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Let’s see who guesses this first!

What has more than 5,000 products, earth-shattering discounts of up to 70% OFF and an unmatchable online shopping experience?

Well? Yes, you guessed it right!

It’s The Great Summer Sale by Ideas! This online exclusive event is filled to the brim with the season’s best fashion for you and your home. A one-stop solution to all your shopping needs for summer 2023. So, don’t laze around and catch the most sizzling discounts of the season before stocks run out.

Let it not be said that you were not informed as we are here to give you a quick rundown of the best deals from Ideas Great Summer Sale.

Elevate your daily wear with Ideas Pret newest digital printed and embroidered kurtis. This year’s collections are lively and chic, perfect to create budget friendly Instagram worthy outfits.

Explore GulAhmed fabrics for women and men. Made with premium quality materials, the unstitched collections invite you to experiment with all kinds of colors and patterns. Truly let your inner fashionista shine by showcasing your sartorial talents with unstitched fabric available at unbelievable discounts.

With a seasonal refresh in order, The Great Summer Sale has up to 70% OFF on Ideas Home. You can now spruce up your living space with colorful and comfy bed sheets, plush towels, and beautiful home accents without breaking the bank.

No wardrobe is complete without the perfect accessories to match. With up to 70% on shoes and bags from Ideas, you can “Add to cart” the best minis, shoulder bags and totes without denting your wallets. While we are on the topic, let’s shop for a few kolhapuris, khussas, pumps, and mules too.

With thousands of trendy products at up to 70% OFF, this year’s Great Summer Sale should not be missed. The delightful aspect is that you can shop the online sale from their website www.gulahmedshop.com . to top it all off, Ideas has a 30-day exchange policy and a flat delivery rate of PKR 99 on local deliveries for a hassle-free shopping experience.

So, what are you waiting for? Shop now to get the best for less.

Since its inception in 2014, SAPPHIRE has established a name for itself for offering affordable trend inspired collections. Over the years SAPPHIRE has expanded its collections to include menswear, kidswear, westernwear and non-apparel lines such as home and beauty. Fast forward to 2023 and SAPPHIRE is beginning a new chapter of its forever evolving story that starts with a rebranding. The brand has decided to adopt a contemporary yet timeless look for its new branding that modernises its perspective in offering a complete lifestyle to its customers and focusses on the ideals of modernism, quality and sustainability.

A vision for change

Fashion is such a dynamic market where new trends and customer shopping habits are constantly changing and new brands emerge, it is vital for existing brands to keep on evolving to stay relevant. SAPPHIRE’s rebranding not only keeps it relevant in this everchanging industry, it also reflects the brands adaptive character that allows it to be creative, progressive, and mindful.

The creation of a new identity

Although SAPPHIRE’s visual identity has not experienced drastic shifts over the years, the brand has gradually updated its look to a cleaner, letter-based logo before going through to this bolder rebranding exercise. Once known for its easily distinguishable bird ident, which also translated into its animal print apparel designs, SAPPHIRE has now transformed its identity to a minimalist bold font that has been designed to work with both feminine and masculine products.

The minimal and modern typeface was strategically selected to ensure that the brand stays relevant to the current trends, an attribute that is imperative for all pioneering fashion brands, but also something that will have longevity. As the first part of its forever evolving chapter, SAPPHIRE has introduced the next generation of its carrier bags that are made from 100% recycled and recyclable paper. These new bags, decorated in blooming florals and blue summer skies, symbolize the next step in SAPPHIRE’s commitment to reducing waste as they can be purchased for a nominal fee, proceeds of which will contribute to SAPPHIRE’s ongoing sustainability programme, where SAPPHIRE has already made huge strides, like repurposing fabric, investing in solar panels across stores, and reducing plastic usage.

Looking into the future

In an era where “less is more” and “minimalism is the name of the game,” the decision to adopt a more modern look is in complete alignment with the expectations of the modern-day customer, and it’s about time that brands recognize the need to change their viewpoint according to the demands of the customer, no matter which industry they belong to. SAPPHIRE’s new look, which it plans to strengthen over the course of the year, comes as a refreshing start to the new year, one that we expect many brands to follow. 

There’s always something exceptional about women who take their passions and turn them into purpose. Pursuing their dreams and goals while paving the way for others is something that we love to see female entrepreneurs do. When thinking of such women one particular interior designer stands out. The creative visionary and working mom who is doing it all and making it look seamless, Amna Wali’s interiors are unlike any other. With bespoke furniture that is unique to the customer, her creations are more than just ordinary pieces. They are particularly catered for clients and are not mass produced which sets them apart from the rest. Since everything is tailored to the client’s needs, Wali has also decided to open up her own boutique store and we are already in awe of her marvelous creations!

Amna Wali was born and raised in Karachi, Pakistan where she initially wanted to become a surgeon in her adolescence. However, as her love for the arts grew she knew that design was the right path for her. After honing in on her talents she finally decided that her passion for interiors was the strongest and enrolled herself in one of the most prestigious art institutes in Pakistan, Indus Valley School of Art and Architecture. In her 3rd year, she transferred to Kingston University in London where she graduated with Honours in Interior design. Amna Wali Design Boutique has established itself as a highly specialized provider of products and services in interior and architecture. As the founder and creative head, Amna herself, set up her boutique which has unique pieces catered to anyone who wants to explore living spaces beyond the mundane. In 2017 her brand decided to have its first pop-up shop in Karachi where a distinct variety of bespoke furniture and interiors were displayed. Ever since, Amna Wali Design Boutique has expanded its creative portfolio by redefining residential, hospitality, commercial, and retail interiors along with a range of beautiful home accessories and textiles.

Amna Wali’s interiors are full of layering, making them look grand, bold, and beautiful. Extravagance is usually her forte as her work leans towards tall ceilings, moldings, layering walls with different patterns, and furniture with all kinds of bold textures as well as colors. However, since her brand’s motto is to execute pieces and spaces catered to the client’s needs, she does not impose her own style on them completely and instead, uses their needs as a source of inspiration when designing a space. Her design boutique also does luxury interiors for anyone with an imaginative eye for living spaces. Furthermore, Amna Wali is also a mother of three and who balances her home life and her professional life while doing an excellent job at both. Being accredited for her distinguished work already, she sets an example for other women to pursue their passions while still being good mothers stating that the two are not mutually exclusive.

Amna Wali’s official design studio is finally opening up in Karachi later in May near Bukhari Commercial area, Lane 2 Phase 6 DHA. The studio is an exclusive 200 square yard building where her boutique will open on the ground and basement floor. Since we’re already in love with Amna’s designs, we can’t wait to check out her store real soon!

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