Beauty & Fashion


In men’s fashion, the perfect balance between comfort and style can often be elusive. However, when it comes to formal shirts, Salt by Ideas has managed to carve a niche for itself by excelling in the art of crafting dress shirts that are not only soft, breathable, and relaxed but also showcase modern cuts, trendy patterns, and classic designs.

The union of these qualities results in an uncompromising style that allows men to look and feel their best without having to sacrifice one essential aspect for the other. You can visit to see for yourself as the entire range is available there.

Salt by Ideas understands the importance of comfort in men’s formal wear. The dress shirts from Salt by Ideas are tailored with precision, ensuring a soft and breathable fabric that keeps you comfortable throughout the day. The use of high-quality materials is a testament to Ideas commitment to providing shirts that not only make a statement but also prioritize comfort of the wearer.

The collection boasts an array of modern cuts, catering to various body types and preferences. Whether you prefer a slim fit for a contemporary look or a regular fit for added comfort, Ideas has a shirt for every gentleman out there. The attention to detail in the tailoring ensures a flattering fit, allowing you to exude confidence and sophistication effortlessly.

What sets Ideas apart is its ability to seamlessly blend trendy patterns with classic designs. From timeless stripes and checks to more contemporary prints, the variety in patterns ensures that there something for every occasion. Whether you are attending a business meeting or a formal event, Ideas has the perfect shirt to complement your style, making a lasting impression wherever you go.

To make this stylish experience even more enticing, Ideas is currently running a Winter Sale from 16th to 31st January, both in-stores and online, offering a generous Flat 40% & 60% Off on winter wear. This is the perfect opportunity to enhance your wardrobe with premium formal shirts at unbeatable prices.

We are sharing some of the shirts that caught our eyes the most:

Unveil your style with the beige formal shirt by Ideas, a blend of sophistication and modern flair. This shirt transcends fashion norms, offering a fresh take on formal attire. The subtle pattern adds a touch of personality to the classic design, ensuring you stand out effortlessly. The breathable fabric ensures comfort throughout the day, while the tailored fit enhances your style.

Revitalize your wardrobe with Ideas khaki formal shirt, a modern twist on timeless fashion. The versatile khaki hue of this formal shirt complements a range of styles, allowing you to experiment with different looks effortlessly. Whether paired with tailored trousers for a polished appearance or dressed down with jeans for a smart-casual vibe, this shirt adapts to your diverse lifestyle. Embrace the perfect fusion of comfort and style, redefining your fashion journey with this must-have addition to your collection.

Invest in a wardrobe staple that seamlessly transits from the office to after-work events – Ideas white formal shirt. The crisp and clean design exudes professionalism, making it an ideal choice for any dress code. The durable fabric ensures longevity, offering a reliable garment for various occasions. Pair it with tailored trousers for a boardroom-ready look or dress it down with jeans for a smart-casual ensemble. Ideas commitment to quality craftsmanship is evident in every stitch, making this shirt not just a fashion statement but a practical investment for the modern man.

Dress for success with the Ideas blue & white stripe formal shirt, a versatile addition to your wardrobe that exudes professionalism and charisma. The meticulous design and attention to detail make this shirt a symbol of refined taste. The subtle yet distinctive pattern adds a touch of personality, allowing you to express your individuality effortlessly. From business meetings to social gatherings, this shirt is your go-to choice for making a lasting impression.

Make a statement in Ideas white red stripe formal shirt – a fusion of sophistication and contemporary style. This shirt is a must-have for those who appreciate the art of dressing well. The bold red stripes add a touch of vibrancy to your ensemble, making it a versatile piece for various occasions. Experience the perfect harmony of comfort and fashion, ensuring you look and feel your best.

As you embark on this journey of style and sophistication, it is worth noting that Ideas offers a flat shipping rate of PKR 99 across Pakistan. This ensures that your fashion-forward choices are delivered to your doorstep in minimal charges. Additionally, Ideas provides a 30-day worry-free exchange policy, allowing you the flexibility to exchange your purchase hassle-free if you happen to change your mind.

Remember, Ideas by Salt stands as a beacon of style and comfort in the world of formal shirts for men. The winter sale presents a golden opportunity to elevate your wardrobe, so do not miss out. Explore the collection online and experience the difference for yourself. Your journey to uncompromising style begins with Salt by Ideas.

In the hustle and bustle of our daily lives, the subtlest things can have a profound impact on our mood and mindset. One such magical touch comes from the simple act of wearing a perfume. It is not just about having a good fragrance around; it is about embracing an essence that shifts your entire perspective.
Ideas is a name synonymous with quality, introduces Fragrances by Ideas to elevate your sensory experience. You can explore the range available at Ideas website: and embark on a sensory journey that enhances your daily life.

