Women’s Day, celebrated worldwide on March 8th, stands as a testament to the tireless efforts and remarkable achievements of women across the globe. It’s a day that not only acknowledges the progress made towards gender equality but also serves as a poignant reminder of the challenges yet to be overcome. 

As we commemorate this day, let us take a moment to recognize and celebrate the inspiring women who are making a significant impact in their respective fields.

Adeela Liaquat Ali Khan – Corporate Affairs & Engagement Director at L’Oréal Pakistan

Adeela Liaquat Ali Khan, the Corporate Affairs & Engagement Director at L’Oréal Pakistan, embodies the very essence of women’s empowerment. Her exemplary leadership and dedication have not only propelled her to professional success but have also paved the way for countless other women to pursue their dreams.

Adeela’s philosophy extends far beyond personal achievement. Her efforts at L’Oréal Pakistan resonate deeply with a dedication to championing diversity, inclusivity, and gender equality. Through strategic initiatives and genuine engagement, she fosters a culture that celebrates the unique journeys of individuals, believing that “Empowerment is not about climbing the ladder of success alone; it’s about lifting others as we rise.”

Sania Maskatiya – Creative Head of the Brand, Sania Maskatiya

In the realm of fashion, Sania Maskatiya’s name stands out as a beacon of empowerment and creativity. Her innovative designs and unwavering commitment to excellence have garnered her widespread recognition. 

The brand, Sania Maskatiya, stands as a testament to the richness and diversity of Pakistani design. Their creations celebrate the intricate embroidery, vibrant colors, and luxurious fabrics that define the country’s sartorial heritage. By showcasing Pakistani craftsmanship on international platforms like New York Fashion Week, the brand not only promotes cultural exchange but also challenges stereotypes and fosters greater appreciation for global diversity.

Sania herself fearlessly pushes boundaries and challenges societal norms. Her passion and determination demonstrate that creativity knows no bounds. Through her work, she not only celebrates the beauty of diversity but also empowers women to embrace their individuality and thrive in a world brimming with possibilities. As Sania aptly states, “Fashion has the power to break barriers and empower women to embrace their true selves. On Women’s Day and every day, let’s celebrate the strength and resilience of women worldwide.”

Nitasha Syed: Host of Digital Web Show, Shaam Ki Chai

Nitasha Syed, the driving force behind the digital show “Shaam Ki Chai,” is a relentless advocate for both women’s empowerment and cultural appreciation. Her journey exemplifies resilience and passion, transitioning from a Senior Product Manager to a champion of Pakistani narratives. Through “Shaam Ki Chai,” she cultivates a platform where diverse female voices converge, sparking meaningful dialogue and fostering understanding. 

Nitasha recognizes that empowering women extends beyond providing a voice; it’s about ensuring their voices are heard, respected, and celebrated as catalysts for positive change. “Empowering women isn’t just about giving them a voice; it’s about ensuring their voices are heard, respected, and celebrated as catalysts for change,” she emphasizes.

Zaineb Shah – Chef and Proprietor of the Fine Dining Restaurant, The Fig Tree. 

Zaineb Shah, the visionary force behind The Fig Tree, illuminates the path of women’s empowerment through her culinary mastery. With a fervent passion for food and creativity, Zaineb’s culinary journey began at a young age, sparking a lifelong dedication to the art of cooking that has refined her skills and cultivated a palate that marries tradition with innovation, setting her cuisine apart in the bustling culinary scene.

Beyond her masterful dishes, Zaineb champions the vital role women play in shaping the culinary world. Recognizing the challenges they face, she advocates for their empowerment, encouraging them to pursue their culinary dreams without limitations. Her own journey serves as a beacon of inspiration, proving that dedication and unwavering determination can shatter barriers and pave the way for success.

“True empowerment for women,” Zaineb says, “comes from embracing the freedom to innovate, create, and inspire. Through The Fig Tree, I strive to empower women by reshaping the culinary landscape, celebrating their strength, and nurturing their creativity.”

