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Are you tired of sleeping on your hard bed and want to experience the feeling of sleeping on a cloud? This is only possible with a soft and comfortable bedding as this is the main factor in having a great night’s sleep.

Buying new mattresses can be time consuming and pricy, but The Linen Company has solved this huge problem by introducing their super soft and foamy mattress toppers which is an additional layer that comes on top of the mattress in order to provide some extra softness, comfort and protection. Mattress toppers will also prolong your mattress’s lifespan by reducing pressure on the springs and avoiding general wear and tear.

Create an ideal sleep environment and drowse into a dreamy cocoon of delightful slumber every night with The Linen Company’s 100 % microfiber mattress toppers that are woven to 700 GSM. Crafted with a soft, breathable fabric, it has a luscious quilting pattern and is filled with a luxurious padding to provide you with extra body support for fresher mornings.

Designed exquisitely for easy installation and removal, it’s washable and provides an airy layer of protection against dirt, mites and bacteria build-up.

Features

  • 4-inch thickness – For better support and pressure relief for joints.
  • Super soft – for an ideal sleeping position.
  • Breathable – does not trap heat and maintains a comfortable temperature which results in a cooler sleep.
  • Dust and mite protection – Best for people with allergies.
  • Durable – Long lasting strength.
  • Machine washable

How to care for these mattress toppers

  • The gentler you are with them, the longer they last.
  • Give them a gentle wash before using.
  • Wash them with like colors.
  • Tumble dry them on low setting.
  • Avoid bleach & dry cleaning.

We surely have enhanced our sleeping experience with The Linen Company’s undoubtedly soft and luxurious mattress toppers. Now it’s your turn – trust us, you won’t regret it!

Other than these mattress toppers, The Linen Company also has a wide variety of bedsheets, duvet covers, blankets and much more.

https://www.pk.thelinen.company/

In the modern era, jewelry can seem essential when it comes to enhancing ones demeanour. With everyone wanting to illustrate their personality by this means, UK-based jewelry brand ‘Moushe’ is specifically cultivated for those who want to enhance who they are through statements or subtle pieces. With a wide array of selections to choose from,  the globally renowned brand has taken the world by storm through its unique and intricate products, receiving credit in several esteemed publications, such as Vogue Arabia and The Glossary Magazine. And the best news is… Moushe is now available in Pakistan! The brand that allows a consumer to speak volumes through accessories without saying a word has finally arrived in the country and we are already awe-struck with all the trinkets. The expressive and playful jewelry designs are created beautifully with meaning attached to them much like other contemporary works of art. What distinguishes Moushe from others is how it follows 5 engraved pillars that signify something beyond the jewel itself:

Moushe prides itself on catering to the individual’s needs. It’s not just about one’s character shining through, beyond that, it’s a celebration of who you are through pieces that are exquisite and fun all at the same time. Individuality is portrayed in each of Moushe’s products. In this way, it allows for a person to express themselves in the best way they seem fit. To celebrate the individual with all their quirks and eccentricities the Moushe silhouette is made to garner the attention of many. Wearing Moushe jewelry is like wearing confidence as your best accessory.

Arrange, rearrange, mix it up, tear it down, stack along. Moushe is a sandbox of style and accessorizing, encouraging creativity and personalization. Playfulness is one of the central features of these jewels as each piece is distinct with a pop of color and the imaginative range of the products adds convenience through its interchangeability. By playing with unconventional designs, Moushe is continuously expanding the parameters of modern-day jewelry.

Femininity has also played a key role in the invention of Moushe’s jewelry pieces as they are all created as an embodiment of the modern woman. Moushe celebrates women in every way, stands for equality, and embraces diversity in all forms. The brand empowers women to hold their own and take pride in the skin they are in. The modern woman is anything she wants to be from bold and fearless, to quiet and astute. Moushe keeps all this in mind and makes pieces that enhance ones feminine side.

The finer things in life can always be admired everywhere you go. That’s why Moushe pieces always stand out in a crowd as something to be adorned. The pieces are tasteful thus, appreciated by a wide variety of people. Moushe presents itself as immaculate but not unreachable. Harmony and acceptance are at the heart of the brand hence, giving an approachable path into luxury.

Of course as a modern brand that is socially conscious, Mindfulness is a virtue that Moushe lives by.  Diversity, equality, sustainability and an element of ‘wokeness’ is what the brand functions on. Each piece caters to a wide audience using the knowledge that it will be worn by a completely distinct person with completely a unique set of interests. The planet, conservation, humanitarian, topics, empowerment are boundaries within which our brand flourishes.