Let us explore how wearing a perfume can be the key to living life in the best way possible.
Imagine waking up to a new day, and the first thing you do is spritz on your favorite Fragrances By Ideas body spray. Instantly, the aroma engulfs you, awakening your senses and setting a positive tone for the day. The freshness and vibrancy of the fragrance becomes your silent companion, ready to accompany you through whatever the day may bring. We are talking about My Stories; this carefully crafted fragrance is designed to evoke a sense of timeless charm, enveloping you in an aura of grace and femininity. Immerse yourself in the subtle whispers of citrus and the sweet embrace of vanilla, as each spritz transports you to a world of refined beauty.

As you head to work, the subtle elegance of Mystic Perfume will give you an enchanting allure. This fragrance is a celebration of individuality. The subtle hints of musk and pomegranate provide a warm, embracing undertone, leaving a lingering impression of sophistication. Embrace the essence of charm as you embark on a sensory journey with every spritz of this exclusive perfume. The delicate notes give you confidence and a feeling of sophistication, creating an invisible aura around you. It is not just a fragrance; it is a statement, a declaration that today is your day, and you are ready to conquer it.

In the midst of a bustling day, a quick refresh with an Ideas deodorant spray can be a game-changer. Picture a moment when a subtle breeze catches the light and you catch a whiff of your chosen fragrance. Suddenly, you feel a burst of happiness, a moment of joy that uplifts your spirit. It is these small, ordinary moments transformed into extraordinary ones by the power of a well-chosen scent.
A social gathering is another scenario where Fragrances By Ideas becomes your ally. The allure of the perfume becomes a part of your identity, leaving a lasting impression. The confident air around you is not just noticed; it is felt by everyone you encounter. We suggest you to use Marina Perfume as it unfolds a bouquet of freshness, evoking a sense of timeless femininity. The perfume is a masterpiece, meticulously designed to accompany you on your journey, leaving a trail of sophistication wherever you go. Enjoy the enchanting notes of Lavender, Orange and Cedar that dance delicately on your skin, creating an aromatic symphony that resonates with grace and allure.

Immerse yourself in the artistry of fragrance as Poem perfume for women beckons you into a realm of olfactory excellence. The carefully selected blend of aromatic elements evokes a sense of mystery, leaving a lasting impression that lingers gracefully on your skin. Embrace the allure of this perfume, an exquisite accessory that complements your individuality and adds a touch of glamour to every moment.

When you want to try out a softer perfume you should opt for High Life Perfume for women it is more than just a fragrance; it is a statement of individuality and style. The perfume encapsulates the essence of modern femininity, offering a subtle yet powerful aroma that lingers delicately throughout the day. Embrace the confidence that comes with wearing a scent that mirrors your unique personality, allowing you to leave a lasting impression wherever you go. The fragrance notes of pink pepper, rose and vanilla leave a lasting impression.

Wearing a perfume or deodorant can make one feel ready, happy, and confident. Whether it is conquering a work presentation, navigating through a crowded market, or enjoying a casual get-together, Fragrances By Ideas enhances each experience, making it memorable.
Fragrances By Ideas is your everyday magic potion, ready to transform ordinary moments into extraordinary memories. The collection caters to various preferences, offering a scent for every mood and occasion.
As you step into this olfactory adventure, remember that Ideas offers a flat shipping rate of PKR 99 across Pakistan, ensuring that the magic of Fragrances by Ideas is accessible to everyone. Additionally, indulge worry-free, as Ideas provides a 30-day worry-free exchange policy. Embrace the joy of scent, embrace Fragrances by Ideas, and let every day be a celebration of your unique essence.

In the domain of women pret wear, Ideas Pret wear stands tall as a curator of style, presenting a diverse array of ready-to-wear ensembles that cater to the evolving tastes of the modern woman. From intricately embroidered pieces to formals exuding sophistication, solid hues radiating versatility, and digital prints that captivate the imagination, Ideas Pret collection is a testament to Ideas commitment to offering a wardrobe for every occasion. Dive into the world of Ideas Pret by visiting the website: and avail flat 50% of on Ideas Pret – winter wear till 31st of January.

Dancing with Patterns:
Patterns are the heartbeat of fashion, and Ideas Pret orchestrates a symphony of style through its thoughtfully crafted prints. The diverse array of patterns infuses character and depth into each dress, allowing women to express themselves through the artistry of fashion. Let us embark on a journey through the world of prints that define aesthetic, where every dress tells a unique story.

