Eid is just around the corner, and the excitement is in the air! To make this festive season even more special, Ideas is thrilled to announce the launch of its highly anticipated Ideas Festive Sale. It’s time to revamp your living spaces and wardrobe with irresistible offers and discounts.

The Ideas Festive Sale is now live, both in-stores and online, giving you the perfect opportunity to find amazing deals and savings. Whether you prefer shopping in physical stores or browsing through their website, you’ll be greeted with a wide array of exclusive products at FLAT 40% OFF!

At Ideas, they understand the importance of looking and feeling your best during Eid celebrations. That’s why they have carefully curated a fantastic collection of unstitched fabric for men and women. It’s the perfect chance to let your creativity flow and design your own unique outfits that reflect your personal style. 

Additionally, Ideas ready-to-wear styles for men and women offer convenience and elegance. Gentlemen, explore a stunning kurta collection that combines traditional aesthetics with modern designs, ensuring you stand out on Eid. Ladies, indulge in Ideas luxury pret suits that exude sophistication and charm, making you the center of attention at every gathering.

But the discounts don’t stop there! Ideas is also offering incredible discounts on shoes and bags, ensuring you can complete your festive look from head to toe. Step into Eid with confidence and style with our carefully selected footwear and accessories that perfectly complement your outfits.

We understand that Eid is a time for celebration and making memories, not just with your loved ones but also within the comfort of your own home. That’s why Ideas is excited to offer fantastic discounts on their bed and bath linen collection. Give your living spaces a fresh new look with premium quality linens, transforming your home into a welcoming oasis for your guests.

Shopping at Ideas has never been easier or more convenient. Their website provides a seamless browsing and purchasing experience. Simply explore the vast collection, select your favorite items, and have them delivered right to your doorstep. And the best part? Ideas offers a flat shipping rate of PKR 99 across Pakistan, making it even more enticing to shop from the comfort of your home.

Ideas has a worry-free exchange policy. If, for any reason, you are not delighted with your item, they offer a 30-day exchange window for your peace of mind. 

So, what are you waiting for? Make this Eid truly memorable with the Ideas Festive Sale. Shop now and save big on your favorite fashion items, footwear, bags, and home couture. Get ready to celebrate Eid in style, expressing your unique personality through your fashion choices. Visit your nearest Ideas store or shop online to enjoy the ultimate shopping experience.

In the vast world of skincare, myths and misconceptions often abound. One particular myth that has been circulating for years is the idea that you cannot mix vitamin C and niacinamide in your skincare routine. To get to the bottom of this misconception, we sat down with skincare expert and founder of AccuFix Cosmetics, Yasmeen Naseer. 

Let’s dive into and explore the truth behind combining these two powerful skincare ingredients.

What are the benefits of vitamin C and niacinamide for skin?

Vitamin C and niacinamide are both renowned for their remarkable benefits when it comes to skincare. Vitamin C, also known as ascorbic acid, is a potent antioxidant that helps protect the skin from free radical damage caused by environmental stressors like UV radiation and pollution. It also aids in collagen synthesis. This makes it a great ingredient for skin elasticity and suppleness. 

Niacinamide, on the other hand, is a form of vitamin B3. It’s one of the most well-researched ingredients in skincare and offers many benefits including improving skin texture, reducing the appearance of pores, and regulating sebum production. It is also known for its anti-inflammatory properties, and encourages the synthesis of ceramides in the skin, also making it great for acne-prone and sensitive skin.

Where did the myth that vitamin C and niacinamide can’t be used together originate?

The myth that vitamin C and niacinamide cannot be used together has unfortunately been perpetuated by popular skincare blogs and even some dermatologists. It is, however, perfectly safe to combine these two star ingredients. 

The myth arises from the fact that when niacinamide is combined with low-pH ascorbic acid, it can convert to nicotinic acid or niacin, which may cause the skin to flush. This flushing effect however, is temporary and not harmful – even if it isn’t particularly desirable – and it’s avoided altogether with vitamin C derivatives like sodium ascorbyl phosphate, which is what we’ve used in our Vitamin C Serum and our Serum Vitamin C, Niacinamide, Alpha Arubtin. These derivatives also have the added benefit of being significantly more stable, and better suited to sensitive skin, than pure ascorbic acid.

