Team Paperazzi recently visited Zainab Salman’s studio nestled between Gulberg’s popular residential area near Firdous Market, a spacious store showcasing a large variety of luxury pret.
Upon entering the studio, we were greeted by the lovely staff who guided us around the single floor studio. Across the studio were many mannequins wearing both old and new collections, alongside racks of beautifully organised outfits. You can tell an organised mind is at work here.
Zainab Salman was on our fashion radar for a while, especially in Ramadan because famous actress Ayeza Khan chooses Zainab Salman each time for her Ramadan transmissions. Who can forget the chemistry between Meenu and Faazi in the famous drama Chupke Chupke with Meenu in a pink outfit being picked up at the gate by Faazi? This year again Ayeza Khan has chosen to wear Zainab’s upcoming collection in Chaudhry and sons.
If the brand is known for one thing, it is ruffles! It seems Zainab loves to add playful ruffles to her dupattas and now in her new collection to sleeves. Another thing that stood out for us is the detailed and delicate work, more along the lines of Karachi designers. Lahore-based designers use a lot of gota and heavy embellishments, but Zainab’s work is on the finer side, more for people who appreciate the detailed thread work and sequins, along with edgier cuts. Her fabric for her summer collection was breathable cotton silk, and it was a refreshing change to see formals that can be worn in the sweltering heat without melting down faster than Will Smith at an Oscar.
Zainab’s magnificent lehnga cholis deserve a special mention. After a long time we have seen a monochrome and all white number that has caught our attention; a stunning black one with an embroidered choli and ruffled lehnga. The other one was a classic white on white one with embroidery and scallop detailing on the edges, we could easily say it is our pick for the upcoming season.
Another standout outfit for Eid was an apple green outfit from her luxury pret collection. The shirt had an embroidered neckline, ruffles on the sleeves, and lace work on the hem paired with matching pants.
There is something for everyone in that studio whether you are looking to wear a classic outfit or step out of your comfort zone! There are very few designers who have it all and give it all, and Zainab Salman is one of them.