Spring is in the Air:
Step into the enchanting garden of flowers, where Ideas Women Pret dresses bloom with grace and femininity. The floral patterns, meticulously crafted, bring an ethereal quality to the collection. From delicate buds to blooming blossoms, Ideas Pret captures the timeless allure of flowers, offering a wardrobe that effortlessly embodies the essence of natural beauty. Have a look at one of the three piece suits available on their website:

Embrace the essence of refinement with Ideas digital-printed khaddar suit. Meticulously tailored, this three-piece ensemble boasts a harmonious fusion of traditional craftsmanship and contemporary design. Whether attending a wedding or a business function, the exquisite detailing ob this three piece suit ensures you stand out effortlessly. Elevate your wardrobe with this sartorial masterpiece.

Geometric Designs Are Always In:

Explore the modern allure of geometric designs, where Ideas Pret plays with shapes and colors to create visually striking ensembles. Geometric patterns, with their clean lines and contemporary appeal, add a touch of sophistication to the collection. Each piece becomes a canvas where geometry meets fashion, resulting in a collection that resonates with the modern woman desire for elegance with an edge. Our eyes are on the two piece suit below:

Unveil the allure of sophistication with Ideas latest khaddar ensemble. This two-piece suit embodies grace through its meticulously designed digital prints on the khaddar shirt and trouser. From casual gatherings to festive occasions, the versatile ensemble ensures you make a lasting impression, exuding confidence and cultural finesse.

Abstract Has A Class of Its Own:
Journey into the abstract realm with Abstract designs, where Ideas Women Pret prints make bold statements. These innovative, abstract patterns redefine elegance, adding an artistic flair to the collection. Ideas Pret invites women to embrace their unique style, providing a canvas where individuality takes center stage, and fashion becomes a form of self-expression. Below is what caught our eyes:

Now you can embrace the charm of winter fashion with Ideas exquisite Digital Print Khaddar Shirt. Its soft khaddar fabric provides warmth, while the captivating digital print adds a touch of sophistication. Whether you are heading to a festive gathering or a casual outing, this shirt effortlessly combines comfort and style for a timeless appeal.

Traditional Medley:

Celebrate the rich tapestry of tradition with the Traditional Medley, a segment that weaves traditional patterns and motifs into Ideas Pret Wear prints. This collection pays homage to the timeless beauty of traditional aesthetics, creating a wardrobe that transcends borders. Ideas Pret invites women to embrace diversity and global influences through fashion, making every dress a celebration of heritage. Have a look at one of our favourite from this year:

Indulge in the warmth and elegance of this Digital Printed Khaddar Suit by Ideas. Unveil the magic of finely woven khaddar, offering a luxurious feel against your skin. The striking digital print adds a contemporary twist to tradition, ensuring you stand out with style in this exquisite ensemble. This suit makes an ideal gift not just to for yourself but also for someone you value in your life.

As you immerse yourself in the captivating world of prints within Ideas Pret collection, you will be ready to embrace the diversity of your style. Each piece is not just a dress; it is a statement, a reflection of your personality and the roles you play in life.
To enhance your shopping experience, Ideas Pret offers a flat shipping rate of PKR 99 across Pakistan. Ideas also ensures worry-free exchanges with a 30-day exchange policy, making every purchase a delight. Elevate your wardrobe with Ideas Pret exquisite range of women clothing, ready to wear, and kurtis – where fashion meets expression.

When it comes to bedroom decor, the transformative power of patterns and prints cannot be overstated. Beyond their functional role, bed sheets serve as a mirror for expressing personal style and creating unique atmospheres. Ideas understand this concept well and offers a diverse array of bed sheet sets that cater to different tastes and preferences.  You can visit the Ideas Home collection at: today and let your bedroom reflect the beauty of your personality.

Bed sheets are a versatile and cost-effective way to breathe new life into your bedroom decor. The diverse collection at Ideas Home caters to various tastes and moods, providing you with the opportunity to express your individual style. Now you can transform your space effortlessly and explore the endless possibilities that bed sheet sets offer.

Patterns At Ideas

The choice of pattern, as the foundation of bedroom decor, sets the tone for the entire space, making it an essential aspect of interior design. From classic stripes, to geometric forms, intricate designs like flower-patterned, abstract prints and polka dots; Ideas provides a handful of options to suit every homemakers dream come true.

One fascinating aspect of Ideas collection is its adaptability to the changing seasons. Just as nature transits through different phases, your bedroom can reflect the essence of each season through carefully chosen bed sheet prints.

