Let’s see who guesses this first!

What has more than 5,000 products, earth-shattering discounts of up to 70% OFF and an unmatchable online shopping experience?

Well? Yes, you guessed it right!

It’s The Great Summer Sale by Ideas! This online exclusive event is filled to the brim with the season’s best fashion for you and your home. A one-stop solution to all your shopping needs for summer 2023. So, don’t laze around and catch the most sizzling discounts of the season before stocks run out.

Let it not be said that you were not informed as we are here to give you a quick rundown of the best deals from Ideas Great Summer Sale.

Elevate your daily wear with Ideas Pret newest digital printed and embroidered kurtis. This year’s collections are lively and chic, perfect to create budget friendly Instagram worthy outfits.

Explore GulAhmed fabrics for women and men. Made with premium quality materials, the unstitched collections invite you to experiment with all kinds of colors and patterns. Truly let your inner fashionista shine by showcasing your sartorial talents with unstitched fabric available at unbelievable discounts.

With a seasonal refresh in order, The Great Summer Sale has up to 70% OFF on Ideas Home. You can now spruce up your living space with colorful and comfy bed sheets, plush towels, and beautiful home accents without breaking the bank.

No wardrobe is complete without the perfect accessories to match. With up to 70% on shoes and bags from Ideas, you can “Add to cart” the best minis, shoulder bags and totes without denting your wallets. While we are on the topic, let’s shop for a few kolhapuris, khussas, pumps, and mules too.

With thousands of trendy products at up to 70% OFF, this year’s Great Summer Sale should not be missed. The delightful aspect is that you can shop the online sale from their website www.gulahmedshop.com . to top it all off, Ideas has a 30-day exchange policy and a flat delivery rate of PKR 99 on local deliveries for a hassle-free shopping experience.

So, what are you waiting for? Shop now to get the best for less.

Hot Couple

Zendaya and Tom Holland are on our hot couple list this week!

Style Star

Kiran Malik sure knows how to rock any look. We love her style sense!

Paperazzi Picks

We’re obsessed with everything on duskcandlesco’s page. Check out their Instagram for the cutest scented candle collection.


The Hungry Bare amazed us with their Bare Burger. Succulent beef, lots of cheese and in picketed in a soft brioche bun. A must-try for all the burger lovers out there!

On the playlist

As it was is on our playlist this week!


Inflation reaches 13.76pc in May, highest in over two years.

Summer Staple

These chunky leather sandals from Lama are a must have. Can be paired with almost every outfit for a quirky look!

Over the past few years, Pakistani dramas have made huge progress, setting new standards for writing excellence, creativity, and realism. Therefore, if you’ve been wanting good television, log on to the internet and watch these programmes.


Humsafar is the most well-known Pakistani drama based on Farhat Ishtiaq’s novel. Directed by Sarmad Khoosat, story centres on Khirad (Mahira Khan) and Ashar (Fawad Khan) who are forced to get married to satisfy their parents’ wishes. They end up falling in love and developing the loveliest relationship. When her dream of living with Ashar doesn’t materialise, Sara (Naveen Waqar) makes it her top priority to split up the devoted couple.

Zindagi Gulzar Hai

Zindagi Gulzar Hai is a Pakistani television series directed by Sultana Siddiqui. The show initially won over audiences with its good plot and original creative concept. Based on the novel by Umera Ahmad, the narrative focuses on gender bias and the disparity in wealth levels between classes. It was widely watched primarily in Pakistan and throughout the Indian subcontinent.


Based on Umera Ahmad’s novel, Shehr-e-Zaat is a 2012 Pakistani spiritual romantic drama serial. Falak (Mahira Khan) has lived in luxury and has never experienced any deprivation. Salman (Mikaal Zulfiqar), whom she falls in love with, is persuaded to marry her. Salman accepts, but when Falak finds out about Salman’s wrongdoing, her world begins to come crashing down. Falak soon discovers that she has only ever cared for material things, which perfectly illustrates how one’s relationship with a higher power can be captured in the series.


Daastan is a Pakistani TV series based on the novel Bano, by Razia Butt. The partition of the Indian Subcontinent and Pakistan’s subsequent independence separates Bano (Sanam Baloch) and Hassan (Fawad Khan), who fall in love. Bano is taken captive by a man in India who she thinks will eventually take her to Pakistan. While they are apart, Hassan proposes to Rabia (Mehreen Raheel). As someone tries to rape Bano when she returns, she is discouraged by Pakistan’s current situation. The tragedy of those who suffered significant losses during the partition is poignantly depicted in the show.


