Photo: Fatima Tariq Photogrqphy, Yratta Media, Pictroizzah/ Instagram

Selecting clothing for your wedding festivities is challenging, and selecting jewellery to accessorise your look is even more challenging! The matha pattis and maang tikkas are vital components of the bridal ensemble. The addition of maang tikka, matha patti, or jhoomar to your bridal ensemble will give it a touch of royal elegance and glitz. Regardless of the style, whether dainty or big and bold, bridal maang tikka designs never fail to leave us speechless. Here are some of the different styles of maang tikkas we’ve seen on real Pakistani brides.

Jhoomar/ Passa:

Photo: Yratta Media/ Instagram   Styling: Saaish

Muslim or Sikh brides typically wear jhoomar, also known as a Passa. Most brides pair jhoomar with maang tikka to give their bridal look a more royal and traditional appearance. Even Hindu brides of today adore donning jhoomars on their special day. Although it looks incredibly traditional and modern, it gives the appearance a hint of royalty.

Photo: Sara Idress/ Instagram

Minimal Maang Tikka:

Photo: Yarrow Wedding/ Instagram

If you’re a minimalist bride, you’ll love minimal maang tikka. You won’t feel them too heavy on your head because they are lightweight. For the bride who prefers to keep things simple, these tiny maang tikkas with just a hint of tradition are perfect.

Photo: Yarrow Wedding/ Instagram

Matha Patti:

Photo:  Sara Idress/ Instagram

Despite the fact that it was once a traditional piece of jewellery, it now serves more as a fashion statement. The term “matha patti,” which is derived from the words “Matha,” which means “forehead,” and “Patti,” which means a strap or band, refers to the customary head jewellery that looks incredibly exquisite.   Their matha patti, which features exquisite work, is a sight for sore eyes and a favourite among brides.

Photo:  Images by Natasha/ Instagram

Sheeshphool Tikka:

Photo:  Muaz Caught This/ Instagram

This wedding season, sheeshphool tikka is quickly becoming every bride’s favourite because it adds a great twist to otherwise traditional mang tikka designs. Modern brides would adore wearing this to their wedding festivities. It has a very sleek, beautiful appearance.

Photo: Sara Idress/ Instagram

The Chand Tikka:

Photo: Omgmoods/ Instagram

Chand tikka has long been a favourite piece of jewellery and is a classic. This style is the most typical and was worn by many brides, making it one of the most popular options. The beauty of this design is in its simplicity, and the design mostly consists of pearl and polki accents, which add a lot of elegance to your bridal look.

Photo: Yarrow Wedding/ Instagram

 Diamond Maang Tikka:

Photo: Omgmoods/ Instagram

Diamonds are bride’s best friend, and the diamond maang tikka looks absolutely incredible, making the bride look stunning! These look incredibly elegant and give your outfit more oomph.

Photo:  Yarrow Wedding/ Instagram

Floral Maang Tikka:

Photo: Sara Idress/ Instagram

For pre-wedding ceremonies like dholak, mayoun, and mehndi, floral maang tikkas are a perfect option. These maang tikkas are lovely and appealing.

Photo: Sara Idress/ Instagram

Gold Maang Tikka:

Photo:  Yarrow Wedding/ Instagram

Nothing beats a pure gold maang tikka; these maang tikks look timeless, give you a super classic look, and never go out of style.

Photo:  Yarrow Wedding/ Instagram

Body diversity is a major problem in the fashion business, especially when it comes to providing options for plus-sized people or having plus-size models walk the runways. One of its shortcomings is the lack of representation for various body types. The fashion industry is notorious for not being representative or inclusive of those who aren’t skinny or who do not fit the mainstream beauty standard. The Pakistani fashion industry is progressively taking baby steps to embrace a more inclusive and diversified definition of beauty and style. There has recently been a shift in the clothing sector, with a few major labels running advertising using plus-size models. But most fashion designers are still apprehensive about including plus-size models in their advertising campaigns.

Photo: Faiza Saleem/ Lulusar / Facebook

Firstly, it’s a common misunderstanding that plus-sized modelling promotes obesity. Plus-sized models are those who portray an average body type in society. They models show that modelling is more than just good looks; it’s also about your ability to project confidence and how well you can present yourself.

