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The Most Awaited Ideas Great Winter Sale is back with AMAZING discounts!

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Sale season is always a cause for celebration in Pakistan, and there’s nothing quite like the thrill of finding the perfect deals. Get ready, because the much-loved brand, Ideas, has kicked off its Great Winter Sale exclusively online! As always, Ideas is offering incredible discounts across various categories, making it the perfect time to stock up on your essentials as the new season approaches.
This sale promises discounts on the trendiest fashion apparel for both men and women, not to mention the adorable kids collection. But that’s not all; Ideas is also offering remarkable discounts in the home category, allowing you to infuse color into your living space.

The most exciting part? This sale features over 1000 exclusive winter products, so you can be sure that you’re getting excellent value for your money. After all, who doesn’t love a great deal?
For fashion enthusiasts, the Great Winter Sale is the ideal opportunity to explore the fantastic GulAhmed unstitched collection. With eye-catching prints and the latest designs, you can have these tailored to your liking and elevate your style for upcoming events.

If you’re looking to spruce up your home for the upcoming wedding season, you’re in luck. The sale offers dynamic beddings, rugs, cushions, towels, and accessories that will add a touch of glamor to your space all year round. Explore the Ideas Home section and fill your cart with everything that catches your eye.
Ideas Man also steps up its game by offering fantastic discounts on ethnic menswear, taking your style to the next level. The collection features trendy and fashionable clothes that will leave you excited as you browse through the section.

And for those seeking the perfect festive outfits, Ideas ready-to-wear collection has you covered. With discounts of up to 70% off, you’ll be ready to shine and dazzle during the festive season.
But what’s a great outfit without stylish accessories? Incomplete! Ideas has you covered with chic flats and classy bags, all available at a whopping 70% discount. Stock up before they fly off the shelves. Plus, Ideas offers a 30-day worry-free exchange policy for your convenience.
Let’s not forget about the little ones! Ideas kids section boasts adorable and fashionable apparel, ensuring your kids stay trendy and warm this season. It’s the perfect opportunity to refresh your kids wardrobe before the weather turns chilly, moms!
So, what are you waiting for? Visit www.gulahmedshop.com and grab your favorite items to stay at the forefront of the fashion game. It’s a now-or-never opportunity! Don’t miss out on these fantastic deals.

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In News

Addressing Breast Cancer: A Global Health Concern with Dr.Kiran Naveed Khan

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Dr. Kiran is a general practitioner who leads multiple health-related campaigns as she pursues her path to specialization. At some stage of life, 1 in 9 Pakistani women has become the patient of breast cancer. In Asia, Pakistan has the highest rate of breast cancer.

The biggest reason for the high prevalence of breast cancer in Pakistan is a lack of awareness which causes a delay in the detection of breast cancer and most women approach hospitals at advanced stages of cancer. Every October is recognized as Breast Cancer Awareness Month, providing a chance to raise awareness for one of the major causes of death from cancer in women. Here, Dr. Kiran discusses risk factors, crucial self-examination techniques, and red flags.

Breast Self-Exam: How to Check for Breast Lumps & Changes

  1. Stand in front of a mirror.
  2. Put your arms down by your sides. Look for any changes in breast shape, breast swelling, dimpling in your skin, or changes in the position of your nipples.
  3. Raise your arms high over your head and look for the same things. Lastly, put your hands on your hips and press firmly to make your chest muscles flex. Look for the same changes again. Be sure to look at both breasts.
  4. Use your right hand to examine your left breast, then vice versa. With the pads of your three middle fingers, press on every part of one breast. Use light pressure, then medium, then firm.
  5. Feel for any lumps, thick spots, or other changes. A circular pattern may help you make sure you hit every spot.
  • Then, press the tissue nearest your armpit. Be sure to check under your areola (the area around your nipple) and then squeeze your nipple to check for discharge.
  • Repeat the steps on the other side.
  • When you lie down, your breast tissue spreads more evenly. This makes it a good position to feel for changes, especially if your breasts are large.
  • Keep in mind that your breast tissue extends to your armpit, collarbone, and top of your abdomen!

How Can I Lower My Risk?

You can do the following things to help lower your breast cancer risk.

