is not true.”
With the end of winter comes a long-awaited reunion – with colors so bright and joyful they make you want to twirl! It’s lawn season, ladies! Time to ditch those dull hues for an invigorating wardrobe update. Get ready for days of pure sunshine bliss as we embrace this beloved Pakistani tradition!
Dear fashion enthusiasts, do gather round, for GulAhmed has once again graced us with their highly anticipated Lawn Collection 2023 – available both online and in-stores!
Expect to be dazzled by an array of unique color palettes and intricate designs on the finest quality fabric that withstands the test of time. The material won’t shrink or fade, even after numerous washes. This year’s collection is truly one to capture the hearts of all who lay eyes on it.
After a successful online launch, GulAhmed is now launching instores on February 16.
For the uninformed, this year’s lawn collection features three distinct lookbooks: Chunri Collection, Summer Essential, and Premium Lawn Collection – giving customers a diverse variety of options to choose from. The Tribute to Mothers Collection and the Vintage Garden Collections cannot be missed either.
Get ready to revamp your wardrobe with GulAhmed’s Lawn 2023!
Here is a little peek on this year’s lawn collection:
Chunri Collection
A journey of lively hues, the Chunri Collection 2023 is more exciting than ever before. For the first time ever, GulAhmed has introduced unstitched lehengas in beautiful chunri prints and exciting color combinations. The collection features the classic three-piece printed and embroidered lawn suits, three-piece suits with chiffon dupattas, sarees and lehengas. Get ready to get your hands on refreshing styles you cannot miss.
Summer Essential Collection
GulAhmed’s Summer Essential Collection 2023 features a variety of two-piece and three-piece lawn suits. This Summer Essential Collection is more exciting than ever as GulAhmed is launching unstitched sarees for the first time. This collection showcases light colors and minimal designs along with darker tones and complex designs, allowing all women to choose their statement piece and flaunt it this summer season.
Summer Premium Collection
The perfect option for women who want to look fabulous on a budget, the Premium Collection 2023 is the perfect choice. The options available in this collection can be worn flawlessly at various events and gatherings. The color story is unique, the embroidery is intricated and -like always- the fabric is immaculate. Offering a variety of dupattas to choose from – including chiffon, paper cotton, net, jacquard, woven lawn, dobby striped, or organza – each individual outfit has a personality of its own.
Tribute to Mothers Collection
Perfect for day-to-day wear for females all across Pakistan. This collection showcases minimal 1-piece and 3-piece suits that can be worn on a daily basis. Ranging from a variety of digitally printed option to ones embellished with minimal embroidery, this collection has a few timeless pieces that are hard to resist.
Vintage Garden Collection
The Vintage Garden Collection radiates classic styles with blooming flowers on a solid base. With different options available -irresistible 2-piece and 3-piece outfits- with modern touches, there are options that can be worn to different casual gatherings! With timeless options for girls all over the country, this collection has something for everyone.
Time to Shop till You Drop
The GulAhmed Lawn Collection is finally available to you, online at gulahmedshop.com and in stores near you. Head over to a GulAhmed store and get your hands on your favorite pieces.
(February 16, 2023 – San Francisco, CA) – 2023 marks the 150th anniversary of Levi’s® 501® jeans, one of the most enduring icons of global style and the original template from which all other jeans have descended. The 501® Original has been worn by millions of changemakers, risk takers, experimenters, thinkers, icons and creatives over the course of its brilliant 150 year history.
To commemorate the countless stories – from the mundane to the momentous – of fans in their 501® jeans, Levi’s® is launching The Greatest Story Ever Worn campaign, a year-long celebration. As part of the launch of the campaign, Levi’s® is releasing three short films, directed by Martin de Thurah and Melina Matsoukas, titled The Greatest Story Ever Worn, that explore original stories from around the world celebrating 150 years of 501® jeans. With these stories, as well as others inspired by true events, The Greatest Story Ever Worn celebrates the 501® jeans’ incredible past and its role in countless historical, cultural and personal moments in order to inspire a new generation to write the next chapter.
The Greatest Story Ever Worn presents 501® jeans as an ever-expanding story, written and rewritten by everyone who fastens up the fifth button. More than a pair of jeans, they are not just one person’s story, but everyone’s story. This ever-expanding narrative features a collection of characters, events, ambitions and memories from everyday heroes to unbelievable icons.
