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“Ain se Alif,” a project by Ariza Abbas, delves into the Alam’s evolution as a pivotal element in understanding the development of Indo-Shiite visual culture. The Alam, a symbol and devotional object, encapsulates the memory of Karbala and serves as a marker of religious identity. Ariza’s research employs historical analysis and contemporary design practices, integrating interviews, site visits, and participatory workshops.

Through an anthropological design approach, the research examines the Alam’s evolution over 700 years within the Indian subcontinent, focusing on Pakistan, India, and Bangladesh. Ariza’s aim is to present an alternative understanding of South Asian history and design practices, rooted in community and indigenous devotional practices of Azadari. Spanning various time periods, geographies, and languages, the Alam reflects not only the devotion of the communities that create and engage with it but also the rich history of South Asia.

The oldest Alams found in South Asia date back to the Bahmani era in the Deccan region of South India, approximately 700 years ago. These Alams were brought or created under the rule of the Bahmani rulers, who were of Persian origin. Much of the cultural development during this period occurred under various Shi’a rulers of South Asia, with the early history tracing back to South India.

Another significant region for the development of Alams and Shi’a visual culture was Lucknow, known for producing some of the richest Azadari literature. While the designs of the Alams initially had Persian influences, local sensibilities and design aesthetics gradually shaped their production and the visuals depicted on them. These visuals included fishes, tigers, lions, and peacocks, as well as influences from textiles such as the paisley (keri) design and intricate calligraphy. Different materials were used over time, influenced by economy and regional aesthetics.

Ariza Abbas’s “Ain se Alif” project offers a profound insight into the Alam’s historical and cultural significance, highlighting its role in South Asian history and the intricate interplay of design, devotion, and identity.

Nestled in DHA Phase 3, Lahore, The Krae is the newest eatery by Chef Zunaira Faisal and her talented team. This newly opened eatery boasts a beautifully designed space, featuring elegant furniture by Arshi Interiors designed and executed in collaboration with Arkmett.

Chef Zunaira, the creative force behind The Krae, has meticulously curated a menu that transforms each dish into a story, celebrating vibrant, fresh ingredients and innovative cuisine. Our dining experience at The Krae allowed us to sample a variety of things from the menu and here are our top picks. 

The evening began with an array of refreshing drinks. The standout was undoubtedly the Berries Basil Lemonade. 

We started with the dumplings, which were exceptional. The dumplings were paired with a flavorful sauce that elevated the dish. Another highlight was the chicken salad, which was delicious on its own but truly shone when enjoyed with the dumpling sauce—a combination worth considering for the menu.

The onion jam burger was delicious, featuring a juicy, well-cooked patty complemented by the sweet and savory notes of the onion jam.

The desserts were the highlight of our dining experience. The churros were perfectly crisp and paired with a delectable dipping sauce. The Tres Leches cake, with its rich, moist texture and exquisite flavor, made it the best item on the menu.

The 2024 Paris Olympics will showcase over 10,000 athletes competing in 32 different sports. With global attention focused on Paris, more than 200 countries will be represented in this grand event. Pakistan has confirmed its participation with an 18-member squad competing in athletics, shooting, and swimming. The Pakistani national team, featuring seven athletes, will begin their journey on July 26.

ATHLETICS

Arshad Nadeem (Qualified)

Arshad Nadeem, the pride of Pakistan in javelin throw, has secured his place in the Paris Olympics. Known for his exceptional performances, Nadeem clinched the gold at the NR Commonwealth Games in Birmingham, UK, and followed it up with a silver at the World Athletics Championships in Budapest, Hungary.

Faiqa Riaz (Wild Card)

Faiqa Riaz, another promising athlete, will represent Pakistan in the 100m sprint at the Paris Olympics. She has demonstrated her speed with a gold at the 2nd Aitchison Fastest Championship and topped the podium at the Rising Punjab Games 2024 in Lahore.

SHOOTING

Gulfam Joseph (Qualified)

Gulfam Joseph has qualified in shooting for the 10m Air Pistol individual event. He recently achieved a silver medal in the Air Pistol Men category at the Shooting Sports Championship of Thailand and contributed to a team bronze in the Air Pistol Mix Team event during the Asian Rifle/Pistol Championship in Indonesia.

Kishmala Talat (Qualified)

Kishmala Talat will compete in multiple shooting events at the Paris Olympics, including the 10m Air Pistol and 25m Pistol categories. Her accolades include a bronze at the 19th Asian Games in China and a silver in the Air Pistol event at the Asian Rifle/Pistol Championship in Indonesia. She also claimed two gold medals at the Shooting Sports Championship of Thailand.