Studies that have investigated the compatibility of vitamin C and niacinamide and have found no evidence to support the claim that they cancel each other out or cause harm. In fact, research has shown that when used together, these ingredients can complement each other and can enhance each other’s individual benefits. Together, they form a powerful combo that addresses uneven skin tone, wrinkles, loss of firmness, and dullness. Regardless of your skin type, you’ll experience a smoother, more even, and noticeably younger-looking complexion by incorporating these ingredients into your skincare routine. 

Does AccuFix have any products that contain vitamin C and niacinamide?

AccuFix offers three options formulated with vitamin C and/or niacinamide to cater to different skincare needs.

The first option is our straightforward Vitamin C Serum, which contains 10% SAP (sodium ascorbyl phosphate).  

Next, we have our Serum Vitamin C, Niacinamide, Alpha Arbutin. This formulation stands out as it incorporates not just one, but five active ingredients. As the name suggests, it incorporates vitamin C, niacinamide, and alpha arbutin; in addition to these star ingredients however, it also incorporates bearberry and mulberry extracts. This blend is specifically designed to combat pigmentation and promote a brighter complexion. Pigmentation is a complex process that responds better to a cocktail of active ingredients that work at different points along the pigment pathway as opposed to just one, making this a highly effective solution for those seeking to even out their skin tone.

Lastly, we have our Crème B3-B5-E. This reflects our belief in minimalist skincare, rather than an exhaustive 10-step skincare regimen. Instead of formulating a niacinamide serum, as a lot of brands have done, we’ve instead created a moisturiser that contains niacinamide at a 4% concentration. This figure was not selected arbitrarily. Studies have shown that niacinamide is effective at concentrations above 2%, but there is no clinically-tested precedent for concentrations as high as the commonly-used 10%. In fact, high concentrations can often lead to skin irritation for many people. At a concentration of 4% people can experience the benefits of niacinamide while minimising the risk of any skin irritation. 

Crème B3-B5-E is suitable for all skin types and seamlessly integrates into any skincare routine. 

How do you recommend that our readers incorporate vitamin C and niacinamide into their skincare routine?

So, how can you incorporate vitamin C and niacinamide into a skincare routine? Yasmeen suggests a simple and effective approach. While the ideal skincare routine will vary from person to person, she’s recommended the following general routine as a starting point that is suitable for most skin types. 

In the morning, use a gentle, pH -balanced cleanser to cleanse the skin, followed by Vitamin C Serum to provide antioxidant protection and brighten the skin. Moisturise with Crème B3-B5-E. Finish up with a broad spectrum sunscreen, SPF 30 or higher. 

Follow the same routine at night, but skip the sunscreen, and don’t forget to exfoliate at least 1-2 times a week. You can exfoliate more frequently if your skin is able to tolerate it.

By following this routine, you can harness the benefits of both vitamin C and niacinamide without any concerns of adverse reactions. These ingredients are not only compatible but also work synergistically to promote healthy, radiant skin.

A wallet is an essential accessory that goes beyond mere functionality, representing a reflection of our personal style and a testament to our organizational skills. Ideas understands the importance of this accessory for women which is why they have an exciting range to choose from.

We present our top 5 picks from Ideas wallets, showcasing their practicality and style. Furthermore, we’re excited to announce that these fabulous wallets are currently available at discounted prices during the ongoing Great Summer Sale. Let’s take a look into the details of these remarkable wallets and explore why they are a must-have for every woman.

The brown long wallet from Ideas effortlessly blends functionality and elegance. Its spacious interior boasts multiple compartments and card slots, ensuring you can keep your essentials organized. Crafted with meticulous attention to detail, the wallet exudes a sophisticated charm. The rich hue complements a wide range of outfits, making it a versatile accessory for any occasion. Whether you’re heading to the office or a social gathering, this wallet is designed to make a statement.