“Few products, let alone pieces of clothing, have been as consistently present for so many human experiences, for as long as the 501®. Coming from the humblest of beginnings as workwear pants, Levi’s® 501® jeans have become a blank canvas for self expression that transcends the boundaries of culture, and class. This is an incredible moment and milestone for the Levi’s® brand and through The Greatest Story Ever Worn campaign we aim to celebrate the legacy of the 501®, its unrivaled breadth and global relevance, and to inspire the next chapters.” – Chris Jackman, VP of Brand Marketing, Levi’s.
The first historically based film, Precious Cargo, shares the story of how 501® jeans made their way to Kingston, Jamaica in the 1970’s and how Jamaica turned and made them uniquely their own. Directed by Melina Matsoukas and shot by academy award nominated cinematographer Bradford Young, the film is a celebratory exploration of an island that’s distinct style, rhythm and soul has reverberated across the globe.
“Early Levi’s spots were some of the pieces that actually inspired me to pursue commercial filmmaking. It is an honor to now be part of their cinematic legacy. I always gravitate toward brands and creatives who lean into authentic storytelling and, with this piece, we were able to pay homage to a small but powerful story from the vast history of Levi’s. Everyone involved was willing to push the idea of commerciality and I believe that courage led to us creating a beautiful film.” – Melina Matsoukas
The second film, Fair Exchange, tells the story of a beloved family bellcow and the son who swapped the beast for a pair of 501® Jeans, much to his family’s dismay. Directed by Martin de Thurah and shot by acclaimed cinematographer Kasper Tuxen, a cold Georgian winter is the backdrop to a film that explores 501® jeans as a beacon for something bigger – a dream.
And finally, the third film, Legends Never Die, tells the true story of one devoted Levi’s® wearer who requested to be buried in his 501® jeans – a final wish that many people have relayed to the brand over the years. This specific fan asked all funeral attendees to wear their 501® jeans too. Also directed by Martin de Thurah, the film is a beautiful reflection on the type of collective love that would inspire a group of people to show up in denim for a beloved family member and friend. It is a celebration of humanity and the inextricable connection between a man who truly lived in his Levi’s® 501® jeans.
“I was intrigued by the challenge to create little stories in a mini format that together tell an even bigger story. Levi’s is an iconic brand and being able to celebrate the 150th anniversary alongside my favorite people was a wonderful opportunity.” – Martin de Thurah
The launch of The Greatest Story Ever Worn kicks off the celebration of the 501® jeans’ 150th anniversary. More stories will be shared throughout 2023 along with milestone celebrations around the world.
Levi Strauss & Co. is one of the world’s largest brand-name apparel companies and a global leader in jeanswear. The company designs and markets jeans, casual wear and related accessories for men, women, and children under the Levi’s®, Dockers®, Signature by Levi Strauss & Co.™, and Denizen® brands. Its products are sold in more than 110 countries and worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,000 retail stores and shop-in-shops. Levi Strauss & Co.’s reported fiscal 2018 net revenues were $5.6 billion. For more information, go to http://levistrauss.com.
About Martin de Thurah:
Martin de Thurah is a Danish director, screenwriter, and photographer, known for creating beautiful and powerful moving images. His commercial for IKEA won ‘Best Direction’ at the Creative Circle Awards in 2008 and in 2009 he won MVA’s including ‘Best Director’, and a D&AD Pencil for his video for Will Young. Martin’s promo career is prolific, shooting for James Blake, Feist, Editors, Royksopp and David Byrne, picking up MVA’s and other awards along the way. This work has translated across to commercials effortlessly. His Thomson film was marked as one of the best works of 2011 and is still referenced by clients and agencies to date. In both 2014 and 2018 Martin was voted Commercials Director of the Year by the Directors Guild of America, one of the directing crafts highest accolades. Martin has won 35 D&AD awards including a Yellow Pencil for Direction. He has created jaw dropping work for Bupa, Facebook, Ubisoft, Thomson, PlayStation, Camelot, Hennessy and many more. His most awarded piece came in the form of ‘Phelps’ for Under Armour, which picked up 11 Lions in Cannes including the Grand Prix for Craft.
About Melina Matsoukas:
Melina Matsoukas is a filmmaker whose brand of provocation comes from a unique, inherently multicultural point of view focused on diverse storytelling. Matsoukas made her powerful feature directorial debut with QUEEN & SLIM, which she also produced, in 2019. Matsoukas began her television career as an executive producer and director of the critically acclaimed HBO series INSECURE; she has since continued to direct and executive produce a number of television shows, including the MASTER OF NONE Emmy-winning “Thanksgiving” episode. She has also brought her singular vision to music videos for artists such as Beyoncé, Jay-Z, Rihanna, Snoop Dogg and Lady Gaga, and for global campaigns of major commercial clients such as Nike, Beats and Calvin Klein.