The word “plus-size” is used to describe models larger than size 12. However, people think that those who are larger than size 12 aren’t normal-sized; rather, they are extra-large. It’s interesting to note that the CDC reports that adult women aged 20 and above have average height, weight, and waist measurements that fall between a size 18 and 20.

Photo: Khaadi / Facebook

Curvy women cannot meet the ideal beauty standards set by the industry. These false notions of beauty standards send the impression that women must look a specific way to be considered beautiful or even appealing, rather than sending an important message about body positivity. If being skinny is normal, then being curvy must also be. The sizing is another major problem; although certain companies claim to be size inclusive, the largest sizes they currently offer are size 12. 

Curvy women have few clothing choices, and size is highly limited. In addition, the sizes are shrinking day by day. They lack styling expertise because there aren’t enough plus size models for them to get fashion ideas from. By extending sizing, everyone—regardless of size—could take advantage of well-made designer items that boost their self-confidence.

Photo: Risham Khan/ Zainab Salam Studio/ Instagram

Yes, designers like as Kamiar Rokni, Hussain Rehar, and Zainab Salman have recently included one plus size model in their campaigns. Plus size models are also included in the campaigns of other fashion labels such as Khaadi, Gul Ahmed, and Lulusar. It’s unfortunate that these efforts—while admirable—are insufficient.  No one should be given a small selection of clothing alternatives because there aren’t enough sizes to fit them. The fashion business is a significant contributor to representation in our media, which is essential. People begin to doubt their value in society when they aren’t treated equally or fairly. People may feel that they don’t belong among their peers because of this feeling of outcasting. 

Photo: Sabah Malik Khan/ Kamiar Rokni/ Instagram

The other side of the story is that not only the designers, but also the audience, is not ready for the plus-size models. They don’t acknowledge them.Plus size models are still chastised for appearing on high fashion runways. To disseminate the idea that all bodies are attractive and that we should welcome them all, there is still more work to be done.

The fashion industry should take more initiatives to promote body positivity, and plus size models should be used in every campaign just like any other female of a regular size. This would make the ad stand out and shatter stereotypes.

Photo: Ayesha Fazli/ Hussain Rehar Instagram

The key is repetition, and designers should be more willing to include plus-size girls in their campaigns. When plus-size models start to appear in every advertising, I think people will start to accept the idea that all women are attractive regardless of their weight, skin tone, or height. We may not need terminology like plus-size or size-inclusive in a few years when the industry has advanced even farther. Change is coming because we are evolving as a community. Therefore, keep on because both fashion and size are growing in our society.

Here are a few plus-sized models that we’ve seen walking on international runways. We hope to see more plus-sized women in Pakistani fashion shows.

Ganni Copenhagen Spring 2023

Michael Kors Spring 2022

Sabyasachi Heritage Bridal 2023

Chloé Spring 2022

Valentino Fall 2022

Prabal Gurung 2018

                                                     Courtesy: And Just Like That/ streaming on Jio Cinema

Viewers adore Sex and the City not only for the storyline but also for the chic attire, shoes, and accessories worn by the show’s gorgeous and fashionable women. As the new season of the Sex and the City reboot series ”And Just Like That” begins, it can only mean one thing: new fashion looks! It was a moment to notice when Lisa Todd Wexley, played by actress Nicole Ari Parker, was seen carrying this emerald green leather purse by Pakistani brand “Warp” in the first episode of season 2 of AJLT. Lisa carries an emerald green bag by WARP over her shoulder in Episode 1, “Met Cute”. The bag is a Hexella Accordian Emerald purse with structured gusseted pleats made of the brand’s trademark matte goat skin leather. The fact that this bag is spacious enough to accommodate a laptop gives it important functionality points in addition to its sleek, modern style. The bag is stylish yet practical to tote around all day.