With its sleek and compact design, the navy medium wallet from Ideas offers both convenience and style. Despite its size, it provides ample storage space for your cards, cash, and even a few small essentials. The deep navy color exudes elegance and pairs well with both casual and formal attire. This wallet is perfect for those who appreciate a minimalist yet chic accessory that effortlessly fits into any bag.

The maroon long wallet by Ideas combines practicality with a touch of luxury. Its spacious layout accommodates all your essentials, including cards, cash, and even a zippered coin pocket. The deep maroon color exudes sophistication and adds a bold statement to your style. From formal events to casual outings, this wallet will effortlessly elevate your ensemble.

For those who prefer a compact wallet, the grey card holder wallet from Ideas is a perfect choice. It features multiple card slots, allowing you to carry your essential cards without the bulk of a traditional wallet. The sleek grey color adds a touch of modernity to your accessories collection. Slip it into your pocket or bag for a sleek and organized solution on the go.

The ochre long wallet from Ideas exudes a vibrant and energetic aura. With its spacious compartments and card slots, it offers functionality without compromising style. The striking ochre color adds a playful yet sophisticated touch to your ensemble. Whether you’re running errands or enjoying a night out, this wallet is a practical and fashionable companion.

Take advantage of the Great Summer Sale and grab these fabulous Ideas wallets at discounted prices. You can conveniently purchase them both in-store and online at www.gulahmedshop.com, ensuring a seamless shopping experience.

Ideas wallets are the epitome of style and functionality, catering to different preferences while providing essential organization for women. Don’t miss the opportunity to acquire these exceptional wallets at discounted prices during the Great Summer Sale. Explore the complete collection and upgrade your style and organization with Ideas wallets.

Attention all shoe lovers! If you’re on the lookout for the hottest footwear trends this summer, look no further. We’ve curated a list of six trendy shoes that will instantly elevate your style game. And the best part? All these fabulous designs are currently on sale at the Ideas Great Summer Sale! So, let’s dive right in and discover the must-have shoes of the season.

First up on our list are these stunning grey pumps from Ideas. With their sleek and elegant design, these pumps are the epitome of sophistication. The rounded toe adds a touch of femininity, making them perfect for both professional settings and glamorous evenings. Pair them with a tailored pantsuit for a power look or wear them with a cocktail dress for a night out on the town. Get ready to turn heads wherever you go!

If you’re seeking comfort without compromising on style, these light beige loafers are a dream come true. Loafers have made a huge comeback in recent years, and for good reason. They effortlessly blend comfort and sophistication, making them a versatile option for both casual and semi-formal occasions. Slip into these beauties for a chic weekend brunch or team them up with tailored trousers for a polished office look. Trust us; your feet will thank you!

No shoe collection is complete without a classic pair of heels. These brown heels from Ideas are the perfect addition to your wardrobe. The timeless design, coupled with a chunky block heel, provides stability and comfort while exuding elegance. From date nights to weddings, these versatile heels will effortlessly complement any outfit. Pair them with a flowy summer dress or dress up your favorite jeans for a stylish twist.

If you’re a fan of the slip-on-and-go trend, you’ll fall head over heels for these tan mules. The backless design and minimalistic aesthetic make them a go-to choice for those seeking a laid-back yet fashionable look. Whether you’re running errands or heading to a casual gathering, these mules will provide a touch of effortless chic to any outfit. Slide into these stylish beauties and step into summer with confidence!

For those who appreciate traditional craftsmanship and cultural flair, these multi-colored khussas are a must-have. Bursting with vibrant colors and intricate embroidery, these shoes are a celebration of art and tradition. Perfectly blending comfort and style, khussas are the ideal choice for a summer outing or a cultural event. Pair them with a flowy ethnic ensemble or let them be the focal point of a simple jeans-and-tee combo. Embrace your heritage and make a fashion statement with these eye-catching khussas!

Last but certainly not least, we have these delightful pink and yellow Kolhapuris. Kolhapuris have gained international recognition for their unique and vibrant designs. These flats feature intricate handcrafted leatherwork and a comfortable sole, making them perfect for long summer strolls. Pair them with a flowy maxi dress or your favorite bohemian-inspired outfit to channel your inner free spirit. Get ready to add a pop of color and culture to your shoe collection!

