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It’s that time of the year again – the fashion extravaganza you’ve been waiting for! The excitement is palpable as Ideas kicks off its much-anticipated Ideas 12.12 Sale, a celebration of style and savings. Running from the 8th to the 12th of December, this mega sale is your golden opportunity to revamp your wardrobe.

Ideas has just thrown open its treasure trove of fashion delights, and the discounts are nothing short of spectacular. Dive into the fashion feast with FLAT 30% and 50% OFF on an extensive range of products, spanning men’s and women’s ready-to-wear clothing, cozy sweaters, elegant shawls, plush home textiles, chic shoes, trendy bags, adorable kidswear, and the latest unstitched collections for both men and women.

In the realm of Ideas 12.12 Sale, variety knows no bounds. GulAhmed unstitched offers you the chance to create bespoke ensembles, while Ideas Pret brings you ready-to-wear outfits that effortlessly blend comfort and style. Ideas Home beckons with a collection of exquisite home textiles, and the Shoes and Bags category is a haven for fashion-forward accessories. The fashion-forward man can explore the latest in men’s fashion with Ideas Man, and for those embracing Western Wear, Ideas Salt promises contemporary styles that redefine your wardrobe.

Upgrade Your Wardrobe: A Yearly Affair

This 12.12 Sale is more than just a shopping spree; it’s an opportunity to elevate your style game for the seasons ahead. With discounts this substantial, you can curate a wardrobe that mirrors your unique taste. Whether you’re eyeing the timeless elegance of unstitched fabrics or the ready-to-wear chic, Ideas 12.12 Sale has you covered.

In the era of convenience, why step out when you can revamp your closet from the comfort of your home? Embrace the joy of online shopping at www.gulahmedshop.com, and let the fashion come to you. The digital aisles are teeming with choices, and the checkout button is just a click away.

As if the irresistible discounts weren’t enough, Ideas sweetens the deal with a flat shipping rate of just PKR 99 across Pakistan. Your fashion haul will reach your doorstep without breaking the bank. Worried about making the wrong choice? Fret not! Ideas boasts a worry-free exchange policy, giving you a generous 30 days to make sure your purchase is just right.

Don’t Miss Out – Dive into Ideas 12.12 Sale Now!

This is your golden ticket to a fashion-forward future. The clock is ticking, and the best deals won’t wait. Head over to www.gulahmedshop.com now, and let the fashion frenzy begin. Ideas 12.12 Sale – where style meets savings! Dive into the shopping extravaganza and make the most of the extraordinary discounts. Ideas 12.12 Sale is not just a sale; it’s a celebration of fashion, a carnival of choices, and an opportunity to redefine your style. The excitement is contagious, and the time to indulge in the joy of shopping is now!

As winter settles in, the demand for cozy accessories like shawls, stoles and scarves intensifies. Beyond their functional warmth, these items have become style essentials. The versatility of prints and fabrics available at Ideas open up a myriad of styling possibilities with their shawls, stoles and scarves. Whether draped elegantly over shoulders or creatively knotted, these accessories effortlessly elevate any winter ensemble.

The array of prints available ensures that there is some thing for every taste-from bold patterns to subtle designs and different colours to meet your individual needs.  

As fashion becomes more individualistic, these accessories offer a canvas for personal expression.

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Shawl:

Shawls for women have witnessed a surge in popularity due to their unique ability to blend comfort with fashion.  A classic shawl can seamlessly transit from day to night, complementing both casual jeans and sophisticated dresses. Have a look below to see what is being offered by Ideas this year:

An absolute must have! It is dark grey and made of woolen material. You can pair this shawl with as many dresses as you want to. The moonlight and frill attached to it gives this shawl a beautiful finish. We are sure it is going to be your favourite shawl this year.

Indulge in warmth and style with Ideas orange blended woolen checkered shawl with frills, a must have accessory for women seeking both fashion and comfort. The delicate frills add a touch of femininity, making it a versatile piece suitable for various occasions.

Embrace warmth, style and grace; the premium blend of wool ensures both comfort and durability, making this shawl a must have addition to your winter wardrobe. It has an eye catching design and can be worn to work in the morning as well as when you are heading out with family and friends in evenings.