                                    Courtesy: And Just Like That/ streaming on Jio Cinema

Hexella is a combination of the terms Hex and Bella, which signify “six-sided beauty.” Hexella bag is created with technical accuracy, traditional craftsmanship, and a meticulous design and development process. The numerous layered construction that gives it its three-dimensional structural form took 20 hours to create, finishing with a final layer of delicate goat skin leather. Warp bags are handcrafted in Pakistan combining traditional craftsmanship and cutting-edge leather stitching techniques to create basic and abstract bags that are as fashionable as they are practical. Price of this bag is Rs.36,000.00 PKR.

Warp is defined as ”a twist or distortion in the shape or form of anything”. Warp is a modern fashion brand that aims to twist the fabric of fashion by producing high-quality, abstract forms and minimalist everyday fashion accessories. It combines cutting-edge design with traditional craftsmanship to create smart, wearable accessories for ladies. Warp’s aim includes enhancing and promoting high-end leather accessory production in Pakistan. The bags are created in Lahore, Pakistan’s cultural centre, using only the highest quality materials. I’d love to see Warp receive a well-deserved spotlight on the most fashionable show of the year. Get yours before they sell out!

As the month of August approaches, the air is filled with the spirit of independence, joyous festivities, and refreshing monsoon showers. This year, there’s another reason to celebrate – the much-awaited Azadi Sale 2023 by Ideas. Embrace the essence of freedom and upgrade your wardrobe with the trendiest styles, as Ideas brings you an exclusive online shopping extravaganza like never before!

Freedom to Shop Online

In the digital age, where convenience and safety go hand in hand, Ideas has taken a bold step to make its Azadi Sale 2023 exclusively available online for its loyal customers. This decision ensures that shoppers from all across the country can access the jaw-dropping discounts and incredible offers from the comfort of their homes and indulge in retail therapy with ease.

Unbeatable Discounts on Over 3000 Products

Get ready to be amazed as Ideas presents a colossal assortment of over 3000 products, all at unbeatable prices. The centerpiece of this grand azadi sale is the FLAT 30% and 40% OFF on all categories, making it the perfect opportunity to revamp your entire wardrobe without breaking the bank.

From GulAhmed unstitched fabric to the latest eastern and western ready-to-wear styles for both men and women, not to mention the charming kids’ wear, elegant accessories, and luxurious bed and bath linen – there’s something for everyone in this sale!

Flat Shipping Rate and Worry-Free Exchange Policy

To make your shopping experience even more delightful, Ideas offers a flat shipping rate of just PKR 99, no matter where you are in the country. So, you can shop to your heart’s content without worrying about hefty shipping costs. Additionally, Ideas takes pride in its worry-free exchange policy, ensuring that if you encounter any issues with your purchase, you can easily exchange it for something that perfectly suits your style.

As the spirit of independence and freedom engulfs the nation, Ideas Azadi Sale 2023 presents a golden opportunity for shoppers to celebrate both their individuality and their cultural heritage. With exclusive online access, unbeatable discounts on over 3000 products, and a diverse range of styles for all ages, this sale promises to elevate your fashion game. Embrace the festive spirit of August, the month of independence, festivities, and monsoon, and give your wardrobe the upgrade it deserves.

Make the most of this incredible Azadi Sale by Ideas and let your style reflect your truest self. Remember, the freedom to shop is the freedom to express yourself, so don’t miss out on this grand celebration of fashion and flair!

Skirts are regarded as women’s fashion items, whether they are long, short, straight, pleated, or flared. Skirts have been around since prehistoric times. In all ancient cultures, they served as the norm for both men’s and women’s attire. The cassock, kilt, and lungi/dhoti that men have worn in the past are not considered skirts in the traditional sense; rather, they are worn as cultural and vocational garments. We adore our celebrity men wearing skirts, despite the fact that it’s a risky fashion move! What’s not to love about guys rocking skirts? It takes a lot of confidence to pull off such a daring look.   

In 2023, men wearing skirts will be the biggest fashion trend. It has always been exciting to see men’s fashion, and this year has shown that everything is possible. Gender-neutral trends have been observed in recent fashion shows. In 1985, Jean Paul Gaultier was recognised as the first fashion designer to present skirts for men on the runways. Men’s skirts have been featured on numerous fashion shows in recent seasons, including those for Thom Browne, Off-White, LV, and many others.