This family drama delicately examines the bonds between parents and children while telling the story of a joint family headed by the patriarch Agha Jaan (Abid Ali). It centres on the lives of Wali and Faarah, who were compelled to get married to reunite their family, which had long since disintegrated due to Agha Jaan’s eldest son Behroze, who broke off his lengthy engagement to marry his late-love interest. Due to the preservation of relationships in the story, it was deemed visually appealing for the male audience and received praise for its direction, cinematography, and visual effects.


Udaari is an Urdu and Punjabi language social Pakistani television series that was created and co-produced by Momina Duraid with Kashf Foundation for Hum TV. It highlighted deeply ingrained problems like child sexual abuse, sexism, and gender discrimination within these areas and focused on the social and economic marginalisation of citizens in Pakistani rural society.

Hot couple

Jennifer Lopez & Ben Affleck just got hitched and we couldn’t be any happier for them!

Style star

Alisha Adnan knows how to keep it simple yet sassy!


The Jalapeño Pizza by The Pantry by Polo Lounge is our comfort food for sure. It will knock your socks off!

On the playlist

I ain’t worried by OneRepublic is a fun song that lifts up our spirits for sure!

Summer staple

These bright and fun co-ord sets from Inclusivitee Apparel are a must addition to your summer wardrobe. Can be style in so many ways!

Paperazzi Picks

This beautiful pair of polki earrings by Kiren Wahab would add a style statement to any look!


Monsoon rain spell has been hitting various parts of Pakistan. All concerned authorities have been warned and asked to take the necessary precautionary measures.

Being a brown girl means that you are always rushing around, simply trying to live up to the absurd standards that society has set for success. For brown girls, life resembles an impossible tunnel from which it is very challenging to escape.

Being a brown girl certainly has its ups and downs. Below we have listed daily struggles faced by a brown girl that will make you feel everything-laughter, tears, and head nods.

Privacy concerns

Being brown indicates that you probably have a large family, and it is more difficult to conceal things in a bigger family. You have no privacy at all, and you’ll always be found out no matter what you do.

Beta, When I was your age…

Growing up in a brown family, you’ll constantly be judged on how smart your parents were when they were kids. Your mothers will mostly tell you Beta, “When I was your age, I was already married.”

When is the baby coming?

Brown parents and aunties are obsessed with babies. Any girl who has been married recently will attest to being ruthlessly confronted with the disturbing inquiry, “Khushkhabri kab milnay wali hai?”

You will not find a groom if you are overaged

The obsession with young brides is high in our culture. In the context of marriage, a man’s age is never a subject of discussion. Only women in brown households are considered to be overaged and they often get to hear, No one would marry an ‘overaged’ girl!

Brown girl curfews

Being a brown girl has its challenges, including unfair judgment from aunts and uncles. Boys and girls have different curfews and every time girls attempt to stay up a little later than their curfew, they get to hear that phrase.

“Beta, it’s not you we don’t trust, it’s people we don’t trust”.

You can continue your studies after marriage

Brown parents consider their daughter’s marriage to be much more important than her academic career. Because of this, they save money for their daughter’s “big day” but not for her education. They even encourage her to think that once she has her “own house,” she can pursue her education if her husband and in-laws have “permitted” her. 

Fair skin obsession

Brown people are obsessed with fair skin and you will often come across a comment from an aunty telling you that “Put on this whitening cream or this home remedy is best to get fair skin.”

As a brown girl, can you relate to these struggles? Tell us in the comments below.

While women are always appreciated for their Eid looks, we also want to appreciate men who put their best foot forward this Eid-ul-Azha.

Yasser Dar donned an ivory shalwar kameez by Mohsin Naveed Ranjha. Love the fit!

Hashmi Ali creating art as always in a blue kurta with sunflowers on it. Cute!

Hussain Rehar kept it classy in all white paired with a brown peshawari chappal. Seems like white was a favourite amongst guys this Eid!

Another ivory look that we really like. Sachal Afzal looked dapper in that kurta!

Hassan Iqbal Rizvi looked radiant in a yellow kurta paired with white pyjama.

Tabesh Khoja looked super trendy in this monochrome fit!
Take cues from Yousaf Shahbaz how on to style a kurta unconventionally. This look is anything but basic!

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