Sub-heading: The homegrown import brand opens its newest Experience Centre, bringing designer sanitaryware, Flexi Stone surfaces, and its growing wellness collection to Lahore’s design community.
Aqua Bath, one of Pakistan’s leading importers of premium sanitaryware and bathroom design, has officially expanded its presence in Lahore with the launch of its newest Experience Centre in DHA Phase 8. The opening marks a significant milestone for the brand, which has spent recent years building a reputation for bringing internationally-inspired bathroom design within reach of Pakistani homeowners — without the price tag typically associated with fully imported luxury lines.
A New Space Built Around the Full Range
The new space brings Aqua Bath’s full range under one roof — from designer sanitaryware sets and Art Vanity basins to the brand’s signature Flexi Stone surfaces, faucets, shower systems, and its growing wellness collection of bathtubs, jacuzzis, and smart toilets. Visitors to the Experience Centre can explore the brand’s complete product range in person, with pieces displayed to reflect real bathroom settings rather than as isolated showroom items — a deliberate choice, the brand says, to help homeowners and designers visualize finishes and fixtures the way they’ll actually appear at home.
In the Brand’s Own Words
Speaking at the launch, a representative for Aqua Bath said the Lahore expansion reflects the brand’s confidence in the city’s growing appetite for design-forward renovation:
“Lahore has always had a strong design culture, and we’ve seen that reflected in the conversations we have with homeowners and architects here. Opening in DHA Phase 8 lets us bring our full range — from Flexi Stone to our newer wellness collection — into a space where people can actually experience the finishes, not just see them in a catalogue. This isn’t just a showroom for us; it’s an extension of how we want people to think about their bathrooms — as spaces worth designing properly, not just fitting out.”
Inside the Launch Event
Guests at the launch event were given a first look at the space, along with the brand’s latest additions to its wellness and surface collections, including the recently introduced acrylic bathtub and jacuzzi ranges. The evening brought together members of Lahore’s design and architecture community, along with existing partners and clients of the brand, reflecting Aqua Bath’s continued push to strengthen relationships with the city’s trade and design professionals.
Positioning Between Local and Luxury
Aqua Bath has positioned itself as an accessible-luxury alternative in Pakistan’s sanitaryware market, sitting between mass-market local manufacturers and fully luxury-tier imported brands — a gap the company has built much of its identity around closing. Its Flexi Stone line, a flexible stone surface used for feature walls and accent surfaces, has become one of the brand’s most recognizable offerings, recently extending into commercial applications as well as residential renovations.
What’s Next for Aqua Bath
With this expansion, Aqua Bath now operates Experience Centres across both Karachi and Lahore, reinforcing its position as one of Pakistan’s leading names in premium sanitaryware and bathroom design. The brand has signaled that further investment in its retail footprint and product range — including its newly launched bathtub, jacuzzi, and shower tub collections — will continue in the months ahead.
For more information, visit www.aquabath.pk or follow @aquabathworld on Instagram and Facebook.
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