Remember how Brad Pitt made news when he showed up on the red carpet for the Berlin premiere of Bullet Train wearing a brown skirt with a raw hem. This trend is sweeping the fashion industry despite the audience’s mixed reactions to it; some seem to love it completely while others seem to hate it completely.

The ‘Emily in Paris’ star Lucien Laviscount arrived at the Louis Vuitton show wearing a sky-blue short-sleeved sweater paired with a blue pleated skirt with an asymmetric hem worn over zip-fronted wide-leg trousers.

There have been several occasions where male celebrities have dared to wear skirts and fully own the look. Here are a few of our favourite male celebrities sporting skirts with full confidence.

“Pasoori” singer Ali Sethi made a fashion statement in a quirky red skirt for his TIME100 Next Gala appearance.

A$AP Rocky At Milan Fashion Week 2023

Vin Diesel wore a leather skirt to the MTV Europe Music Awards in 2003.

Knaye West made headlines when he walked out on stage wearing a leather skirt during a Watch the Throne performance.

At the Dior Homme Fall 2023 Menswear Show, J-Hope and Robert Pattinson both wore skirts.

Oscar Isaac looks incredible in a grey pleated Thom Browne skirt at the London premiere of ‘Moon Knight’ in 2022.

Who can forget Ranveer Singh when it comes to men making daring fashion choices?

 For a magazine cover shoot, Harry Styles also wore a skirt.

In 2021, Pete Davidson wore a skirt to the Met Gala. 

Hussain Rehar is a well-known fashion designer who also has a distinctive sense of style. He was also seen wearing a skirt with a pink sweater, and we adore it!

Are you ready to transform your home into a haven of style and comfort? Look no further than Ideas Great Summer Sale, where you can enjoy exciting discounts on selected items from the Home category. This is the perfect opportunity to revamp your living spaces and infuse them with a fresh new look, all while staying within your budget.

Although the sale had some incredible finds, to make things easier on your ends, here are our top picks that will help elevate your home on a budget:

Create a tranquil and serene ambiance in your bedroom with the plain cream bed sheet set from the Ideas Great Summer Sale. Crafted with high-quality fabric, this bed sheet set offers both comfort and elegance. The simple yet sophisticated design adds a touch of sophistication to your sleeping sanctuary, providing you with a peaceful retreat every night.

Indulge in luxurious comfort with the cream velour bathrobe from the Great Summer Sale. Wrap yourself in this plush and soft bathrobe, designed to provide the ultimate relaxation experience. Perfect for lounging around the house or pampering yourself after a soothing bath, this bathrobe offers both style and comfort for your self-care routine.

Inject a burst of color and personality into your living room or bedroom with the assorted pillow covers pair from the Great Summer Sale. This vibrant set of pillow covers adds a playful touch to your space, instantly livening up your sofa or bed. Mix and match the assorted designs to create a unique and inviting atmosphere that reflects your personal style.

Upgrade your bathroom essentials with the 3-piece embroidered towel set from Ideas. These towels, with their elegant embroidery and soft combed fabric, add a touch of sophistication to your bathroom decor. The set includes various sizes, ensuring you have the perfect towel for every need while maintaining a cohesive and stylish look.

Complete your bathroom ensemble with the blush terry bath mat. This soft and absorbent bath mat provides a cozy and comfortable feel under your feet while adding a pop of color to your bathroom floor. Its plush terry fabric ensures a warm and inviting touch as you step out of the shower or bath.

The Ideas Great Summer Sale presents a remarkable opportunity to upgrade your home decor without straining your budget.

Make the most of this incredible offer—visit your nearest Ideas store or explore the discounted products online at http://www.gulahmedshop.com. Embrace the opportunity to revamp your home, infusing it with your unique taste and creating a space that reflects your personality. With the Ideas Great Summer Sale, achieving a stylish and budget-friendly home makeover has never been easier. Don’t miss out on these fantastic deals and start transforming your home today.

When it comes to everyday wear, finding clothing that offers both comfort and style is paramount. Ideas Pret understands this and has become a go-to brand for women seeking fashionable pieces that cater to their individual preferences.