  • Keep a healthy weight and exercise regularly.
  • Choose not to drink alcohol, or drink alcohol in moderation.
  • If you are taking hormone replacement therapy or birth control pills, ask your doctor about the risks.
  • Breastfeed your children, if possible.
  • Women between 40 and 44 have the option to start screening with a mammogram every year.
  • Women 45 to 54 should get mammograms every year.
  • Women 55 and older can switch to a mammogram every other year, or they can choose to continue yearly mammograms.

Red flags in self-examination include:

  • A hard lump or knot near your underarm.
  • Changes in the way your breasts look or feel.
  • Dimples, puckers, bulges, or ridges on the skin of your breast.
  • A recent change in a nipple to become pushed in (inverted) instead of sticking out.
  • Redness, warmth, swelling, or pain.
  • Itching, scales, sores, or rashes.
  • Bloody nipple discharge.

Breast self-exam, or regularly examining your breasts on your own, can be an important way to find breast cancer early when it’s more likely to be treated. The best time to do a monthly breast self-exam is about 2 to 3 days after your period starts.

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In what we fancy

What We Fancy!

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Couple of the week:

Our couple of the week is Ahmad and Anum Uzair from Lahore, who became the first Pakistani couple to summit Mt. Manaslu, the eighth-highest mountain in the world.

Woman of substance:

For us, Hadiqa Kiani is a real woman of substance. She succeeded in creating 370 homes for flood victims in Naseerabad, Balochistan’s impoverished neighborhoods.

Netflix:

Finally, we watched the Netflix original mystery thriller Jaane Jaan, written and directed by Sujoy Ghosh. The Devotion of Suspect X by Keigo Higashino, a 2005 Japanese novel, served as the inspiration for the movie. Undoubtedly worth watching!

Food:

Everyone was raving about Red Snapper Ceviche, birds eye chilli, and cilantro at Kai Lahore, and indeed, it completely blew us away. Absolutely 10/10!

Paperazzi picks:

This Eden Tissue Box from Heritage Home is perfect for gifting someone. Loved the detailing on this one!

On the playlist:

“Strangers” by Kenya Grace is on our playlist this week.

Fall appetizer board:

This charcuterie board by the_platterie which includes cured meats, dips, cheeses, breads, and a variety of sweet and savory bites is a perfect fall appetizer board.

Wardrobe staple:

This Loewe Squeeze bag, with its unique shape and exquisite ruched details, is surely a fall wardrobe essential.

Style Star:

We were stunned by Mahira Khan’s appearance at her wedding, which featured minimal makeup & beautiful Faraz Manan lehnga.  She truly is one of our style icons!

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In Beauty & Fashion

The Risks of Counterfeit Makeup

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Millions of consumers seek high-quality cosmetics that enhance their appearance, making the beauty industry a global force. However, in recent years, a dark side of the beauty industry has emerged: counterfeit makeup. These copycat products may appear to be cost-effective alternatives, but they contain hidden dangers that go beyond the wallet. In this article, we will look at the dangers of counterfeit makeup and why customers should think twice before purchasing it.

What Exactly Is Counterfeit Makeup?

Counterfeit makeup is a term used to describe fake cosmetics that copy the branding and packaging of well-known beauty brands. These products are often marketed for a fraction of the cost of real things, making them appealing to price-conscious customers. Foundation, lipstick, eyeshadow, and skincare products are all examples of counterfeit makeup.

The Risks of Counterfeit Makeup

The unknown nature of the components in counterfeit makeup is one of the biggest risks. Heavy metals, bacteria, mould, and even dangerous chemicals are frequently found in these items. Such products can cause skin irritation, allergic responses, and long-term health problems when applied to the skin. Skin issues are frequently brought on by counterfeit makeup. Breakouts, acne, rashes, and even life-threatening illnesses can develop from the use of false cosmetics.

 Beyond the health hazards, fake cosmetics frequently performs poorly. It might not offer the coverage or colour payoff that customers want, making them unhappy with their purchase. Contrary to popular belief, counterfeit makeup can actually wind up costing consumers more money. When these products fall short of expectations or result in health problems, people may need to spend more money on new makeup or additional medical care. By buying fake cosmetics, you unintentionally aid illicit activities. The fake cosmetics market is frequently connected to organised crime, including money-laundering networks and counterfeiting operations. Customers who purchase fake makeup support these criminal networks.