Our Favourites From This Year

Let us delve into a few standout bed sheet sets from the Ideas Home collection:

You can elevate your sleeping sanctuary with Ideas AW23-FS-002 Fitted Sheet Set. Luxuriate in unparalleled comfort provided by its luxurious fabric and relish a serene night rest. The sophisticated design adds an element of refinement to your space, making it an ideal choice for those who value both elegance and excellence.

Immerse yourself in opulence with Ideas AW23-FS-013 Fitted Sheet Set. Meticulously crafted with precision and attention, this collection seamlessly blends lavish design with superior comfort. Transform your bed into a sanctuary of tranquility and indulge in the lavishness of this bed sheet. Experience the pinnacle of sleeping comfort with Ideas unwavering commitment to quality. This bed sheet set is soon to become your favourite.

Introducing Ideas Cream Stripe Satin T-250 Bed Sheet Set – a fusion of sophistication and comfort. Immerse yourself in the silky smooth texture of satin while embracing the timeless charm of cream stripes. Elevate your bedding ensemble with this top-tier set promising a snug and chic retreat. Makes an ideal gift for someone whom you care for!

Ideas Lilac T-400 Embroidered Bed Sheet Set is our most favourite this year. The intricate embroidery imparts finesse to your bedroom, while the T-400 fabric ensures a lavish feel against your skin. Embrace the alluring craftsmanship of Ideas and infuse sophistication into your personal space.

Discover the perfect harmony of comfort and style with Ideas AW23-010 Bed Sheet Set. The meticulously selected fabric and contemporary design make this set indispensable for those who appreciate modern elegance. Transform your bed into a captivating centerpiece with Ideas unwavering dedication to quality and design.

Fill your bedroom with charm using Ideas AW23-008 Bed Sheet Set. The delightful pattern and snug fabric create a warm and inviting ambiance. Enjoy a rejuvenating sleep in style, as Ideas offers a fusion of quality and aesthetics. Elevate your bedding collection and relish the essence of comfort. 

Incorporating these bed sheet sets into your bedroom not only enhances its visual appeal but also revitalizes the space according to your preferences and the changing seasons.
As you embark on the journey of refreshing your bedroom decor, consider taking advantage of the discounts available on duvet and quilt covers at Ideas Home.

Shopping online is not only convenient but also allows you to explore the entire collection from the comfort of your home. Moreover, Ideas offers a flat shipping rate of PKR 99 across Pakistan and a worry-free 30-day exchange policy, ensuring a seamless and enjoyable shopping experience.

What better way to celebrate the beginning of a new year than indulging in the extravagant offerings of Ideas New Year Sale! With a flat discount of Flat 50% off across various categories, this exclusive deal extends to GulAhmed Unstitched, Ideas Pret, Ideas Home, footwear, Salt By Ideas, Ideas Man, and Ideas Kids. Hurry and shop, as this irresistible offer is available both in-stores and online at

As you embark on this shopping spree, do not miss the chance to elevate your everyday routine with the exquisite collection of bath linens available at jaw-dropping prices. The spotlight of this sale is undeniably on the diverse range of bath towels and bathrobes that Ideas Home has to offer. Imagine wrapping yourself in the finest quality towels or lounging in luxurious bathrobes—all at a fraction of the regular cost!

For those seeking both functionality and style, Ideas Home has a collection of bath towels that cater to every taste. Whether you prefer the classic, understated elegance or vibrant, bold patterns, this New Year Sale has something for everyone. Indulge in the softness and absorbency of premium towels, enhancing your daily pampering routine.

Our favourite from this year is:

This beige towel set by Ideas offers unmatched softness and absorbency. You can now pamper yourself with the sensation of delicate combed fibers against your skin. Now is the opportunity to elevate your daily routine and embrace the unparalleled quality that Ideas brings to your bath experience.

The allure of this sale extends beyond personal indulgence. Looking for the perfect wedding gift? Consider the premium embroidered range of bath linens, a thoughtful and sophisticated present that reflects both luxury and practicality. Make a lasting impression with a gift that not only speaks of opulence but also ensures the recipient experiences the utmost comfort. You will find the perfect wedding gift for the upcoming wedding here.

seeing is believing; we are in love with the following set from this section:

This crimson three piece embroidered towel set by Ideas is sure to convey your love and affection to the new couple. The colour is vibrant and eye catching. The intricate embroidery adds a touch of elegance, making it an ideal gift for newly weds, combining style and functionality for a truly memorable and cherished wedding present.

Ideas New Year Sale is not just about towels; it is an exploration of a diverse array of bath linens, including bath mats and bathrobes. From contemporary designs to timeless classics, Ideas Home presents a panorama of choices to suit every taste and interior aesthetic. You will get the best bathrobes at Ideas.

