It’s that time of the year again! Ideas is thrilled to announce The Great Winter Sale is live now in-stores and online. Expect whopping discounts of up to 70% off on an extensive range of over 5000+ products. From men’s, women’s, and kids’ winter apparel to plush home textiles and must-have winter accessories, there’s a deal for every need and every style.

Now that you’ve got the essential scoop, let’s dive a little deeper!

A Sneak Peek Into What’s in Store

Winter demands a wardrobe revamp, and what better way to do it than during a sale? Women can look forward to trendy cardigans, elegant shawls, and snug leggings. Need a pop of color for those gray days? Ideas newest range of scarves and shawls promises just that. Gentlemen, there’s a vast collection waiting for you too. Think classy sweaters, versatile hoodies, and active wear to keep the cold at bay.

And, of course, kids shouldn’t be left out of the winter fun. Ideas has curated a range of clothing that’s not just warm but also downright adorable. Picture cute sweaters and colorful hoodies that’ll have the little ones eagerly awaiting the snow!

Home Textiles for a Warm Abode

Moving beyond apparels, Ideas winter clearance sale also extends to home textiles. It’s the perfect opportunity to spruce up your living space. Grab plush blankets that promise warmth on those cold nights or opt for soft-to-touch bed linens that’ll make it hard to leave your bed every morning. And for those who love to entertain, Ideas range of table linens and cushion covers will surely impress your guests.

Why The Great Winter Sale Stands Out

One might wonder, what makes this sale any different from the others? Apart from the huge variety and massive discounts, it’s the quality Ideas stand by. Each product, whether purchased in-store or online, promises durability, comfort, and style.

Plus, for their online shoppers, Ideas ensures a smooth shopping experience. With easy navigation, detailed product descriptions, and a straightforward checkout process, your shopping spree will be hassle-free.

Tips to Make the Most of the Sale

• Early Bird Gets the Worm: With such tempting offers, products are bound to fly off the shelves. It’s always a good idea to start shopping early, be it online or in-store.

• Make a List: With over 5000+ products on sale, it can get a tad overwhelming. Before the sale day, jot down what you need. This will save time and ensure you get all the benefits.

• Check Sizes: Ensure you know your size and the sizes of those you’re shopping for. It helps in making swift decisions, especially when stocks are running low.

• Set a Budget: While everything will seem tempting, it’s always smart to set a budget. This ensures you get what you need without any regrets.

Wrapping It Up

Winter sales are aplenty, but The Great Winter Sale by Ideas is more than just a sale. It’s a celebration of winter, warmth, and wonderful deals. So, whether you’re looking to upgrade your winter wardrobe, give your home a cozy makeover, or simply enjoy the thrill of snagging a good deal, get shopping at the Great Winter Sale today.

And remember, while winter may come with its chills, our deals promise to keep you warm. Happy shopping!

Sale season is always a cause for celebration in Pakistan, and there’s nothing quite like the thrill of finding the perfect deals. Get ready, because the much-loved brand, Ideas, has kicked off its Great Winter Sale exclusively online! As always, Ideas is offering incredible discounts across various categories, making it the perfect time to stock up on your essentials as the new season approaches.
This sale promises discounts on the trendiest fashion apparel for both men and women, not to mention the adorable kids collection. But that’s not all; Ideas is also offering remarkable discounts in the home category, allowing you to infuse color into your living space.

The most exciting part? This sale features over 1000 exclusive winter products, so you can be sure that you’re getting excellent value for your money. After all, who doesn’t love a great deal?
For fashion enthusiasts, the Great Winter Sale is the ideal opportunity to explore the fantastic GulAhmed unstitched collection. With eye-catching prints and the latest designs, you can have these tailored to your liking and elevate your style for upcoming events.

If you’re looking to spruce up your home for the upcoming wedding season, you’re in luck. The sale offers dynamic beddings, rugs, cushions, towels, and accessories that will add a touch of glamor to your space all year round. Explore the Ideas Home section and fill your cart with everything that catches your eye.
Ideas Man also steps up its game by offering fantastic discounts on ethnic menswear, taking your style to the next level. The collection features trendy and fashionable clothes that will leave you excited as you browse through the section.

