On the playlist
On the playlist
Since its inception in 2014, SAPPHIRE has established a name for itself for offering affordable trend inspired collections. Over the years SAPPHIRE has expanded its collections to include menswear, kidswear, westernwear and non-apparel lines such as home and beauty. Fast forward to 2023 and SAPPHIRE is beginning a new chapter of its forever evolving story that starts with a rebranding. The brand has decided to adopt a contemporary yet timeless look for its new branding that modernises its perspective in offering a complete lifestyle to its customers and focusses on the ideals of modernism, quality and sustainability.
A vision for change
Fashion is such a dynamic market where new trends and customer shopping habits are constantly changing and new brands emerge, it is vital for existing brands to keep on evolving to stay relevant. SAPPHIRE’s rebranding not only keeps it relevant in this everchanging industry, it also reflects the brands adaptive character that allows it to be creative, progressive, and mindful.
The creation of a new identity
Although SAPPHIRE’s visual identity has not experienced drastic shifts over the years, the brand has gradually updated its look to a cleaner, letter-based logo before going through to this bolder rebranding exercise. Once known for its easily distinguishable bird ident, which also translated into its animal print apparel designs, SAPPHIRE has now transformed its identity to a minimalist bold font that has been designed to work with both feminine and masculine products.
The minimal and modern typeface was strategically selected to ensure that the brand stays relevant to the current trends, an attribute that is imperative for all pioneering fashion brands, but also something that will have longevity. As the first part of its forever evolving chapter, SAPPHIRE has introduced the next generation of its carrier bags that are made from 100% recycled and recyclable paper. These new bags, decorated in blooming florals and blue summer skies, symbolize the next step in SAPPHIRE’s commitment to reducing waste as they can be purchased for a nominal fee, proceeds of which will contribute to SAPPHIRE’s ongoing sustainability programme, where SAPPHIRE has already made huge strides, like repurposing fabric, investing in solar panels across stores, and reducing plastic usage.
Looking into the future
In an era where “less is more” and “minimalism is the name of the game,” the decision to adopt a more modern look is in complete alignment with the expectations of the modern-day customer, and it’s about time that brands recognize the need to change their viewpoint according to the demands of the customer, no matter which industry they belong to. SAPPHIRE’s new look, which it plans to strengthen over the course of the year, comes as a refreshing start to the new year, one that we expect many brands to follow.
In a relatively short period of time, Paragon salon, which is situated in the centre of the city, has elevated to the status of the town’s hotspot. You can feel calm and comfortable by getting beauty services at this location.
First and foremost, we were impressed by how aesthetically attractive the Paragon salon was. It has stunning earthy and sepia tones. What truly struck our attention was the interior’s eccentricity, including the motorbike and the neon “keep it classy” sign. The décor of most salons is far gaudier and more feminine, but we felt that this salon’s gender neutrality was a true step in the direction of equality.
A salon is notable for the services it provides to its clientele and Paragon offers an extensive range of those. From simple to professional haircuts, facials, meni-pedis, beauty regimens, and SO MUCH MORE, you have a wide range of alternatives to pick from.
We love it when a salon understands that luxury can be affordable as well! The pricing at Paragon Salon did not cost us an arm and a leg and is quite on the competitive rate that you will find in the market. What thrilled us the most? You could get packages tailor made to your preference, as a bonus they might throw in a discount or two!
A place is made or broken by the professionalism of its staff, and at Paragon Salon, they have the best staff ever. The staff was courteous to the utmost level, as well as well-aware of their duties to the salon. We felt truly pampered as all our needs were catered throughout the clock. Isn’t around the clock pampering all that a girl’s dreams are made of?
HAIRCUT! Though our preferences of the kind of haircut we want for ourselves may vary (and sometimes, we’re just looking to tame the beast of tangles), we can all agree on one thing: we want a good haircut. Actually, no, we want a fantastic haircut!
So, if you’re looking for a salon with exceptional haircut and hairstyling services, Paragon Salon is where you need to go!
Over the past few years, Pakistani dramas have made huge progress, setting new standards for writing excellence, creativity, and realism. Therefore, if you’ve been wanting good television, log on to the internet and watch these programmes.
Humsafar is the most well-known Pakistani drama based on Farhat Ishtiaq’s novel. Directed by Sarmad Khoosat, story centres on Khirad (Mahira Khan) and Ashar (Fawad Khan) who are forced to get married to satisfy their parents’ wishes. They end up falling in love and developing the loveliest relationship. When her dream of living with Ashar doesn’t materialise, Sara (Naveen Waqar) makes it her top priority to split up the devoted couple.