Mahgul Rashid – Creative Director of the Brand, Mahgul

With an acute eye for design and an unwavering commitment to excellence, Mahgul has revolutionized Pakistani fashion with her unique aesthetic. Her journey into the realm of creative direction began with an innate passion for art and design, cultivated since her earliest days. Under her guidance, Mahgul has emerged as a brand synonymous with contemporary elegance and timeless allure.

For Mahgul, fashion transcends mere clothing; it is a medium through which women can express their individuality and assert their identity. Through her designs, she not only celebrates the beauty of femininity but also empowers women to embrace their unique essence with confidence and grace. “In the tapestry of fashion, every stitch tells a story of strength and resilience. As women, we wield the power to shape narratives and inspire change through our style and creativity.” 

As we celebrate Women’s Day, let us honor and celebrate the inspiring women like Adeela Liaquat Ali Khan, Sania Maskatiya, Nitasha Syed, Zaineb Shah, and Mahgul Rashid whose unwavering dedication and leadership continue to pave the way for a more equitable and inclusive world.

This summer, GulAhmed is set to redefine elegance and comfort with the launch of its highly anticipated Summer Lawn Collection 2024. From the vibrancy of colors to the elegance of craftsmanship, this year’s collection of lawn dresses is a testament to the brands commitment to quality and fashion-forward designs. Launching in stores near you and online at TODAY!

Collection Overview

Chunri Lawn Collection: Dive into the traditional essence with GulAhmed’s Chunri Lawn Collection, a perfect blend of cultural richness and contemporary designs. This collection, inspired by the timeless Chunri patterns, is perfect for those who adore classic prints with a modern twist. It’s designed to cater to a diverse audience, offering something special for everyone who wishes to add a touch of tradition to their wardrobe.

Essential Summer Lawn Collection: The Essential Summer Lawn Collection is the epitome of simplicity and elegance. Designed for everyday wear, this collection focuses on comfort without compromising on style. Their lawn dresses feature an array of subtle floral designs and soft pastels, perfect for the summer’s scorching heat. Ideal for women who prioritize comfort, style, and practicality in their daily wear.

Premium Embroidered Lawn Collection: Elevate your summer wardrobe with GulAhmed’s Premium Embroidered Lawn. This line of unstitched lawn showcases exquisite embroidery on premium quality fabric, making each piece a work of art. Aimed at those who seek luxury and sophistication in their festive and formal wear, this collection promises to make you stand out at every summer soiree.

Mother Lawn Collection: Celebrating the grace of motherhood, their Mother Collection offers elegant and comfortable attire for the modern-day mother. With a focus on versatile designs that are both functional and fashionable, this collection of lawn suits ensures that style is accessible at any age.

Quality Assurance

At GulAhmed, dedication to unparalleled quality is unwavering. Each piece from the Summer Lawn Collection 2024 has been crafted with meticulous attention to detail, from the selection of the finest fabrics to the precision of the embroidery. Commitment to quality craftsmanship ensures that each garment not only looks exquisite but also stands the test of time.

Online vs. In-Store Launch – February 15th 2024

While the brand has already introduced the summer collection comprising of unstitched lawn suits online, the true experience awaits you in-stores. GulAhmed invites you to explore the collections firsthand, feel the quality of the fabrics, and see the vibrancy of the colors for yourself. Whether you’ve browsed the collection online or are experiencing it for the first time, the in-store launch promises an immersive shopping experience.

Don’t miss the chance to escape the ordinary with GulAhmed’s Summer Lawn Collection 2024. Discover the perfect blend of tradition, elegance, and style in each of the collections, designed to cater to every preference and occasion. Visit your nearest Ideas stores or explore the collection online at With a flat shipping rate of PKR 99 across Pakistan and a 30-day worry-free exchange policy, Ideas makes your shopping experience seamless and satisfying. Embrace the summer of 2024 with style, elegance, and the unmatched quality of GulAhmed’s lawn suits.

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