In Beauty & Fashion

Elevate Your Look with Ideas: New Arrivals in Shoes and Bags

November 16, 2023 No Comments

In the ever-evolving world of fashion, one brand consistently stands out, and that’s Ideas. Known for its commitment to style, quality, and innovation, Ideas has once again taken the fashion scene by storm with its latest arrivals in the shoes and bags. As we delve into the exquisite world of accessories, let’s explore the must-have pieces that promise to elevate your look to new heights.

Ideas Latest Shoe Collection: Stride in Style

Step into a realm of sophistication with Ideas new women’s shoe collection. From timeless classics to trendsetting styles, there’s a pair for every fashion aficionado. Ladies, indulge in the ultimate comfort and style with our meticulously crafted mules, designed to effortlessly transition from day to night. The collection boasts an array of statement-making women’s shoes that blend seamlessly into any wardrobe, ensuring you stride with confidence wherever you go.

Bags that Make a Statement

Complement your chic footwear with Ideas handbags and clutches that redefine elegance. Our handbags are not just accessories; they are a statement of your style. Discover the perfect tote bags for women, offering both fashion and functionality. Whether you’re in search of a spacious tote for daily essentials or an elegant clutch for a night out, Ideas has you covered.

Trendy Totes and Wallets: A Perfect Pairing

Ideas understands the importance of accessories in completing a look. Elevate your outfit with our stylish tote bags for women, blending practicality with a touch of glamour. Don’t forget to explore our range of women’s wallets, where form meets function in the most stylish manner. Each piece is a testament to Ideas dedication to offering a diverse range that caters to every taste and preference.

Ideas 30-Day Worry-Free Exchange Policy: Shop with Confidence

To ensure our customers have a seamless shopping experience, Ideas proudly offers a 30-day worry-free exchange policy. If you’re not completely satisfied with your purchase, we’ve got you covered. Simply exchange your item within 30 days and step into a world of worry-free fashion exploration.

FLAT Shipping Rate of PKR 99: Bringing Fashion to Your Doorstep

Ideas not only excels in style but also in convenience. Enjoy a FLAT shipping rate of just PKR 99 on all orders across Pakistan. Experience the joy of receiving your favorite shoes and bags at your doorstep without breaking the bank.

Shop Online at www.gulahmedshop.com: Your Fashion Destination

Ready to elevate your look with Ideas? Explore the latest arrivals in shoes and bags at www.gulahmedshop.com. Immerse yourself in high fashion, browse through the curated collections, and indulge in the luxury of Ideas’ accessories. With a user-friendly interface and secure payment options, our online store ensures a seamless shopping experience from the comfort of your home.

In conclusion, Ideas continues to set the bar high in the world of fashion. Elevate your style with our new arrivals in shoes and bags, and embrace the transformative power of accessories. Step into the future of fashion with Ideas – where innovation meets elegance.

In Lifestyle

The Reading Nook: Making Reading Cool Again

November 13, 2023 No Comments

Meet Sana Waqar; educator, mentor, mother, and entrepreneur. She’s a one-woman army and the force behind the Lahore based bookclub, The Reading Nook.

The Reading Nook is a Lahore-based readers club with one mission; to make reading cool again. It is a book club dedicated to fostering learning through literature and inculcating healthy reading habits across the spectrum. ” I set out with a clear goal in my mind. In the first 5 years, I wanted to establish a community of readers that celebrates books.”, says Sana. “Most people don’t enjoy reading because it is not a communal affair – at least not in our part of the world. We don’t celebrate books, we don’t celebrate writing talent in our own country, and we don’t have enough spaces where we can just learn without any targeted learning approaches. Our libraries are redundant, and we don’t have enough opportunities to talk about the things that matter to us”. It has been 5 years since The Reading Nook first took flight and there has been no stopping since then.

Today, The Reading Nook is a thriving space for readers, learners, writers, and thinkers. Sana hosts book clubs for children of all ages throughout the week where they can read, learn, discuss, and debate over issues that allow them to develop perspectives at a young age.