You will find a variety of shawls for women at Ideas. You can pick and choose to your heart’s content.

Stoles:

Stoles with their versatile designs have become a fashion staple. Their lightweight nature is perfect for layering without compromising on style. The adaptability of stoles makes them suitable for various occasions, from casual outings to formal events. Our favourite are as following:

Wrap yourself in the sumptuous softness of high-quality blended wool, providing not just insulation but also a feather-light feel against your skin. Whether you are attending a get-together or elevating your everyday ensemble, this stole effortlessly elevates any look.

This stole exudes elegance in its rich, earthy hue. The fine blend of materials ensures a soft and luxurious feel; making it an ideal companion for any season. The simplicity of the design allows for easy integration into various styles, offering endless possibilities for your fashion expression.

This is an exquisite ladies stole in captivating shades of grey, adorned with a sophisticated geometric pattern. It is a fusion of chic design and unmatched comfort. This stole offers versatility for various occasions. Makes an ideal gift for your loved ones!

Scarves: 

At Ideas, these ladies scarves come in a variety of designs and colours, which makes picking your favourite scarf all the more easy. They are available in plain basic colours as well as in floral and geometrical designs to suit your specific need.

Ladies Scarves have a timeless elegance, grace and style associated with them. From casual outings to formal events, ladies scarves prove to be adaptable.

Below we are sharing with you our favourites by Ideas:

Here we have an exquisite black and white lined ladies scarf featuring a captivating bouquet of flowers at its heart, brought to life by Ideas. This accessory seamlessly blends sophistication with a touch of nature, making it the perfect addition to your wardrobe.

 You can immerse yourself in unparalleled coziness and style with this polyester winter scarf. It is carefully designed to strike the perfect balance between warmth and fashion. This scarf will effortlessly elevate your winter wardrobe. https://www.gulahmedshop.com/grey-poly-viscose-scarf-scf-23-01

This grey scarf for ladies is crafted with precision by Ideas. This scarf not only embraces simplicity but also features delicate frills that elevate its beauty to a whole new level. The neutral grey hue ensures versatility, effortlessly complementing any outfit in your wardrobe.

Now you can embrace the winter season with style and warmth. As you explore the world of shawls, stoles and scarves, remember that Ideas not only offers a diverse range but also provides a flat shipping rate of Rs. 99 across Pakistan. Additionally, their 30-day worry-free exchange policy ensures a hassle-free shopping experience, adding another layer of comfort to your winter wardrobe.  

Our hero: 

Journalists and people all over the world have recognized Motaz Azaiza for taking a risk with his life while yet adhering to all journalism standards. He truly is our hero. 

Netflix:

We recently viewed “Sukhee” on Netflix and it was fantastic.

Food:

Paperazzi enjoyed an exclusive invitation to the grand opening of Kyoto-The Taste of Asia. We were offered a broad selection of delicacies, and our favorites were the Melting Choc Sphere and the 13 Spices Peking Roast Duck.

New store: 

Abbas Carpets opened a flagship store in Karachi. We adore the store because it perfectly captures the essence of excellent craftsmanship and opulent living. 

Music: 

Gunna-This Year Blessings is on our playlist this week. 

Must-have: 

The ‘From the River to the Sea’ hoodie by Klotho369 is a must-have! With every purchase, 15% of proceeds will support Alkhidmat Foundation Pakistan’s initiatives.

Coffee Spot: 

Roasters Cafe & Coffee house is a perfect coffee spot for all those in Islamabad. It’s perfect to enjoy coffee in this cozy season. 

We invite you to step into a world of olfactory bliss with Ideas Fragrance Collection, where perfumes become the language of self expression and memories. It is not just a range of perfumes but a palette of emotions waiting to be explored. Let fragrance be your daily companion, a silent yet powerful statement of who you are.

For HIM:

Experience the subtle allure of woody notes that exude confidence and sophistication.