Ghulam Mustafa Bashir (Qualified)

Ghulam Mustafa Bashir has qualified in the 25m Rapid Fire Pistol event. His achievements include a bronze medal at the ISSF Shooting World Championship in Cairo and multiple medals at the South Asian Games in Nepal.

SWIMMING

Muhammad Ahmed Durrani (Wild Card)

Muhammad Ahmed Durrani earned a wild card entry for swimming in the 200m Freestyle event at the Paris Olympics. He showcased his prowess at the 66th MILO Malaysian Age Group Olympic Qualifiers and the 19th Singapore Open.

Jehanara Nabi (Wild Card)

Jehanara Nabi will join Durrani in the swimming events, competing in the 200m Freestyle. Her achievements include gold medals at the Fukuoka Japan National Games in both the 100m and 200m Freestyle events.

This diverse group of athletes from Pakistan is set to make its mark at the Paris Olympics 2024, showcasing skill, determination, and the spirit of sportsmanship on the global stage.

As the summer sun graces us with its warmth, it’s the perfect time to refresh your bedroom with light and airy bedding. The Ideas Home Bedding Collection for the summer season offers an exquisite array of floral prints that not only complement the season but also bring a touch of sophistication to your interior. Dive into the new arrivals and discover how to style your bedroom for a chic summer look. Visit www.gulahmedshop.com today to explore and shop the collection online.

This season, Ideas Home introduces a stunning lineup of bedding designed to keep you cool and stylish. Our new collection boasts standout features like breathable fabrics and intricate designs that promise both comfort and elegance. Don’t miss out on exclusive offers, with standout pieces available at attractive prices and discounts.

Our summer collection features an array of bed sheets, each crafted from materials perfect for warmer weather. Breathable fabrics ensure a comfortable night’s sleep, while our diverse range of designs caters to various tastes. From the luxurious feel of our Black Bed Sheet Set with pink floral print to the serene vibes of the White Floral Bed Sheet Set, there’s something for everyone.

A Spectrum of Designs, Colors, and Prints

The collection showcases a variety of designs, from vibrant florals to subtle patterns. For a bold statement, the Purple Pink Floral Bedsheet Set adds a pop of color to your room, while the Brown Fitted Sheet Set offers a versatile and elegant option. The Purple Set with White Flowers, a complete bed set including a quilted throw, pillow covers, and a bed sheet, brings a cohesive and stylish look.

Transform your bedroom with our expert styling tips. Pair the Black Bed Sheet Set with pink floral print with shop online cushion covers in soft hues for a balanced look. The Purple Pink Floral Bedsheet Set pairs beautifully with dyed bedsheets in pastel shades. For a cohesive summer aesthetic, mix and match bed sheets and cushion covers, creating layers of textures and patterns that reflect the season’s vibrancy.

Ready to elevate your bedroom this summer? Explore the full Ideas Home Bedding Collection at www.gulahmedshop.com. With a flat shipping rate of PKR 99 across Pakistan and a 30-day worry-free exchange policy, there’s never been a better time to shop online.

Embrace the elegance and comfort of summer with Ideas Home, where luxury meets practicality. Your perfect summer sanctuary awaits.

The Ideas Home Bedding Collection for the Summer Season not only offers a range of beautiful designs but also ensures comfort with its breathable fabrics. With standout features like the Black Bed Sheet Set with pink floral print, Purple Pink Floral Bedsheet Set, Brown Fitted Sheet Set, White Floral Bed Sheet Set, and the Purple Set with White Flowers, there’s something for every style. Enjoy the luxury of flat shipping at PKR 99 across Pakistan and a 30-day worry-free exchange policy.

From its inception, Cast and Crew has been imbued with star power, thanks to its association with acclaimed actors Adnan Siddiqui and Humayun Saeed. Their role as brand ambassadors has significantly enhanced the brand’s prominence and allure within the fashion industry. Under the strategic and diversified stewardship of CEO Shahid Iqbal, the company has set a benchmark in luxury retail excellence.

In just two years, Cast and Crew has achieved phenomenal success. The newly unveiled store stands as a true masterpiece, envisioned by Cast and Crew’s visionary Design Director, Ifnan Shoaib. The store’s unique architectural elements, coupled with the refined elegance of its products and design, vividly demonstrate the brand’s steadfast dedication to luxury. Each intricately designed section of the store exemplifies the exceptional quality of craftsmanship and meticulous attention to detail that characterizes Cast and Crew’s unparalleled aesthetic excellence.

