Beauty & Fashion


It’s that time of the year again! Ideas is thrilled to announce The Great Winter Sale is live now in-stores and online. Expect whopping discounts of up to 70% off on an extensive range of over 5000+ products. From men’s, women’s, and kids’ winter apparel to plush home textiles and must-have winter accessories, there’s a deal for every need and every style.

Now that you’ve got the essential scoop, let’s dive a little deeper!

A Sneak Peek Into What’s in Store

Winter demands a wardrobe revamp, and what better way to do it than during a sale? Women can look forward to trendy cardigans, elegant shawls, and snug leggings. Need a pop of color for those gray days? Ideas newest range of scarves and shawls promises just that. Gentlemen, there’s a vast collection waiting for you too. Think classy sweaters, versatile hoodies, and active wear to keep the cold at bay.

And, of course, kids shouldn’t be left out of the winter fun. Ideas has curated a range of clothing that’s not just warm but also downright adorable. Picture cute sweaters and colorful hoodies that’ll have the little ones eagerly awaiting the snow!

Home Textiles for a Warm Abode

Moving beyond apparels, Ideas winter clearance sale also extends to home textiles. It’s the perfect opportunity to spruce up your living space. Grab plush blankets that promise warmth on those cold nights or opt for soft-to-touch bed linens that’ll make it hard to leave your bed every morning. And for those who love to entertain, Ideas range of table linens and cushion covers will surely impress your guests.

Why The Great Winter Sale Stands Out

One might wonder, what makes this sale any different from the others? Apart from the huge variety and massive discounts, it’s the quality Ideas stand by. Each product, whether purchased in-store or online, promises durability, comfort, and style.

Plus, for their online shoppers, Ideas ensures a smooth shopping experience. With easy navigation, detailed product descriptions, and a straightforward checkout process, your shopping spree will be hassle-free.

Tips to Make the Most of the Sale

  • Early Bird Gets the Worm: With such tempting offers, products are bound to fly off the shelves. It’s always a good idea to start shopping early, be it online or in-store.
  • Make a List: With over 5000+ products on sale, it can get a tad overwhelming. Before the sale day, jot down what you need. This will save time and ensure you get all the benefits.
  • Check Sizes: Ensure you know your size and the sizes of those you’re shopping for. It helps in making swift decisions, especially when stocks are running low.
  • Set a Budget: While everything will seem tempting, it’s always smart to set a budget. This ensures you get what you need without any regrets.

Wrapping It Up

Winter sales are aplenty, but The Great Winter Sale by Ideas is more than just a sale. It’s a celebration of winter, warmth, and wonderful deals. So, whether you’re looking to upgrade your winter wardrobe, give your home a cozy makeover, or simply enjoy the thrill of snagging a good deal, get shopping at the Great Winter Sale today.

And remember, while winter may come with its chills, our deals promise to keep you warm. Happy shopping!

Sale season is always a cause for celebration in Pakistan, and there’s nothing quite like the thrill of finding the perfect deals. Get ready, because the much-loved brand, Ideas, has kicked off its Great Winter Sale exclusively online! As always, Ideas is offering incredible discounts across various categories, making it the perfect time to stock up on your essentials as the new season approaches.
This sale promises discounts on the trendiest fashion apparel for both men and women, not to mention the adorable kids collection. But that’s not all; Ideas is also offering remarkable discounts in the home category, allowing you to infuse color into your living space.

The most exciting part? This sale features over 1000 exclusive winter products, so you can be sure that you’re getting excellent value for your money. After all, who doesn’t love a great deal?
For fashion enthusiasts, the Great Winter Sale is the ideal opportunity to explore the fantastic GulAhmed unstitched collection. With eye-catching prints and the latest designs, you can have these tailored to your liking and elevate your style for upcoming events.

If you’re looking to spruce up your home for the upcoming wedding season, you’re in luck. The sale offers dynamic beddings, rugs, cushions, towels, and accessories that will add a touch of glamor to your space all year round. Explore the Ideas Home section and fill your cart with everything that catches your eye.
Ideas Man also steps up its game by offering fantastic discounts on ethnic menswear, taking your style to the next level. The collection features trendy and fashionable clothes that will leave you excited as you browse through the section.

