Let’s see who guesses this first!

What has more than 5,000 products, earth-shattering discounts of up to 70% OFF and an unmatchable online shopping experience?

Well? Yes, you guessed it right!

It’s The Great Summer Sale by Ideas! This online exclusive event is filled to the brim with the season’s best fashion for you and your home. A one-stop solution to all your shopping needs for summer 2023. So, don’t laze around and catch the most sizzling discounts of the season before stocks run out.

Let it not be said that you were not informed as we are here to give you a quick rundown of the best deals from Ideas Great Summer Sale.

Elevate your daily wear with Ideas Pret newest digital printed and embroidered kurtis. This year’s collections are lively and chic, perfect to create budget friendly Instagram worthy outfits.

Explore GulAhmed fabrics for women and men. Made with premium quality materials, the unstitched collections invite you to experiment with all kinds of colors and patterns. Truly let your inner fashionista shine by showcasing your sartorial talents with unstitched fabric available at unbelievable discounts.

With a seasonal refresh in order, The Great Summer Sale has up to 70% OFF on Ideas Home. You can now spruce up your living space with colorful and comfy bed sheets, plush towels, and beautiful home accents without breaking the bank.

No wardrobe is complete without the perfect accessories to match. With up to 70% on shoes and bags from Ideas, you can “Add to cart” the best minis, shoulder bags and totes without denting your wallets. While we are on the topic, let’s shop for a few kolhapuris, khussas, pumps, and mules too.

With thousands of trendy products at up to 70% OFF, this year’s Great Summer Sale should not be missed. The delightful aspect is that you can shop the online sale from their website www.gulahmedshop.com . to top it all off, Ideas has a 30-day exchange policy and a flat delivery rate of PKR 99 on local deliveries for a hassle-free shopping experience.

So, what are you waiting for? Shop now to get the best for less.

Since its inception in 2014, SAPPHIRE has established a name for itself for offering affordable trend inspired collections. Over the years SAPPHIRE has expanded its collections to include menswear, kidswear, westernwear and non-apparel lines such as home and beauty. Fast forward to 2023 and SAPPHIRE is beginning a new chapter of its forever evolving story that starts with a rebranding. The brand has decided to adopt a contemporary yet timeless look for its new branding that modernises its perspective in offering a complete lifestyle to its customers and focusses on the ideals of modernism, quality and sustainability.

A vision for change

Fashion is such a dynamic market where new trends and customer shopping habits are constantly changing and new brands emerge, it is vital for existing brands to keep on evolving to stay relevant. SAPPHIRE’s rebranding not only keeps it relevant in this everchanging industry, it also reflects the brands adaptive character that allows it to be creative, progressive, and mindful.

The creation of a new identity

Although SAPPHIRE’s visual identity has not experienced drastic shifts over the years, the brand has gradually updated its look to a cleaner, letter-based logo before going through to this bolder rebranding exercise. Once known for its easily distinguishable bird ident, which also translated into its animal print apparel designs, SAPPHIRE has now transformed its identity to a minimalist bold font that has been designed to work with both feminine and masculine products.

The minimal and modern typeface was strategically selected to ensure that the brand stays relevant to the current trends, an attribute that is imperative for all pioneering fashion brands, but also something that will have longevity. As the first part of its forever evolving chapter, SAPPHIRE has introduced the next generation of its carrier bags that are made from 100% recycled and recyclable paper. These new bags, decorated in blooming florals and blue summer skies, symbolize the next step in SAPPHIRE’s commitment to reducing waste as they can be purchased for a nominal fee, proceeds of which will contribute to SAPPHIRE’s ongoing sustainability programme, where SAPPHIRE has already made huge strides, like repurposing fabric, investing in solar panels across stores, and reducing plastic usage.

Looking into the future

In an era where “less is more” and “minimalism is the name of the game,” the decision to adopt a more modern look is in complete alignment with the expectations of the modern-day customer, and it’s about time that brands recognize the need to change their viewpoint according to the demands of the customer, no matter which industry they belong to. SAPPHIRE’s new look, which it plans to strengthen over the course of the year, comes as a refreshing start to the new year, one that we expect many brands to follow. 

In a relatively short period of time, Paragon salon, which is situated in the centre of the city, has elevated to the status of the town’s hotspot. You can feel calm and comfortable by getting beauty services at this location.


First and foremost, we were impressed by how aesthetically attractive the Paragon salon was. It has stunning earthy and sepia tones. What truly struck our attention was the interior’s eccentricity, including the motorbike and the neon “keep it classy” sign. The décor of most salons is far gaudier and more feminine, but we felt that this salon’s gender neutrality was a true step in the direction of equality.