“Literature is a medium that has the ability to shape individual thinking processes. When children read, it builds their critical thinking, empathy, comprehension, compassion, and academic potential. We work on all these aspects in our book clubs to ensure learning is a two-way process and education is not just a percentage or grade on your child’s report card. We value real learning to build a society that is civilized and educated in the true sense” says Sana.

She traces her love of books back to her childhood and having been a reader all her life, she understands the value of books in shaping young minds. Sana encourages parents to provide a variety of books for their children. She strongly believes that there is no child who isn’t a reader, and she helps each child find the right book for them and gets them to read a variety of quality, contemporary literature that has the power to resonate with them.

Having been in the field for over 15 years now, she is confident that the only way forward for Pakistani education is through books. “Education today is very different from what it was 20 years ago. Our children are going to live in a hyper-mechanized world, a world we cannot possibly imagine today but one where humans will be working alongside humanoids, smart machines, and AI. Our education system can only prepare our children for the world of tomorrow by enabling independent thinking that rewards creativity and critical thought. Today, there is an increased emphasis on the importance of problem-solving, creative thinking, and individuality all of which comes with having grown up on a healthy dose of books to drive and stir your imagination”.

According to Sana, reading is the only form of active learning that requires your child’s mind to be actively engaged during leisure and helps limit screen time and other passive modes of entertainment. At The Reading Nook, each child is encouraged to think, interpret, and learn independently and parents swear that the book clubs have helped their children build a reading routine and display creative thinking at school. Children look forward to their weekly meet-ups where they often come dressed up, ready to engage, learn, and create things that take their learning to the next level, but that isn’t where it ends. In addition to hosting book clubs for kids, Sana also organizes book clubs and learning spaces for adults. Her book club thrives on reader participation and through the years she has hosted and interviewed global best-selling authors like Marian Keyes, Susan Abulhawa, Alka Joshi, Ashley Audrain, Zanib Mian, Sairish Hussain along with many other local authors. She believes in the power of the pen to change the world, one mind at a time.

She regularly hosts book parties, launches, and panel discussions for adults which have become free spaces for learning and discussion, all fueled by literature. Their last book on Mindful Parenting also served as a launch vehicle for life coach Iram Binte Safiya’s debut book, No One Taught Me This. The book spoke about the importance of a Taqwa mindset and mindfulness in living a happy life.

With hundreds of readers strong, The Reading Nook is a book club that only wants to grow bigger. They want to meet more people, read more books, and learn more about the world and the many ways in which they can contribute towards wellbeing. Sana is determined to make reading an enjoyable, communal experience and to expand her community of readers to educate, enlighten, and enrich lives.

In Beauty & Fashion

Elevate Your Winter Wedding Style With Velvet Glamour

November 11, 2023 No Comments

Velvet is the epitome of winter wedding elegance. Its luxurious texture and deep, rich hues make it the perfect choice for brides and guests alike. A velvet dress drapes beautifully, keeping you warm and stylish in the chill of the season. Velvet is ideal for desi winter weddings due to its luxurious and rich texture, providing both warmth and elegance. The fabric’s thickness helps in retaining heat, making it suitable for colder temperatures.

Furthermore, velvet’s sumptuous appearance lends sophistication, enhancing the joyous and celebratory ambiance of desi weddings. Using velvet in your outfit, whether you’re the bride or a guest, will definitely give the celebration a more luxurious feel. Given its opulent and rich texture, velvet adds both warmth and elegance to weddings, making it the perfect choice for Indian winter weddings. Because of its thickness, which aids in heat retention, the fabric is appropriate for lower temperatures.

Velvet’s appeal in wedding festivities lies in its ability to exude elegance and sophistication. Dark hues, such as deep burgundy or navy, convey a sense of luxury, while light hues like ivory or blush contribute to a romantic and ethereal ambiance.

This wedding season, elevate your style by embracing the allure of velvet. Incorporate this luxurious fabric into your wardrobe to add a touch of opulence and sophistication to your looks. Whether you opt for rich, dark hues for a bold statement or choose soft, light tones for a romantic vibe, velvet is sure to infuse your attire with undeniable glamour. Make a fashion statement and exude confidence as you step into wedding festivities, turning heads and adding that perfect touch of oomph to your overall ensemble.