And for those seeking the perfect festive outfits, Ideas ready-to-wear collection has you covered. With discounts of up to 70% off, you’ll be ready to shine and dazzle during the festive season.
But what’s a great outfit without stylish accessories? Incomplete! Ideas has you covered with chic flats and classy bags, all available at a whopping 70% discount. Stock up before they fly off the shelves. Plus, Ideas offers a 30-day worry-free exchange policy for your convenience.
Let’s not forget about the little ones! Ideas kids section boasts adorable and fashionable apparel, ensuring your kids stay trendy and warm this season. It’s the perfect opportunity to refresh your kids wardrobe before the weather turns chilly, moms!
So, what are you waiting for? Visit and grab your favorite items to stay at the forefront of the fashion game. It’s a now-or-never opportunity! Don’t miss out on these fantastic deals.

Millions of consumers seek high-quality cosmetics that enhance their appearance, making the beauty industry a global force. However, in recent years, a dark side of the beauty industry has emerged: counterfeit makeup. These copycat products may appear to be cost-effective alternatives, but they contain hidden dangers that go beyond the wallet. In this article, we will look at the dangers of counterfeit makeup and why customers should think twice before purchasing it.

What Exactly Is Counterfeit Makeup?

Counterfeit makeup is a term used to describe fake cosmetics that copy the branding and packaging of well-known beauty brands. These products are often marketed for a fraction of the cost of real things, making them appealing to price-conscious customers. Foundation, lipstick, eyeshadow, and skincare products are all examples of counterfeit makeup.

The Risks of Counterfeit Makeup

The unknown nature of the components in counterfeit makeup is one of the biggest risks. Heavy metals, bacteria, mould, and even dangerous chemicals are frequently found in these items. Such products can cause skin irritation, allergic responses, and long-term health problems when applied to the skin. Skin issues are frequently brought on by counterfeit makeup. Breakouts, acne, rashes, and even life-threatening illnesses can develop from the use of false cosmetics.

 Beyond the health hazards, fake cosmetics frequently performs poorly. It might not offer the coverage or colour payoff that customers want, making them unhappy with their purchase. Contrary to popular belief, counterfeit makeup can actually wind up costing consumers more money. When these products fall short of expectations or result in health problems, people may need to spend more money on new makeup or additional medical care. By buying fake cosmetics, you unintentionally aid illicit activities. The fake cosmetics market is frequently connected to organised crime, including money-laundering networks and counterfeiting operations. Customers who purchase fake makeup support these criminal networks.

How to Protect Yourself

You should abide by the following recommendations to safeguard yourself from the risks of fake makeup:

 Buy cosmetics from good, accredited merchants, both offline and online. Check the product labels, logos, and packaging for errors or inconsistencies. Genuine products come in top-notch packaging. Check the seller’s reputation, reviews, and guarantees of authenticity before making an online purchase. Deals that look too good to be true usually are. Be cautious while buying cosmetics at steep discounts.

Even though the attraction of inexpensive makeup can be attractive, the risks connected with using fake cosmetics outweigh any possible savings by a wide margin. Your wellbeing should always come first, so take care of yourself. Consumers may avoid the concealed risks of counterfeit makeup and help the reputable beauty sector by making wise decisions. Keep in mind that real beauty results from both the goods you use and the attention you provide to your health.

As the temperatures begin to drop and the air turns crisp, fashion enthusiasts eagerly await the unveiling of the latest winter collections. GulAhmed, a renowned name in the fashion industry, has once again delighted its patrons with their new winter collection. The Winter Luxe Collection – Volume 1, available both in stores and online, features an array of exquisite fabrics and designs to cater to every style preference.

In this blog, we’ll take a closer look at the Khaddar collection, one of the standout segments of this splendid winter assortment.

Khaddar: A Winter Wardrobe Essential

GulAhmed’s Khaddar collection is a testament to the brand’s commitment to crafting high-quality winter attire. Khaddar, known for its warmth and durability, is an ideal choice for the chilly season. This fabric keeps you snug without compromising on style. As you browse through GulAhmed’s winter unstitched suits, you’ll find the perfect blend of comfort and elegance.