A salon is notable for the services it provides to its clientele and Paragon offers an extensive range of those. From simple to professional haircuts, facials, meni-pedis, beauty regimens, and SO MUCH MORE, you have a wide range of alternatives to pick from.


We love it when a salon understands that luxury can be affordable as well! The pricing at Paragon Salon did not cost us an arm and a leg and is quite on the competitive rate that you will find in the market. What thrilled us the most? You could get packages tailor made to your preference, as a bonus they might throw in a discount or two!


A place is made or broken by the professionalism of its staff, and at Paragon Salon, they have the best staff ever. The staff was courteous to the utmost level, as well as well-aware of their duties to the salon. We felt truly pampered as all our needs were catered throughout the clock. Isn’t around the clock pampering all that a girl’s dreams are made of?

Our most favourite service?

HAIRCUT! Though our preferences of the kind of haircut we want for ourselves may vary (and sometimes, we’re just looking to tame the beast of tangles), we can all agree on one thing: we want a good haircut. Actually, no, we want a fantastic haircut! 

So, if you’re looking for a salon with exceptional haircut and hairstyling services, Paragon Salon is where you need to go! 

As a parent, there are many things you need to teach a young boy about the world before he matures.  There are so many preconceived notions that tend to minimize the significance of intentionally and actively teaching our sons about life, with the belief that they’ll eventually figure it out on their own (for example, “boys will be boys”). If our sons are still young, we must teach them:

It’s okay to cry!

Boys tend to suppress their emotions because they are taught that emotions are exclusively the domain of women. It’s best to teach boys that it’s okay to cry because they tend to hide their emotions. They learn how to properly express their emotions when crying is acceptable.

To shed the label of toxic masculinity

Boys experience the same levels of suffering, trauma, and anxiety as other people do. Don’t let social pressures to be a man steal his true self. Teach your boys that it’s acceptable to feel weak, vulnerable, and delicate, and to ask for assistance when needed without feeling bad about it.

Cooking and Cleaning

For the sake of their own independence, parents should teach their sons how to cook and clean. Boys should also be taught that caring for a home and raising children are shared responsibilities, not just their partner’s. 

You don’t have to use violence to prove your manliness

Boys should learn to assert themselves and speak up for the people they care about, but this does not necessarily mean that they should fight to uphold the honour of their family. The manliest action a man can do is to easily silence an oppressor or bully without having to lift a finger.

How to control his temper

Boys acquire their explosive reputations naturally. In all honesty, their testosterone makes them more likely to experience anger problems. Start by explaining to your son that, in the end, he must be in control of his anger and his behaviour. 

Some couples view marriage as the start of a journey where they will get to know and love one another more deeply every day. Others would rather have a clearer picture of the course they are about to take. Couples should spend some time talking about some fundamental issues that almost all married couples will face. These are some of the more crucial conversations for those getting married.


Every person involved in a marriage usually joins the newly created family. As a result, there are many new relationships to manage as well as potential new obligations. Many people take the idea of combining two members from two different families very lightly. But if it’s not partially addressed before you say I do, it could lead to a lot of strain and stress. The amount of interaction each person expects to have with their own family after the marriage should be discussed by the couple.  After you get married, what role will your family play in your life?  Will you adopt new traditions or carry on those from your ancestors? What part will our family play in our lives and in the choices, we make?

Money and Finances

Divorce is frequently prompted by financial issues. People who are getting married should talk about whether and how they will handle their finances. It is necessary to disclose spending patterns and the presence of current debt. All financial accounts must be disclosed.  Couples should decide whether they will have joint bank accounts and credit cards as well as whether their total income will be combined. 

Personal History

Beginning a marriage while keeping important secrets from your past is a recipe for trouble. It is best to address problems with family, health, prior alcohol or drug use, excessive gambling, or criminal activity before getting married. 


This subject has a lot of significant components that are worth spending time on discussing and sorting out. There is a lot more to family planning before marriage than just daydreaming about baby names. What number of kids do you hope to have? What occurs if you are unable to conceive? What kind of parenting you believe in and how you were raised? 

Household Tasks

Conflicts may occur if one spouse hails from a household where weekly cleaning services were employed, and the other spouse grew up in one where daily cooking and cleaning duties were expected of the kids. Different standards for home cleanliness and organisation can quickly cause conflict that could have been easily avoided with a little conversation.


As you proceed, it is important to think about and have discussions about your prayer life, religious teachings, and spiritual roles. What percentage of your lives are religious? How will having children with people of different faiths impact you? Will conflict arise because your spouse does not share your religious convictions?


Everyone’s definition of marriage is different. Some believe it to be a partnership that almost completely consumes them, while others believe it to be a binding contract. By discussing your expectations, you can ensure that neither of you has any unmet needs or demands, giving you the impression that you are embarking on this new chapter as a team.