In Lifestyle

Magnolia Home for those who appreciate fine things

November 9, 2023 No Comments

Have you ever seen Magnolia Home tea trolleys? If you haven’t the slightest clue what we are talking about, let us educate you on one of the finest things we’ve seen in a long time produced locally by this brand called Magnolia Home.

Recently, whilst hunting for a present for someone we decided to see the fine home wares of Magnolia Home. Brainchild of Zahira Said, with a commitment to perfection and dedication to crafting unique designs from scratch, Magnolia Home has emerged as a quintessential luxury brand for those with a discerning taste for the finer things in life.

Magnolia Home understands the essence of exclusivity. Each design is meticulously curated to reflect the unique personality and style of its patrons, ensuring that every piece seamlessly integrates into their lifestyle, elevating their living spaces to a new realm of sophistication and grandeur.

The team was really easy to deal with and provided a fast delivery service with immaculate packaging.

Here are some of our favorite pieces from their range.

In Beauty & Fashion

Ideas 11.11 Sale – Your Ticket to Unbeatable Discounts on Winter Collection

November 8, 2023 No Comments

As we approach the winter season, there’s a sense of anticipation in the air. The temperature is dropping, and it’s time to embrace the cozy comforts of the season. The good news is that Ideas 11.11 Sale is LIVE NOW, and it promises to be your ticket to unbeatable discounts on their newest winter collection.

From November 8th to November 12th, you can enjoy this spectacular sale both in-stores and online, with a generous FLAT 40% discount on a vast variety of items. So, put your shopping hats on because it’s time to revamp your wardrobe and embrace the winter season in style.

Revamping Your Wardrobe for the Winter Season

As the chill of winter approaches, there’s a noticeable shift in fashion trends and styles. It’s the time of year when we swap out our light, breezy summer outfits for warmer and cozier options. Sweaters, cardigans, jeans, jackets, sweatshirts, and more become essential elements of our daily attire.

The transition to winter fashion is an exciting one, offering a chance to experiment with layering, textures, and rich, warm colors. At Ideas, they understand the importance of these winter essentials, and are thrilled to offer a FLAT 40% discount during the Ideas 11.11 Sale.

Men’s Winter Collection: A Versatile Range of Winter Wear

For men, the winter collection at Ideas is a treasure trove of stylish and comfortable options. Ideas vast variety of winter western outfits for men is available at a FLAT 40% discount during the 11.11 Sale. Whether you’re in search of pseudo jackets, denim bottoms, puffer gilets, zipper hoodies, or knitted sweaters, Ideas have got you covered.

The color palette is rich, and the variety of styles ranges from crew neck to v-neck. From plain to textured to ribbed fabric, our collection caters to various tastes. It’s the perfect time to stock up on winter essentials that combine fashion and functionality.

Women’s Winter Collection: A Blend of Western and Eastern Elegance

Ideas also offer a vast variety of winter western outfits for women, along with a selection of eastern fabrics. Ideas product lines include puffer jackets, denim shirts, long coats, fleece cardigans, and knitted sweaters. The range of colors and styles is extensive, featuring high and low-length options to suit your preferences.

And the best part? All of these winter fashion essentials are available at a FLAT 40% discount during the Ideas 11.11 Sale. Whether you’re looking for a trendy puffer jacket or a cozy knitted sweater, Ideas have something for everyone.

Kids’ Winter Collection: Keeping the Little Ones Warm and Stylish

When winter hits, children’s clothing becomes a top priority. Keeping your little ones warm and cozy without breaking the budget is the main focus, and Ideas is here to provide just that. Ideas kids’ collection includes fleece jackets, knitted sweaters, denim bottoms, ribbed sweatshirts, and more.

From playdates to holidays, Ideas has your children’s winter wardrobe covered. And yes, you guessed it right, these adorable and comfortable outfits are also available at a FLAT 40% discount during the 11.11 Sale.