That concludes our roundup of the six trendy shoes you need in your collection this season. Don’t miss out on the opportunity to grab these fabulous designs at the Ideas Great Summer Sale. Elevate your style, embrace the latest trends, and step into summer with confidence. 

Happy shopping!

As the summer heat envelops us, there’s an undeniable desire for a fragrance that perfectly complements the season. Immerse yourself in the enchanting world of Ideas Fragrances and embrace elegance with captivating body sprays that bring the essence of summer to life. These delightful scents are designed to keep you feeling fresh, confident, and invigorated throughout the sunny days.

Ideas presents a diverse collection of women’s body sprays, offering a wide variety of options tailored to your unique style and preferences. From delicate floral bouquets that evoke serenity to invigorating fruity notes that add a burst of vibrancy, Ideas body sprays are the perfect companions for the summer season.

#Outstanding: Linking Elegance and Nature

Explore the captivating link between elegance and nature with #Outstanding, a strong women’s deo spray that captures the essence of a sun-kissed summer day. Its floral fruity fragrance combines fresh white flowers with warm woods, infused with bursts of neroli, bitter orange, and a hint of raspberry.

#Iamfamous: Your Everyday Delight

For everyday wear, indulge in #Iamfamous, a soft women’s deo spray that embodies a floral aquatic fragrance. Its invigorating blend of pineapple, quince, melon, and floral notes of lily, rose, and honey creates an energizing mix that perfectly complements your daily activities. The base notes of musk, vetiver, blackberry, sandalwood, and vanilla provide a lasting layer of sensational scents, making it an ideal choice for the summer season.

#Whatstrending: The Captivating Scent of the Season

Discover the latest trends in the world of fragrance with #Whatstrending, a meticulously crafted floral fruity body spray. This captivating scent combines the essence of ylang-ylang with a tantalizing mix of bergamot, ylang, and tagetes. The heart notes reveal a delightful blend of lily of the valley, rose, jasmine, violet, and plum, while warm notes of vanilla, musk, amber, and moss create a captivating and trend-setting aroma.

#Mystyle: Elevate Your Summer Style

Elevate your style with #Mystyle, a soft women’s body spray that exudes an invigorating chypre floral fragrance. Zesty notes of orange, lime, and spicy pink pepper blend seamlessly with the elegance of rose and jasmine, creating a spirited aura that is both refreshing and alluring. The base notes of amber, patchouli, vetiver, and musk ensure that the scent lingers, adding a touch of allure to your summer style.

#Fashionista: Celebrate Art and Fashion

Celebrate the vibrant world of art and fashion with #Fashionista, a floral fruity musk women’s body spray. This fragrance embodies creativity and elegance, combining a variety of citrus, woodsy, and sweet notes.

#MyStories: Embark on a Fragrant Journey

Embark on a fragrant journey with #MyStories, an innovative fragrance that beautifully captures the intriguing complexity of a woman. With its blend of citrus, pomelo, marine notes, and enchanting floral accents, it welcomes you with a refreshing allure that perfectly embodies the essence of summer.

Ideas Fragrances presents an exquisite collection of women’s body sprays that embrace femininity, style, and confidence, making them a must-have addition to your summer fragrance lineup. 

Picture yourself basking in the warmth of the sun while wearing #Outstanding, as its floral fruity notes blend harmoniously with your skin. Or imagine the cool ocean breeze enveloping you while indulging in the refreshing fragrance of #Iamfamous, capturing the essence of aquatic blooms and summer fruits.

So, as the temperatures rise and the days grow longer, let Ideas Fragrances be your summer companion. Explore their captivating collection, choose the scents that resonate with you, and embrace the refreshing essence of summer with confidence and style. Visit www.gulahmedshop.com to discover your perfect fragrance!

Attention, fashion enthusiasts! It’s time to elevate your day-to-day style with the exquisite range of Ideas Pret. Designed to perfection, these ready-to-wear shirts are tailored for casual settings, providing a diverse variety to cater to different tastes. Whether you seek elegance, comfort, or a fusion of both, Ideas has something for everyone.