Our favourite from this year is:

This sand combed bathrobe by Ideas is a perfect blend of softness, comfort and absorbency. You can wrap yourself in its plush fabric, adorned with convenient front patch pockets and a stylish shawl collar to give you maximum coverage. It is versatile and can be used by both ladies ad gentlemen to elevate your post shower experience.

Seize this opportunity to revamp your bath linen collection or surprise your loved ones with gifts that exude elegance. Act fast, as the clock is ticking on this extraordinary sale that promises not only savings but a touch of luxury in every purchase.

As we conclude, remember that Ideas offers a flat shipping rate of PKR 99 across Pakistan, making your shopping experience even more convenient. Worried about making the wrong choice? Fret not! Ideas provides a 30-day worry-free exchange policy, ensuring your satisfaction is their top priority.
Why wait? Embrace the convenience of online shopping and explore the opulent world of bath linens at Ideas New Year Sale. Elevate your living spaces and gift experiences that resonate with sophistication—all at unbeatable discounts!
Happy shopping and a prosperous New Year!

A selection of beautiful dresses, showstoppers, moments and more!

Paperazzi attended BCW and it was three days of excitement, fun, meeting with people, designers and viewing the most beautiful collections firsthand. From newbies to old designers, all of them presented their collections and here are our top picks from three days of Bridal Couture Week.

Fahad Hussayn

Fahad Hussayn’s “The Collateral Convention” S/S 2024 collection at BCW was a reflection of the brand’s illustrious past. With stellar performances by Risham Faiz Bhutta, Justin Bibis, and Adnan Dhool, and showstoppers Maham Shajaffar, Mehwish Hayyat, and Zaviyar Ejaz, Hussayn’s solo show marked a spectacular start to BCW.

Nickie Nina

NickieNina’s “NICKIE” collection paid heartfelt tribute to the (late) Nickie Nazir, commencing with Nadia Jamil’s touching narrative of the two sisters, Nickie & Nina. The collection elegantly captured the essence of an era steeped in style and sophistication, featuring the stunning presence of Fouzia Aman, Nadia Jamil, and Vaneeza Ahmed as showstoppers.

Ahsan Nazir

Ahsan Nazir, an emerging designer, showcased “Embroidered Romance: Weaving Love in Couture” at BCW day 1. The collection resonated with femininity, modernity, and sheer beauty, highlighted by Pakistani film and TV actress Resham, who dazzled the runway in a captivating peach outfit, stealing the spotlight effortlessly.

Aneeka Ruknuddin

Aneeka Ruknuddin’s “Jugnoo” collection at BCW harmoniously blended handcrafted, hand-embroidered pieces, fusing traditional and modern aesthetics. Paying homage to the Nawabs of Loharu, the collection’s attention to detail, especially with matching pouches and handcrafted bags, drew admiration. Ayesha Omer, known as “khoobsorat,” graced the ramp as a showstopper, radiating stunning elegance.


HSY commemorated 30 years with the launch of “HSY Trousseau,” a brand offering affordable couture while upholding the signature luxe of HSY. The Finale Show on BCW day 3, featuring the comeback of Amna Babar, alongside Reema Khan and Mehwish Hayat, was an electrifying celebration.


Souchaj by Mehek Junaid presented “Runak Jhunak,” a collection bursting with color, weaving vibrant palettes, enduring silhouettes, and meticulous handcrafted details. With Somewhatsuper setting the tone and the captivating Sabeena Farooq as the showstopper, the Souchaj show was a delightful experience.

Ali Xeeshan

Ali Xeeshan’s “Machlee ke Kahani” collection artfully brought dreams to life, drawing inspiration from the enchanting underwater world. Voluminous silhouettes, captivating color palettes, and impeccable details showcased the range’s vibrant diversity. Featuring influencers Hemayal and Ali Aizat, along with showstoppers Nausheen Shah, Saleem Mairaj, Ushnah Shah and Naina Black, the entire scene was a joyous affair.

Rabia Wahab

Rabia Wahab’s “Naqash Khas” collection at BCW featured embroidered, block-printed, and embellished outfits, exuding vibrancy and uniqueness. The outfit worn by showstopper Zoya Nasir was particularly captivating.

Umaimah Mustafa

Umaimah Mustafa designed an exclusive collection for the Pantene Hair Show at the 21st edition of Pantene HUM Bridal Couture. Embracing the mantra of “simple is beautiful,” the collection, beautifully showcased by the Pantene girls.