Moushe has designed up to 5 unique collections including, Celestial Dreams, Wheel of Fortune, Sserpentine, Moushe Love and Bee My Honey, all of them completely different from the rest. Now that the jewelry brand with outstanding aesthetics has landed in Pakistan, we cannot wait to find the perfect pieces to match our personality!

Moushe’s sterling silver collection is now available in Pakistan. If you want to know more about Moushe click the link below:

https://www.moushedesigns.com/
Or head over to the Moushe Instagram page: @moushe_designs or search the hashtag #BeYouInEveryWay

The Academy of Motion Pictures Arts and Sciences has invited distinguished members of the global film community to join the organization under various categories and our very own Mohammed Ali Naqvi is one of them. Recognizing his talent and vision, international acclaim and numerous awards in documentary and film making, Naqvi has been invited to become a member of the Oscars under the category of documentaries. It is indeed a moment of tremendous pride for Pakistan.

Mohammed Ali Naqvi is already a member of the Television Academy (Emmys) and IDA (International Documentary Association).

Overall 397 members have been invited in various categories. These member will henceforth be able to vote for the Oscar nominations and winners. Mohammed Ali Naqvi shares this honour with  newly-minted Oscar winners Billie Eilish, Finneas O’Connell  (music branch) and Kajol, Ariana De Bose and Troy Kotsar (actors); Paramount chief Brian Robbins and Disney general entertainment chief Dana Walden (executives); and film critic Leonard Maltin (members-at-large). Full list is available at www.oscars.org/news/academy-invites-397-membership

It is heartening to see that our talent is receiving global recognition and is sharing the stage with the big name of the world. The stage is set and the spotlight has started shining on our film industry, it is now for us to make the most of this opportunity and create an enabling environment for our stars to shine internationally.

Mohammed Ali Naqvi (www.monaqvi.com), is a well-known name internationally, and has won many accolades for his ground-breaking work. He is a Pakistani-American filmmaker whose films explore themes of human rights, social justice, politics, and identity in contemporary Muslim and South Asian narratives. His work is renowned for its stark presentation of dire poverty, clear-sighted examination of injustice, and probing analysis of political Islam. The recipient of two Amnesty International Human Rights Awards and a Grand Prix from the United Nations Association Festival, Naqvi served as Co-Executive Producer of the Netflix Original Top 10 docuseries Turning Point: 9/11 and the War on Terror. He received the inaugural Television Academy™️ Honor for directing and producing Showtime Original Shame, which documents Mukhtaran Mai’s path from a survivor of gruesome violence to a women’s rights activist.

Naqvi seeks narrative projects that emphasize multicultural perspectives in diverse stories and genres. He produced road-trip drama Big River and indie comedy I Will Avenge You Iago, starring Giancarlo Esposito and Larry Pine. Naqvi enjoys spending time with animals, an interest stemming from his childhood when he had two lions as companions.

Essential T-Shirts that every man should own this season!

Summer dressing is all about staying cool, wearing breathable fabric, and experimenting with cool colors and prints. Summers also mean a no-layer policy, making room for a shirt to take center stage. But who says fashion and comfort cannot go hand in hand! It certainly can and the newest range of Polos and Tees by Ideas Man is a perfect example of that.

We have put together a list of t-shirts from the Ideas Man Collection of Polos and Tees to save you the effort of looking for them. And with the ongoing GREAT SUMMER SALE, they are certainly worth picking up.

THE BASIC TEE

Basic T-shirts are a must-have wardrobe essential for men. Ideas Man has some great options available if you’re looking for a low-key vibe, but you can also dress them up too. We particularly love the high-quality cotton yarn material and snug fit of their basic t-shirts. We recommend basic black, navy, and white T-shirts from the ideas Man collection as a wardrobe must-have.

THE FASHION TSHIRT

Look more put together this summer with the fashion t-shirts from the IDEAS Man collection. Whether you want to make a style statement with the bold color-block look or elevate your minimalistic fashion style, the collection has everything you need.  

GRAPHIC TEES

Embrace your aesthetic and look effortlessly stylish with the IDEAS Man Graphic t-shirts. Stick to monochrome tones for an underrated fashion style. These go very well over distressed jeans, denim, or shorts. You can explore and choose your personal style from the wide variety of products available to add a touch of class and uniqueness to your outfit.

THE CLASSIC POLO

Classic Polos are a timeless man’s t-shirt and a wardrobe must-have. Combine them with chinos for a super cool and classy look or pair them with shorts for an outing with family and friends, casual trips, or an unofficial gathering with colleagues. Ideas Man has a great variety of Polos that you can choose from. Solid classic colors are definitely recommended for a perfect summer look.