The collection boasts high-quality fabrics, intricate embroideries, and an array of captivating color schemes. Don’t miss out on the opportunity to explore and embrace the latest fashion trends with the trendiest ladies’ kurta designs. The collection is available in-stores and online. Let’s delve into the enchanting world of Ideas Pret and explore the captivating designs that will take your style quotient to new heights:

Indulge in the charm of intricate craftsmanship with this loom embroidered shirt. Adorned with delicate embroidery, this piece is a true work of art. The design exudes sophistication and elegance, making it a perfect choice for both casual and semi-formal occasions. Its versatile nature allows you to pair it with tailored pants and ethnic footwear for a polished and chic look.

Experience comfort and style with this modern styled shirt. Crafted from high-quality fabric, this shirt ensures a comfortable fit throughout the day. The solid color scheme offers a minimalist yet impactful aesthetic. Style it with distressed jeans, sneakers, and oversized sunglasses for a trendy and effortlessly cool ensemble.

Make a fashion statement with this white long shirt. Its elongated silhouette adds a touch of drama and sophistication to your outfit. The flowing fabric drapes gracefully, creating an ethereal aura. Pair it with wide-leg trousers or jeans, statement earrings, and strappy sandals for an effortlessly chic look.

Embrace the vibrancy of everyday life with the perfect every day shirt. The playful prints and vibrant color scheme inject joy into your wardrobe. This shirt is designed for those seeking a fusion of comfort and style. Team it up with your favorite trousers, comfortable khussas, and a trendy tote bag for a refreshing and youthful appearance.

This navy-blue top boasts a captivating design that exudes sophistication. The minimalistic yet impactful silhouette adds an element of drama to your outfit. The long length of this shirt creates a graceful and flowy appearance, allowing you to effortlessly make a statement wherever you go.

Ladies, it’s time to embrace the allure of Ideas Pret and enhance your everyday style. With their diverse range of designs, captivating color schemes, and high-quality fabrics, these shirts are a must-have for any fashion-forward woman. Experience the joy of effortless elegance and make a lasting impression wherever you go.

Explore the collection in-stores and online at www.gulahmedshop.com where delivery charges are only PKR 99 in Pakistan, and take advantage of the 30-day exchange policy. Step into a world of enchantment and indulge in the beauty of Ideas Pret.

Welcome to The Great Summer Sale, where style and savings harmoniously converge to elevate your home decor. With up to 70% off on a diverse range of over 4,000 products, this sale is a true haven for those seeking to transform their living spaces with high-quality pieces. From luxurious bath mats to chic cushion covers and cozy fleece throws, the home category offers an array of options to suit every taste and preference.

Experience the epitome of comfort and sophistication as you explore this exquisite collection, available both in-stores and online. Here are a few pieces that we have our eyes on:

Midnight Terry Bath Mat

Step out of the shower and onto luxury with the Midnight Terry Bath Mat. Crafted from high-quality fabric, this bath mat combines supreme softness with exceptional absorbency. The midnight blue hue exudes an aura of elegance, while the durable construction ensures long-lasting performance. Elevate your daily bathing routine with this plush bath mat, adding a touch of opulence to your bathroom decor.

Spectrum Square Cushion Cover

Infuse your living space with a pop of color and contemporary charm with the Spectrum Square Cushion Cover. Featuring a vibrant spectrum of hues, this cushion cover adds a lively energy to any room. The high-quality fabric guarantees both comfort and durability, making it a perfect accent piece for your sofa or bed. The non-fade colors ensure that the vibrancy remains intact, enhancing the longevity of this captivating cushion cover.

Purple Sisal Single Ply Fleece

Snuggle up in luxury and warmth with the Purple Sisal Single Ply Fleece. Crafted from premium fleece, this cozy throw blanket envelops you in unparalleled comfort. The rich purple color exudes sophistication, while the durable fabric ensures a long-lasting companion for cozy nights in. Add a touch of indulgence and style to your living room or bedroom with this irresistible piece.