Versatility in Designs

The Khaddar collection boasts a wide range of designs to suit various tastes. Whether you prefer traditional motifs or contemporary patterns, there’s something for everyone in this best winter collection. GulAhmed has curated an exquisite selection of 3-piece suits, each with its unique charm.

This enchanting design combines traditional and modern elements, making it an excellent choice for any winter occasion. The intricate prints on the Khaddar fabric exude sophistication and charm.

For those who appreciate simplicity with a touch of elegance, this design is a perfect pick. The understated prints on the Khaddar fabric make it a versatile addition to your winter wardrobe.

If you’re looking to make a statement, this embroidered Khaddar suit will undoubtedly turn heads. The intricate embroidery adds a touch of opulence to the winter dresses, making it a go-to choice for special occasions.

With its vibrant prints and warm Khaddar fabric, this design is perfect for adding a pop of color to your winter wardrobe. It’s a great choice for those who want to stand out.

For a classic and timeless look, consider this Khaddar suit. The traditional prints exude an old-world charm that never goes out of style.

Another embodiment of elegance and grace, this embroidered Khaddar suit is perfect for those who appreciate intricate detailing. It’s a true masterpiece that showcases GulAhmed’s commitment to craftsmanship.

Elevate Your Winter Wardrobe

GulAhmed’s Winter Luxe Collection – Volume 1 is a testament to their dedication to providing the best winter collection year after year. The Khaddar collection, in particular, offers an array of options for ladies looking to update their winter wardrobe. From casual outings to formal gatherings, these winter unstitched suits cater to all occasions.

Don’t miss out on the opportunity to explore GulAhmed’s unstitched winter collection, which seamlessly combines warmth, style, and tradition. Visit their online winter collection or head to their stores to experience the cozy elegance of Khaddar and embrace the winter season in style!

It’s likely that you’ve heard of method acting, the process where actors try to completely inhabit their roles. But what about method dressing? The act of telling a story through clothing is known as method dressing. The film industry is being completely overtaken by this new trend, and we have already seen many actors attend movie promotional events dressed as their respective characters in statement-making attire, accessories, and footwear.

Jenna Ortega

Without a doubt, “method dressing” was made popular by actress Jenna Ortega. She has been giving off soft goth vibes ever since her appearance in the Netflix most popular show “Wednesday”, and it’s hard to tell where the character ends and Ortega begins.

Halle Bailey

Halle Bailey served some major mermaidcore vibes with her phenomenal outfits during her promotional tour for The Little Mermaid, and her looks were a true fashion treat.

Alia Bhatt

Last year, when promoting her film ‘’Gangubai Kathiawadi,’’ she wore white sarees with red roses in her hair to represent her character.

Alia Bhatt wore chiffon saris with statement blouses and earrings to symbolise her character Rani Chatterji and to revive the old Bollywood glam while promoting her movie “Rocky aur Rani Ki Prem Kahani.”

Margot Robbie

The Barbiecore is elevated by Margot Robbie. During Barbie’s promotional tour, she dressed in outfits inspired by Barbie dolls. She looked fantastic thanks to her stylist Andrew Mukamal.

Ryan Gosling

Ryan Gosling’s portrayal of Ken during the promotional tour was delightful, and he ups the ante in terms of style.


During the Spiderman press tour, Zendaya, the queen of fashion, wore several outfits inspired by her film.

Blake Lively

By sporting a variety of chic tailored suits while promoting her 2018 film A Simple Favour, Blake Lively proved that method dressing can be a winning strategy.

Since actors must do so many promotions for films these days, method dressing has developed into a popular marketing and storytelling technique. This gives actors the opportunity to show off their fashion sense while also helping the audience understand the movie. Even though everyone is doing it at once, method dressing has been popular for quite some time.

To put it simply, method dressing entails using clothing to create wearable stories that help the wearer bring fictional characters to life.

Winter is not just a season; it’s a feeling of warmth, comfort, and style. And GulAhmed, a name synonymous with timeless fashion, has once again cast its enchanting spell with the all-new Winter Luxe Collection – Volume 1. This collection is not just a winter collection; it’s a symphony of elegance, and it’s available both in-stores and online. Let’s dive into the exquisite world of GulAhmed’s winter unstitched suits.