The chill in the air signals the arrival of colder months, the demand for cozy and stylish clothing is on the rise. In the section of women clothing, particularly women pret wear, Ideas Pret Khaddar Collection stands out as a delightful choice. This ready to wear collection features a range of three piece suits, two piece suits, and one piece shirts, all crafted from the exquisite Khaddar fabric known for its warmth and comfort.

In the world of women clothes online, the khaddar fabric has become a sought-after choice for its ability to provide a snug embrace during chilly days. Ideas women pret has seamlessly integrated this fabric into their collection, offering a fusion of comfort and style. The collection offers ready-to-wear options, including kurtis and suits, making it an ideal choice for those seeking convenience without compromising on fashion.

What sets Ideas pret khaddar collection apart is its attention to detail. The intricate digital prints and embroideries on these pieces add a contemporary and stylish flair, making them perfect for various occasions. The fusion of tradition and modernity in these designs caters to the diverse preferences of fashion-conscious women.

For those exploring women pret options, this collection proves to be a budget-friendly yet luxurious choice. The versatility of the offerings ensures that whether you prefer a complete three-piece suit for a formal gathering or a chic one-piece shirt for a casual day out, Ideas Pret has something to suit every taste.

Now is the time to elevate your wardrobe with the warmth of khaddar and the chic appeal of contemporary designs, all available at your fingertips in this exclusive collection. 

Kurtis: 20% Off

Unveil timeless beauty in Ideas beige digital printed khaddar straight cut shirt for women. The subtle allure of its plain round neckline is heightened by sleeves delicately embellished with pearls, creating a captivating ensemble. Embrace the fusion of comfort and fashion, a perfect choice for those who appreciate grace in simplicity.

Now you can elevate your wardrobe with Ideas exquisite digital printed khaddar ready to wear shirt for ladies, blending serene shades of blue and brown. The round collar and delicate small round buttons add a touch of sophistication, while the high-low hem enhances the overall allure. It is perfect for a chic workday or a delightful evening with friends.

A must have kurti in your winter wardrobe, showcasing a mesmerizing geometric print in a harmonious blend of green, red, and black hues. The full-length placket and straight sleeves create a polished look, while closed side seams guarantee lasting quality. Unveil the perfect gift—combining comfort and fashion for a season filled with joy and style.

Two Piece Suits: 20% Off

This is a two piece digital printed khaddar ready to wear suit by Ideas. The mustard backdrop, adorned with enchanting black flowers, creates a mesmerizing ensemble. The V neck detailing adds a touch of sophistication, making it a perfect choice for any occasion. Customize your look by pairing it with a cardigan or shawl for ultimate versatility.

This is a stunning khaddar suit, a masterpiece in femininity by Ideas. The pristine white canvas serves as the backdrop for an enchanting display of rust and orange flowers, complemented by lush green leaves. The round neck with a placket adds a touch of modernity to this classic ensemble. Unveil your style at Ideas, where beauty meets fashion in every size.

Crafted to perfection, the beige base of this two piece suit by Ideas serves as a canvas for a mesmerizing bouquet of vibrant flowers and delicate green leaves. The subtle round neck, adorned with a small V, complements the straight sleeves, creating a harmonious blend of sophistication and style.

Three Piece Suits: 20% OFF

Immerse yourself in the richness of dyed khaddar, skillfully embellished with intricate embroidery. The chic collar and buttoned opening adorned with tassels creates a graceful ensemble. Revel in the comfort of baggy sleeves and a plain trouser, harmonized by the elegance of an embroidered dupatta. You are sure to grab compliments for your excellent choice wherever you go!

Here is a stunning Ideas khaddar suit in a mesmerizing pink hue. The embroidered shirt, crafted from dyed khaddar, showcases meticulous detailing with a round neckline, a placket adorned by a chic braided tassel, and sleek straight sleeves. Complemented by a matching trouser and a gracefully embroidered dupatta, this ensemble is your perfect choice for winter gatherings, ensuring you stand out with timeless elegance.

Ideas pret khaddar collection emerges as a beacon of warmth, style, and affordability in the world of women clothing. With its diverse range of offerings this collection proves that khaddar is not just a fabric; it is a fashion statement for the modern woman. 

Now is the time to buy khaddar pret women clothes online to your hearts content! Ideas is offering a flat shipping rate of Rs 99 across Pakistan. Additionally, to instill confidence in their customers, Ideas proudly presents a 30-day worry-free exchange policy, ensuring satisfaction with every purchase.

It’s that time of the year again – the fashion extravaganza you’ve been waiting for! The excitement is palpable as Ideas kicks off its much-anticipated Ideas 12.12 Sale, a celebration of style and savings. Running from the 8th to the 12th of December, this mega sale is your golden opportunity to revamp your wardrobe.