How to Protect Yourself

You should abide by the following recommendations to safeguard yourself from the risks of fake makeup:

 Buy cosmetics from good, accredited merchants, both offline and online. Check the product labels, logos, and packaging for errors or inconsistencies. Genuine products come in top-notch packaging. Check the seller’s reputation, reviews, and guarantees of authenticity before making an online purchase. Deals that look too good to be true usually are. Be cautious while buying cosmetics at steep discounts.

Even though the attraction of inexpensive makeup can be attractive, the risks connected with using fake cosmetics outweigh any possible savings by a wide margin. Your wellbeing should always come first, so take care of yourself. Consumers may avoid the concealed risks of counterfeit makeup and help the reputable beauty sector by making wise decisions. Keep in mind that real beauty results from both the goods you use and the attention you provide to your health.

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In Entertainment

24-year-old Pakistani Chef Momina Zaka is on a mission to establish a premier Culinary School and cutting-edge test kitchen in Pakistan

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Lahore-based Momina Zaka is a gifted cook and culinary instructor. We just had a talk with her and asked about her experience in cooking as well as her future goals. She told us that she has always enjoyed spending time in the kitchen. She first recalls being in a kitchen when she was around 5 or 6 years old when her mother used to place her on the counter as she prepared meals. She has a deep passion for eating as well. As a child, she watched her mother make scrumptious dishes and that is how she started to cook. She was intrigued by the procedure as well and wanted to learn from the visiting chefs who frequently catered events at her home. 

Momina has always been a foodie, but her love of delicious cuisine didn’t end there. She also wanted to duplicate it, so she decided to make cooking her vocation. She desired to perfect the craft that had always been her love, as well as to advance her knowledge and abilities.

Le Cordon Bleu entered my life later, and as Momina recalled, “Everything became about it, getting in, learning, and then eventually practicing what I love. I can still clearly recall the day I reached there and every day that followed. It fulfilled every wish I had. Everything, from butchery to food presentation, was taught to me by LCB. Every part of the culinary arts was introduced to me throughout my stay there, and I graduated with refined abilities and ideal techniques.”

Momina continued, “After LCB, my plan was to work at a Michelin-star restaurant before opening my own setup. However, after returning to Pakistan and serving as a guest instructor at COHMCA, I realized that I had a wealth of knowledge that I wanted to share with all aspiring chefs, so I started offering cooking classes. I continue to do so at Cookery P4 Lahore, and my goal is to open my own culinary arts institution that is comparable to Le Cordon Bleu in terms of professionalism and quality of instruction.”

In addition to offering cooking classes, Momima also serves as a consultant and provider of restaurant solutions. She completed 6 projects in the last 2 years, one of which was in Turkey, and she is currently working on further projects. Through her consulting efforts, Zaka seeks to expand the palette already present in Pakistan. It is a tremendously satisfying experience for her to match cooks from their CV pool to jobs that best suit them.

Momina wants to continue working in the culinary industry and eventually open her own cooking school with a test kitchen.

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In Beauty & Fashion

GulAhmed’s Khaddar Collection 2023: Your Gateway to Winter Elegance

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As the temperatures begin to drop and the air turns crisp, fashion enthusiasts eagerly await the unveiling of the latest winter collections. GulAhmed, a renowned name in the fashion industry, has once again delighted its patrons with their new winter collection. The Winter Luxe Collection – Volume 1, available both in stores and online, features an array of exquisite fabrics and designs to cater to every style preference.

In this blog, we’ll take a closer look at the Khaddar collection, one of the standout segments of this splendid winter assortment.

Khaddar: A Winter Wardrobe Essential

GulAhmed’s Khaddar collection is a testament to the brand’s commitment to crafting high-quality winter attire. Khaddar, known for its warmth and durability, is an ideal choice for the chilly season. This fabric keeps you snug without compromising on style. As you browse through GulAhmed’s winter unstitched suits, you’ll find the perfect blend of comfort and elegance.

Versatility in Designs

The Khaddar collection boasts a wide range of designs to suit various tastes. Whether you prefer traditional motifs or contemporary patterns, there’s something for everyone in this best winter collection. GulAhmed has curated an exquisite selection of 3-piece suits, each with its unique charm.