As the winter blues have crept away, the summer sun is ready to shine upon us in full swing. This means keeping away those dull, dark and boring colors and reaching out for those fresh, lively and vibrant ones. Finally, lawn season is here and there is nothing more exciting than this for women in Pakistan and beyond.
Popular for its high-quality fabric, durable material, non-fade colors, and a diverse range to choose from, GulAhmed keeps exciting its customers with lawn prints they cannot miss.
This year is no different!
Launching on February 14 at gulahmedshop.com, The Lawn 2023 Collection is better than ever featuring unique color combinations, intricate designs and one-of-a-kind looks. The attention to detail is immaculate! The retail launch is on February 16.
GulAhmed has divided this year’s lawn collection into three broad lookbooks: Chunri Collection, Summer Essentials and the Premium Lawn Collection. Earlier this month, the textile powerhouse launched the exclusive Tribute to Mothers Collection and the Vintage Garden Collection as well. Each collection featuring some staple pieces, some experimental pieces and some timeless ones.
Here is a rundown on the collections:
Chunri Collection
A true journey of colors, the Chunri Collection 2023 is more exciting than ever before. GulAhmed has introduced unstitched lehengas for the first time ever that too in all-time favorite chunri prints. The collection features the classic three-piece printed and embroidered lawn suits, three-piece suits with chiffon dupattas, sarees and lehengas. Be ready to embrace vibrant colors and styles you cannot miss.
Summer Essential Collection
True to its name! GulAhmed Summer Essential Collection 2023 features a variety of two-piece and three-piece lawn suits. This collection is introducing unstitched sarees for the first time making this collection more exciting than ever. From simple designs and pastel options to more complex patterns and darker tones, the Essential Collection is the perfect choice for women who want to make a statement without spending too much.
Summer Premium Collection
For those who want to opt for lawn suits with an elevated look, the Premium Collection 2023 is the perfect choice. The suits available in this collection can be flaunted at semi-formal events and family gatherings. The embroidery is delicate, the fabric is top-notch and the color story is one of a kind. The embroidered dupattas – including chiffon, paper cotton, net, jacquard, woven lawn, dobby striped, or organza – elevate the grace of lawn ensembles. This lineup is surely the one to invest in.
Tribute to Mothers Collection
Perfect for creating every day lawn dresses for women all over Pakistan. This collection comprises of 1-piece and 3-piece suits that can be effortlessly worn on a daily basis. From the digitally printed options to the embroidered denting lawn combos, this collection features staple pieces for the ladies.
Vintage Garden Ethnic Prints Collection
Blooming flowers on a solid background is the perfect definition for this collection. Featuring irresistible 2-piece and 3-piece outfits with the perfect modern twist, the Vintage Garden Collection has timeless options for girls all over the country.
Time to Shop Online Now
The GulAhmed Lawn Collection is finally available to you, exclusively online at gulahmedshop.com. You can get all the amazing pieces and colors in the comfort of your own home. All that for only PKR 99 delivery fee. GulAhmed has an unbeatable 30-day exchange policy. So, if anything goes wrong, you have it exchanged without any worried.
Ethnic trousers are an essential part of any wardrobe and can be dressed up or down for any occasion. Whether you’re looking for a pair of trousers to wear to your next formal event, or just want to stay comfortable while running errands, there is sure to be the perfect desi trousers out there for you. Let’s take a look at some of the most popular types of women’s trousers you should consider adding to your closet.
Gharara Trousers
These flared trousers are one of the most popular types of traditional women’s trousers available today. They have wide legs that flare out below the knee. Ghararas come in many different colors and materials, making them easy to dress up or down depending on the occasion. Wear them with kurtas for a traditional look, or pair them with a short blouse and strappy sandals for a more modern vibe.
Churidar Trousers
Churidars are another popular type of ethnic trouser that come in various colors and fabrics. These skinny-fitting trousers feature an elasticized waistband and extra fabric around the ankles that creates ruching (or “churi”) from ankle to knee length. Churidars are ideal for dressing up because they create a sleek silhouette when paired with tunics or kurtas, but can also be dressed down by pairing them with t-shirts and sneakers.
Straight Pants
If you’re not into tight-fitting trousers, then straight cut pants might be more your style. These trousers feature a relaxed fit throughout the legs and have minimal tapering at the ankles. Straight cut pants look great when paired with kurtas and even western tops – they create an effortlessly cool, laid-back vibe that we just can’t get enough of!