THE SPORTS POLO

Sports polos are another variation of t-shirts that are must-haves for the summer and Ideas Man has an amazing collection with durable fabric, sweat-absorbent material, and an exceptional fit. Perfect for a day out under the sun, wear them with shorts or jeans to complete the effortlessly stylish look.

All these great quality men’s t-shirts and polos are available online at www.gulahmedshop.com and Ideas stores nationwide. So what are you waiting for? Buy now and avail great discounts before stock runs out.

It is rightly said that music and songs play the backbone of any movie. In olden times, it was only the songs that brought people to cinemas. The team of Chaudhry has made it possible for us and brought the songs from best singers of the modern era together. If you have paid close attention to the movie teaser and theatrical trailer and the songs released so far of the upcoming action biopic, so you must have noticed that the film has a perfect amalgamation of the best singers of not only Pakistani entertainment industry but also from the neighbor country.

Chaudhry is directed by Azeem Sajjad and Co-directed and produced by Neha Laaj under the banner of LAAJ Productions. Story of the movie is penned by Zeeshan Junaid and comprises a promising cast including some of the bigwigs of Pakistan’s entertainment industry Sana Fakhar, Yasir Hussain, Nawal Saeed, Sohail Sameer, Jia Ali, Arbaz Khan, Saleem Mairaj, Shamoon Abbasi and others. With striking similarity to the real life Chaudhry, DSP Tariq Islam a serving police officer is playing the Lead role in the biopic.

Director of Chaudhry a well-known figure Azeem Sajjad and Co-Director & Producer Neha Laaj has set the bar real high by bring the best of all in one power packed package and we would like to appreciate the team of Chaudhry for taking a different and difficult route. The complete package contains all genres of songs from qawwali to folk to a sizzling item number too.

As fas as the songs released by the movie so far, we have heard a melodious qawwali Nazar-e-Karam from the maestro Ustad Rahat Fateh Ali Khan. by far the best folk song of the year Kameez Teri Kaali by none other than Attaullah Khan Esakhelvi. A very powerful title song Lagi Par by the energetic Syed Asrar Shah and cherry on top would be the Sunidhi Chauhan’s item number Aatish Meri Beauty. Combining all these power-packed songs in a single 120-minute movie is not less than a marvel.

Speaking about the film, Neha Laaj said, “With support of Sindh Police, we have taken every step to make this movie a success. Our coming generations should remember and honor the heroes who have made sacrifices for the motherland.  The producer’s idea behind this movie was to make an international impact with Pakistani films pay tribute to our hero and everyone associated with Chaudhry has contributed towards achieving this goal. I believe in hard work and I am certain that the audiences will appreciate our efforts.”

So as far as what the producer has told us about the movie. We are now definitely looking forward to Chaudhry.

Laaj Productions and HUM Films are releasing the movie on 24 June 2022 on all major cinema screens across Pakistan.

Trailer link
https://youtu.be/t4Goz-Q0UIE

Lagi Part song link
https://youtu.be/LYriXk26aF8

Kameez teri kali song link
https://youtu.be/pXpPVBkwBoc

Qawali link
https://youtu.be/MIgGEtrj7-k

There’s always something exceptional about women who take their passions and turn them into purpose. Pursuing their dreams and goals while paving the way for others is something that we love to see female entrepreneurs do. When thinking of such women one particular interior designer stands out. The creative visionary and working mom who is doing it all and making it look seamless, Amna Wali’s interiors are unlike any other. With bespoke furniture that is unique to the customer, her creations are more than just ordinary pieces. They are particularly catered for clients and are not mass produced which sets them apart from the rest. Since everything is tailored to the client’s needs, Wali has also decided to open up her own boutique store and we are already in awe of her marvelous creations!

Amna Wali was born and raised in Karachi, Pakistan where she initially wanted to become a surgeon in her adolescence. However, as her love for the arts grew she knew that design was the right path for her. After honing in on her talents she finally decided that her passion for interiors was the strongest and enrolled herself in one of the most prestigious art institutes in Pakistan, Indus Valley School of Art and Architecture. In her 3rd year, she transferred to Kingston University in London where she graduated with Honours in Interior design. Amna Wali Design Boutique has established itself as a highly specialized provider of products and services in interior and architecture. As the founder and creative head, Amna herself, set up her boutique which has unique pieces catered to anyone who wants to explore living spaces beyond the mundane. In 2017 her brand decided to have its first pop-up shop in Karachi where a distinct variety of bespoke furniture and interiors were displayed. Ever since, Amna Wali Design Boutique has expanded its creative portfolio by redefining residential, hospitality, commercial, and retail interiors along with a range of beautiful home accessories and textiles.