This enchanting design combines traditional and modern elements, making it an excellent choice for any winter occasion. The intricate prints on the Khaddar fabric exude sophistication and charm.

For those who appreciate simplicity with a touch of elegance, this design is a perfect pick. The understated prints on the Khaddar fabric make it a versatile addition to your winter wardrobe.

If you’re looking to make a statement, this embroidered Khaddar suit will undoubtedly turn heads. The intricate embroidery adds a touch of opulence to the winter dresses, making it a go-to choice for special occasions.

With its vibrant prints and warm Khaddar fabric, this design is perfect for adding a pop of color to your winter wardrobe. It’s a great choice for those who want to stand out.

For a classic and timeless look, consider this Khaddar suit. The traditional prints exude an old-world charm that never goes out of style.

Another embodiment of elegance and grace, this embroidered Khaddar suit is perfect for those who appreciate intricate detailing. It’s a true masterpiece that showcases GulAhmed’s commitment to craftsmanship.

Elevate Your Winter Wardrobe

GulAhmed’s Winter Luxe Collection – Volume 1 is a testament to their dedication to providing the best winter collection year after year. The Khaddar collection, in particular, offers an array of options for ladies looking to update their winter wardrobe. From casual outings to formal gatherings, these winter unstitched suits cater to all occasions.

Don’t miss out on the opportunity to explore GulAhmed’s unstitched winter collection, which seamlessly combines warmth, style, and tradition. Visit their online winter collection or head to their stores to experience the cozy elegance of Khaddar and embrace the winter season in style!

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In Entertainment

 

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Laathi- A student-led project working to enhance financial literacy in Pakistan’s population

A student-led initiative called Laathi Pakistan aims to increase financial awareness among Pakistan’s citizens. Team Laathi is expanding its reach beyond the senior population of Pakistan in an effort to ensure that every Pakistani citizen is educated in economics, as they believe that one cannot make important financial decisions if one lacks financial literacy. 

People who pay taxes but are unaware of the system or the justification for doing so make up Pakistan’s unstable economy, as do those who shop on the black market without realizing how their purchases would affect the country’s overall economy. They inform people about strategies to protect their financial resources, warn them about fraud, and alert them to investment opportunities when they arise.

Laathi’s slogan is: Save, Invest, and Prosper with the aim to uplift Pakistan. 

Laathi has now started a series of podcasts with different influential people including journalists, financial analysts, and people from the governmental body who are able to provide unbiased opinions and approaches.

Suhail Warraich, a Pakistani journalist, television broadcaster, analyst, and media personality, participated in Laathis first podcast. He provided information about the budget deficit and how it is impacted by the political narrative that has resulted in significant economic losses.

He also offered the opportunity to vote for a “stricter” budget and a wider tax base. In addition, he suggested that the current cabinet should create a strategic strategy for boosting the Pakistani economy. He gave young people an emotive message of hope to close the podcast.

Listen to the full podcast here:

https://www.instagram.com/reel/CujmA7cIW4g/?igshid=MzRlODBiNWFlZA==

Laathi had Mr. Adnan Khalid Butt, the vice president of the Lahore Chamber of Commerce, on his second podcast. He explained the kind of reinforcement the market requires while also pointing out the recent paucity of resources. He explained to us how firms in Pakistan struggle to remain viable as well as a possible course of action.

He went on to discuss overseas remittances as an alternative to IMF agreements while providing further details on those agreements. He ended the show by making some observations about the new transitional administration and Caretaker Prime Minister Anwar-Ul-Kakkar.

Listen to the full podcast here:

https://www.instagram.com/reel/CxTMpO2tTQK/?igshid=MTc4MmM1YmI2Ng=

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In Explore with Paperazzi

St. Matthew’s Church, Nathia Gali- The most photographed place of worship in the mountains

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 In Pakistan’s Khyber Pakhtunkhwa province, Nathia Gali is home to St. Matthew’s Church. For three generations, a Muslim family has taken care of the church.

 It includes a specially constructed rectory, lodgings, a stairway, and an antique piano. It was built entirely of cedar wood in 1914 and was designed by Colonel Hope Waddell Kelsall.