The grand opening of this stunning store took place on July 1st, attracting Pakistan’s top celebrities. Inside, guests were treated to a visual spectacle that perfectly encapsulated the brand’s luxury ethos. This launch event was more than a celebration; it was a definitive statement of luxury and elegance, marking a new chapter in Pakistan’s men’s fashion landscape.

Hello, fashion enthusiasts! Brace yourselves for the latest Jewelry Collection from Ideas. This season, Ideas has outdone itself with a beautiful assortment of necklaces, rings, bracelets, and, our favorite, an exquisite array of earrings. Whether you’re shopping for work, evening events, festivities, night outs, or brunches, this Artificial Jewelry Collection has something for everyone. So, what are you waiting for? Visit http://www.gulahmedshop.comand start shopping now!

Let’s dive into the standout pieces and why this collection is a must-have.

Let’s talk about the highlight of the collection: the earrings! Ideas Earrings Collection offers everything from studs to hoops, drop earrings, and dangling beauties. Perfect for any occasion, these pieces are designed to make you shine.

Flower Ring Drop Earrings

The Flower Ring Drop Earrings are a blend of elegance and playfulness. With intricate floral designs, they are perfect for festive occasions or adding a whimsical touch to your brunch outfit. Pair them with a floral dress to complete the look.

Stud Earrings

Stud Earrings are the epitome of simplicity and elegance. Ideal for work or casual outings, they add a subtle sparkle without being too flashy. They’re a staple in any jewelry box and perfect for those who shop for Earrings Online.

Dangle Earrings

For those who love a bit of drama, Dangle Earrings are a must. These earrings add movement and flair to your evening wear or special events. Pair them with an updo hairstyle to really let them shine.

C Hoops Set

The C Hoops Set is a versatile addition to your collection. Perfect for both casual and formal occasions, these hoops add a touch of sophistication to any outfit. Whether you’re heading to the office or a night out, these are a go-to.

English Lock Embellished Earrings

These English Lock Embellished Earrings are all about elegance and security. The lock design ensures they stay put, while the embellishments add a luxurious touch. Perfect for evening events or formal gatherings.

Silver C Hoop Mini Earrings

The Silver C Hoop Mini Earrings are a modern twist on classic hoops. Their smaller size makes them perfect for everyday wear, while their sleek design adds a contemporary touch to your look. Pair them with both casual and formal outfits.

Coin Drop Earrings

The Coin Drop Earrings bring a touch of vintage charm to your collection. Perfect for adding a unique element to your outfit, these earrings are great for night outs or festive events. Pair them with a bohemian dress for a chic look.

Square Threader Earrings Silver

The Square Threader Earrings Silver are modern and edgy. Their unique design makes them perfect for fashion-forward individuals. Ideal for both day and night looks, these earrings are sure to turn heads.

While the earrings are the star of the show, let’s not forget about the other stunning pieces in this jewelry collection. From multi-layer beaded bracelets to stunning rings, the entire collection offers understated elegance, ideal for everyday wear and adding a touch of sophistication to any outfit, perfect for those who love minimalist jewelry.

This Artificial Jewelry Collection offers high-quality craftsmanship, unique designs, and incredible versatility. Whether you’re looking for pieces for work, casual outings, or special events, Ideas has something for every occasion. Plus, with the convenience of Online Jewelry Shopping, you can easily browse and buy your favorites from the comfort of your home.

Don’t miss out on the chance to shine with the best Artificial Jewelry out there. Head over to www.gulahmedshop.com to explore the entire collection. With a user-friendly interface, shopping for Jewelry Collection Online has never been easier. Whether you’re looking for Bracelets Online, want to Shop Rings Online, or need to update your Earrings Collection, Ideas has you covered.

In a nutshell, Ideas new Jewelry Collection is all about versatility, style, and elegance. Perfect for any occasion, these pieces are designed to make you look and feel your best. Plus, with a flat shipping rate of PKR 99 across Pakistan and a 30-day worry-free exchange policy, there’s no reason not to indulge.

