Beauty & Fashion


With the end of winter comes a long-awaited reunion – with colors so bright and joyful they make you want to twirl! It’s lawn season, ladies! Time to ditch those dull hues for an invigorating wardrobe update. Get ready for days of pure sunshine bliss as we embrace this beloved Pakistani tradition!

Dear fashion enthusiasts, do gather round, for GulAhmed has once again graced us with their highly anticipated Lawn Collection 2023 – available both online and in-stores!

Expect to be dazzled by an array of unique color palettes and intricate designs on the finest quality fabric that withstands the test of time. The material won’t shrink or fade, even after numerous washes. This year’s collection is truly one to capture the hearts of all who lay eyes on it.

After a successful online launch, GulAhmed is now launching instores on February 16.

For the uninformed, this year’s lawn collection features three distinct lookbooks: Chunri Collection, Summer Essential, and Premium Lawn Collection – giving customers a diverse variety of options to choose from. The Tribute to Mothers Collection and the Vintage Garden Collections cannot be missed either.

Get ready to revamp your wardrobe with GulAhmed’s Lawn 2023!

Here is a little peek on this year’s lawn collection:

Chunri Collection

A journey of lively hues, the Chunri Collection 2023 is more exciting than ever before. For the first time ever, GulAhmed has introduced unstitched lehengas in beautiful chunri prints and exciting color combinations. The collection features the classic three-piece printed and embroidered lawn suits, three-piece suits with chiffon dupattas, sarees and lehengas. Get ready to get your hands on refreshing styles you cannot miss.

Summer Essential Collection

GulAhmed’s Summer Essential Collection 2023 features a variety of two-piece and three-piece lawn suits. This Summer Essential Collection is more exciting than ever as GulAhmed is launching unstitched sarees for the first time. This collection showcases light colors and minimal designs along with darker tones and complex designs, allowing all women to choose their statement piece and flaunt it this summer season.

Summer Premium Collection

The perfect option for women who want to look fabulous on a budget, the Premium Collection 2023 is the perfect choice. The options available in this collection can be worn flawlessly at various events and gatherings. The color story is unique, the embroidery is intricated and -like always- the fabric is immaculate. Offering a variety of dupattas to choose from – including chiffon, paper cotton, net, jacquard, woven lawn, dobby striped, or organza – each individual outfit has a personality of its own.

Tribute to Mothers Collection

Perfect for day-to-day wear for females all across Pakistan. This collection showcases minimal 1-piece and 3-piece suits that can be worn on a daily basis. Ranging from a variety of digitally printed option to ones embellished with minimal embroidery, this collection has a few timeless pieces that are hard to resist.

Vintage Garden Collection

The Vintage Garden Collection radiates classic styles with blooming flowers on a solid base. With different options available -irresistible 2-piece and 3-piece outfits- with modern touches, there are options that can be worn to different casual gatherings! With timeless options for girls all over the country, this collection has something for everyone.

Time to Shop till You Drop

The GulAhmed Lawn Collection is finally available to you, online at and in stores near you. Head over to a GulAhmed store and get your hands on your favorite pieces.

As the winter blues have crept away, the summer sun is ready to shine upon us in full swing. This means keeping away those dull, dark and boring colors and reaching out for those fresh, lively and vibrant ones. Finally, lawn season is here and there is nothing more exciting than this for women in Pakistan and beyond.

Popular for its high-quality fabric, durable material, non-fade colors, and a diverse range to choose from, GulAhmed keeps exciting its customers with lawn prints they cannot miss.

This year is no different!

Launching on February 14 at, The Lawn 2023 Collection is better than ever featuring unique color combinations, intricate designs and one-of-a-kind looks. The attention to detail is immaculate! The retail launch is on February 16.

GulAhmed has divided this year’s lawn collection into three broad lookbooks: Chunri Collection, Summer Essentials and the Premium Lawn Collection. Earlier this month, the textile powerhouse launched the exclusive Tribute to Mothers Collection and the Vintage Garden Collection as well. Each collection featuring some staple pieces, some experimental pieces and some timeless ones.

Here is a rundown on the collections:

Chunri Collection

A true journey of colors, the Chunri Collection 2023 is more exciting than ever before. GulAhmed has introduced unstitched lehengas for the first time ever that too in all-time favorite chunri prints. The collection features the classic three-piece printed and embroidered lawn suits, three-piece suits with chiffon dupattas, sarees and lehengas. Be ready to embrace vibrant colors and styles you cannot miss.