In conclusion, the Ideas 11.11 Sale is your ultimate opportunity to revamp your wardrobe and embrace the winter season in style. With a FLAT 40% discount on a wide range of winter collection items, you can shop to your heart’s content without worrying about your budget.

Don’t forget to visit their website at www.gulahmedshop.com to place your online orders.

They’re pleased to offer nationwide delivery for just 99 PKR, making your shopping experience convenient and affordable.

Moreover, they also provide worldwide delivery, ensuring that fashion enthusiasts across the globe can enjoy the benefits of Ideas 11.11 Sale. So, gear up for a fantastic shopping experience, and make the most of this unbeatable discount on winter collection items.

In what we fancy

What We Fancy!

November 8, 2023 No Comments

Events:

Halloween is here, and when it comes to hauntingly beautiful decor, Maham Akmal Events is setting a standard like no other. It’s spook-tacular!

Hot Couple:

Ananya Pandey and Aditya Roy Kapoor are on our hot couple list this week.

Food:

We recently dined at Inka and amidst the exquisite menu, the Gambas Al Ajillo truly captivated our taste buds. Plump, succulent shrimp immersed in a flavorful blend of olive oil and garlic sauce- perfect with some crusty bread!

A pan of shrimp with garlic and chili on it

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Music:

“Nice 2 me” by Tommy Villiers and PIRI is on our playlist this week.

Netflix:

We recently enjoyed ‘Downton Abbey’ on Netflix. Among its many offshoots, this particular one truly captured our hearts.

Winter staple:

Daaliofficial’s ‘Sunset’ quilted shirt that captures the awe-inspiring beauty of a setting Sun is a must-have for this winter season!

Paperazzi Picks:

Birkenstock Boston Soft Footbed clog has made it onto our wish list!

New space:

We discovered a cutting-edge coworking hub, Space 101 in Raya designed for the next generation of professionals. It offers private offices, a conference room, an office lounge, a cafe, and more.

In Interviews

Usman Ahmed – Breaking Boundaries through Art

November 4, 2023 No Comments

Meet Usman Ahmed, a curator who pushes the boundaries of traditional art, sparking conversations and driving change in Pakistani society through his thought-provoking exhibitions. He’s redefining the art landscape in Islamabad and across the nation. His journey as a curator began with a simple yet powerful idea – that art goes way beyond just looking pretty; it’s a tool that can flip societal norms on their heads and drive meaningful change.

Photograph by Omar Rehman- Dominion Gallery

Having loads of hands-on experience with art, Usman’s

journey is all about diving headfirst into the craft. He’s not your run-of-the-mill curator; he’s an art enthusiast who’s spent years studying and hoarding artistic gems. His dedication to the art world is rock solid, and you can see it in the game-changing exhibitions he puts together.

Usman’s most recent exhibit, “As We Are,” was a treat for Lahore’s art scene. This show was all about celebrating gender identities in Pakistan, a topic usually hidden beneath society’s layers of norms and taboos. “As We Are” wasn’t just an ordinary art display; it served as a powerful testament to the resilience and diversity of gender experiences in Pakistan. It did more than break stereotypes – it gave voice to those often silenced, bringing suppressed stories to the forefront. It was a moment where art and activism joined forces, confronting the very issues that tend to remain unspoken.

Get ready to be amazed because his commitment to artistic innovation is front and center in his upcoming show, “Everything is Going Upside Down,” debuting in mid-November.

This exciting exhibition isn’t just about pretty pictures; it’s a deep dive into the chaotic world we’re living in. Usman’s vision goes beyond aesthetics; it’s a powerful message. “Everything is Going Upside Down” fearlessly tackles the tough issues: inflation, war, and the crises that grip Pakistan and the world. But amidst the chaos, it also shines a spotlight on the indomitable human spirit, resilient in the face of adversity. This show is a profound exploration of the human experience in a world turned upside down. Get ready to be inspired, moved, and thoroughly impressed by this artistic journey.