With a wide range of solids and captivating prints, Ideas Pret offers a plethora of outfits perfect for daily wear. Let’s explore some of their exquisite pieces and discover how they can become staples in every woman’s wardrobe, seamlessly combining comfort and style.

Timeless Glamour

Step into timeless glamour with this 2-piece cambric ensemble. The embellished shirt exudes elegance, while the matching trousers provide comfort and ease of movement. This ensemble is perfect for formal occasions or evening events. Pair it with statement jewelry and heels to create a stunning and sophisticated look that will make heads turn.

Vibrant Sophistication

Make a bold fashion statement with this digital printed cambric shirt. The vibrant colors and intricate patterns bring a touch of sophistication to your ensemble. Style it with tailored trousers for a chic, yet effortless, everyday look. Add a sleek belt for a more polished appearance or leave it as it is!

Contemporary Charm

Embrace contemporary charm with this 2-piece digital printed cambric set. The shirt’s modern design and vibrant print makes it perfect for casual outings or social gatherings. Pair it with leggings or slim-fit trousers for a trendy and comfortable look. Complete your outfit with sandals or sneakers to achieve a relaxed yet fashionable appearance.

Elegant Embroidery

Indulge in elegance with this 3-piece embroidered cambric suit. The intricate embroidery adds a touch of grace and sophistication to the ensemble. Whether you’re attending a formal dinner or a festive occasion, this outfit will make you stand out. Pair it with heels and statement earrings for a regal and memorable look.

Effortless Chic

Unleash your effortless chic style with this printed cambric shirt paired with trousers. The subtle print and comfortable fit make it ideal for everyday wear. Dress it up with accessories or keep it casual with sneakers and a crossbody bag. This versatile outfit effortlessly blends comfort and style.

Ideas Pret has carved its place as a fashion powerhouse, offering women the perfect blend of comfort, versatility, and style in their everyday wear. Their wide range of clothing options, including solids and captivating prints, caters to diverse preferences, making them staple pieces in every woman’s wardrobe.

From timeless glamour to contemporary charm, Ideas Pret has something for everyone. Visit Ideas Pret’s website or head to their stores to explore their exquisite collection and elevate your everyday style. Don’t settle for anything less than comfort and elegance when you can have both with Ideas pret. Embrace their fashion-forward ensembles and make a lasting impression wherever you go.

In the realm of fashion, some combinations never lose their charm. The timeless duo of black and white continues to reign as a classic monochrome style statement. GulAhmed, renowned for its exquisite designs and quality fabrics, has unveiled its latest collection, Blanche Noire. This collection features an array of 2-piece and 3-piece black and white lawn suits, offering a perfect blend of monochrome fashion and summer comfort. Let’s dive into the captivating designs that make this collection a must-have for every fashion enthusiast.

https://www.gulahmedshop.com/3pc-unstitched-printed-lawn-suit-b-32038

The first design from the Blanche Noire collection is an enchanting 3-piece unstitched suit adorned with intricate black and white prints. The shirt boasts an alluring blend of geometric and floral patterns, creating a harmonious balance. Paired with matching printed dupatta and black trousers, this ensemble embodies elegance and sophistication. Crafted from high-quality lawn fabric, it promises a cool and breathable experience during the scorching summer months.

For those seeking simplicity with a touch of grace, this 2-piece printed lawn suit is a perfect choice. The white shirt showcases delicate black motifs, exuding an understated charm. Its versatile design allows you to style it according to your preferences, making it a wardrobe staple for multiple occasions. Combine it with black or white trousers, accessorize with statement jewelry, and you’re ready to make a lasting impression.

If you desire a blend of sophistication and opulence, this 3-piece embroidered lawn suit with a jacquard dupatta will captivate your heart. The black shirt features intricate white embroidery, beautifully adorning the neckline and borders. Complemented by a matching jacquard dupatta and black trousers, this ensemble exudes sheer elegance. The fine craftsmanship and attention to detail make it an ideal choice for formal events and social gatherings.