Summer Essential Collection

True to its name! GulAhmed Summer Essential Collection 2023 features a variety of two-piece and three-piece lawn suits. This collection is introducing unstitched sarees for the first time making this collection more exciting than ever. From simple designs and pastel options to more complex patterns and darker tones, the Essential Collection is the perfect choice for women who want to make a statement without spending too much.

Summer Premium Collection

For those who want to opt for lawn suits with an elevated look, the Premium Collection 2023 is the perfect choice. The suits available in this collection can be flaunted at semi-formal events and family gatherings. The embroidery is delicate, the fabric is top-notch and the color story is one of a kind. The embroidered dupattas – including chiffon, paper cotton, net, jacquard, woven lawn, dobby striped, or organza – elevate the grace of lawn ensembles. This lineup is surely the one to invest in.

Tribute to Mothers Collection

Perfect for creating every day lawn dresses for women all over Pakistan. This collection comprises of 1-piece and 3-piece suits that can be effortlessly worn on a daily basis. From the digitally printed options to the embroidered denting lawn combos, this collection features staple pieces for the ladies.

Vintage Garden Ethnic Prints Collection

Blooming flowers on a solid background is the perfect definition for this collection. Featuring irresistible 2-piece and 3-piece outfits with the perfect modern twist, the Vintage Garden Collection has timeless options for girls all over the country.

Time to Shop Online Now

The GulAhmed Lawn Collection is finally available to you, exclusively online at You can get all the amazing pieces and colors in the comfort of your own home. All that for only PKR 99 delivery fee. GulAhmed has an unbeatable 30-day exchange policy. So, if anything goes wrong, you have it exchanged without any worried.

Ethnic trousers are an essential part of any wardrobe and can be dressed up or down for any occasion. Whether you’re looking for a pair of trousers to wear to your next formal event, or just want to stay comfortable while running errands, there is sure to be the perfect desi trousers out there for you. Let’s take a look at some of the most popular types of women’s trousers you should consider adding to your closet.

Gharara Trousers

These flared trousers are one of the most popular types of traditional women’s trousers available today. They have wide legs that flare out below the knee. Ghararas come in many different colors and materials, making them easy to dress up or down depending on the occasion. Wear them with kurtas for a traditional look, or pair them with a short blouse and strappy sandals for a more modern vibe.

Churidar Trousers

Churidars are another popular type of ethnic trouser that come in various colors and fabrics. These skinny-fitting trousers feature an elasticized waistband and extra fabric around the ankles that creates ruching (or “churi”) from ankle to knee length. Churidars are ideal for dressing up because they create a sleek silhouette when paired with tunics or kurtas, but can also be dressed down by pairing them with t-shirts and sneakers.

Straight Pants

If you’re not into tight-fitting trousers, then straight cut pants might be more your style. These trousers feature a relaxed fit throughout the legs and have minimal tapering at the ankles. Straight cut pants look great when paired with kurtas and even western tops – they create an effortlessly cool, laid-back vibe that we just can’t get enough of! 

No matter what type of trouser you choose, it’s important to remember that fit is everything!

From the extensive variety of colors to the exceptional comfort and durability of the fabric, Ideas is an easy and hassle-free choice for amazing trousers. Be sure to measure yourself properly before ordering any new desi pants so you get the best possible fit—you’ll thank yourself later! With home delivery costs at only 99 rupees, there is no better place to find women’s trousers for a reasonable price than Ideas! So what are you waiting for? Shop online today at and start making style statements in fresh and modern looks from Ideas!

A man’s wardrobe is not complete without a selection of polo shirts. Polo shirts are versatile, comfortable, and stylish. They can be dressed up or down, making them perfect for a variety of occasions. When it comes to polo shirts, there are five colors that every man should have in his closet.


A white polo shirt is a staple in any man’s wardrobe. It is clean, simple, and goes with everything. A white polo shirt can be worn with jeans, shorts, or even dress pants. It is perfect for a casual day at work or a night out with friends.


A black polo shirt is versatile and stylish. It can be dressed up or down, making it perfect for any occasion. Black also has the benefit of hiding stains well. If you are looking for a polo shirt that you can wear on multiple occasions, black is the way to go.