Over the past few years, Pakistani dramas have made huge progress, setting new standards for writing excellence, creativity, and realism. Therefore, if you’ve been wanting good television, log on to the internet and watch these programmes.


Humsafar is the most well-known Pakistani drama based on Farhat Ishtiaq’s novel. Directed by Sarmad Khoosat, story centres on Khirad (Mahira Khan) and Ashar (Fawad Khan) who are forced to get married to satisfy their parents’ wishes. They end up falling in love and developing the loveliest relationship. When her dream of living with Ashar doesn’t materialise, Sara (Naveen Waqar) makes it her top priority to split up the devoted couple.

Zindagi Gulzar Hai

Zindagi Gulzar Hai is a Pakistani television series directed by Sultana Siddiqui. The show initially won over audiences with its good plot and original creative concept. Based on the novel by Umera Ahmad, the narrative focuses on gender bias and the disparity in wealth levels between classes. It was widely watched primarily in Pakistan and throughout the Indian subcontinent.


Based on Umera Ahmad’s novel, Shehr-e-Zaat is a 2012 Pakistani spiritual romantic drama serial. Falak (Mahira Khan) has lived in luxury and has never experienced any deprivation. Salman (Mikaal Zulfiqar), whom she falls in love with, is persuaded to marry her. Salman accepts, but when Falak finds out about Salman’s wrongdoing, her world begins to come crashing down. Falak soon discovers that she has only ever cared for material things, which perfectly illustrates how one’s relationship with a higher power can be captured in the series.


Daastan is a Pakistani TV series based on the novel Bano, by Razia Butt. The partition of the Indian Subcontinent and Pakistan’s subsequent independence separates Bano (Sanam Baloch) and Hassan (Fawad Khan), who fall in love. Bano is taken captive by a man in India who she thinks will eventually take her to Pakistan. While they are apart, Hassan proposes to Rabia (Mehreen Raheel). As someone tries to rape Bano when she returns, she is discouraged by Pakistan’s current situation. The tragedy of those who suffered significant losses during the partition is poignantly depicted in the show.


This family drama delicately examines the bonds between parents and children while telling the story of a joint family headed by the patriarch Agha Jaan (Abid Ali). It centres on the lives of Wali and Faarah, who were compelled to get married to reunite their family, which had long since disintegrated due to Agha Jaan’s eldest son Behroze, who broke off his lengthy engagement to marry his late-love interest. Due to the preservation of relationships in the story, it was deemed visually appealing for the male audience and received praise for its direction, cinematography, and visual effects.


Udaari is an Urdu and Punjabi language social Pakistani television series that was created and co-produced by Momina Duraid with Kashf Foundation for Hum TV. It highlighted deeply ingrained problems like child sexual abuse, sexism, and gender discrimination within these areas and focused on the social and economic marginalisation of citizens in Pakistani rural society.

Hot couple

Jennifer Lopez & Ben Affleck just got hitched and we couldn’t be any happier for them!

Style star

Alisha Adnan knows how to keep it simple yet sassy!


The Jalapeño Pizza by The Pantry by Polo Lounge is our comfort food for sure. It will knock your socks off!

On the playlist

I ain’t worried by OneRepublic is a fun song that lifts up our spirits for sure!

Summer staple

These bright and fun co-ord sets from Inclusivitee Apparel are a must addition to your summer wardrobe. Can be style in so many ways!

Paperazzi Picks

This beautiful pair of polki earrings by Kiren Wahab would add a style statement to any look!


Monsoon rain spell has been hitting various parts of Pakistan. All concerned authorities have been warned and asked to take the necessary precautionary measures.

Everyday stress is something that we all experience. Each of us has a different cause of stress and a different method of coping with it. Yoga encourages mental and physical relaxation and it’s a good choice to manage stress.

We are recommending some yoga poses that can make you feel more at ease, less tense and better overall. You’ll be amazed at how much your mood can elevate with just a few minutes of daily self-care.

Balasna (Child’s Pose)

Balasana reduces stress and anxiety and gently stretches your hips, thighs, and ankles. This pose also calms your mind and steadies your breathing.

This asana should be practiced on an empty stomach. Hold the pose for 1 to 3 minutes for best results.

Shavasana (Corpse Pose)

Shavasana soothes all your muscles and stimulates blood circulation. This pose gives you a deep and meditative rest.  It requires you to sleep flat on your back and stay immobile like a dead body.

You can practice this beginner level pose any time of the day for 5 to 10 minutes.

Viparita Karani (Legs-Up-the-Wall Pose)

Viparita Karani helps boost blood circulation through your head and upper body, allowing you to feel realigned after hours of sitting or standing. This pose can help alleviate headaches and soothe back pain.