Ideas has you covered with all your perfume needs to begin the day at the right foot. You will find the best perfumes for men at Ideas. The durable men fragrances include EAU DE PARFUMs for men which exude a timeless appeal, while the Body Sprays offer a sporty feel when you need it. Deodorant Sprays by Ideas ensure a day-long freshness, making them the perfect choice for you.

This perfume for men is our personal favourite it merges elegance and charm. The top notes of citrus and spices create a dynamic fresh impression, while the heart notes showcase an enchanting blend of exotic woods and aromatic herbs. The enduring base notes, featuring a harmonious mix of leather and musk, leave a lasting impression on the people around you. This makes a perfect gift for your loved one.

For HER:

You are cordially invited to indulge in the floral and fruity symphony that captivates the senses each time you use perfumes by Ideas. These women perfumes include their EUA DE PARFUMs which add on to your elegance, while body sprays provide a delicate, refreshing aura when used. The deodorant sprays for ladies embrace a fusion of floral and fruity notes embodying the essence of sophistication. Our favourite is as below:

Crafted with precision, this perfume is more than a scent; it is a sensory journey through a garden in full bloom. This perfume is a beautiful combination of red berries and tube rose along with lilies, lilac and jasmine. The base of this perfume is that of musk, cedar and sandalwood which adds to the uniqueness of this fragrance.

Elevate your presence with this perfume and embrace the joy of a fragrant new beginning.  

For KIDS:

The delightful and gentle fragrances by Ideas ensure that the little one’s step into a world of freshness using their perfumes. These perfumes are safe for the delicate skin of your little one. Gift them the magic of fragrance, igniting a world of sensory delight.

Have a sneak peak below:

This is a mild perfume which belongs to the citrus woody musk fragrance family. The top notes of this perfume are that of Chamomile Bergamot Rose which blends into the heart of this perfume which is pineapple and cyclamen. The base of this perfume is that of vanilla musky. This combination makes this perfume ideal for your boy. We are sure he will be as fragrant as ever till day end using this perfume no matter how active he was the whole day round.

We are sure by now you are ready to embark on a fragrant journey- because every day deserves a signature scent.

The detailed options available on Ideas website make the selection process super easy for you. The filters there include: Fragrance Type, Fragrance Size, Occasion, Intensity and Fragrance Family; these filters help you find the right fragrance for you according to your personal preference be it an invigorating perfume for daytime or a captivating fragrance for the evening occasions.

Now you can shop for your favourite perfumes online as it becomes effortless with the nominal flat shipping rate of PKR 99 across Pakistan to order them online. They also offer a 30 day worry free exchange policy which ensures that your satisfaction remains the priority.

Nestled along the Persian Gulf’s glistening coastline lies the glamorous city of Dubai, a global hub that seamlessly blends tradition with modernity. From its towering skyscrapers and luxurious shopping malls to its rich cultural heritage and vast deserts, Dubai offers a captivating experience that enthralls visitors from around the world.

A City of Architectural Marvels

Dubai is renowned for its awe-inspiring skyline dominated by iconic skyscrapers such as the Burj Khalifa, the tallest building in the world. Standing at a breathtaking 828 meters, this architectural wonder offers panoramic views of the cityscape from its observation decks. Visitors can witness the city’s evolution through interactive displays, showcasing Dubai’s journey from a modest fishing village to a global metropolis.

The city’s architectural prowess extends beyond the Burj Khalifa, with other notable landmarks like the sail-shaped Burj Al Arab hotel, the twisting Cayan Tower, and the Dubai Frame, a towering structure framing the city’s contrasting old and new neighborhoods.

Immersing in Cultural Experiences

Despite its modern skyline, Dubai cherishes its cultural heritage, inviting travelers to explore its historical sites and traditional markets (souks). One such experience is that of Souk Al Bahar in Medinat Jumeirah Hotel. The narrow walking spaces in the market area remind us of traditional Arab markets and transport you back in time.

At this Souk, you venture into the aromatic alleys of the Gold and Spice Souks, where merchants display an array of dazzling jewelry and spices, offering an authentic Arabian shopping experience. Visitors can also take an abra (traditional boat) ride along its own canal, witnessing the contrasting architecture of the city.