Men ethnic wear has long been celebrated for its ability to blend cultural heritage with modern style. Among the many traditional outfits that define this category, the men shalwar kameez and men kurta pajama stand out for their timeless elegance and versatility. This blog explores the charm and significance of the men shalwar kameez and other key pieces in men ethnic wear, highlighting the exceptional collection available at Ideas. You have the option to shop in-store or get your favorites from the best online fashion store gulahmedshop.com

Embracing Men Ethnic Wear

Men ethnic wear is more than just a fashion choice; it is a reflection of cultural identity and heritage. These outfits are valued for their versatility, making them suitable for a wide range of occasions—from casual family gatherings to formal events. The essence of men ethnic wear lies in its ability to combine traditional elements with contemporary fashion, offering a unique and sophisticated look.

Men Shalwar Kameez: A Timeless Classic

The men shalwar kameez is a piece of traditional attire that has been cherished across generations. This ensemble, consisting of a Kameez paired with Shalwar, offers unmatched comfort and elegance. The simplicity and grace of the shalwar kameez make it a versatile choice for various occasions, from daily wear to festive celebrations.

At Ideas Man, the men shalwar kameez collection is crafted with meticulous attention to detail. Each piece is made from high-quality fabrics, ensuring both comfort and durability.

Men’s Kurta Pajama: Elegance and Comfort

Another staple in men ethnic wear is the men’s kurta pajama. This outfit consists of a long kurta) paired with pajama trousers, creating a look that is both elegant and comfortable. The men’s kurta pajama is celebrated for its refined appearance and versatility, making it ideal for both casual and formal settings.

The men’s kurta pajama collection at Ideas Man includes a diverse array of styles, colors, and fabrics. Whether you prefer a simple, minimalist kurta or a more elaborate, embroidered design, Ideas Man has something to cater to every taste.

Accessories to Enhance Men Ethnic Wear: Waist Coats and Man Fabric

Adding accessories like waist coats can elevate the charm of men ethnic wear. A well-fitted waist coat can enhance the overall look of a men shalwar kameez or men’s kurta pajama, offering an additional layer of sophistication and style. Ideas Man offers a variety of waist coats in different fabrics and designs, perfect for adding that extra flair to your traditional outfit.

Moreover, exploring different man fabric options allows for customization and a personal touch to your ethnic wear. From luxurious silks to comfortable cottons, the choice of fabric plays a crucial role in the comfort and aesthetic of the outfit.

Why Choose Ideas Man for Men Ethnic Wear?

Ideas Man provides high-quality men ethnic wear that meets the diverse needs of modern men. Here are a few reasons why Ideas Man is the preferred destination for men ethnic wear:

  1. Premium Quality: Each piece is made from high-quality fabrics, ensuring comfort and longevity.
  2. Variety of Styles: The collection features a wide range of designs, from traditional to contemporary.
  3. Attention to Detail: Each outfit is meticulously crafted to ensure a perfect fit and exquisite finish.
  4. Affordable Luxury: Ideas Man offers luxurious men ethnic wear at accessible prices, making it a great value for quality.

Conclusion

Men ethnic wear, with its timeless appeal and cultural richness, continues to be a popular choice for those seeking elegance and tradition. The men shalwar kameez, along with the men’s kurta pajama, embodies the enduring charm of traditional attire. Explore the exquisite range of men ethnic wear at Ideas Man and celebrate the elegance of tradition with a modern twist.

 

Eid is a time of joy, celebration, and togetherness. This festival brings families and friends closer, creating cherished memories that last a lifetime. Among all the delightful aspects of Eid, the excitement of Eid shopping is the most anticipated. Finding the perfect outfit for this occasion is a task everyone looks forward to. This year, Ideas is here to simplify your festive wear for women with our exclusive Eid collection, ensuring your festive season is more splendid than ever!

Discover the Idea Festive Collection

Ideas’ festive collection showcases the finest fabrics and exquisite craftsmanship. Each piece is adorned with intricate embroidery or embellishments, adding just the right amount of sparkle for the occasion. The vibrant designs and patterns capture the joyous spirit of Eid, helping you find the perfect Eid suits for your celebrations.

Explore Ideas’ Range of Stitched Suits

A highlight of the Ideas Eid collection is the variety of stitched suits. These ready-to-wear outfits are perfect for those who want to avoid the hassle of tailoring. Here are some of our top picks:

3-piece Charmeuse Silk Embroidered Suit

This elegant embroidered suit is ideal for those who appreciate fine detailing. The charmeuse silk fabric adds a sophisticated touch, making it perfect for Eid gatherings.

Organza Embroidered Shirt and Trouser

A beautiful piece from the Ideas collection, this organza set features intricate embroidery. It’s a versatile option that can be dressed up or down for various Eid events.