His exhibitions don’t revolve exclusively around sales. Yes, commercial success is important, but he firmly believes that art should do more than that – it should possess a voice and a theme that strikes a chord with everyone. His curation acts as a powerful call to action, extending an invitation to dive deep into emotions and serving as a conduit for conveying messages that often stay hidden. Through the captivating medium of art, Usman Ahmed is constructing a platform where voices find resonance, and emotions find their rightful expression, leaving an indelible mark on the ever-evolving art scene of Islamabad.

Pashmina Ahmed, Usman Ahmed and Zahra Raza at the popsicle pop up concept store in Islamabad

This show also promotes affordable art, showcasing a diverse range of exceptional artists, underscoring our sensitivity to the economic challenges in Pakistan. The artist’s work serves as a poignant reminder of art’s remarkable power to spark change, one exhibition at a time, infusing each with profound meaning. As we eagerly await his upcoming show, the commitment to perpetuate this legacy amplifies our anticipation.

In Beauty & Fashion

Ideas Great Winter Sale – Unstitched Collection at FLAT 30% OFF

October 31, 2023 No Comments

We have some great news for all the ladies as Ideas Great Winter Sale bring a FLAT 30% discount on the Winter Special Collection!

This exquisite unstitched collection showcases a harmonious blend of tradition and modernity, perfect for the upcoming winter season. It is available in 2-piece and 3-piece suits catering to the diverse fashion preferences of all women.

This collection offers the cozy warmth of karandi as well as the timeless elegance of khaddar not to forget the breezy comfort of linen; there is a fabric choice for every lady out there. The intricate designs and stunning colors of this unstitched fabric collection draws inspiration from nature and are further given a touch of artistry to each outfit. The end result is an effortlessly created and personalized outfit that will resonate with your personality.

You can avail this winter clearance sale online by visiting Ideas website www.gulahmedshop.com and in stores as well.

We are happy to share some designs with you here:

Here is a beautiful 3-piece ladies khaddar suit with a mesmerizing floral design on the shirt and dupatta. This dress embodies grace and style. The intricate floral pattern exudes a sense of sophistication making it your first choice for this winter. Made from high quality khaddar fabric it offers comfort and warmth ensuring you stay cozy during winters.

Here is another 3-piece khaddar suit to meet your winter need in a fashionable way. The white base adds to the sophistication of the overall dress. The printed neckline is the highlight of this suit along with the dupatta in zigzag lines which adds to the overall look of the dress.

A combination of black and red can never go out of fashion; here is a 3-piece timeless beauty in linen. A must have in your wardrobe this season as the design in eye catching and the material is soft linen which will give you a cozy feeling during winters. The shirt and dupatta are printed paired with a plain trouser which can be sewn according to your specific wants.

This 2-piece karandi suit is our absolute favorite this season. The floral design is captivating and the base color of this suit is appealing. You can pair it up with any warm shawl of your choice in contrast and enjoy the winters looking chic!

This 3-piece karandi unstitched suit in hues of green is an ideal winter wear. You can get it stitched as per your aesthetic taste and grab compliments on your par excellence fashion statement. The material will keep you warm in winters when you head out to be with friends.

One always has room for more when the brand is GulAhmed and the material is karandi. Here is a 3-piece karandi unstitched suit that you will love to have in your wardrobe for its elegance and style. Makes a perfect gift as well.

We are sure you have made up your mind by now to go shopping for this winter special collection. This is surely the best winter clearance sale in Pakistan. Ideas offers a fixed shipping rate of just PKR 99 for online orders delivered across Pakistan. Additionally, they have offered a hassle-free 30-day exchange policy.

So, what are you waiting for? Shop the Special Winter Edition of unstitched suits today!

In Beauty & Fashion

Ideas Great Winter Sale – FLAT 20% OFF on Unstitched Cambric Collection

October 27, 2023 No Comments

Gul Ahmed, is known for delivering top-notch products since its inception. Their fabrics are more than just material; they are a canvas for artistic expression, crafted with love and dedication along with years of craftsmanship.

We have good news for you, as winter is approaching; GulAhmed’s Unstitched Cambric Collection is available at an irresistible FLAT 20% OFF, thanks to the Ideas Great Winter Sale.