You can either perform this yoga before sleep or after waking up or at least five hours after your meal. Hold it for 5 to 10 minutes.

Sukhasana (Easy Pose)

Sukhasana is the most common calm-inducing posture. This posture simultaneously activates your body’s relaxation response and deactivates your stress response.

For best results experts suggest moving through a breathing pattern consisting of a breath in for four counts and a breath out for six counts.

Paschimottanasana (Seated Forward Bend)

Seated Forward Bend is best for calming mind and relieving stress. This pose also helps in stretching your spine, shoulders, and hamstrings. It also stimulates the liver, kidneys, ovaries, and can help improve digestion.

If it’s difficult for you to touch your feet, you can modify this pose by using a strap.

Malasana (Garland Pose)

Malasana is the perfect yoga pose for relaxation because it allows to release any tension or stress that has built up in head. As it directs energy downward, this pose is especially beneficial for people who are experiencing anxiety.

This pose also helps to stretch hips, relieves back pain, and promotes relaxation.

Being a brown girl means that you are always rushing around, simply trying to live up to the absurd standards that society has set for success. For brown girls, life resembles an impossible tunnel from which it is very challenging to escape.

Being a brown girl certainly has its ups and downs. Below we have listed daily struggles faced by a brown girl that will make you feel everything-laughter, tears, and head nods.

Privacy concerns

Being brown indicates that you probably have a large family, and it is more difficult to conceal things in a bigger family. You have no privacy at all, and you’ll always be found out no matter what you do.

Beta, When I was your age…

Growing up in a brown family, you’ll constantly be judged on how smart your parents were when they were kids. Your mothers will mostly tell you Beta, “When I was your age, I was already married.”

When is the baby coming?

Brown parents and aunties are obsessed with babies. Any girl who has been married recently will attest to being ruthlessly confronted with the disturbing inquiry, “Khushkhabri kab milnay wali hai?”

You will not find a groom if you are overaged

The obsession with young brides is high in our culture. In the context of marriage, a man’s age is never a subject of discussion. Only women in brown households are considered to be overaged and they often get to hear, No one would marry an ‘overaged’ girl!

Brown girl curfews

Being a brown girl has its challenges, including unfair judgment from aunts and uncles. Boys and girls have different curfews and every time girls attempt to stay up a little later than their curfew, they get to hear that phrase.

“Beta, it’s not you we don’t trust, it’s people we don’t trust”.

You can continue your studies after marriage

Brown parents consider their daughter’s marriage to be much more important than her academic career. Because of this, they save money for their daughter’s “big day” but not for her education. They even encourage her to think that once she has her “own house,” she can pursue her education if her husband and in-laws have “permitted” her. 

Fair skin obsession

Brown people are obsessed with fair skin and you will often come across a comment from an aunty telling you that “Put on this whitening cream or this home remedy is best to get fair skin.”

As a brown girl, can you relate to these struggles? Tell us in the comments below.

Whether you are a newbie or a pro, makeup tips and tricks are always helpful for a seamless experience and dealing with mishaps. Use these brilliant makeup tricks to achieve your best look.

1. Apply concealer in a triangle
To hide bags or puffiness under our eyes, most of us are used to applying concealer in a semi-circular motion. But for best results, apply the concealer under your eyes in a triangle, extending it almost to the tip of your nose. This method of concealer application brightens your face and makes your eyes the centre of attention.
2. Apply White or Nude Eyeliner to your Waterline or Lower Lash Line
A dark colour on the bottom lash line can make the eyes appear smaller and drawn down, but white has the opposite effect. White eyeliner is a trick used by makeup artists to brighten the face and give the appearance of larger, more awake eyes, especially when applied to the bottom waterline.
3. Powder Your Lashes
Applying a layer of powder will help you achieve longer, thicker lashes without applying ten coats of mascara or falsies.  After applying your first coat of mascara, lightly dust your lashes with loose powder to give them the appearance of being thicker and adding volume. To hide the dustiness, apply a second coat of mascara. You’ll notice the difference for yourself.
4. Make your Eyeshadow Really Pop
If you’re stuck with a less pigmented eyeshadow or you want that extra pop of colour, this is where that white eyeliner pencil comes in. Create a white base by filling in your eyelids with a white eyeliner pencil first, to get that pop of colour.
5. Scotch tape for a perfect wing
Use the scotch tape technique for a flawless wing. Simply apply a piece of Scotch tape in an angular pattern to the sides of your eyes and let the ends guide you to create amazing wing eyeliner. As a guide, you can also use a spoon, business card, debit card, or pretty much anything else with a straight edge.
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