Ideas has just thrown open its treasure trove of fashion delights, and the discounts are nothing short of spectacular. Dive into the fashion feast with FLAT 30% and 50% OFF on an extensive range of products, spanning men’s and women’s ready-to-wear clothing, cozy sweaters, elegant shawls, plush home textiles, chic shoes, trendy bags, adorable kidswear, and the latest unstitched collections for both men and women.

In the realm of Ideas 12.12 Sale, variety knows no bounds. GulAhmed unstitched offers you the chance to create bespoke ensembles, while Ideas Pret brings you ready-to-wear outfits that effortlessly blend comfort and style. Ideas Home beckons with a collection of exquisite home textiles, and the Shoes and Bags category is a haven for fashion-forward accessories. The fashion-forward man can explore the latest in men’s fashion with Ideas Man, and for those embracing Western Wear, Ideas Salt promises contemporary styles that redefine your wardrobe.

Upgrade Your Wardrobe: A Yearly Affair

This 12.12 Sale is more than just a shopping spree; it’s an opportunity to elevate your style game for the seasons ahead. With discounts this substantial, you can curate a wardrobe that mirrors your unique taste. Whether you’re eyeing the timeless elegance of unstitched fabrics or the ready-to-wear chic, Ideas 12.12 Sale has you covered.

In the era of convenience, why step out when you can revamp your closet from the comfort of your home? Embrace the joy of online shopping at, and let the fashion come to you. The digital aisles are teeming with choices, and the checkout button is just a click away.

As if the irresistible discounts weren’t enough, Ideas sweetens the deal with a flat shipping rate of just PKR 99 across Pakistan. Your fashion haul will reach your doorstep without breaking the bank. Worried about making the wrong choice? Fret not! Ideas boasts a worry-free exchange policy, giving you a generous 30 days to make sure your purchase is just right.

Don’t Miss Out – Dive into Ideas 12.12 Sale Now!

This is your golden ticket to a fashion-forward future. The clock is ticking, and the best deals won’t wait. Head over to now, and let the fashion frenzy begin. Ideas 12.12 Sale – where style meets savings! Dive into the shopping extravaganza and make the most of the extraordinary discounts. Ideas 12.12 Sale is not just a sale; it’s a celebration of fashion, a carnival of choices, and an opportunity to redefine your style. The excitement is contagious, and the time to indulge in the joy of shopping is now!

As winter settles in, the demand for cozy accessories like shawls, stoles and scarves intensifies. Beyond their functional warmth, these items have become style essentials. The versatility of prints and fabrics available at Ideas open up a myriad of styling possibilities with their shawls, stoles and scarves. Whether draped elegantly over shoulders or creatively knotted, these accessories effortlessly elevate any winter ensemble.

The array of prints available ensures that there is some thing for every taste-from bold patterns to subtle designs and different colours to meet your individual needs.  

As fashion becomes more individualistic, these accessories offer a canvas for personal expression.



Shawls for women have witnessed a surge in popularity due to their unique ability to blend comfort with fashion.  A classic shawl can seamlessly transit from day to night, complementing both casual jeans and sophisticated dresses. Have a look below to see what is being offered by Ideas this year:

An absolute must have! It is dark grey and made of woolen material. You can pair this shawl with as many dresses as you want to. The moonlight and frill attached to it gives this shawl a beautiful finish. We are sure it is going to be your favourite shawl this year.

Indulge in warmth and style with Ideas orange blended woolen checkered shawl with frills, a must have accessory for women seeking both fashion and comfort. The delicate frills add a touch of femininity, making it a versatile piece suitable for various occasions.

Embrace warmth, style and grace; the premium blend of wool ensures both comfort and durability, making this shawl a must have addition to your winter wardrobe. It has an eye catching design and can be worn to work in the morning as well as when you are heading out with family and friends in evenings.

You will find a variety of shawls for women at Ideas. You can pick and choose to your heart’s content.


Stoles with their versatile designs have become a fashion staple. Their lightweight nature is perfect for layering without compromising on style. The adaptability of stoles makes them suitable for various occasions, from casual outings to formal events. Our favourite are as following:

Wrap yourself in the sumptuous softness of high-quality blended wool, providing not just insulation but also a feather-light feel against your skin. Whether you are attending a get-together or elevating your everyday ensemble, this stole effortlessly elevates any look.

This stole exudes elegance in its rich, earthy hue. The fine blend of materials ensures a soft and luxurious feel; making it an ideal companion for any season. The simplicity of the design allows for easy integration into various styles, offering endless possibilities for your fashion expression.