Most of these churches, especially those in Dungagali, Ayubia, and Murree, were constructed in the Gothic style. Most people agree that the church in Nathiagali is the mountainous location of worship that is photographed the most. It provides a panoramic perspective and various photo opportunities to the tourists looking for entertainment nearby with its wooden building, which is perpetually painted in black and has a towering spire. The watchman currently resides in the modest rectory that is located behind the main hall. The kind guard usually allows the visitors into the church.

The place is still well-known among domestic Christians who travel there for picnics. The majestic ancient church in Ayubia, which has a purpose-built rectory, a few accommodation spaces, an antique iron stairway leading to an attic, and even an old piano, must have operated as a comprehensive administrative setup during its glory days.

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In what we fancy

What We Fancy!

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Netflix:

One Piece season 2 is officially coming to Netflix, meaning we’re 100% heading on another voyage with Luffy, Nami, and the rest of the Straw Hats.

Hot couple:

Dua Lipa and her new boyfriend Romain Gavras are on our hot couple list this week!

Food:

The “Undercutpk’’ truly wowed us with their creation, the “Black Sesame Easter Egg Forest.” A delectable chocolate shell, filled with a luxurious blend of rich dark chocolate sponge, roasted black sesame crunch, and creamy vanilla ice cream, must-try for every chocolate enthusiast out there!

Autumn Staples:

Elevate your autumn wardrobe with Gianvito Rossi’s ‘Borneo’ flats. Crafted from supple snake-effect leather, they feature square toes and dainty Mary Jane straps, offering a perfect complement to skirts or stylish straight-leg jeans!

 

The new Maroon ‘Sardine Mini’ shoulder bag from Bottega Veneta is our lust bag!

 

News:

At PKR 330 per litre, fuel prices in Pakistan smash records.

On the playlist:

Paint the Town Red by Doja Cat is on our playlist this week!

Paperazzi picks:

Our love for ceramics knows no bounds, and this RAAKH deep dish tray is a testament to that passion. It’s ideal for serving up sandwiches, fritters, comforting soupy noodles, or practically any culinary delight you can imagine.

Style Star:

Our style star of the week is Justin Bieber, who is wearing our very own Pakistani label, Rastah.

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In Beauty & Fashion

Method Dressing Era

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It’s likely that you’ve heard of method acting, the process where actors try to completely inhabit their roles. But what about method dressing? The act of telling a story through clothing is known as method dressing. The film industry is being completely overtaken by this new trend, and we have already seen many actors attend movie promotional events dressed as their respective characters in statement-making attire, accessories, and footwear.

Jenna Ortega

Without a doubt, “method dressing” was made popular by actress Jenna Ortega. She has been giving off soft goth vibes ever since her appearance in the Netflix most popular show “Wednesday”, and it’s hard to tell where the character ends and Ortega begins.

Halle Bailey

Halle Bailey served some major mermaidcore vibes with her phenomenal outfits during her promotional tour for The Little Mermaid, and her looks were a true fashion treat.

Alia Bhatt

Last year, when promoting her film ‘’Gangubai Kathiawadi,’’ she wore white sarees with red roses in her hair to represent her character.

Alia Bhatt wore chiffon saris with statement blouses and earrings to symbolise her character Rani Chatterji and to revive the old Bollywood glam while promoting her movie “Rocky aur Rani Ki Prem Kahani.”

Margot Robbie

The Barbiecore is elevated by Margot Robbie. During Barbie’s promotional tour, she dressed in outfits inspired by Barbie dolls. She looked fantastic thanks to her stylist Andrew Mukamal.

Ryan Gosling

Ryan Gosling’s portrayal of Ken during the promotional tour was delightful, and he ups the ante in terms of style.

Zendaya

During the Spiderman press tour, Zendaya, the queen of fashion, wore several outfits inspired by her film.

Blake Lively

By sporting a variety of chic tailored suits while promoting her 2018 film A Simple Favour, Blake Lively proved that method dressing can be a winning strategy.

Since actors must do so many promotions for films these days, method dressing has developed into a popular marketing and storytelling technique. This gives actors the opportunity to show off their fashion sense while also helping the audience understand the movie. Even though everyone is doing it at once, method dressing has been popular for quite some time.

To put it simply, method dressing entails using clothing to create wearable stories that help the wearer bring fictional characters to life.

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