Amna Wali’s interiors are full of layering, making them look grand, bold, and beautiful. Extravagance is usually her forte as her work leans towards tall ceilings, moldings, layering walls with different patterns, and furniture with all kinds of bold textures as well as colors. However, since her brand’s motto is to execute pieces and spaces catered to the client’s needs, she does not impose her own style on them completely and instead, uses their needs as a source of inspiration when designing a space. Her design boutique also does luxury interiors for anyone with an imaginative eye for living spaces. Furthermore, Amna Wali is also a mother of three and who balances her home life and her professional life while doing an excellent job at both. Being accredited for her distinguished work already, she sets an example for other women to pursue their passions while still being good mothers stating that the two are not mutually exclusive.

Amna Wali’s official design studio is finally opening up in Karachi later in May near Bukhari Commercial area, Lane 2 Phase 6 DHA. The studio is an exclusive 200 square yard building where her boutique will open on the ground and basement floor. Since we’re already in love with Amna’s designs, we can’t wait to check out her store real soon!

The big fashion news is that Ideas has launched its own line of fragrances both for men and women. These fragrances are a must-have this season for their unique scent, durability, and economic price. These fragrances have been launched for both men and women and are sure to grab a secure place in your everyday life.

We are sharing our favorites as under:

For Men:

POWER MARINE

This fragrance falls in the category of fresh aromatic. It is a truly masculine fragrance that is made to stay for long. The top notes are that of lemon and orange along with black pepper; giving it a feel of a fresh start. The heart of this fragrance is Muguet , another favourite of men across the globe, whereas the base is a beautiful combination of Amber, vanilla, and musk. This is a perfect combination of ingredients making up a perfect perfume for HIM.

AMBASSADOR

This fragrance is the perfect choice for a man who knows what is required to achieve what he has in mind. This perfume falls under the category of Chypre leathery and oriental. The top fragrance that is prominent is that of pepper followed by violet and orris, whereas the base is that of cypress making it an all-rounder perfume, This is a perfect gift choice to make the man in your life feel loved, valued, and appreciated.

For Women:


SPRING TIMES

Spring represents flowers and their fragrance as well as nature and that is exactly how you will feel wearing Spring Times by Ideas. It is a mesmerizing combination of essence taken from red berries and tube roses whereas the heart of it is lilies, lilac, and jasmine. This fragrance is a true picture of femininity. It makes an ideal gift for your loved one.


STARDOM

This fragrance is for the lady who likes to be on top of the world. One who knows her true worth and wants to make all her dreams come true. This perfume falls in the category of floral musky. The rose, apricot, and peach give this fragrance a noticeable feel which is soft yet makes its mark. The white musk is what gives it a complete feel. This perfume can be worn to work as well as when you are heading out for some time with friends.


VELVET MAJESTIC

This is a sensual fragrance by Ideas that is sure to become one of your favorites right after the first spray. This comes under the category of fruity, floral, and musky. Not just the fragrance but you will also fall in love with its bottle which is of beautiful color and has a sensual appeal to it. This makes an ideal gift whether you are treating your own self or you are buying it for the love of your life.

This is just a sneak-peek into IDEAS FRAGRANCE Collection. We are sure you’ll find the perfect scent that completes you. Check out the entire range at wwwgulahmedshop.com or visit your nearest Ideas store.

Do you want to eat croissants, drink coffee, and take silly pictures with your friends near the Eiffel Tower? We don’t always need to go to Paris for that! Sometimes we need to make the most of what we have and enjoy it. We recently went to Bahria Town Eiffel Tower and had our Second Cup coffee there!

The leaves are turning colors, and the hottest fall makeup trends are, too! Gone are the days of this summer’s no-makeup makeup looks. Style leaders are going bold this season, from brows to eyes to lips.

Keeping makeup light for the summer makes a lot of sense. With heat and humidity being a given every time you step outside in some parts of the world, it seems pointless to spend an hour on a full face that you may end up sweating off. But now that the weather is cooler, it’s time to experiment! You won’t have to worry about the heat as you apply these electrifying looks.

Makeup looks are still trending more natural than the baked-on full-face glam looks of the mid-2010’s. Highlighting individual features—a bold brow or a bold lip—is a great way to turn up the volume without going overboard.

Don’t get us wrong—we do still appreciate a good full beat, but for everyday looks, letting your skin breathe a bit can be a great feeling. Try a tinted moisturizer with a concealer for undereye bags, red spots, and blemishes, and build the rest of your look from there.

We turned to beauty experts and celebrity makeup artists as well as makeup lovers who share their looks on social media to scout for these trends.