Indulging in Luxury and Entertainment

Dubai is synonymous with opulence, boasting an array of world-class shopping malls, luxury hotels, and extravagant experiences. The Dubai Mall, one of the largest shopping complexes globally, houses an aquarium, an ice rink, and an array of designer boutiques. Adjacent to the mall is the captivating spectacle of the Dubai Fountain, which comes alive with choreographed music and water dances against the backdrop of the Burj Khalifa.

For thrill-seekers, Dubai offers adrenaline-pumping adventures such as desert safaris, where visitors can ride camels, try sandboarding, or experience dune bashing in 4×4 vehicles. Additionally, for those seeking an exhilarating experience, The Address Skyviews offers the Edgewalk, allowing daring individuals to walk along the edge of the hotel’s rooftop terrace, offering stunning views of the cityscape from an entirely new perspective.

Global Village Dubai: A Cultural Extravaganza

One of Dubai’s most celebrated attractions is Global Village, a cultural extravaganza that brings together diverse cultures, cuisines, and entertainment from around the world. This immersive attraction showcases pavilions representing various countries, offering visitors the chance to experience global diversity through art, music, dance, and cuisine.

Visitors can explore bustling streets adorned with vibrant stalls, shop for unique handicrafts, savor authentic international delicacies, and enjoy live performances that celebrate the world’s rich cultural heritage. From shopping for souvenirs to witnessing live entertainment, Global Village provides an unparalleled cultural experience that adds a unique flavor to Dubai’s offerings. Our personal favourite was the Turkish shopping area. 

Conclusion

Dubai stands as a testament to human ingenuity and progress, captivating travelers with its juxtaposition of modernity and tradition. From its futuristic skyscrapers to its rich cultural heritage, lavish experiences, daring adventures like Edgewalk at The Address Skyviews, and the enchanting Global Village, this city offers a tapestry of experiences that linger in the hearts of those who visit.

Whether you seek adventure, luxury, cultural immersion, or an adrenaline rush, Dubai welcomes you with open arms, promising an unforgettable journey through its enchanting landscapes and vibrant tapestry of experiences.


The Edgewalk at The Address Skyviews provides a thrilling and unique experience for visitors seeking adventure and an unmatched perspective of Dubai’s stunning skyline. Always ensure to check for available slots and safety guidelines before planning your visit.

The season of savings is here, and Ideas is set to make it unforgettable with the Fantastic Friday Sale, offering an incredible FLAT 40% OFF across all categories! Whether you prefer the bustling atmosphere of in-store shopping or the convenience of online browsing, this unbeatable offer is available both in-stores and online at www.gulahmedshop.com. But act fast, as this limited-time sale runs from the 23rd to the 26th of November. Don’t miss out – let’s dive into the fashion and home décor wonders awaiting you.

Revamp Your Wardrobe, Refresh Your Home

As the seasons change, so should our wardrobes and living spaces. The need to stay stylish and comfortable is a constant, and Ideas acknowledges this by providing a golden opportunity for a style overhaul. With a FLAT 40% discount, you can revamp your wardrobe and refresh your home décor without breaking the bank. Now, let’s explore the exciting categories where you can enjoy this fantastic discount.

Unstitched Fabric for Men and Women:

Imagine the endless possibilities as you explore the latest unstitched fabric for both men and women. With a FLAT 40% off, you can experiment guilt-free, creating unique and personalized looks that reflect your style. Elevate your winter wardrobe with textures and colors that speak volumes about your individuality.

Ideas Ready-to-Wear Eastern and Western Fashion:

For those who prefer ready-made ensembles, Ideas has you covered. Enjoy a stunning collection of eastern and western fashion with an unbeatable 40% discount. Whether you have a special event on the horizon or just want to refresh your everyday style, this sale is the perfect opportunity to do so affordably.

SALT by Ideas Western Wear for Men and Women:

Discover the latest trends in western wear with SALT by Ideas. From casual day outfits to special evening ensembles, SALT has something for everyone. And with a FLAT 40% off, you can stay on-trend without compromising your budget. Explore stylish denim jackets, chic winter dresses, and more to elevate your wardrobe.