Blue is a classic color that always looks good. It goes well with almost any outfit and can be dressed up or down depending on the occasion. A blue polo shirt is perfect for a day at the office or a casual weekend look.


Grey is a great alternative to black if you are looking for something a little bit different. Grey can be just as versatile as black and looks great with any outfit. If you are looking to add some variety to your wardrobe, a grey polo shirt is a great option.


Green is perfect for those who want to add a pop of color to their wardrobe. It is eye-catching and unique without being too loud or over-the-top. Green also pairs well with many other colors, making it easy to mix and match with other items in your closet.

Polo shirts are an essential part of any man’s wardrobe. They are versatile, comfortable, and stylish. Ideas Men’s Polos are the perfect versatile garment for any man’s wardrobe. With a variety of colors and textures, you can make sure to fill your closet with plenty of polo shirts that will last for years. Plus, the fabric is so comfortable, it almost feels like you’re not wearing anything at all. When choosing polo shirts, there are five colors that every man should have in his closet: white, black, blue, grey, and green. With these five colors, you will be able to create endless looks that are perfect for any occasion.

If you’re looking for great men’s polos at an unbeatable price, Ideas has you covered. When you shop online at not only does your order arrive quickly, but also you pay just 99 Rupees for home delivery charges. So don’t waste another minute – visit today to get the best products in town!

Spring is here, and it’s time to refresh your wardrobe with some vibrant, trendy lawn suits. And what better place to start than with the newly launched Tribute to Mother’s Collection by GulAhmed. This collection offers a range of designs, prints, and colors that cater to all tastes and styles. From bold, statement prints to subtle, understated ones, there’s something for everyone.

The Tribute Collection features three pricing tiers, so you can choose a suit that fits your budget. The 1-piece printed fabric (generally 1.75 meters) is available for PKR 1590, while the 3-piece printed suits are priced as low as PKR 3990. This means you can have multiple pieces in your wardrobe without breaking the bank.

What sets the Tribute Collection apart from others is the unmatched quality of its fabric. GulAhmed is known for its exceptional quality, and the Tribute Collection is no exception. You can trust that these suits will be comfortable, durable, and long-lasting, so you can wear them season after season.

You can visit to check out the entire collection. The best part? Delivery charges are only PKR 99 in Pakistan. So, you can enjoy the convenience of shopping from the comfort of your own home.

The Tribute Collection will be available in stores and online. Whether you’re looking for a new outfit for work, a special event, or just a casual day out, the Tribute Collection has got you covered. So, get ready to refresh your wardrobe and stay on trend this spring with the Tribute to Mother’s Collection by GulAhmed.

Are you in the market for a great duvet cover set that is both stylish and functional? You’ve come to the right place!

In this blog post we will take an in-depth look at some of the best designs on offer, exploring why they are so popular and which ones would be perfect for sprucing up your bedroom.

From classic florals to sleek modern prints, there is something here for everyone – no matter what your personal style may be! Let’s dive right into the world of duvet cover sets by Ideas and find out which ones you should buy today!

Moon Vista T-300 Duvet Cover Set

Moon Vista is a design worth checking out. Made of 100% cotton, this duvet cover set is durable, breathable and soft. The cream ethnic print on a purple base is beautiful and will add a touch of luxury to any bedroom. The sheets are available in Double and King sizes.

Coal T-150 Duvet Cover Set

Looking for a bedding set that will offer you both comfort and style? Look no further than Coal! This 150-thread count duvet cover set is made from Easy Care fabric, which is durable and affordable. The set is wrinkle resistant, so you can spend less time fussing with them and more time enjoying your sleep. Available in tones of gray, muted gold, and white, our bedding set will add a touch of luxury to any bedroom. Offered in Single, Double, and King sizes, Coal is the perfect fit for your bed.

White Leopard T-150 Duvet Cover Set

Bring some nature-inspired comfort and style to your bedding setup with White Leopard’s affordable duvet set! The durable, Easy Care fabric is wrinkle resistant so you won’t have to spend more time maintaining than enjoying it. Find the perfect size for any bed – Single, Double or King – making sure each night of restful sleep will be just as chic as it is cozy.

Mist T-150 Duvet Cover Set

Upgrade your bedroom today with the Mist Easy Care Duvet Cover set. The quilt cover and pillow cases combo brings a touch of nature-inspired beauty to any home, as well as convenience and affordability – all in one package! The machine washable fabric is wrinkle resistant for an inviting sleep space that requires little effort on your part. With sizes ranging from Single to King, these durable yet affordable sheets make the ideal upgrade for anybody looking to liven up their room.

