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The Lost Chapter, nestled in the heart of Model Town, Lahore, is a fresh haven for book and stationery enthusiasts. Founded by Kinza, a passionate entrepreneur, the store is more than just a business—it’s a manifestation of her love for books and the tangible world they represent.

Like many aspiring entrepreneurs, Kinza has always been drawn to the idea of owning a business. But for her, The Lost Chapter is more than a commercial venture; it’s a way to keep people connected to the physical and emotional experiences that only books can offer. “As long as I can remember, my family and the people around me have always read books to be transported to another world,” Kinza shares. “This led me to realize that as AI is taking over, we should give people the opportunity to read real books and stay connected to the non-virtual parts of life.”

Kinza’s vision is clear: she wants The Lost Chapter to be a space where the smell of new books, the sight of rows upon rows of bookshelves, and the deep meanings found in literature create a sense of community and grounding. “The innate, penetrating feeling that I am somehow making the community a little brighter and perhaps a little more grounded excites me. A community that a good book can bring together is what we should all thrive for,” she adds.

The store offers a diverse range of books, including fiction, non-fiction, self-help, and children’s books. Beyond literature, The Lost Chapter also stocks a variety of stationery, bags, uniforms, and study packs, making it a go-to spot for residents in Model Town. Whether you’re in search of a good read or essential school supplies, The Lost Chapter is a welcoming place for all.

As the spirit of Independence Day engulfs the air, Ideas announces its exhilarating Azadi Sale 2024, featuring an exclusive collection of men’s ethnic wear at flat 30% and 40% discounts. This much-anticipated event offers both in-store and online shopping options at www.gulahmedshop.com, ensuring that everyone can access these fantastic deals with ease.

Why the Azadi Sale is a Must for Fashion Enthusiasts

The Independence Day Sale is not just about celebrating a significant day in history; it’s also about embracing our rich cultural heritage through fashion. The sale features an exquisite range of men’s ethnic wear, perfect for those looking to make a statement at upcoming events and gatherings. The discounts available make this the perfect opportunity to upgrade your wardrobe with high-quality, stylish pieces at a fraction of the cost.

Unstitched Lawn Collection: A Blend of Tradition and Style

At the heart of this sale is the unstitched lawn collection, renowned for its breathability and elegance, ideal for the warm climate of many regions. The fabric’s quality ensures comfort without compromising on the sleek, tailored look that is characteristic of Ideas.

Featured Ethnic Wear for Men

1. Navy Blue Embroidered Suit:

Originally priced at, now available at a 30% discount. This suit features intricate geometrical embroidery on the button and ban collar, offering a modern twist on traditional attire.

2. Black Embroidered Suit:

Get this at 40% off its original price. It’s perfect for formal occasions, with detailed embroidery that adds a touch of sophistication.

3. White Basic Suit:

A must-have in any wardrobe, now at 30% off. This suit offers a regular fit and a sharp look, ideal for both formal and casual settings.

4. Dark Grey Embroidered Suit:

With a 40% discount, this 100% cotton suit features detailed embroidery that makes it stand out at any social gathering.

5. Plum Basic Kurta:

Available at a 30% reduced price. This kurta combines style and comfort, making it perfect for everyday wear.

6. Mud Embroidered Kurta:

This piece is now offered at 40% off. It’s highlighted by subtle embroidery on the collar and buttontake, perfect for those who prefer understated elegance.

Shopping for your favorite designs has never been easier. Visit www.gulahmedshop.comto enjoy a user-friendly interface that allows you to view, select, and purchase from a wide range of designs with just a few clicks. Secure payment options and reliable delivery services ensure a seamless and satisfying shopping experience.

The Ideas Azadi Sale is a limited-time event, and stocks are selling out fast! We encourage you to act quickly to secure your favorite pieces. Shop online or visit your nearest store today to make the most of these incredible discounts.

The Ideas Azadi Sale 2024 is more than just a promotional event; it’s a celebration of Pakistani culture and craftsmanship. With substantial discounts on high-quality men’s ethnic wear, now is the perfect time to invest in outfits that offer both style and comfort. Don’t miss out on this opportunity to own a piece of the exquisite craftsmanship that Ideas is known for. Remember, the stocks are limited, and the clock is ticking. Celebrate your independence with style this year and make a statement wherever you go!

Movie:

The Glassworker is Pakistan’s first 2D hand-drawn animated film. This enchanting love story set in wartime features rich visuals, vibrant colors, and memorable characters. Now showing in cinemas across Pakistan, it’s a must-watch and a great way to support our talented local artists.

Our Hero:

Arshad Nadeem is our hero, renowned as Pakistan’s first Olympic gold medalist in javelin throw. At the 2024 Paris Olympics, he achieved a historic feat with a remarkable throw of 92.97 meters, setting a new Olympic record and clinching the top spot on the podium.

Celebrate Independence Day at Grains & Greens:

Grains and Greens is the ideal spot to celebrate Independence Day! Dress in green and white to enjoy 14% off all orders on August 14th.

Forbes’ 30 under 30:

Forbes’ 30 Under 30 Asia list features 300 young innovators transforming industries in the Asia-Pacific region. Notably, Pakistan’s Sarkhail Shahid Bawany (ABHI), Adeel Abid, Aizaz Nayyer, Ali Raza (all from Linkstar), Aleena Nadeem (EduFi), Kasra Zunnaiyyer (Trukkr), and artist Bushra Sultan are among those recognized. We’re proud of their accomplishments!

Clothes:

Jugnu Lahore’s TERRA – WAISTCOAT, blending tradition and modernity seamlessly, is a must-have on our list!

Fresh Produce:

Farmette champions a sustainable supply chain that reduces food waste and supports local farmers. With fair distribution and wages, this female-founded initiative by Fatima Zaka sources 100% local produce from beautiful Pakistan, all curated by a green-thumbed farmer.