Shoes and Bags – FLAT 40% OFF

Complete your look with the perfect pair of shoes and a stylish handbag. Ideas brings you a diverse range of footwear and bags to complement any outfit. Grab this opportunity to enhance your accessories collection at an incredible 40% off. From trendy tote bags to classic handbags and a variety of ladies’ shoes, this sale is a paradise for accessory enthusiasts.

Ideas Home Bed and Bath Linen – FLAT 40% OFF

Transform your living space into a haven with Ideas Home Bed and Bath Linen. Enjoy a cozy makeover with luxurious bed sheets and snug blankets for sale, all at a FLAT 40% off during this Fantastic Friday Sale. Embrace the winter season with soft and comforting linens that redefine relaxation at home.

Kids Collection:

Don’t forget the little ones! Explore the adorable and trendy Kids Collection at Ideas, all at a FLAT 40% off. Whether you’re searching for cute winter dresses or stylish jackets, Ideas has everything to keep your little fashionistas comfortable and on-trend.

In conclusion, the excitement doesn’t end with the fantastic discounts. Ideas offers a FLAT shipping rate of PKR 99 across Pakistan, making your shopping experience even more budget-friendly. Plus, rest easy with Ideas 30-day worry-free exchange policy, ensuring your satisfaction. So, why wait? Dive into the Ideas Fantastic Friday Sale now – redefine your style, transform your home, and make the most of these unbeatable deals!

As the chill in the air becomes more pronounced, fashion aficionados eagerly turn their attention to the unveiling of this year’s winter collections. Standing out as the pinnacle of seasonal style is GulAhmed’s Unstitched Khaddar Collection for Winter 2023, a mesmerizing tapestry of warmth, tradition, and contemporary allure.

Khaddar Collection: A Winter Staple 

In the realm of winter fashion, khaddar emerges as the fabric of the season, and GulAhmed’s collection is a testament to its timeless appeal. This dense, cotton-woven fabric not only provides insulation against the winter chill but also exudes a luxurious texture that defines the essence of winter dresses. GulAhmed’s Unstitched Khaddar Collection, with its commitment to quality, craftsmanship, and style, takes this winter staple to new heights.

Winter Dresses Extravaganza 

GulAhmed’s Winter Collection for 2023 presents a breathtaking array of winter dresses, showcasing the versatility of khaddar in every stitch. The collection caters to diverse tastes, offering an exquisite blend of printed and embroidered designs that capture the essence of the season. Whether you’re drawn to bold prints or intricately embroidered patterns, GulAhmed’s Khaddar Collection has it all, ensuring you stay on trend and cozy throughout the season.

Khaddar Collection in Every Thread 

Embrace the season’s elegance with GulAhmed’s Khaddar Collection, where the timeless fabric takes center stage. Be it in the vibrant prints or the intricate embroidery, khaddar weaves a story of comfort and style. The collection’s versatility allows you to curate your winter wardrobe with dresses that effortlessly transition from casual daywear to sophisticated evening ensembles.

Warm Weather Color Palette 

GulAhmed’s Winter Collection for 2023 not only excels in fabric and design but also embraces a warm weather color palette. Rich, earthy tones, deep burgundies, and cozy neutrals dominate the collection, mirroring the warmth of the winter season. These colors not only add a touch of sophistication but also seamlessly integrate with the cozy vibe that khaddar embodies.

In conclusion, GulAhmed’s Unstitched Khaddar Collection for Winter 2023 encapsulates the essence of winter fashion. The timeless appeal of khaddar, coupled with GulAhmed’s dedication to providing a diverse range of winter dresses, ensures that you step into the season with both style and comfort. Whether it’s the rich warm colors or the intricate designs, GulAhmed’s Khaddar Collection is the epitome of winter elegance, offering a wardrobe that is as chic as it is cozy.

Neon colors, renowned for their striking brilliance, are breaking away from the conventional wedding color palette. Brides and fashion enthusiasts alike are drawn to the allure of neon, infusing a burst of energy and contemporary flair into the wedding attire landscape. Whether it’s a radiant neon pink, electric green, or vibrant orange, these unconventional hues are redefining bridal aesthetics.