GulAhmed’s Blanche Noire collection also offers this 3-piece unstitched suit featuring an embroidered lawn shirt with an organza neckline. The delicate white embroidery adds a touch of femininity and allure. The white trousers and a printed lawn dupatta complete the ensemble, showcasing a perfect balance of simplicity and sophistication. This design effortlessly combines tradition with contemporary fashion sensibilities.

Last but not least, this 3-piece unstitched printed lawn suit from the black and white collection presents a mesmerizing blend of black and white patterns. The shirt displays an amalgamation of floral and geometric motifs, creating a captivating visual appeal. Pair it with black or white trousers, and you’ll have a chic ensemble perfect for casual outings and gatherings.

GulAhmed’s Blanche Noire collection celebrates the everlasting allure of the black and white color combination, offering an extensive range of designs in timeless monochrome fashion. These summer lawn suits not only exude elegance but also provide comfort in the sweltering heat. Whether you opt for the intricate embroidery or the delicate prints, each design promises to make a statement. Embrace the beauty of Blanche Noire and create your own classic style statement with GulAhmed’s latest collection.

Eid is just around the corner, and the excitement is in the air! To make this festive season even more special, Ideas is thrilled to announce the launch of its highly anticipated Ideas Festive Sale. It’s time to revamp your living spaces and wardrobe with irresistible offers and discounts.

The Ideas Festive Sale is now live, both in-stores and online, giving you the perfect opportunity to find amazing deals and savings. Whether you prefer shopping in physical stores or browsing through their website, you’ll be greeted with a wide array of exclusive products at FLAT 40% OFF!

At Ideas, they understand the importance of looking and feeling your best during Eid celebrations. That’s why they have carefully curated a fantastic collection of unstitched fabric for men and women. It’s the perfect chance to let your creativity flow and design your own unique outfits that reflect your personal style. 

Additionally, Ideas ready-to-wear styles for men and women offer convenience and elegance. Gentlemen, explore a stunning kurta collection that combines traditional aesthetics with modern designs, ensuring you stand out on Eid. Ladies, indulge in Ideas luxury pret suits that exude sophistication and charm, making you the center of attention at every gathering.

But the discounts don’t stop there! Ideas is also offering incredible discounts on shoes and bags, ensuring you can complete your festive look from head to toe. Step into Eid with confidence and style with our carefully selected footwear and accessories that perfectly complement your outfits.

We understand that Eid is a time for celebration and making memories, not just with your loved ones but also within the comfort of your own home. That’s why Ideas is excited to offer fantastic discounts on their bed and bath linen collection. Give your living spaces a fresh new look with premium quality linens, transforming your home into a welcoming oasis for your guests.

Shopping at Ideas has never been easier or more convenient. Their website provides a seamless browsing and purchasing experience. Simply explore the vast collection, select your favorite items, and have them delivered right to your doorstep. And the best part? Ideas offers a flat shipping rate of PKR 99 across Pakistan, making it even more enticing to shop from the comfort of your home.

Ideas has a worry-free exchange policy. If, for any reason, you are not delighted with your item, they offer a 30-day exchange window for your peace of mind. 

So, what are you waiting for? Make this Eid truly memorable with the Ideas Festive Sale. Shop now and save big on your favorite fashion items, footwear, bags, and home couture. Get ready to celebrate Eid in style, expressing your unique personality through your fashion choices. Visit your nearest Ideas store or shop online to enjoy the ultimate shopping experience.

In the vast world of skincare, myths and misconceptions often abound. One particular myth that has been circulating for years is the idea that you cannot mix vitamin C and niacinamide in your skincare routine. To get to the bottom of this misconception, we sat down with skincare expert and founder of AccuFix Cosmetics, Yasmeen Naseer. 

Let’s dive into and explore the truth behind combining these two powerful skincare ingredients.

What are the benefits of vitamin C and niacinamide for skin?

Vitamin C and niacinamide are both renowned for their remarkable benefits when it comes to skincare. Vitamin C, also known as ascorbic acid, is a potent antioxidant that helps protect the skin from free radical damage caused by environmental stressors like UV radiation and pollution. It also aids in collagen synthesis. This makes it a great ingredient for skin elasticity and suppleness. 