Merlot T-200 Duvet Cover Set

Get a great night’s sleep and rest your head on the softest bed linens—Merlot. Crafted from 100% cotton for an unbeatable combination of comfort, durability, and wrinkle-resistance in every luxury set. The vibrant print featuring gold cultural motifs on royal red base will instantly dress up any bedroom. The set is available in Single to King sizes so everyone can enjoy! And with machine-washability convenience included, Merlot is sure to become one of your top picks soon enough.

Duvet cover sets are a necessary part of any home and Ideas Home has the best selection for all budgets. With dozens of gorgeous prints to choose from, there is something for everyone at Ideas Home. Shop online today at and pay only 99 rupees for home delivery in Pakistan. Don’t miss out on these great designs!

Since its inception in 2014, SAPPHIRE has established a name for itself for offering affordable trend inspired collections. Over the years SAPPHIRE has expanded its collections to include menswear, kidswear, westernwear and non-apparel lines such as home and beauty. Fast forward to 2023 and SAPPHIRE is beginning a new chapter of its forever evolving story that starts with a rebranding. The brand has decided to adopt a contemporary yet timeless look for its new branding that modernises its perspective in offering a complete lifestyle to its customers and focusses on the ideals of modernism, quality and sustainability.

A vision for change

Fashion is such a dynamic market where new trends and customer shopping habits are constantly changing and new brands emerge, it is vital for existing brands to keep on evolving to stay relevant. SAPPHIRE’s rebranding not only keeps it relevant in this everchanging industry, it also reflects the brands adaptive character that allows it to be creative, progressive, and mindful.

The creation of a new identity

Although SAPPHIRE’s visual identity has not experienced drastic shifts over the years, the brand has gradually updated its look to a cleaner, letter-based logo before going through to this bolder rebranding exercise. Once known for its easily distinguishable bird ident, which also translated into its animal print apparel designs, SAPPHIRE has now transformed its identity to a minimalist bold font that has been designed to work with both feminine and masculine products.

The minimal and modern typeface was strategically selected to ensure that the brand stays relevant to the current trends, an attribute that is imperative for all pioneering fashion brands, but also something that will have longevity. As the first part of its forever evolving chapter, SAPPHIRE has introduced the next generation of its carrier bags that are made from 100% recycled and recyclable paper. These new bags, decorated in blooming florals and blue summer skies, symbolize the next step in SAPPHIRE’s commitment to reducing waste as they can be purchased for a nominal fee, proceeds of which will contribute to SAPPHIRE’s ongoing sustainability programme, where SAPPHIRE has already made huge strides, like repurposing fabric, investing in solar panels across stores, and reducing plastic usage.

Looking into the future

In an era where “less is more” and “minimalism is the name of the game,” the decision to adopt a more modern look is in complete alignment with the expectations of the modern-day customer, and it’s about time that brands recognize the need to change their viewpoint according to the demands of the customer, no matter which industry they belong to. SAPPHIRE’s new look, which it plans to strengthen over the course of the year, comes as a refreshing start to the new year, one that we expect many brands to follow. 

Warmth is the underlying driver of clothing during the winter months and while it might be the ultimate goal, one must also not compromise on fashion while dressing up for winter. Looking wonderful while staying warm is our mantra this season and we have just the right women’s western wear range to fall back on thanks to Salt by Ideas!

This newly launched women’s western wear range features some really trendy jackets, sweaters, dresses and pants. We have put together a list of wardrobe staples just to save you the effort of looking for them. And with the ongoing sale, they are certainly worth picking up. So here goes!

Geometrical Print Dress

Easy-to-wear silhouettes like this long sleeve dress are all the fad. The ruffled panels at the bottom of this dress give it a very flattering shape while the print gives it a modern understated look which is what the year 2023 is all about.

Pink Cropped Knit Sweater

Embrace the sweater weather with this beautiful knit sweater. Looking stylish while being layered up in winters is no easy task but this cropped knit sweater makes our life easy with its minimalistic look and a cut that compliments all body types. Our advice: contrast it with flare pants, or go for simple straight cut jeans for a more casual look.