These unstitched suits are meticulously crafted with a blend of luxurious fabrics, including Jacquard, Cambric, Silk, and Chiffon; perfectly suited for the upcoming chilly weather.

So, finally it is that wonderful time of the year when you can treat yourself to a winter wardrobe makeover and elevate your style, all while enjoying enticing discounts. Let your heart guide your shopping spree!

The two and three-piece collection of embroidered and printed unstitched suits is versatile enough for both casual daytime looks and elegant evening affairs. These designs come to life with eclectic and captivating embellishments.

For an easy-breezy, stylish daytime look, you can explore their two-piece printed cambric unstitched suits. They come in a range of soft pastel and vibrant tones, adorned with abstract and floral prints – a perfect choice for a ladies’ lunch or a casual day out.

The three-piece Printed Cambric Suits, paired with plain and digitally printed lawn dupattas, offer a diverse selection. You can choose from a delightful array of subtle pastel tones and rich regal hues, with a kaleidoscope of patterns, including floral and fern motifs, as well as prints inspired by Mughal art and architecture. These ensembles are perfect for the upcoming winter festive season, including pre-wedding events.

For those seeking opulent formal attire for wedding receptions, look no further than Gul Ahmed’s three-piece Embroidered Glitter Printed Cambric Unstitched Suits, complete with sequin dupattas. These outfits exude glamour and can even double as trousseau wear.

Alternatively, you can also explore the elegance of their three-piece Sequin Embroidered Cambric Unstitched Suits, paired with Embroidered Chiffon dupattas, for a truly enchanting style statement.

For the fashion-forward and daring, Gul Ahmed’s three-piece Digital Printed Cambric Unstitched suits, featuring a striped chiffon dupatta, make an unquestionably bold and edgy style statement.

For a touch of luxury, you can embrace the regal charm of this three-piece Silk Embroidered Unstitched suit in rich ruby and tangerine hues. Complete with a flowy digital printed silk dupatta, it exudes timeless elegance.

For a distinctive and ethnic silhouette, this three-piece Embroidered Net Unstitched Suit, featuring an intricate digitally-printed silk dupatta, offers a festive and celebratory look that pays homage to the rich traditions of Pakistan.

This is our pick from this year’s cambric collection for you today; this three- piece embroidered cotton silk suit with embroidered organza stripe dupatta is sure to grab a handful of comments your way when you head out wearing it tailored as per your fashion statement.

When you dive into Gul Ahmed’s winter sale, get ready for a surprise; they are offering a flat shipping rate of just PKR 99 for deliveries across Pakistan, making your shopping experience even sweeter. Plus, no need to fret – you got a 30-day hassle-free exchange policy in place, ensuring your peace of mind. This sale is live now in stores and online with discounts of up to 70% OFF. We wish you HAPPY SHOPPING!

In what we fancy

What We Fancy!

October 25, 2023 No Comments

Hot Couple

Taylor Swift and Travis Kelce are on our hot couple list this week.

Winter Staple

LAMA’s Chelsea boots with contrasting stitch are a must-have for men this winter season.

Events

Zahra Aslam is a class apart in event management. We recently saw a few events done by her and she puts so much detail and love into making every event specific and special to her clients! A breeze to deal with.

Food

We are obsessed with Caviar Club’s Burrata and Cherry Tomato salad. It’s simple, luscious, and just perfect.

Music

Drakes “Daylight” is on our playlist this week.

Netflix

On Netflix, we most recently watched Fair Play. Phoebe Dynevor, the star of Bridgerton, plays an intellectual trader who asserts her dominance throughout the film, but this has an impact on her relationships. It is a fantastic watch!

Currently Reading

We’re currently reading “No One Taught Me This” authored by Iram Bint Safia. The book centers around the concept of mindful parenting, and we’re thoroughly enjoying the experience thus far.

New coffee spot:

We recently discovered a new coffee spot, Okay Beans in DHA-Phase 6 Raya. Absolutely loved their Signature Caramel Latte and aptly named “mother of all brownie”. Also, the vibe of the place? A solid 10/10.