Niacinamide, on the other hand, is a form of vitamin B3. It’s one of the most well-researched ingredients in skincare and offers many benefits including improving skin texture, reducing the appearance of pores, and regulating sebum production. It is also known for its anti-inflammatory properties, and encourages the synthesis of ceramides in the skin, also making it great for acne-prone and sensitive skin.

Where did the myth that vitamin C and niacinamide can’t be used together originate?

The myth that vitamin C and niacinamide cannot be used together has unfortunately been perpetuated by popular skincare blogs and even some dermatologists. It is, however, perfectly safe to combine these two star ingredients. 

The myth arises from the fact that when niacinamide is combined with low-pH ascorbic acid, it can convert to nicotinic acid or niacin, which may cause the skin to flush. This flushing effect however, is temporary and not harmful – even if it isn’t particularly desirable – and it’s avoided altogether with vitamin C derivatives like sodium ascorbyl phosphate, which is what we’ve used in our Vitamin C Serum and our Serum Vitamin C, Niacinamide, Alpha Arubtin. These derivatives also have the added benefit of being significantly more stable, and better suited to sensitive skin, than pure ascorbic acid.

Studies that have investigated the compatibility of vitamin C and niacinamide and have found no evidence to support the claim that they cancel each other out or cause harm. In fact, research has shown that when used together, these ingredients can complement each other and can enhance each other’s individual benefits. Together, they form a powerful combo that addresses uneven skin tone, wrinkles, loss of firmness, and dullness. Regardless of your skin type, you’ll experience a smoother, more even, and noticeably younger-looking complexion by incorporating these ingredients into your skincare routine. 

Does AccuFix have any products that contain vitamin C and niacinamide?

AccuFix offers three options formulated with vitamin C and/or niacinamide to cater to different skincare needs.

The first option is our straightforward Vitamin C Serum, which contains 10% SAP (sodium ascorbyl phosphate).  

Next, we have our Serum Vitamin C, Niacinamide, Alpha Arbutin. This formulation stands out as it incorporates not just one, but five active ingredients. As the name suggests, it incorporates vitamin C, niacinamide, and alpha arbutin; in addition to these star ingredients however, it also incorporates bearberry and mulberry extracts. This blend is specifically designed to combat pigmentation and promote a brighter complexion. Pigmentation is a complex process that responds better to a cocktail of active ingredients that work at different points along the pigment pathway as opposed to just one, making this a highly effective solution for those seeking to even out their skin tone.

Lastly, we have our Crème B3-B5-E. This reflects our belief in minimalist skincare, rather than an exhaustive 10-step skincare regimen. Instead of formulating a niacinamide serum, as a lot of brands have done, we’ve instead created a moisturiser that contains niacinamide at a 4% concentration. This figure was not selected arbitrarily. Studies have shown that niacinamide is effective at concentrations above 2%, but there is no clinically-tested precedent for concentrations as high as the commonly-used 10%. In fact, high concentrations can often lead to skin irritation for many people. At a concentration of 4% people can experience the benefits of niacinamide while minimising the risk of any skin irritation. 

Crème B3-B5-E is suitable for all skin types and seamlessly integrates into any skincare routine. 

How do you recommend that our readers incorporate vitamin C and niacinamide into their skincare routine?

So, how can you incorporate vitamin C and niacinamide into a skincare routine? Yasmeen suggests a simple and effective approach. While the ideal skincare routine will vary from person to person, she’s recommended the following general routine as a starting point that is suitable for most skin types. 

In the morning, use a gentle, pH -balanced cleanser to cleanse the skin, followed by Vitamin C Serum to provide antioxidant protection and brighten the skin. Moisturise with Crème B3-B5-E. Finish up with a broad spectrum sunscreen, SPF 30 or higher. 

Follow the same routine at night, but skip the sunscreen, and don’t forget to exfoliate at least 1-2 times a week. You can exfoliate more frequently if your skin is able to tolerate it.

By following this routine, you can harness the benefits of both vitamin C and niacinamide without any concerns of adverse reactions. These ingredients are not only compatible but also work synergistically to promote healthy, radiant skin.