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Are you obsessed with coffee? Are you dependent on the potent aroma of coffee to jolt you out of your sleep? Cheers to you if you’re someone who can’t begin the day without a hot cup of coffee and are seeking for locations to get the greatest brew.

 Being a city with excellent dining options, Lahore is home to many top-notch coffee shops. Here is a list of the top 5 newly opened coffee shops in Lahore for coffee enthusiasts.

The Wise Brew Coffee

Located in the heart of Gulberg, this small and obscure coffee shop is a gem, brewing the finest cup of coffee in town. Their aim is to keep it simple and classy with a limited menu of hot and cold coffees, paired with tasty brownies, cookies, and artisan chocolates. Apart from its coffee menu, the cafe takes pride in serving tasty artisan mocktails and shakes. Some of our preferred drinks are Irish Coffee and Iced Mint Mocha.

Artisan Coffee Gulberg

Lahoris simply love their coffee, especially as winter approaches. Artisan Coffee has wide selection of beverages ranging from essential, signature black and white coffees, frappes and so much more.  Aside from the enormous selection of coffees, this location is also suggested for the best kind of lunch. Try their three-cheese pizza and marinated olives and feta from small plates, as well as a Spanish latte over ice, if you plan on visiting.

Mast Coffee

Mast coffee is bringing the speciality coffee from Toronto, Canada to Lahore. This coffee place is the ideal location to stop by for some work or just to relax with friends. The friendly atmosphere, gorgeous interior, huge selection of hot and cold coffees, and delectable desserts are worth every penny!

Third Culture Coffee

Third Culture is another recently opened hidden coffee shop in Lahore. As you sit down to place your coffee order, the aroma of freshly roasted coffee beans fills the air. This café is renowned for its cold brew and freshly roasted specialty coffee. Additionally, they have a broad selection of scrumptious desserts made by well-known local bakers. With a specialty latte or cappuccino, the attractively presented book collection might make a wonderful companion!

Shaghf Coffee Lahore

From Dubai to Lahore, Shaghf coffee is a well-known international brand. Coffee aficionados are drawn to this location because it offers distinctive coffee in pouch and can forms. With frappes, the famous coconut latte, and cold and hot expertly blended coffees, this coffee hotspot has become an essential destination for coffee enthusiasts.

Fresh and modern perspectives in interior design have become all the rage these days, especially when it comes to residential spaces. Eccentricity has made its way into modern aesthetics, particularly for those who think out of the box. Long gone are the days when basic furnishing and mundane layouts were the go-to’s for indoor areas. Interior designers have now decided to take things to the next level by making elaborate and meticulously curated inner spaces where inspiration comes alive. One such interior designer who happens to reside in Karachi is Amna Wali, who recently launched her flagship boutique, in DHA Phase 6. Amna Wali Boutique Interiors is an elaborate space unlike we’ve ever seen before which is precisely why we couldn’t get enough of her official flagship store launch.

Celebrities such as Adnan Siddiqui, Ahsan Khan, Urwa Hocane, Aijaz Aslam, and Angeline Malik amongst others were all present at the boisterous event to see the creative polymath’s vision come to life. Located in Lane 2, 5-C Bukhaari Commercial, Phase VI DHA, Amna Wali’s three-story boutique enraptured attendees through its vibrant and luxurious space. With immersive and imaginative rooms that are reminiscent of dreamscapes, the flagship store was created with thematic tones in each respective area. From dining tables to desks to bedroom layouts, the boutique had every style of bespoke furnishing with each section dedicated to a different living space requirement.

Bespoke furniture, ornamental pieces, eccentric design aesthetics, home accessories, and home textiles were all a part of Amna Wali Boutique Interiors. Our favorite among all pieces was the black dining table with floral patterns with gold borders alongside grey and gold chairs. Stunning chandeliers placed over a pristine staircase brought the entire boutique to life. Further, the Earth-toned sofa sets were striking enough to brighten up any room.

The entire design of the space was like an immersive experience on its own. Catered to an audience that admires sophisticated glamour, the boutique’s installments were nothing short of impressive. With meticulously crafted pieces of furniture and colors that range from earth tones to richer hues with gold paint, each curated piece tells a story of its own. A burst of creativity was evident in every room as each area took the viewers into a brand-new dimensional spot.