Velvet: A Touch of Opulence

When it comes to winter, nothing spells luxury quite like velvet. The Velvet catalogue within this new winter collection is a true showstopper. Imagine wrapping yourself in the soft caress of velvet, feeling like a star at every winter soirée. GulAhmed’s Velvet range is the epitome of opulence, making it a must-have in every lady’s winter wardrobe.

Pashmina: Elegance Redefined

For those who seek elegance in every stitch, the Pashmina collection is a masterpiece. Pashmina wool, known for its exquisite softness and warmth, takes center stage in this segment of the winter collection. These winter dresses redefine elegance and sophistication, making them perfect for both formal gatherings and cozy evenings by the fireplace.

Khaddar: Tradition Meets Trend

GulAhmed’s Khaddar catalogue is a tribute to timeless traditions. Khaddar fabric is celebrated for its durability and ability to keep you snug in chilly weather. This segment of the collection offers a wide array of designs and patterns that seamlessly blend tradition with contemporary fashion. It’s no wonder it’s considered one of the best winter collections around.

Linen: Versatile Chic

If versatility is your style mantra, then the Linen collection is your winter muse. Linen fabric is renowned for its breathability and adaptability, making it suitable for various occasions and weather conditions. From daytime casual to evening chic, GulAhmed’s Linen winter dresses allow you to effortlessly transition from one look to another.

This winter collection isn’t just about fabrics and designs; it’s about crafting a wardrobe that resonates with your style and comfort. GulAhmed’s unwavering commitment to offering the best winter collection for ladies is evident in every aspect of this collection.

And the best part? You can explore and purchase these winter unstitched suits both in-stores and online. Whether you prefer the tactile experience of shopping in a brick-and-mortar store or the convenience of browsing the online winter collection from the comfort of your home, GulAhmed has you covered.

As we step into the enchanting world of winter, GulAhmed’s Winter Luxe Collection – Volume 1 serves as a beacon of style and warmth. Whether you’re drawn to the luxurious allure of velvet, the timeless charm of Pashmina, the tradition-meets-trend vibe of Khaddar, or the versatile chic of Linen, this collection promises to cater to your unique fashion needs.

In conclusion, if you’re in search of the perfect winter dresses that seamlessly blend elegance, comfort, and style, GulAhmed’s Winter Luxe Collection – Volume 1 is your ultimate destination. It’s more than just a winter collection; it’s a reflection of your exquisite taste. Don’t miss the opportunity to embrace the magic of winter with GulAhmed. Visit their stores or explore the online winter collection today and redefine your winter style with unmatched elegance.

As the sun (kind of) sets on another scorching summer, LAMA is back to sneak a little excitement into your wardrobe with its much-anticipated End of Season Sale for summer. For a brand that almost never goes on sale, its season-end discounts are always huge with up to 60% off on the entire collection of clothes and shoes. The best part is, since its a western basics brand, a lot of their summer stock is technically year-round stock! So, you don’t even have to pack anything away to wear next spring.

LAMA, known for its commitment to easy, functional clothing, has become a mecca for pre-holiday shopping in the country. You’re not breaking the bank, but you get the international high street feel. And there’s still a ton of summer left, so we’re not complaining. Some of us still have vacationing to do, and the focus on comfort fashion, from shoes to apparel, is a Godsent for travel.

The only thing that needs to be faulted here… is how quickly stock and sizes run out! Especially during their sale period, it becomes really hard to find what you want in your size.

Hey, LAMA: We want to be strolling down a boardwalk (real or imaginary, does it matter?) in a pleated skirt from your summer collection, go to a barbecue in that super comfortable oversized organic cotton T-shirt, get on a plane in our LAMA MAMA sandals and lounge at home in those sweet, sweet linen matching separates… so make more stuff we can buy on sale!

For this season-end sale, we’ll be closely eyeing their made in Pakistan range of leather shoes and organic t-shirts (both of which we can wear in the winter), their button-down shirts because when do those ever go out of style, and their maxi dresses some of which are made in slightly thicker fabrics and will work quite superbly for the fall season. Especially for those of us living in the south of the country, where winter is an unpredictable visitor, we can stretch out the summer living for a few more months.