Dyed Cotton Silk Embroidered Shirt

Crafted from luxurious cotton silk, this embroidered shirt is both stylish and comfortable. It’s an excellent choice for a sophisticated Eid look.

Dyed Screen Print Cambric Suit

Perfect for those who love vibrant prints, this cambric suit adds a contemporary twist to traditional Eid wear, making it a standout in our collection.

Dyed Screen Print Cotton Net Shirt with Yarn Dyed Dupatta

This chic outfit combines comfort and elegance, ideal for casual Eid gatherings or family visits. The cotton net fabric and screen print design make it a trendy choice.

Dyed Embroidered Cotton Net Shirt with Dupatta

A stylish addition to our collection, this cotton net set features a unique design. It’s perfect for those seeking a modern twist on traditional Eid wear.

3-piece Raw silk Embossed Suit (GLM-23-03)

This raw silk suit is perfect for those who appreciate luxury and style. The embossed fabric adds a touch of elegance, making it ideal for festive occasions.

Tips for Choosing Your Eid Outfit

If you’re still undecided about your Eid outfit, here are some tips to help you make the perfect choice:

  1. Stay updated with trendy colors! For summer, choose a vibe that suits your Eid plans.
  2. Opt for a fabric that ensures comfort throughout the day.

Comfort is essential. When you feel at ease, your confidence and beauty shine through, helping you feel your best on this special day. With these simple tips, you can find the perfect Eid suit and shine throughout the celebrations!

Shop the Ready to Wear Eid Collection Today

Don’t wait until the last minute to start your Eid shopping. Visit the Ideas store today or shop online at www.gulahmedshop.com to explore our stitched suits collection. With a wide range of styles and sizes, you’re sure to find the perfect outfit for this festive season. Celebrate Eid in style and create unforgettable memories with Ideas.

As Eid-ul-Adha approaches, fashion enthusiasts eagerly anticipate the latest trends in Eid dresses for women. GulAhmed, a name synonymous with quality and luxury in Pakistani fashion, has unveiled its Eid ul Adha Collection. This collection promises to elevate your style with its opulent fabrics, intricate designs, and timeless appeal. Visit www.gulahmedshop.com to explore this exquisite collection.

GulAhmed’s unstitched Eid Collection features over 20 new ensembles, each blending traditional motifs with contemporary aesthetics. The collection offers a range of luxurious fabrics such as mehsuri, jacquard, silk, and chiffon, ensuring there is something for every fashion-forward woman.

One standout piece is the orange 3-piece unstitched embroidered chiffon suit, featuring a zari and sequins embroidered chiffon shirt front and sleeves, embroidered border for front and back, dyed chiffon back, and an embroidered chiffon dupatta. This vibrant orange suit is perfect for making a statement at any festive gathering.

Another highlight from the festive collection is the grey zari and sequins embroidered chiffon suit, which includes an embroidered chiffon shirt front and sleeves, textured border for front and back, embroidered neckline on organza, and dyed chiffon back. The sophisticated grey with intricate embroidery exudes elegance and grace.

For those who love subtlety with a touch of glamour, the pink embroidered chiffon suit is ideal. It features an embroidered chiffon shirt front panel, side panels, back, and sleeves, with an embroidered chiffon neckline, sleeve bunches, and borders with white detailing.

If you prefer a royal look, the purple embroidered lawn suit, with an embroidered lawn shirt front with gold detailing, jacquard borders for front and back, and dyed lawn back, is a perfect choice. The rich purple hue combined with gold accents makes it a regal option for Eid.

The ivory off-white zari embroidered lawn suit is perfect for those who appreciate classic beauty. It includes a zari embroidered lawn shirt front panel, side panels, back, and sleeves with embroidered lawn. This elegant and timeless ivory ensemble is a sophisticated choice for Eid.

Another stunning piece is the purple embroidered printed chiffon suit, which features an embroidered chiffon shirt front panel, side panels, back, and sleeves with embroidered borders, paired with an embroidered organza dupatta pallu. The deep purple color and intricate detailing make this a standout piece for festive wear.

Lastly, the orange printed mehsuri suit from festive Eid collection is perfect for daytime Eid celebrations. It features a printed mehsuri shirt with an embroidered lawn neckline and border, paired with a printed mehsuri dupatta. This bright and cheerful orange suit is sure to make you shine.

GulAhmed’s commitment to quality and craftsmanship is evident in every piece of their unstitched Eid collection. Each garment is meticulously crafted, with attention to detail and impeccable finishing. The durability and longevity of these outfits ensure that you are investing in timeless pieces that can be cherished for years to come.