If you’re in Karachi and looking to enliven your living space, we highly recommend Amna Wali Boutique Interiors as the must-see place for all your interior needs.

To see more of Amna Wali’s work click the link below:

https://www.instagram.com/amnawali_boutiqueinteriors/

After launching high-fashion collections, a lingerie line, a makeup brand, becoming a billionaire, and having a baby, megastar Rihanna is making a highly anticipated return to music this week, her reps said Wednesday.

The 34-year-old will debut a brand-new single named “Lift Me Up” on Friday, six years after her last solo release. It will appear on the soundtrack for the Marvel sequel “Black Panther: Wakanda Forever.”

It’s her first solo single since 2016’s ‘Love on the Brain’.

In collaboration with Roc Nation, Def Jam Recordings, and Hollywood Records, Rihanna is releasing a new single on her Westbury Road label. The song’s lead vocalist, who is also known for the songs “Diamonds” and “Umbrella,” shared a brief taste of the new music on her blog.

The statement was released just a few weeks after the NFL revealed that pop sensation Rihanna would headline the coveted Super Bowl halftime show in February. Since 2019 is almost over, Rihanna has been dropping hints about her upcoming ninth album, which she has promised will be “reggae-infused.”

Nevertheless, the Barbadian-born musician has been concentrating on other endeavours, such as being the first Black woman to lead a fashion company for the French conglomerate LVMH, which owns renowned labels like Givenchy and Fendi.

She welcomed her first child with rapper A$AP Rocky in May.

According to the 24NewsHD TV channel on Thursday, the two-day meeting of the Financial Action Task Force (FATF), a global organisation that monitors money laundering and terrorism financing, will start today in Paris.

Along with other topics, the meeting will talk about removing Pakistan’s name from the Grey List. To represent Pakistan at the meeting, Minister of State for Foreign Affairs Hina Rabbani Khar is already in Paris.

Ishaq Dar, Pakistan’s finance minister, expressed hope that his country will be removed off the Financial Action Task Force’s “grey list” just three days prior (FATF).

Dar also said that Pakistan had worked hard to exit the grey list. “A meeting is expected in a few days, and the government is hopeful that the country will come out of it,” he hoped.

This will be Raja Kumar, the taskforce’s new president, first FATF meeting as chairman.

It is important to note that Pakistan has adhered to both of FATF’s action plans in full. Islamabad has implemented 34 points under two different action plans. According to officials, Pakistan has met all requirements to end money laundering and financial assistance for terrorists.

At its most recent plenary meeting in March 2022, FATF decided to keep Pakistan’s name on its “grey list” and ordered it to take additional steps to investigate and bring charges against key commanders and leaders of UN-designated terrorist organizations for financing terrorism.

The FATF sent a high-level delegation to Pakistan from August 29 to September 2 to meet with the necessary officials and assess the country’s progress in meeting the requirements for removing itself off the grey list.

The group looked at how well government projects were implemented and sustained.

Whatever the industry, at least one woman is smashing gender norms and making history in it. The basketball team from Bahrain is starting a new chapter in the history of gender equality. And in the case of sports, this is particularly true. Consider Fatima Reyadh, 33, who overcame gender stereotypes to become the first woman to ever coach a men’s basketball team in Bahrain.

She was picked to coach the men’s basketball team in a culture where women participating in sports was frowned upon. Fatima overcame all the challenges and critiques she faced in the beginning and proved her mettle. Her leadership skills were frequently questioned, and it took some time for others to accept her as a coach.

Fatima is the mother of a seven-year-old girl. She started by instructing young ladies in basketball. She also used to instruct young boys until she was hired as an assistant coach at the Al-Najma Basketball Club in Bahrain’s capital city of Manama.

Although Fatima Reyhad holds a black belt in Taekwondo as well, her goal is to lead the men’s basketball team to the national championship. Her involvement in the activity began when she was a young child and used to go with her mother to a women’s basketball club’s headquarters. Her mother was a team coach for the club’s squad. To add to her long list of achievements, a stroll through her IG reveals that Fatima is a very athletic and charismatic person. Apart from basketball, Fatima is also fond of cycling and tennis.

