The big fashion news is that Ideas has launched its own line of fragrances both for men and women. These fragrances are a must-have this season for their unique scent, durability, and economic price. These fragrances have been launched for both men and women and are sure to grab a secure place in your everyday life.

We are sharing our favorites as under:

For Men:


This fragrance falls in the category of fresh aromatic. It is a truly masculine fragrance that is made to stay for long. The top notes are that of lemon and orange along with black pepper; giving it a feel of a fresh start. The heart of this fragrance is Muguet , another favourite of men across the globe, whereas the base is a beautiful combination of Amber, vanilla, and musk. This is a perfect combination of ingredients making up a perfect perfume for HIM.


This fragrance is the perfect choice for a man who knows what is required to achieve what he has in mind. This perfume falls under the category of Chypre leathery and oriental. The top fragrance that is prominent is that of pepper followed by violet and orris, whereas the base is that of cypress making it an all-rounder perfume, This is a perfect gift choice to make the man in your life feel loved, valued, and appreciated.

For Women:


Spring represents flowers and their fragrance as well as nature and that is exactly how you will feel wearing Spring Times by Ideas. It is a mesmerizing combination of essence taken from red berries and tube roses whereas the heart of it is lilies, lilac, and jasmine. This fragrance is a true picture of femininity. It makes an ideal gift for your loved one.


This fragrance is for the lady who likes to be on top of the world. One who knows her true worth and wants to make all her dreams come true. This perfume falls in the category of floral musky. The rose, apricot, and peach give this fragrance a noticeable feel which is soft yet makes its mark. The white musk is what gives it a complete feel. This perfume can be worn to work as well as when you are heading out for some time with friends.


This is a sensual fragrance by Ideas that is sure to become one of your favorites right after the first spray. This comes under the category of fruity, floral, and musky. Not just the fragrance but you will also fall in love with its bottle which is of beautiful color and has a sensual appeal to it. This makes an ideal gift whether you are treating your own self or you are buying it for the love of your life.

This is just a sneak-peek into IDEAS FRAGRANCE Collection. We are sure you’ll find the perfect scent that completes you. Check out the entire range at wwwgulahmedshop.com or visit your nearest Ideas store.

Intermittent fasting is one of the most popular health and fitness trends. Not only does it help you to lose weight but improves overall health too.

What is Intermittent Fasting?

Intermittent fasting is an eating pattern that cycles between periods of fasting and eating. It doesn’t specify what foods you should be eating rather when you should be eating them.

Intermittent Fasting Methods

•The 16/8 method: It involves restricting your daily eating period to 8 hours and fasting for 16 hours in between. You could either skip breakfast or dinner, according to what suits you.

•Eat-stop-eat: This method involves fasting for 24 hours twice a week, for example by not eating from dinner one day until the dinner next day. It is an advanced method so it’s better if you start off with the 16/8 method first.

•The 5:2 diet: With this method, you consume 500-600 calories on two non-consecutive days of the week but eat normally the other 5 days.

All these methods would help you lose weight by reducing your calorie intake, as long as you’re not eating a lot more during the eating window.

How does Intermittent Fasting affect your body?

Intermittent fasting makes major changes to the hormone levels which facilitate weight loss and increase your metabolic rate.

It lowers the insulin levels in your body, increases the levels of growth hormone and norepinephrine (the fat burning hormone).

Additionally, it makes your immune system strong which helps your body fight inflammation.

Safety and side effects

Intermittent fasting is a very safe way for weight loss if you’re healthy and well-nourished overall. However, initially you may feel weak and your brain might not perform as well as you’re used to. This is temporary and gets fine once your body adapts to the new meal schedule.

If you have any of the following conditions, it’s good to consult your doctor before trying out intermittent fasting:

•Have diabetes

•Have low blood pressure

•Take medications

•Have a history of eating disorders


•Have an irregular menstrual cycle

Intermittent fasting works wonders for some people, not others. The best way is to try it out for a while and see how your body responds to this method.

Hot Couple

Zendaya and Tom Holland are on our hot couple list this week!

Style Star

Kiran Malik sure knows how to rock any look. We love her style sense!

Paperazzi Picks

We’re obsessed with everything on duskcandlesco’s page. Check out their Instagram for the cutest scented candle collection.


The Hungry Bare amazed us with their Bare Burger. Succulent beef, lots of cheese and in picketed in a soft brioche bun. A must-try for all the burger lovers out there!

On the playlist

As it was is on our playlist this week!


Inflation reaches 13.76pc in May, highest in over two years.

Summer Staple

These chunky leather sandals from Lama are a must have. Can be paired with almost every outfit for a quirky look!
Pin It