Below are our nine favorites. We hope you enjoy!

1. Burgundy Lip

Going with a deep lip for the fall has been a go-to for many style icons for several autumns now, and this year is no exception. Something about the deep red screams warm-and-cozy. Here, Megan Fox rocks a cool tone burgundy lip and keeps the rest of her look light and simple to let the bold lip pop.

https://www.instagram.com/p/CRLCzJlhOuX/?utm_medium=copy_link

2. Bright, Lifted Blush

This in-from-the-cold look lifts the cheekbones and makes for a more youthful, energized appearance. Apply blush higher up the cheekbones than you think, and pair with a fire-engine red lip and a simple eye look for an updated take on a classic.

https://www.instagram.com/p/CTr_YlHL-WI/?utm_medium=copy_link

3. Terracotta Eyes

Warm oranges have been all the rage lately. The Naked Petite Heat Palette offers the perfect tones for achieving a look so warm you would swear it’s still summer. Whether you go for a more graphic look like this one or a more subtle, blended look, you’re sure to catch some eyes in this sweet terracotta color.

https://www.instagram.com/p/CSsu6kPouob/?utm_medium=copy_link

4. Soapy, Feathered Brows

As you’ll notice in most of these trend-spotting pictures, nearly everybody is rocking a slightly different brow look than the ones we’ve see in previous years. Trendsetters are going for an enhanced natural look, with the brows brushed upwards and gelled to stay that way. Though big, natural brows have been in for a while, you’ll notice that you can see each individual brow hair, a departure from other blocky brow looks.

https://www.instagram.com/p/CSJy0uxjGpi/?utm_medium=copy_link

5. Full Wispy Lashes

One of the best ways to complement any of the looks on this list are with a beautiful set of wispy lashes, like this set from Vibrantz Cosmetics. Full lashes draw attention to the eyes and define the upper line of the eye while making the eyes look larger and more doe-like. Whether the rest of the look is neutral or avant-garde, you can never go wrong by polishing off your look with a lovely set of lashes.

https://www.instagram.com/p/CTU5rfpnTSv/?utm_medium=copy_link

6. Reverse Foxy Eye

Move over, cat eye. The foxy eye is here. By applying a dark winged eyeliner on the undereye line, you’ll achieve this sultry look. The secret: smudging out the line so it blends seamlessly into the rest of the look. It’s the perfect combination of understated and dramatic.

https://www.instagram.com/p/CTp_ZDJF16d/?utm_medium=copy_link

7. Double Graphic Eyeliner

Bold, graphic eyeliner isn’t just for editorial magazine pieces anymore. Makeup lovers all over the world are bringing this exciting new trend to the streets and rocking it during the day and at night. You’ll need a steady hand to achieve this look. Whether you stick with traditional black and white liners or branch out and experiment with bold teals, magentas, and neons, you’ll turn heads as you walk by.

https://www.instagram.com/p/CKOXULCgNH-/?utm_medium=copy_link

8. Lilac Eyeshadow

If mint green was the color of the summer, lilac is vying for the spot for the color of the fall. This beautiful hue might remind us of spring, so it brings some much-needed vibrancy to the fall months as they start to get dreary. Pairing a pop of bright lavender lilac eyeshadow with a nude lip will bring out your eyes like crazy. Trust us.

https://www.instagram.com/p/CRFC31OlYIC/?utm_medium=copy_link

9. Black Waterline Liner

The mid-2000s called, and they want their eyeliner back! We’ve missed you, waterline eyeliner. They mean it when they call it the waterline because you might just tear up a little bit as you apply pencil liner to your upper and lower waterlines. But don’t fret! This look is so daring and intriguing that you’ll feel powerful while stepping out.

https://www.instagram.com/p/CTxXjVGDGe6/?utm_medium=copy_link

When choosing a bold makeup trend to try this fall, consider your outfit for the day. Sometimes, pairing a bold eye looks, like the double graphic eyeliner, with a simple outfit made up of mostly staples and basics, can make hitting the streets in a look outside of your comfort zone easier.

You could also try pairing your lilac or terracotta eyeshadow looks with a lilac or terracotta monochrome outfit for a chic, high-fashion vibe. Once you start letting your wardrobe and your styling work together, you’ll be in heaven. We also recommend Vibrantz Cosmetics eyelashes and their products for makeup.

Just a reminder: Take good care of your skin as the air turns colder. Especially dry skin types should maintain a cleansing and moisturizing routine that allows your skin to maintain the same health you enjoyed when the humidity helped keep your skin hydrated. And as always, drink plenty of water!

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