Portable Mattress

Create a comfortable space for guests or unwind outdoors with the Portable Mattress. Designed with convenience in mind, this portable mattress offers a comfortable sleeping surface wherever you go. The high-quality construction guarantees durability, ensuring its longevity even with frequent use. Its versatility makes it an essential piece for camping trips, picnics, or accommodating unexpected guests with ease.

Cream Face Towel Set

Pamper yourself with the plush and sumptuous Cream Face Towel Set. Made from high-quality materials, these towels offer unparalleled softness and absorbency. The cream color adds a touch of sophistication, complementing any bathroom decor. With a set of four, you can effortlessly elevate your daily skincare routine while enjoying the durability and non-fade colors that keep these towels looking pristine over time.

Step into a world of elegance and comfort with The Great Summer Sale with up to 70% off on home linen. Each piece available showcases impeccable design, high-quality fabric, and a lasting aesthetic appeal. Discover the perfect additions for your home and indulge in the exquisite comfort.

Don’t miss out on this exceptional opportunity to elevate your living spaces. Visit your nearest Ideas store or explore the collection online www.gulahmedshop.com to immerse yourself in the world of the Great Summer Sale. Enjoy hassle-free delivery with charges as low as PKR 99 within Pakistan and take advantage of the generous 30-day exchange policy.

The much-awaited season of summer has arrived, bringing along warm sunny days and the perfect opportunity to refresh your wardrobe with stylish ensembles. Embrace the essence of fashion and savings with Ideas Great Summer Sale. With discounts of up to 70% off, both in-stores and online, this sale is an irresistible offer you simply cannot miss. 

Among the vast array of choices, the collection of ladies unstitched lawn suits from GulAhmed stands out as a true testament to elegance, comfort, and trendsetting style. Let’s explore the captivating designs, mesmerizing color schemes, and chic styling options these suits have to offer.

This masterpiece from GulAhmed features a delightful blend of modern and traditional motifs, creating a harmonious fusion of style. The vibrant color palette, consisting of pastel pinks and vivid blues, radiates freshness and charm. The intricate floral patterns add a touch of sophistication to this ensemble. Style it with silver statement jewelry and pair it with strappy sandals for a glamorous daytime look that effortlessly transitions into a chic evening attire.

Unleash your inner fashionista with this unstitched 3-piece lawn suit. The fusion of contemporary geometric patterns and classic floral motifs makes this design a true standout. The contrasting shades of teal and coral create a bold and eye-catching combination that exudes confidence and vitality. 

For those seeking sophistication with a touch of opulence, this unstitched embroidered lawn suit is an impeccable choice. The ethereal combination of oceanic hues and intricate embroidery work makes this ensemble an epitome of grace. The delicate floral patterns adorning the shirt and dupatta exude femininity and timeless charm.

Indulge in a burst of refreshing colors with this 3-piece lawn suit. The vibrant fusion of oranges, blues, and yellows evokes a sense of joy and vivacity. Perfect for casual daytime affairs or errands, this suit can be effortlessly styled with minimalistic jewelry and comfortable flats to create a chic and trendy summer look.

This unstitched lawn suit combines classic charm with contemporary aesthetics. The subtle and soothing color palette of blue and olive green is complemented by intricate floral patterns. Style this ensemble with statement earrings and wedge sandals for a chic and casual summer outfit that exudes effortless grace.

Elevate your summer style with this ensemble that boasts a captivating interplay of colors, including shades of purple and pink, creating a refreshing and youthful appeal. Pair this suit with strappy sandals and a statement clutch for a chic and fashionable outfit, perfect for daytime events or casual gatherings.

Ideas Great Summer Sale offers a remarkable opportunity to indulge in the latest fashion trends while enjoying significant savings. 

Don’t miss out on this incredible opportunity to enhance your summer style. Visit the nearest Ideas store or explore the vast selection online at www.gulahmedshop.com to discover the enchanting world of ladies unstitched lawn suits.

Remember, the Great Summer Sale is available both in-stores and online, so you can conveniently browse and shop at your own pace. Hurry, as these incredible deals won’t last forever. Embrace the season’s hottest trends, express your personal style, and make a bold fashion statement!