And for those seeking the perfect festive outfits, Ideas ready-to-wear collection has you covered. With discounts of up to 70% off, you’ll be ready to shine and dazzle during the festive season.
But what’s a great outfit without stylish accessories? Incomplete! Ideas has you covered with chic flats and classy bags, all available at a whopping 70% discount. Stock up before they fly off the shelves. Plus, Ideas offers a 30-day worry-free exchange policy for your convenience.
Let’s not forget about the little ones! Ideas kids section boasts adorable and fashionable apparel, ensuring your kids stay trendy and warm this season. It’s the perfect opportunity to refresh your kids wardrobe before the weather turns chilly, moms!
So, what are you waiting for? Visit www.gulahmedshop.com and grab your favorite items to stay at the forefront of the fashion game. It’s a now-or-never opportunity! Don’t miss out on these fantastic deals.

Millions of consumers seek high-quality cosmetics that enhance their appearance, making the beauty industry a global force. However, in recent years, a dark side of the beauty industry has emerged: counterfeit makeup. These copycat products may appear to be cost-effective alternatives, but they contain hidden dangers that go beyond the wallet. In this article, we will look at the dangers of counterfeit makeup and why customers should think twice before purchasing it.

What Exactly Is Counterfeit Makeup?

Counterfeit makeup is a term used to describe fake cosmetics that copy the branding and packaging of well-known beauty brands. These products are often marketed for a fraction of the cost of real things, making them appealing to price-conscious customers. Foundation, lipstick, eyeshadow, and skincare products are all examples of counterfeit makeup.

The Risks of Counterfeit Makeup

The unknown nature of the components in counterfeit makeup is one of the biggest risks. Heavy metals, bacteria, mould, and even dangerous chemicals are frequently found in these items. Such products can cause skin irritation, allergic responses, and long-term health problems when applied to the skin. Skin issues are frequently brought on by counterfeit makeup. Breakouts, acne, rashes, and even life-threatening illnesses can develop from the use of false cosmetics.

 Beyond the health hazards, fake cosmetics frequently performs poorly. It might not offer the coverage or colour payoff that customers want, making them unhappy with their purchase. Contrary to popular belief, counterfeit makeup can actually wind up costing consumers more money. When these products fall short of expectations or result in health problems, people may need to spend more money on new makeup or additional medical care. By buying fake cosmetics, you unintentionally aid illicit activities. The fake cosmetics market is frequently connected to organised crime, including money-laundering networks and counterfeiting operations. Customers who purchase fake makeup support these criminal networks.

How to Protect Yourself

You should abide by the following recommendations to safeguard yourself from the risks of fake makeup:

 Buy cosmetics from good, accredited merchants, both offline and online. Check the product labels, logos, and packaging for errors or inconsistencies. Genuine products come in top-notch packaging. Check the seller’s reputation, reviews, and guarantees of authenticity before making an online purchase. Deals that look too good to be true usually are. Be cautious while buying cosmetics at steep discounts.

Even though the attraction of inexpensive makeup can be attractive, the risks connected with using fake cosmetics outweigh any possible savings by a wide margin. Your wellbeing should always come first, so take care of yourself. Consumers may avoid the concealed risks of counterfeit makeup and help the reputable beauty sector by making wise decisions. Keep in mind that real beauty results from both the goods you use and the attention you provide to your health.

Winter is not just a season; it’s a feeling of warmth, comfort, and style. And GulAhmed, a name synonymous with timeless fashion, has once again cast its enchanting spell with the all-new Winter Luxe Collection – Volume 1. This collection is not just a winter collection; it’s a symphony of elegance, and it’s available both in-stores and online. Let’s dive into the exquisite world of GulAhmed’s winter unstitched suits.

Velvet: A Touch of Opulence

When it comes to winter, nothing spells luxury quite like velvet. The Velvet catalogue within this new winter collection is a true showstopper. Imagine wrapping yourself in the soft caress of velvet, feeling like a star at every winter soirée. GulAhmed’s Velvet range is the epitome of opulence, making it a must-have in every lady’s winter wardrobe.

Pashmina: Elegance Redefined

For those who seek elegance in every stitch, the Pashmina collection is a masterpiece. Pashmina wool, known for its exquisite softness and warmth, takes center stage in this segment of the winter collection. These winter dresses redefine elegance and sophistication, making them perfect for both formal gatherings and cozy evenings by the fireplace.