Eid shopping with GulAhmed is a seamless experience. With a flat shipping rate of PKR 99 across Pakistan and a 30-day worry-free exchange policy, customers can shop with confidence. Whether you’re purchasing for yourself or as a gift, GulAhmed ensures convenience and satisfaction with every order.

GulAhmed’s Unstitched Luxury Eid-ul-Adha collection 2024 encapsulates the essence of elegance and luxury. From opulent fabrics to exquisite embroideries, each ensemble is designed to elevate your festive style and make a lasting impression. Don’t miss out on this beautiful collection—visit www.gulahmedshop.com or head to your nearest store to begin your Eid shopping today. Experience the best of festive wear for women with GulAhmed and make this Eid-ul-Adha truly memorable.

Haven’t we all dreamt of a career that feels like destiny? That’s the dream Kasif Ali lived, being a classical singer residing in the colourful and vibrant streets of Kutcha Setha, Lahore. But like most success stories, his journey wasn’t a straight line either. It’s a journey that was fuelled by his passion, that was tested by struggles, and was shaped by his victories.

Stepping into Kashif’s home is like entering Kucha Setha itself. The walls, soaked with music, speaks volumes about the generations of artists the street has produced. Imagine this: a faded blue wooden cabinet, with a pigeon inside peaking curiously through the sliding doors, a cloth draped on the wall with a frame and the Hamsa hanging proudly on the wall. Here, amidst the constant hum, sits Kashif, with stories waiting to be sung. For him, music wasn’t a choice he made. It was woven into the very fibre of his being. At just 12, under the guidance of his uncle and brother, he began his musical training. From that moment onwards, he dreamt of a world where his voice could travel through the narrow streets of Kutcha Setha to faraway lands.

“Success doesn’t come knocking. You have to value your craft, understand it and respect what you have created”

Kashif’s future wasn’t as harmonious as he had imagined. With inflation at it’s peak in the country, his professional life spiralled out of control, mirroring the struggles of countless others. Financial problems became a constant companion, and the dream of being known in the music world was slipping away. Making ends meet was a constant battle and life abroad seemed heavenly. Lured by promises of a ‘beautiful life and a handsome salary’ abroad, Kashif embarked on a journey he had never imagined. Falling victim to a devastating scam, he lost a significant amount of money.

Heart-broken but not defeated, he moved to Dubai. He constantly hunted for musical opportunities, but odd jobs became his reality. “I suffered a lot,” he recalls, “But I never lost hope.” Kasif’s resilience was what he needed to soar, and not just survive. His talent opened doors, and made way for opportunities. “It was like someone’s prayers for me had been answered.” From collaborating with Indian artists to performing at various social events; his music finally found a stage.

Even after decades of performing, Kashif sees himself as a student of his art, and believes it might take him a ‘lifetime to truly understand this art’. Kashif not only encourages passion, but emphasizes on values and hard work. “Success doesn’t come knocking, you have to value your craft, understand it and respect what you have created,” he stresses. And this understanding, he believes, empowers artist to demand respect and fair treatment. “Unlike Pakistan,” he shares, “I’m paid what I deserve quicker than my sweat dries in Dubai.”

Kashif’s story also highlights the hurdle of digital divide for Pakistani artists. Before every gig, artists are asked about their online presence and follower count as digital platforms like Tiktok and Instagram play a crucial role in promoting an artist in Dubai, while Pakistan’s opportunities solely depend on personal connections as artist lack basic digital knowledge and cannot showcase their talent to the best of their ability. This struggle resonates by many in the streets of Kucha Setha.

“This art is difficult to learn, but once you do; you understand it, you value it and you worship it”

Kashif’s journey of success hasn’t reached its destination, but it has travelled from the streets of Lahore to the stages of Dubai. It’s story of clinging onto hope for those who haven’t found their stage yet.  It’s a reminder that talent carves its own path, and creates its own opportunities. “With the right tools and a determined spirit, you’ll be knocking at success’ door.”

His story isn’t unique, many aspiring singers from Kucha Setha are yearning for their voices to be heard but are battling the harsh realities of the music industry today. In a world that feels impersonal or disconnected, Kashif’s voice portrays raw emotion. A voice that would move you, inspire you and stay with you. So, the next time you hear a classical singer pouring their heart out, remember Kashif. Remember the countless voices waiting to be heard and known. Because somewhere in that aching tune, lies not only a singer, but a storyteller, a dreamer and a human. And who knows, your own song of success might just begin to play.

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