No matter what type of trouser you choose, it’s important to remember that fit is everything!
From the extensive variety of colors to the exceptional comfort and durability of the fabric, Ideas is an easy and hassle-free choice for amazing trousers. Be sure to measure yourself properly before ordering any new desi pants so you get the best possible fit—you’ll thank yourself later! With home delivery costs at only 99 rupees, there is no better place to find women’s trousers for a reasonable price than Ideas! So what are you waiting for? Shop online today at gulahmedshop.com and start making style statements in fresh and modern looks from Ideas!
A man’s wardrobe is not complete without a selection of polo shirts. Polo shirts are versatile, comfortable, and stylish. They can be dressed up or down, making them perfect for a variety of occasions. When it comes to polo shirts, there are five colors that every man should have in his closet.
White
A white polo shirt is a staple in any man’s wardrobe. It is clean, simple, and goes with everything. A white polo shirt can be worn with jeans, shorts, or even dress pants. It is perfect for a casual day at work or a night out with friends.
Black
A black polo shirt is versatile and stylish. It can be dressed up or down, making it perfect for any occasion. Black also has the benefit of hiding stains well. If you are looking for a polo shirt that you can wear on multiple occasions, black is the way to go.
Blue
Blue is a classic color that always looks good. It goes well with almost any outfit and can be dressed up or down depending on the occasion. A blue polo shirt is perfect for a day at the office or a casual weekend look.
Grey
Grey is a great alternative to black if you are looking for something a little bit different. Grey can be just as versatile as black and looks great with any outfit. If you are looking to add some variety to your wardrobe, a grey polo shirt is a great option.
Green
Green is perfect for those who want to add a pop of color to their wardrobe. It is eye-catching and unique without being too loud or over-the-top. Green also pairs well with many other colors, making it easy to mix and match with other items in your closet.
Polo shirts are an essential part of any man’s wardrobe. They are versatile, comfortable, and stylish. Ideas Men’s Polos are the perfect versatile garment for any man’s wardrobe. With a variety of colors and textures, you can make sure to fill your closet with plenty of polo shirts that will last for years. Plus, the fabric is so comfortable, it almost feels like you’re not wearing anything at all. When choosing polo shirts, there are five colors that every man should have in his closet: white, black, blue, grey, and green. With these five colors, you will be able to create endless looks that are perfect for any occasion.
If you’re looking for great men’s polos at an unbeatable price, Ideas has you covered. When you shop online at gulahmedshop.com not only does your order arrive quickly, but also you pay just 99 Rupees for home delivery charges. So don’t waste another minute – visit gulahmedshop.com today to get the best products in town!
Spring is here, and it’s time to refresh your wardrobe with some vibrant, trendy lawn suits. And what better place to start than with the newly launched Tribute to Mother’s Collection by GulAhmed. This collection offers a range of designs, prints, and colors that cater to all tastes and styles. From bold, statement prints to subtle, understated ones, there’s something for everyone.
The Tribute Collection features three pricing tiers, so you can choose a suit that fits your budget. The 1-piece printed fabric (generally 1.75 meters) is available for PKR 1590, while the 3-piece printed suits are priced as low as PKR 3990. This means you can have multiple pieces in your wardrobe without breaking the bank.
What sets the Tribute Collection apart from others is the unmatched quality of its fabric. GulAhmed is known for its exceptional quality, and the Tribute Collection is no exception. You can trust that these suits will be comfortable, durable, and long-lasting, so you can wear them season after season.
You can visit www.gulahmedshop.com to check out the entire collection. The best part? Delivery charges are only PKR 99 in Pakistan. So, you can enjoy the convenience of shopping from the comfort of your own home.
The Tribute Collection will be available in stores and online. Whether you’re looking for a new outfit for work, a special event, or just a casual day out, the Tribute Collection has got you covered. So, get ready to refresh your wardrobe and stay on trend this spring with the Tribute to Mother’s Collection by GulAhmed.
Are you in the market for a great duvet cover set that is both stylish and functional? You’ve come to the right place!
In this blog post we will take an in-depth look at some of the best designs on offer, exploring why they are so popular and which ones would be perfect for sprucing up your bedroom.
From classic florals to sleek modern prints, there is something here for everyone – no matter what your personal style may be! Let’s dive right into the world of duvet cover sets by Ideas and find out which ones you should buy today!