Khaddar: Tradition Meets Trend

GulAhmed’s Khaddar catalogue is a tribute to timeless traditions. Khaddar fabric is celebrated for its durability and ability to keep you snug in chilly weather. This segment of the collection offers a wide array of designs and patterns that seamlessly blend tradition with contemporary fashion. It’s no wonder it’s considered one of the best winter collections around.

Linen: Versatile Chic

If versatility is your style mantra, then the Linen collection is your winter muse. Linen fabric is renowned for its breathability and adaptability, making it suitable for various occasions and weather conditions. From daytime casual to evening chic, GulAhmed’s Linen winter dresses allow you to effortlessly transition from one look to another.

This winter collection isn’t just about fabrics and designs; it’s about crafting a wardrobe that resonates with your style and comfort. GulAhmed’s unwavering commitment to offering the best winter collection for ladies is evident in every aspect of this collection.

And the best part? You can explore and purchase these winter unstitched suits both in-stores and online. Whether you prefer the tactile experience of shopping in a brick-and-mortar store or the convenience of browsing the online winter collection from the comfort of your home, GulAhmed has you covered.

As we step into the enchanting world of winter, GulAhmed’s Winter Luxe Collection – Volume 1 serves as a beacon of style and warmth. Whether you’re drawn to the luxurious allure of velvet, the timeless charm of Pashmina, the tradition-meets-trend vibe of Khaddar, or the versatile chic of Linen, this collection promises to cater to your unique fashion needs.

In conclusion, if you’re in search of the perfect winter dresses that seamlessly blend elegance, comfort, and style, GulAhmed’s Winter Luxe Collection – Volume 1 is your ultimate destination. It’s more than just a winter collection; it’s a reflection of your exquisite taste. Don’t miss the opportunity to embrace the magic of winter with GulAhmed. Visit their stores or explore the online winter collection today and redefine your winter style with unmatched elegance.

Mahnoor Latif is a digital creator, based in Lahore. She shares outfit ideas on her blog “thatedgymassi”. In this article, she shares how to build an outfit from scratch.

With myriad retail shops now offering ready-made outfits why should we even bother with the hassle of making our own clothes – that’s what most of us say to ourselves, right? But there are two reasons why you would want to design your own outfit: (i) fast fashion clothes are not durable and long-lasting; and (ii) you want to wear something that only you own, no one else has that same exact outfit – it’s unique to you.

So, how would we go about designing our own outfit? Well, it is pretty straightforward (and a process our mothers know at the back of their hand) as follows:

Step 1: Sourcing the Material

You can purchase the material from any of your preferred shops in your cities. In Lahore, there is Raja Sahib, Liberty, Lahore Center, Azam Market, etc. Bargain your way through the shops and buy solid colors or prints, whatever is your preference.

Step 2: Finalising the Design

I draw inspiration from social media when it comes to designing my outfits. At times I’ll either like a cut or outfit I saw from a Pakistani or Indian brand and try to replicate that to fit my own aesthetic, or I’ll make a design from a culmination of different styles and cuts I have saved on Pinterest.

Step 3: Buying the Accessories

This step ties in with Step 2 above, so once your design is finalized, you go out and buy the laces, buttons, and any extra accessories that you need to bring together your outfit.

Step 4: Getting it Stitched

This step is pretty standard but can involve a lot of debate with your tailor depending on the design you want to be executed.

Step 5: Styling the Outfit

The final and best part of the whole process, getting to style and wear the outfit you designed!

In a world increasingly drawn to subtle luxury and minimalism, the Color Blocking Trend stands firm, celebrating the brilliance of bold colors that defy the monotonous monochromes we once adored.

While you might assume this trend fits only in Western fashion, let’s debunk that myth. In South Asia, our affinity for rich, vibrant shades, deeply rooted in our heritage, is undeniable. Colors in our region tell stories, convey identities, and preserve centuries-old customs. The Color Blocking Trend seamlessly marries this cultural penchant for striking hues with contemporary fashion, crafting an intriguing juxtaposition of tradition and innovation.

Leading the charge are none other than the talented trio of Alia Bhatt, Saba Qamar, and Hania Amir as seen above. These starlets have fearlessly hopped on the bandwagon of this vibrant trend, showcasing their flair for fashion and trendsetting.

Even in western looks, Victroria Beckhem and our very own Hania Amir have pulled this trend off very well.

Here are some colour combinations to help you take inspo and create your own trendy outfits and looks.