The neon trend is particularly evident in lehengas and sarees, where brides are opting for these electrifying colors to stand out on their special day. Neon lehengas, adorned with intricate embroidery and modern silhouettes, are becoming the go-to choice for brides seeking a distinctive and memorable look. Sarees, draped in neon shades, add a touch of sophistication and playfulness to the traditional ensemble.

Beyond the bridal attire, neon colors are also taking center stage in festive celebrations. From Mehendi ceremonies to Sangeet nights, the vibrant palette is extending its influence to every aspect of wedding festivities. Decor, invitations, and even floral arrangements are embracing neon accents, creating a cohesive and visually stunning ambiance.

The neon trend goes beyond being a mere color choice; it’s a statement of individuality. Brides are choosing neon to express their vibrant personalities and break free from traditional norms. The bold and unconventional color palette symbolizes a departure from the expected, injecting a sense of modernity into age-old ceremonies.

To complement the vivacity of neon hues, brides are opting for accessories that enhance rather than overpower. Traditional gold jewelry remains a classic choice, offering a beautiful contrast against the neon backdrop. Experimentation with contemporary accessories allows brides to strike a balance between tradition and the avant-garde.

Designers are embracing the neon revolution, experimenting with innovative designs and patterns on traditional wedding attire. Neon embellishments, intricate threadwork, and sequins add a modern twist to timeless silhouettes. This fusion of tradition and contemporary design creates outfits that are both culturally rooted and fashion-forward.

As the neon trend continues to gain momentum, it’s evident that this vibrant revolution is here to stay. Neon colors have transcended the boundaries of tradition, bringing a fresh and exhilarating energy to wedding fashion. Whether it’s a bride radiating in neon glory or a festive celebration aglow with vibrant hues, the neon trend is illuminating weddings with its modern charm, promising a bright and colorful future for bridal fashion.

The latest episode of Geo TV’s Mannat Murad, starring Iqra Aziz and Talha Chahour, has ignited controversy with a wedding scene that mimics actor Saboor Aly’s real-life wedding dress. Saboor Aly took to Instagram to express her discontent, questioning her emotions toward the situation. Her cherished moments, memories, sentiments, and the vision for her special day were seemingly appropriated by another actress in a reel life drama, stirring conversation among fans and industry insiders.

Designer Faiza Saqlain created Saboor Aly’s wedding dress, which was inspired by her late mother and resembled what she wore on her own wedding day. Social media users praised the traditional dress, which had elaborate handmade details and a champagne base.

In response to the controversy, designer Faiza Saqlain emphasized that proposing colors and incorporating minor details does not infringe on the bride’s “copyright.” She defended the classic design, stating that the silhouette and craftsmanship are not unprecedented, and the dress has been embraced by numerous brides in the past. Saqlain asserted her right to sell or collaborate on the dress, dismissing the need for uproar over what she considers a genuine FS bridal creation.

Heritage Home, a boutique furniture brand situated in Lahore’s central area, showcases a diverse collection of exquisite, handcrafted items designed in-house, hence entering the studio always feels fresh and new. Their primary focus is on procuring superior raw materials to create enduring, classic pieces that exude timeless charm and make a lasting impact in any setting.

They are proud to revive the forgotten expertise of inlay in the mainstream furniture market and introduce fresh woodworking methods like parquetry and marquetry into the furniture industry. Although these techniques were once integral to local woodworking heritage, they were seldom embraced by mainstream furniture brands in the country due to their lack of perceived “trendiness.”

These are our top selections, all under 30k:

Rosa Mini Trays- Rs. 8500

Calligraphy Box- Rs. 28,000

Rosa Inlay Box- Rs. 28,000

Motia Coasters- Rs. 4500 (set of 2)

Iris Inlaid Tray- Rs. 16,000

Eden Tissue Box- Rs. 16,000

Crane Serving Trays

  • Single Crane (Rs. 14,000)
  • Double Crane (Rs. 16,000)

Inlaid Serving Spoons- Rs. 4000 (set of 2)

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