According to reports, Fatima Reyhad said, “It was strange for women to be involved in sports, especially basketball because it was the preserve of men.” She also added that at the beginning of her sports career, she encountered multiple challenges as there was an absence of recognition back then as compared to now.

Seeing a woman defy gender norms and coach a male sports team is such a proud moment for women across the world.

The latest TikTok trend has us listening to brown noise. Wellness fads come and go, but some TikTok video creators who struggle with ADHD, overthinking, and anxiety vouch for their ability to reduce stress.

What is Brown Noise? Is it like Pink or White Noise?

Brown noise, the better-known white noise, and even pink noise are examples of sonic hues. When compared to sounds like music or someone reading aloud, these noises are “continuous” and have little variation in their pitch, highs, and lows.

The pitch is what separates pink noise from white noise (or frequency).

A sound that is evenly distributed across all frequencies is called white noise. The sound is similar to radio static and spans low, mid, and high frequencies.

Less high-frequency sound and more low-frequency sound make up pink noise. Like a constant downpour, it is lower and deeper than white noise.

In comparison to white and pink noise, brown noise has lower frequencies. A rushing river or harsh surf might be heard in the deeper tones.

Can Brown Noise help with stress?

Different people respond differently to outside stimuli. That includes physical contact (like hugs), potent odours, coffee, glaring lights, or loudness.

So, although one individual may find a sound to be calming or pleasant, another may find it to be bothersome.

The advantages of brown noise over white noise have been lauded by TikTokers, particularly those with ADHD. While white noise has been demonstrated to improve verbal working memory and cognitive function in ADHD patients, brown noise’s effects have received less attention in the past.

Some individuals acquire that brown noise works better at calming the mind and promoting concentration and productivity. Some people prefer it to white noise when they want to fall asleep or just for the peaceful impact.

The signing of a deal between the state of Qatar and the Pakistan Army for the provision of security to the next FIFA World Cup 2022, which will be hosted in Qatar in just 90 days, received federal cabinet approval on Monday.

According to Radio Pakistan, the security contingent, which is made up of army officers, Junior Commissioned Officers, and other Pakistani military personnel, departed from Nur Khan Airbase in Rawalpindi.

The action follows the federal cabinet’s approval of a draught agreement in August to send troops at the request of the government of Qatar, which is rumored to be anticipating the arrival of 2.1 million tourists for the tournament and has seen a 13% increase in population in the lead-up to the event.

The choice was made in the same month as Pakistan’s Prime Minister Shehbaz Sharif’s official two-day trip to Doha, where he sought Qatari financial assistance and investment despite the country’s economic woes. The $3 billion investment in Pakistan’s economy was announced by the Qatar Investment Authority (QIA). During their visit to Pakistan last month, FIFA’s eight-person training team provided the group with security training.

US, UK, Morocco, and Turkey are just a few of the nations that have made deals with Qatar to send soldiers and train the host country. The Turkish parliament approved a measure last week to send soldiers to Qatar for six months to aid with World Cup security. NATO will also provide protection during the event in addition to the 3,250 security personnel that Turkey is sending. Five counterterrorism-trained police officers will also be sent to Qatar from South Korea, according to Al Jazeera. The UK has additionally declared that it will offer military assistance to “ensure a safe and secure” World Cup.

According to Reuters, the Gulf country has also called up hundreds of civilians for required military duty, including diplomats called home from abroad. They will receive training in managing stadium security lines, patting down spectators, and searching for illegal items like alcohol, drugs, or weapons. The event will start on November 20 and end on December 18, 2022.

Get sorted for winter with IDEAS Great Winter Sale – Exclusively Online from 12th October.

Winters are around the corner bringing various festivities along. To host parties, attend events, or to travel it goes without saying that we all need fashionable clothes! Ideas is back with a bang to cover you up for the upcoming season as the brand is offering striking discounts of up to 70% on over 5,000 high-end products. The Great Winter Sale by Ideas is the most awaited shopping event, that offers an amazing chance for shoppers searching to get great value for money is getting live exclusively online on 12th October 2022! 