This is an exquisite ladies stole in captivating shades of grey, adorned with a sophisticated geometric pattern. It is a fusion of chic design and unmatched comfort. This stole offers versatility for various occasions. Makes an ideal gift for your loved ones!


At Ideas, these ladies scarves come in a variety of designs and colours, which makes picking your favourite scarf all the more easy. They are available in plain basic colours as well as in floral and geometrical designs to suit your specific need.

Ladies Scarves have a timeless elegance, grace and style associated with them. From casual outings to formal events, ladies scarves prove to be adaptable.

Below we are sharing with you our favourites by Ideas:

Here we have an exquisite black and white lined ladies scarf featuring a captivating bouquet of flowers at its heart, brought to life by Ideas. This accessory seamlessly blends sophistication with a touch of nature, making it the perfect addition to your wardrobe.

 You can immerse yourself in unparalleled coziness and style with this polyester winter scarf. It is carefully designed to strike the perfect balance between warmth and fashion. This scarf will effortlessly elevate your winter wardrobe.

This grey scarf for ladies is crafted with precision by Ideas. This scarf not only embraces simplicity but also features delicate frills that elevate its beauty to a whole new level. The neutral grey hue ensures versatility, effortlessly complementing any outfit in your wardrobe.

Now you can embrace the winter season with style and warmth. As you explore the world of shawls, stoles and scarves, remember that Ideas not only offers a diverse range but also provides a flat shipping rate of Rs. 99 across Pakistan. Additionally, their 30-day worry-free exchange policy ensures a hassle-free shopping experience, adding another layer of comfort to your winter wardrobe.  

We invite you to step into a world of olfactory bliss with Ideas Fragrance Collection, where perfumes become the language of self expression and memories. It is not just a range of perfumes but a palette of emotions waiting to be explored. Let fragrance be your daily companion, a silent yet powerful statement of who you are.

For HIM:

Experience the subtle allure of woody notes that exude confidence and sophistication.

Ideas has you covered with all your perfume needs to begin the day at the right foot. You will find the best perfumes for men at Ideas. The durable men fragrances include EAU DE PARFUMs for men which exude a timeless appeal, while the Body Sprays offer a sporty feel when you need it. Deodorant Sprays by Ideas ensure a day-long freshness, making them the perfect choice for you.

This perfume for men is our personal favourite it merges elegance and charm. The top notes of citrus and spices create a dynamic fresh impression, while the heart notes showcase an enchanting blend of exotic woods and aromatic herbs. The enduring base notes, featuring a harmonious mix of leather and musk, leave a lasting impression on the people around you. This makes a perfect gift for your loved one.

For HER:

You are cordially invited to indulge in the floral and fruity symphony that captivates the senses each time you use perfumes by Ideas. These women perfumes include their EUA DE PARFUMs which add on to your elegance, while body sprays provide a delicate, refreshing aura when used. The deodorant sprays for ladies embrace a fusion of floral and fruity notes embodying the essence of sophistication. Our favourite is as below:

Crafted with precision, this perfume is more than a scent; it is a sensory journey through a garden in full bloom. This perfume is a beautiful combination of red berries and tube rose along with lilies, lilac and jasmine. The base of this perfume is that of musk, cedar and sandalwood which adds to the uniqueness of this fragrance.

Elevate your presence with this perfume and embrace the joy of a fragrant new beginning.  


The delightful and gentle fragrances by Ideas ensure that the little one’s step into a world of freshness using their perfumes. These perfumes are safe for the delicate skin of your little one. Gift them the magic of fragrance, igniting a world of sensory delight.

Have a sneak peak below:

This is a mild perfume which belongs to the citrus woody musk fragrance family. The top notes of this perfume are that of Chamomile Bergamot Rose which blends into the heart of this perfume which is pineapple and cyclamen. The base of this perfume is that of vanilla musky. This combination makes this perfume ideal for your boy. We are sure he will be as fragrant as ever till day end using this perfume no matter how active he was the whole day round.

We are sure by now you are ready to embark on a fragrant journey- because every day deserves a signature scent.

The detailed options available on Ideas website make the selection process super easy for you. The filters there include: Fragrance Type, Fragrance Size, Occasion, Intensity and Fragrance Family; these filters help you find the right fragrance for you according to your personal preference be it an invigorating perfume for daytime or a captivating fragrance for the evening occasions.

Now you can shop for your favourite perfumes online as it becomes effortless with the nominal flat shipping rate of PKR 99 across Pakistan to order them online. They also offer a 30 day worry free exchange policy which ensures that your satisfaction remains the priority.

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