Zindagi Gulzar Hai is a Pakistani television series directed by Sultana Siddiqui. The show initially won over audiences with its good plot and original creative concept. Based on the novel by Umera Ahmad, the narrative focuses on gender bias and the disparity in wealth levels between classes. It was widely watched primarily in Pakistan and throughout the Indian subcontinent.
Based on Umera Ahmad’s novel, Shehr-e-Zaat is a 2012 Pakistani spiritual romantic drama serial. Falak (Mahira Khan) has lived in luxury and has never experienced any deprivation. Salman (Mikaal Zulfiqar), whom she falls in love with, is persuaded to marry her. Salman accepts, but when Falak finds out about Salman’s wrongdoing, her world begins to come crashing down. Falak soon discovers that she has only ever cared for material things, which perfectly illustrates how one’s relationship with a higher power can be captured in the series.
Daastan is a Pakistani TV series based on the novel Bano, by Razia Butt. The partition of the Indian Subcontinent and Pakistan’s subsequent independence separates Bano (Sanam Baloch) and Hassan (Fawad Khan), who fall in love. Bano is taken captive by a man in India who she thinks will eventually take her to Pakistan. While they are apart, Hassan proposes to Rabia (Mehreen Raheel). As someone tries to rape Bano when she returns, she is discouraged by Pakistan’s current situation. The tragedy of those who suffered significant losses during the partition is poignantly depicted in the show.
This family drama delicately examines the bonds between parents and children while telling the story of a joint family headed by the patriarch Agha Jaan (Abid Ali). It centres on the lives of Wali and Faarah, who were compelled to get married to reunite their family, which had long since disintegrated due to Agha Jaan’s eldest son Behroze, who broke off his lengthy engagement to marry his late-love interest. Due to the preservation of relationships in the story, it was deemed visually appealing for the male audience and received praise for its direction, cinematography, and visual effects.
Udaari is an Urdu and Punjabi language social Pakistani television series that was created and co-produced by Momina Duraid with Kashf Foundation for Hum TV. It highlighted deeply ingrained problems like child sexual abuse, sexism, and gender discrimination within these areas and focused on the social and economic marginalisation of citizens in Pakistani rural society.
Jennifer Lopez & Ben Affleck just got hitched and we couldn’t be any happier for them!
Alisha Adnan knows how to keep it simple yet sassy!
The Jalapeño Pizza by The Pantry by Polo Lounge is our comfort food for sure. It will knock your socks off!
I ain’t worried by OneRepublic is a fun song that lifts up our spirits for sure!
These bright and fun co-ord sets from Inclusivitee Apparel are a must addition to your summer wardrobe. Can be style in so many ways!
This beautiful pair of polki earrings by Kiren Wahab would add a style statement to any look!
Monsoon rain spell has been hitting various parts of Pakistan. All concerned authorities have been warned and asked to take the necessary precautionary measures.
Everyday stress is something that we all experience. Each of us has a different cause of stress and a different method of coping with it. Yoga encourages mental and physical relaxation and it’s a good choice to manage stress.
We are recommending some yoga poses that can make you feel more at ease, less tense and better overall. You’ll be amazed at how much your mood can elevate with just a few minutes of daily self-care.
Balasana reduces stress and anxiety and gently stretches your hips, thighs, and ankles. This pose also calms your mind and steadies your breathing.
This asana should be practiced on an empty stomach. Hold the pose for 1 to 3 minutes for best results.
Shavasana soothes all your muscles and stimulates blood circulation. This pose gives you a deep and meditative rest. It requires you to sleep flat on your back and stay immobile like a dead body.
You can practice this beginner level pose any time of the day for 5 to 10 minutes.
Viparita Karani helps boost blood circulation through your head and upper body, allowing you to feel realigned after hours of sitting or standing. This pose can help alleviate headaches and soothe back pain.
You can either perform this yoga before sleep or after waking up or at least five hours after your meal. Hold it for 5 to 10 minutes.
Sukhasana is the most common calm-inducing posture. This posture simultaneously activates your body’s relaxation response and deactivates your stress response.
For best results experts suggest moving through a breathing pattern consisting of a breath in for four counts and a breath out for six counts.
Seated Forward Bend is best for calming mind and relieving stress. This pose also helps in stretching your spine, shoulders, and hamstrings. It also stimulates the liver, kidneys, ovaries, and can help improve digestion.