Ideas brings forth items worth getting your hands on, in this crazy winter sale! Each design, shade, pattern, and details crafted on the fabric reeks of the extremely captivating Pakistani heritage. The sale is definitely here to offer a great variety of products as it has More than 1,000 exclusive products for the winter season. You’ll find everything at this one-of-its-kind mega sale – from alluring ready-to-wear outfits to one of its own kind Gul Ahmed unstitched fabrics to the trendy Ideas Home products, top-notch shoes, bags collection, and a lot more!

Ideas never fails to please their customers as they’re offering a Flat 99 PKR delivery fee in Pakistan. This just keeps getting better with a 30-Day hassle-free exchange policy.

Ideas sale has comfort with convenience for all seasons that comes in the exclusive GulAhmed unstitched fabric collection, available at attractive prices. Get up to 70% off on all your favorites, from stylish one-piece shirts to uber-chic three-piece outfits that will prepare you for all the events to come.

Ideas pret has everything that is in the ongoing fashion. It’s chic and comfortable! From the coolest ready-to-wear shirts to sophisticated two-piece tailored suits, this is your chance to get the latest looks of the season and make a statement within your budget. Obviously, to complete the look you’ll need a few pairs of tights, pants, and shalwars to match your tops. Well, the women’s trouser section is also on the discount list so you don’t really have to worry!

Plus, the accessories category has essential crossbody bags to modern design shoes that too in enticing colors that will match all your outfits.

And that’s not all.

The brand is offering up to 70% off on men’s wear too. Men’s fashion has evolved over the years. Gone are the days when men would have a few options for colors. Ideas Man has definitely changed the menswear game in Pakistan. Ideas has all the hip and happening clothes that will make you turn heads in the crowd!  the Great Winter Sale has discounts on everything your wardrobe desperately requires.

While you get yourself winter-ready don’t forget to give your living space the much-wanted facelift. Elevate the look of your space with a pop of colorful cushion covers, bed sheet sets, rugs, throws and so much more at up to 70% off.

Besides this, all parents get to avail great discounts on the kids’ section that won’t be heavy on their wallets as well so if everything is sorted for the season, Kids shouldn’t stay behind!

Ideas is currently a shopper’s paradise as it’s allowing you to shop for your family and add spark to your home by availing great discounts of up to 70% on the great winter sale! It’s definitely a deal to steal. So head over to your nearest store or shop online at www.gulahmedshop.com and sort yourself for the season to come!!

What smells “good” varies depending on whom you ask. It could smell spicy, flowery, minty, fresh, or medicinal and antiseptic. Malodors are unpleasant for everyone, on that much we can all agree. Malodors like rotting rubbish, a stinky wet dog, or smelly socks can lead to physiological and psychological stress. Therefore, creating a pleasant atmosphere in our homes is important for everyone’s health.

You can add your favourite scents to your home in several ways that we’ve listed.

Natural Air Fresheners:

Natural ingredients from your pantry can do wonders for scents caused by pets, smoke from cigarettes, or fresh paint.

Vinegar can assist to absorb aromas from cooking and cigarette smoke even if you don’t like the way it smells. Place an open bowl of apple cider vinegar or distilled white vinegar in a corner.

 A bowl of baking soda placed in a room will also absorb aromas, just as it does in your refrigerator.

Water absorbs smell and adding fresh lemon slices to water will provide a clean citrus scent.

Fresh coffee grounds when placed in an open bowl, absorb smells while also adding a flavour to the air.

Diffuser sticks:

As the scented solution is wicked up the natural material rods, diffuser sticks gradually add a layer of fragrance. You can purchase room diffusers in many different aromas, or you may create your own using a favourite container, bamboo skewers, essential oil, baby oil, and alcohol.

Scented Candles:

Candles with scents have been used in rituals for ages to promote relaxation and medical healing. These days, we make use of them to set the mood, as decorative focal points, and for aromatherapy.

Make your own candles or pick from a variety of scents. When making your selection, it is best to choose candles made from beeswax, vegetable, or soy wax and those without wicks that contain metal.