Sales at LAMA don’t last for a very long time, as we’ve learnt from experience, and this one probably won’t be any different. A couple of weeks and bang, before you know it, they’re all wiped out of stock and they’re dropping their fall/ winter collection. We’re quite curious to see what winter will bring at LAMA this year, considering their fantastic basics collection last year. Whether they stay true to their reputation will remain to be seen.

For now, get shopping online because they’ve still got a lot of stock– or if you’re lucky enough to live in the same city as a LAMA store… why aren’t you in the car already? Pro tip: Keep the trunk empty, you’re gonna need it for the way home.

Mahnoor Latif is a digital creator, based in Lahore. She shares outfit ideas on her blog “thatedgymassi”. In this article, she shares how to build an outfit from scratch.

With myriad retail shops now offering ready-made outfits why should we even bother with the hassle of making our own clothes – that’s what most of us say to ourselves, right? But there are two reasons why you would want to design your own outfit: (i) fast fashion clothes are not durable and long-lasting; and (ii) you want to wear something that only you own, no one else has that same exact outfit – it’s unique to you.

So, how would we go about designing our own outfit? Well, it is pretty straightforward (and a process our mothers know at the back of their hand) as follows:

Step 1: Sourcing the Material

You can purchase the material from any of your preferred shops in your cities. In Lahore, there is Raja Sahib, Liberty, Lahore Center, Azam Market, etc. Bargain your way through the shops and buy solid colors or prints, whatever is your preference.

Step 2: Finalising the Design

I draw inspiration from social media when it comes to designing my outfits. At times I’ll either like a cut or outfit I saw from a Pakistani or Indian brand and try to replicate that to fit my own aesthetic, or I’ll make a design from a culmination of different styles and cuts I have saved on Pinterest.

Step 3: Buying the Accessories

This step ties in with Step 2 above, so once your design is finalized, you go out and buy the laces, buttons, and any extra accessories that you need to bring together your outfit.

Step 4: Getting it Stitched

This step is pretty standard but can involve a lot of debate with your tailor depending on the design you want to be executed.

Step 5: Styling the Outfit

The final and best part of the whole process, getting to style and wear the outfit you designed!

In the fast-paced and dynamic world we live in, there are individuals who excel in multiple fields, defying conventional boundaries and embracing diverse passions. Dr. Taniya Habib is one such remarkable personality who has made her mark as a dentist, aesthetician, and a successful entrepreneur running her clothing brand, ‘Habib.’ Her inspiring journey is not only defined by her immense talent and dedication but also by the essence of sisterhood, feminism, and empowerment that flow through the heart of her brand.

The Journey as a Dentist:

Dr. Taniya Habib’s journey into the field of dentistry began with a deep-rooted passion for helping others. After completing her dental education, she set out to make a positive impact on people’s lives through her expertise in oral health. With a compassionate approach and a keen eye for detail, Dr. Habib quickly earned a reputation for providing top-notch dental care to her patients.

Pursuit of Aesthetics:

In addition to her dental practice, Dr. Taniya Habib developed a strong interest in aesthetics. She recognized that the way people feel about their appearance is closely linked to their overall well-being. Combining her dental expertise with knowledge of aesthetic treatments, she sought to enhance her patients’ self-confidence and self-esteem.

The Aesthetician’s Touch:

Dr. Habib’s journey into the world of aesthetics led her to become a skilled aesthetician. Through advanced training and a commitment to staying abreast of the latest trends and techniques, she offers a wide range of aesthetic treatments, including skin rejuvenation, non-invasive procedures, and more. Her personalized approach and dedication to providing natural-looking results have earned her a loyal clientele.

Entrepreneurial Venture: ‘Habib’ Clothing Brand:

Beyond her career in dentistry and aesthetics, Dr. Taniya Habib’s creativity and entrepreneurial spirit knew no bounds. Drawing inspiration from her diverse cultural background and passion for fashion, she decided to venture into the world of clothing and launched her own brand, aptly named ‘Habib.’