If it’s difficult for you to touch your feet, you can modify this pose by using a strap.
Malasana is the perfect yoga pose for relaxation because it allows to release any tension or stress that has built up in head. As it directs energy downward, this pose is especially beneficial for people who are experiencing anxiety.
This pose also helps to stretch hips, relieves back pain, and promotes relaxation.
Whether you are a newbie or a pro, makeup tips and tricks are always helpful for a seamless experience and dealing with mishaps. Use these brilliant makeup tricks to achieve your best look.
While women are always appreciated for their Eid looks, we also want to appreciate men who put their best foot forward this Eid-ul-Azha.
The big fashion news is that Ideas has launched its own line of fragrances both for men and women. These fragrances are a must-have this season for their unique scent, durability, and economic price. These fragrances have been launched for both men and women and are sure to grab a secure place in your everyday life.
We are sharing our favorites as under:
This fragrance falls in the category of fresh aromatic. It is a truly masculine fragrance that is made to stay for long. The top notes are that of lemon and orange along with black pepper; giving it a feel of a fresh start. The heart of this fragrance is Muguet , another favourite of men across the globe, whereas the base is a beautiful combination of Amber, vanilla, and musk. This is a perfect combination of ingredients making up a perfect perfume for HIM.
This fragrance is the perfect choice for a man who knows what is required to achieve what he has in mind. This perfume falls under the category of Chypre leathery and oriental. The top fragrance that is prominent is that of pepper followed by violet and orris, whereas the base is that of cypress making it an all-rounder perfume, This is a perfect gift choice to make the man in your life feel loved, valued, and appreciated.
Spring represents flowers and their fragrance as well as nature and that is exactly how you will feel wearing Spring Times by Ideas. It is a mesmerizing combination of essence taken from red berries and tube roses whereas the heart of it is lilies, lilac, and jasmine. This fragrance is a true picture of femininity. It makes an ideal gift for your loved one.
This fragrance is for the lady who likes to be on top of the world. One who knows her true worth and wants to make all her dreams come true. This perfume falls in the category of floral musky. The rose, apricot, and peach give this fragrance a noticeable feel which is soft yet makes its mark. The white musk is what gives it a complete feel. This perfume can be worn to work as well as when you are heading out for some time with friends.
This is a sensual fragrance by Ideas that is sure to become one of your favorites right after the first spray. This comes under the category of fruity, floral, and musky. Not just the fragrance but you will also fall in love with its bottle which is of beautiful color and has a sensual appeal to it. This makes an ideal gift whether you are treating your own self or you are buying it for the love of your life.
This is just a sneak-peek into IDEAS FRAGRANCE Collection. We are sure you’ll find the perfect scent that completes you. Check out the entire range at wwwgulahmedshop.com or visit your nearest Ideas store.
Intermittent fasting is one of the most popular health and fitness trends. Not only does it help you to lose weight but improves overall health too.
What is Intermittent Fasting?
Intermittent fasting is an eating pattern that cycles between periods of fasting and eating. It doesn’t specify what foods you should be eating rather when you should be eating them.
Intermittent Fasting Methods
•The 16/8 method: It involves restricting your daily eating period to 8 hours and fasting for 16 hours in between. You could either skip breakfast or dinner, according to what suits you.
•Eat-stop-eat: This method involves fasting for 24 hours twice a week, for example by not eating from dinner one day until the dinner next day. It is an advanced method so it’s better if you start off with the 16/8 method first.
•The 5:2 diet: With this method, you consume 500-600 calories on two non-consecutive days of the week but eat normally the other 5 days.
All these methods would help you lose weight by reducing your calorie intake, as long as you’re not eating a lot more during the eating window.
How does Intermittent Fasting affect your body?
Intermittent fasting makes major changes to the hormone levels which facilitate weight loss and increase your metabolic rate.
It lowers the insulin levels in your body, increases the levels of growth hormone and norepinephrine (the fat burning hormone).
Additionally, it makes your immune system strong which helps your body fight inflammation.
Safety and side effects
Intermittent fasting is a very safe way for weight loss if you’re healthy and well-nourished overall. However, initially you may feel weak and your brain might not perform as well as you’re used to. This is temporary and gets fine once your body adapts to the new meal schedule.
If you have any of the following conditions, it’s good to consult your doctor before trying out intermittent fasting:
•Have low blood pressure
•Have a history of eating disorders
•Have an irregular menstrual cycle
Intermittent fasting works wonders for some people, not others. The best way is to try it out for a while and see how your body responds to this method.