Potpourri:

Potpourri gives bowls and containers a decorative appearance and can enhance a room’s odour. You can create your own by collecting natural materials, letting them air dry for a few weeks, and then mixing them with a few extra substances.

Commercial air-fresheners:

Commercial air fresheners can be purchased as plug-ins, gels, candles, aerosol sprays, and pump sprays. They have several odor-eliminating technologies to change the pH of odor molecules and/or odor-trapping technologies to change how we perceive aromas in their formulation.

Simmer pots:

Real estate agents often bake up a batch of cookies or simmer some spices in water to help sell a house because they understand the value of calming aromas. You may accomplish the same technique at home using your preferred herbs and spices.

Just add water to a small saucepan and heat it until it begins to boil. Add your preferred ingredients, and then give them three minutes to boil. Turn down the heat and let the beverage simmer. Every 30 minutes or so, check the water level and top it out as necessary.

Essential oil diffusers:

You can simply choose a commercial essential oil diffuser that matches your home decor because they come in a variety of forms and sizes. Most use an ultrasonic plate to break down the oil into base molecules, then disperse those molecules into the air as an ultra-fine mist using water as a transfer medium.

Effectively reaching your target audience is one of the major challenges you face as a marketer. Getting the appropriate message to the right audience is the core objective of digital marketing. You must learn how to effectively reach your target market if you want to achieve that correctly.

Your effort and money will be wasted if you sell your goods to the incorrect demographic. To promote your products, you must determine how to get in front of your target market. Here are the actions you need to follow to reach your target audience more successfully.

Step 1: Define your target audience:

You must first identify your target audience to reach them. To achieve this, create a consumer persona. A generic description of your ideal customers is known as a customer or buyer persona. To better understand your target audience, you list their preferences and demographic and psychographic characteristics.

Then you can only advertise your company and its goods to people who are really interested in them. As a result, there will be a greater likelihood of leads and conversions. By doing this, you can make more money with less investment.

Step 2: Create useful and relevant content

Providing your target audience with relevant and helpful material is the best method to attract their attention. Your audience will be more receptive to your writing if you write about subjects that they are interested in.

Video marketing – Videos have a very interactive and engaging quality. A high-quality video can quickly grab the audience’s attention.

Blog posts and articles – While written material may not be as effective as movies and photos, it still aids in capturing your audience’s attention. Just be sure the subjects you write about are both interesting to and helpful to your intended audience.

Social media content – Social media platforms are another way to reach your target audience. You can communicate with them more effectively and engage them with a combination of text, graphics, and videos.

Step 3: Influencer marketing

Digital marketers have quickly adopted influencer marketing as their preferred method of advertising. The strength of social media influencers might help you more successfully connect with your target market. You collaborate with influencers in this type of marketing to promote your company to their audiences. Influencer marketing is a highly successful marketing strategy that can assist you in achieving a variety of marketing objectives.

You can contact potential clients who could be interested in your brand or niche by collaborating with relevant influencers from that field. This enables the development of qualified leads and aids in reaching your target market.

Step 4: Use targeted advertising

By implementing tailored advertising, you can more successfully contact your targeted audience. Whether you’re using social network ads or Google ads, each one offers sophisticated targeting tools to help you find your target market. Based on the audience’s demographics, geographic area, and interests, you can target the adverts.

This will guarantee that only people who are likely to be interested in your brand will see your adverts. This means that reaching your target audience, who are more likely to convert than anyone else, doesn’t require you to spend a fortune on advertising.

Step 5: Referral marketing

A referral scheme is used by many companies to increase their clientele and produce leads. You can leverage the strength of your existing clientele to increase your reach by implementing a referral system. You can offer a referral code to your clients and reward them for spreading the word. You may rapidly and cheaply contact your target audience in this manner.

The people that sign up via such a technique might be enthusiastic about your company and its goods. Businesses have benefited from using this technique to expand and build their networks.

Step 6: Use hashtags

Social media platforms are crucial for reaching your target audience because consumers are spending more time on them. However, you must employ hashtags to target potential customers for your brand.

You can increase the audience for your social media material by using appropriate, sector-specific hashtags. Additionally, it will ensure that it is seen by those who could truly be interested in it.

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