Tie Dye Jacket

We will not deny our love for neutral colors and subtle looks but it’s also not possible to look past the importance of colors in any winter wardrobe. This tie-and-dye jacket is perfect for those mundane winter mornings when you need an outfit that helps you break free of your everyday boring winter routine. For us, this one’s definitely landing in our shopping cart!

Tie Dye Pants

Channel your inner diva with these tie-and-dye pants that are sure to brighten up your day every time you put them on! We love how this colorful pattern can lift up any winter outfit thanks to it extra swirl and splash of color.

Black Neck Cutout Sweater

Saving the best for last, this black sweater is definitely a must-have in any woman’s western wear closet this winter. We love the sneaky little cutout detail on the neck as it perfectly transforms an everyday outfit into something more trend-focused. You can pair with literally everything in your wardrobe from skirts to distressed denim to formal pants.

So, if you’re a fashion-savvy girl on the lookout for some great buys this season, quickly visit their website to get your hands onto these pieces before stocks run out!

Fans have accused Kylie Jenner of “normalizing animal cruelty” after she wore a dress with a life-sized artificial lion head affixed to it during Paris Fashion Week.

The reality star wore the contentious ensemble to Schiaparelli’s Haute Couture presentation on Monday, January 23rd and viewers were quick to label the look “disgusting” and “sick” due to the lion head.

Kylie described the lion head as a “faux artwork produced by hand using synthetic materials” in an Instagram picture, but that didn’t stop social media from labeling it offensive.

“BEAUTY AND THE BEAST. thank you @danielroseberry and @schiaparelli for such a special morning,” wrote Kylie, “wow i loved wearing this faux art creation constructed by hand using manmade materials. beautiful beautiful”.

“Glorifying animal hunting is not the one”, one user commented underneath Kylie’s post. Another social media user commented “So sad to see celebrities in such platform normalise animal cruelty.”

One social user wrote, “The world today has only 20,000 lions”, adding that her outfit is a “grave insensitivity towards a critical animal.”

Another user wrote, “This is literally promoting more hunting of animals,” with one user questioning, “Are you okay? You are literally promoting animal hunting. Clearly famous doesn’t mean smart or conscious. Does it?”

Kylie reaffirmed her support for the look in the caption, writing “beautiful beautiful” beside a love heart emoji.

The Ferdows salon is situated right in the heart of Islamabad. It is a complete and ultimate relaxation venue, an all-in-one space, where you will truly find 360 salon & spa services under one roof.


The FERDOWS salon’s aesthetic appeal was what first caught our attention. The salon had an embracing front desk, a warm relaxing environment, and a bright calming area with natural lighting. Its exquisite interior design created a peaceful and cozy atmosphere.



FERDOWS- The world of Paradise is a family spa. It offers a variety of services, including manicures, pedicures, facials, hair treatments, makeup, and men’s grooming.


Besides all the elite salon services to cater to your daily fashion needs, FERDOWS is also a leading massage center with an expert masseuse who helps you unwind by rejuvenating your tired and stressed-out muscles. With a variety of indulgent selections of spa experiences to choose from, they take your wellness to the next level and find pleasure in creating the perfect spa experience for you.


The level of professionalism exhibited by a salon’s staff determines whether it succeeds or fails, and FERDOWS has the best crew ever. The staff is very well-trained, committed, and focused. Our needs were met round-the-clock, which made us feel incredibly pampered.


Between trying to save up and spending on grooming, the balance goes out. But don’t worry, by utilizing FERDOWS’ top beauty salon discounts in Islamabad, you can now maintain your appearance without breaking the bank.


Additionally, FEDROWS is renowned for making brides appear both modern and classic. From going dramatic to creating a chic bride, they know how to spoil a girl on her big day.


  • Best massage spa located in Islamabad. If you are looking for a perfect get away from your daily routine, Ferdows is the best escape.
  • Experienced pure relaxation with an authentic full-body massage, specially designed to release tension and restore balance. I really enjoyed it.
  • Fantastic services by professional & certified staff! Spent a peaceful day unwinding at Ferdows and I can assure you that they have what you need!
  • Simply the best! Loved every bit of my time at Ferdows while I got their Mani Pedi services and signature Shirodhara massage. Seriously, that was worth my time.
  • Their hair experts are really professional and sweet, I received A+ grade services there and I was enjoying myself so much that time flew by at Ferdows!
  • From the ambiance to the services, the quality of products, and the friendliness of the staff, everything was great. A 5-star experience indeed!
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