Moon Vista T-300 Duvet Cover Set
Moon Vista is a design worth checking out. Made of 100% cotton, this duvet cover set is durable, breathable and soft. The cream ethnic print on a purple base is beautiful and will add a touch of luxury to any bedroom. The sheets are available in Double and King sizes.
Coal T-150 Duvet Cover Set
Looking for a bedding set that will offer you both comfort and style? Look no further than Coal! This 150-thread count duvet cover set is made from Easy Care fabric, which is durable and affordable. The set is wrinkle resistant, so you can spend less time fussing with them and more time enjoying your sleep. Available in tones of gray, muted gold, and white, our bedding set will add a touch of luxury to any bedroom. Offered in Single, Double, and King sizes, Coal is the perfect fit for your bed.
White Leopard T-150 Duvet Cover Set
Bring some nature-inspired comfort and style to your bedding setup with White Leopard’s affordable duvet set! The durable, Easy Care fabric is wrinkle resistant so you won’t have to spend more time maintaining than enjoying it. Find the perfect size for any bed – Single, Double or King – making sure each night of restful sleep will be just as chic as it is cozy.
Mist T-150 Duvet Cover Set
Upgrade your bedroom today with the Mist Easy Care Duvet Cover set. The quilt cover and pillow cases combo brings a touch of nature-inspired beauty to any home, as well as convenience and affordability – all in one package! The machine washable fabric is wrinkle resistant for an inviting sleep space that requires little effort on your part. With sizes ranging from Single to King, these durable yet affordable sheets make the ideal upgrade for anybody looking to liven up their room.
Merlot T-200 Duvet Cover Set
Get a great night’s sleep and rest your head on the softest bed linens—Merlot. Crafted from 100% cotton for an unbeatable combination of comfort, durability, and wrinkle-resistance in every luxury set. The vibrant print featuring gold cultural motifs on royal red base will instantly dress up any bedroom. The set is available in Single to King sizes so everyone can enjoy! And with machine-washability convenience included, Merlot is sure to become one of your top picks soon enough.
Duvet cover sets are a necessary part of any home and Ideas Home has the best selection for all budgets. With dozens of gorgeous prints to choose from, there is something for everyone at Ideas Home. Shop online today at gulahmedshop.com and pay only 99 rupees for home delivery in Pakistan. Don’t miss out on these great designs!
Since its inception in 2014, SAPPHIRE has established a name for itself for offering affordable trend inspired collections. Over the years SAPPHIRE has expanded its collections to include menswear, kidswear, westernwear and non-apparel lines such as home and beauty. Fast forward to 2023 and SAPPHIRE is beginning a new chapter of its forever evolving story that starts with a rebranding. The brand has decided to adopt a contemporary yet timeless look for its new branding that modernises its perspective in offering a complete lifestyle to its customers and focusses on the ideals of modernism, quality and sustainability.
A vision for change
Fashion is such a dynamic market where new trends and customer shopping habits are constantly changing and new brands emerge, it is vital for existing brands to keep on evolving to stay relevant. SAPPHIRE’s rebranding not only keeps it relevant in this everchanging industry, it also reflects the brands adaptive character that allows it to be creative, progressive, and mindful.
The creation of a new identity
Although SAPPHIRE’s visual identity has not experienced drastic shifts over the years, the brand has gradually updated its look to a cleaner, letter-based logo before going through to this bolder rebranding exercise. Once known for its easily distinguishable bird ident, which also translated into its animal print apparel designs, SAPPHIRE has now transformed its identity to a minimalist bold font that has been designed to work with both feminine and masculine products.
The minimal and modern typeface was strategically selected to ensure that the brand stays relevant to the current trends, an attribute that is imperative for all pioneering fashion brands, but also something that will have longevity. As the first part of its forever evolving chapter, SAPPHIRE has introduced the next generation of its carrier bags that are made from 100% recycled and recyclable paper. These new bags, decorated in blooming florals and blue summer skies, symbolize the next step in SAPPHIRE’s commitment to reducing waste as they can be purchased for a nominal fee, proceeds of which will contribute to SAPPHIRE’s ongoing sustainability programme, where SAPPHIRE has already made huge strides, like repurposing fabric, investing in solar panels across stores, and reducing plastic usage.
Looking into the future
In an era where “less is more” and “minimalism is the name of the game,” the decision to adopt a more modern look is in complete alignment with the expectations of the modern-day customer, and it’s about time that brands recognize the need to change their viewpoint according to the demands of the customer, no matter which industry they belong to. SAPPHIRE’s new look, which it plans to strengthen over the course of the year, comes as a refreshing start to the new year, one that we expect many brands to follow.