The ‘Habib’ Brand:

With her clothing brand, Dr. Habib strives to blend modern fashion with cultural heritage, creating unique and timeless pieces that resonate with people from different walks of life. Her designs are a testament to her creativity, reflecting her vision of elegance, comfort, and inclusivity. Through her clothing line, she aims to empower individuals to embrace their identity and express themselves with confidence.

The Power of Sisterhood and Empowerment:

At the core of ‘Habib’ lies the power of sisterhood – a bond that is unbreakable and strong. Dr. Taniya Habib, along with her sisters, shares a vision of creating a brand that celebrates this unique connection and uplifts the spirit of every woman. Through their designs, they weave stories of unity, love, and resilience, inspiring customers to embrace their own relationships and cherish the support they receive from their sisters and friends.

Sareena Habib: The Creative Force:

Sareena Habib, the creative head behind ‘Habib,’ is a force to be reckoned with in the fashion industry. Her innate sense of style, combined with a profound understanding of the brand’s values, allows her to craft designs that are both contemporary and deeply meaningful. Each piece of clothing showcases the essence of femininity, empowerment, and individuality, making every wearer feel like a queen in her own right.

Paying Homage to their Father’s Name and Empowering Feminism:

The name ‘Habib’ itself is a heartfelt tribute to their beloved father, symbolizing the love, guidance, and support he has provided throughout their lives. Through their brand, Dr. Taniya and her sisters aim to honor their father’s legacy by instilling the values he has imparted, including the belief in equality and the strength of women. Coming from a conservative Pathan family, having a strong political background, their father not only protected by encouraged each of his daughters to become financially independent, to follow their dreams and have them his full support in becoming the vets version of themselves. ‘Habib’ stands as a testament to the positive influence of their father in shaping their lives and fostering a deep sense of pride in their heritage. One of the central missions of ‘Habib’ is to promote feminism and empower women. The brand advocates for gender equality and challenges the notion that women need brothers or sons to achieve greatness or make their parents proud. Driven by the belief that women are just as capable as their male counterparts, ‘Habib’ celebrates the achievements of women and seeks to break down societal barriers that hinder progress and growth.


Dr. Taniya Habib’s multifaceted journey as a dentist, aesthetician, and fashion entrepreneur takes on a special significance with the story behind ‘Habib.’ As co-founders, the four sisters have infused their brand with the values of sisterhood, empowerment, and feminism. Led by the creative brilliance of Sareena Habib, ‘Habib’ embraces the essence of modern fashion while paying homage to their father’s name. With a clear vision of promoting equality and empowering women, ‘Habib’ stands as a beacon of inspiration, reminding us that women are capable of achieving greatness and making their parents proud on their own terms. Through their unique designs and unwavering commitment to feminism, ‘Habib’ leaves a lasting impact on the fashion industry, encouraging women worldwide to embrace their identity, strengths, and aspirations. Dr. Taniya Habib’s commitment to uplifting others through her dental practice, aesthetic treatments, and fashion endeavors is an inspiration to all. With her brand ‘Habib,’ she continues to leave a mark in the world, not just through her products, but also through her values of sustainability, social responsibility, and empowerment. As we celebrate the achievements of this multifaceted individual, let us be reminded of the endless possibilities that lie within us, waiting to be explored and embraced.

In a world increasingly drawn to subtle luxury and minimalism, the Color Blocking Trend stands firm, celebrating the brilliance of bold colors that defy the monotonous monochromes we once adored.

While you might assume this trend fits only in Western fashion, let’s debunk that myth. In South Asia, our affinity for rich, vibrant shades, deeply rooted in our heritage, is undeniable. Colors in our region tell stories, convey identities, and preserve centuries-old customs. The Color Blocking Trend seamlessly marries this cultural penchant for striking hues with contemporary fashion, crafting an intriguing juxtaposition of tradition and innovation.

Leading the charge are none other than the talented trio of Alia Bhatt, Saba Qamar, and Hania Amir as seen above. These starlets have fearlessly hopped on the bandwagon of this vibrant trend, showcasing their flair for fashion and trendsetting.

Even in western looks, Victroria Beckhem and our very own Hania Amir have pulled this trend off very well.

Here are some colour combinations to help you take inspo and create your own trendy outfits and looks.

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