Music:

Celebrate 77 years of independence with timeless tunes that ignite your Azadi spirit! Enjoy classics like Sohni Dharti, Jeevay Jeevay Pakistan, Ae Watan Pak Watan, Hum Dekhenge, Wattan Ki Mitti, Ye Wattan Tumhara Hai, Pakistan Pakistan Mera Iman Pakistan, Dil Dil Pakistan, and Aye Jawan as we honor our nation.

Great Cause:

SABAH (SAARC Business Association of Home-Based Women Workers) is at the forefront of women’s development, championing a great cause by preserving traditional techniques through the skills of talented female artisans across Pakistan. Their members create exquisite clothing and items using time-honored methods in their own homes, supporting both heritage and empowerment.

Lahore’s Latest Craze:

Murad Gillani, the owner of Dezato, is making waves with his Melissa Cake Puddle and Matilda Cake Puddle. His creations are flying off the shelves at various locations across Lahore. It’s inspiring to see young entrepreneurs thrive!

Boss women:

Naila Kiani, Anoosh Masood Chaudhry, and Rizwana Hameed are breaking barriers in their fields, from mountaineering to law enforcement. Naila has scaled 10 of the world’s highest peaks, Anoosh became Lahore’s first female SSP Operations, and Rizwana is the first woman to head a police station in Khyber Pakhtunkhwa. These women exemplify what it means to be boss women, leading with courage and determination.

Arshad Nadeem’s journey to becoming Pakistan’s first Olympic medalist in 32 years is a tale of extraordinary resilience and determination. His record-breaking 92.96-meter throw in the javelin final not only secured him a place in history but also highlighted the power of perseverance against all odds.

Hailing from a small village in Pakistan, Nadeem’s path to greatness was paved with challenges. Unlike many global athletes who benefit from robust institutional support, Nadeem’s early years were marked by scarcity. His passion for javelin emerged in an environment where resources were limited, but the local community’s unwavering support played a crucial role in his development. Muhammad Ashraf, Nadeem’s father, emphasized the community’s pivotal role, stating, “People have no idea how Arshad got to this place today. His fellow villagers and relatives used to donate money so that he could travel to other cities for his training and events in his early days.” This collective effort became a lifeline that fueled Nadeem’s ambitions and enabled him to pursue his dreams.

At 27, Nadeem made history by securing Pakistan’s first gold medal in javelin, becoming the country’s third Olympic medalist, following wrestling and boxing triumphs in Rome 1960 and Seoul 1988, respectively. His victory is a beacon of hope for aspiring athletes across Pakistan, showing that determination and community support can lead to success, even when resources are scarce.

Nadeem’s journey, however, has not been without its hurdles. Earlier this year, he publicly appealed for a new javelin to aid his training. In an inspiring show of sportsmanship, Indian javelin thrower Neeraj Chopra responded with support on social media, underscoring the camaraderie that transcends national boundaries in the world of sports. This moment highlighted the mutual respect between the two athletes and the power of sportsmanship.

In addition to financial struggles, Nadeem has faced significant physical setbacks, including elbow, knee, and back injuries that required knee surgery last year. Despite these challenges, he has remained steadfast in his pursuit of excellence, shifting some of Pakistan’s sports focus from cricket to athletics.

Arshad Nadeem’s story is a powerful reminder that talent and determination, when combined with community support, can overcome even the most daunting challenges. His success not only brings pride to Pakistan but also serves as an inspiration to future generations, encouraging them to pursue their dreams regardless of the obstacles they may face.

Nadeem’s gold medal is historic in many ways: it is Pakistan’s first individual Olympic gold, the country’s first track and field medal, and only the second time a South Asian athlete has reached the podium in a track and field event. The last time Pakistan secured an Olympic gold was in 1984, when the men’s hockey team triumphed in Los Angeles. Nadeem’s achievement marks a new era for Pakistani sports, one where the spotlight is no longer solely on cricket but also on the diverse talents that the country has to offer.

The monsoon season is a welcome reprieve from the relentless summer heat, bringing with it a refreshing coolness and the soothing sound of rain. However, the season also introduces a host of challenges, particularly when it comes to maintaining your home. The increased humidity and constant dampness can make it difficult to keep your bathroom dry and fresh. Bath linens like towels, bathrobes, and bath mats are particularly susceptible to dampness, mustiness, and longer drying times.

Why Refresh Your Bath Linen During Monsoon

Maintaining fresh and clean bath linens is crucial during the monsoon season to prevent the growth of mold and mildew. These organisms thrive in damp environments and can lead to unpleasant odors and even health issues. High-quality towels are essential for ensuring hygiene and comfort during these humid months. Refreshing your bath linen not only enhances your bathroom experience but also promotes better health and well-being.

Choosing the Right Towels

Ideas offers an impressive range of bath linens that are perfect for the monsoon season. Their products feature quick-dry technology, antibacterial properties, and superior absorbency. When selecting towels, consider materials like cotton, bamboo, or microfiber. Cotton towels are soft and absorbent, bamboo towels are eco-friendly and durable, while microfiber towels are quick-drying and lightweight. Ideas’ collection combines these features to provide the ultimate bath linen experience.

Tips for Maintaining Towels During Monsoon

            1.         Proper Washing Techniques: Wash towels regularly in warm water with a mild detergent to eliminate bacteria and odors. Avoid using fabric softeners, as they can reduce absorbency.

            2.         Drying Methods: Air-dry your towels in a well-ventilated area or use a tumble dryer on a low heat setting. Ensure they are completely dry before folding and storing.

            3.         Storage Tips: Store towels in a cool, dry place to avoid mustiness. If possible, use moisture-absorbing packets to keep the storage area dry.

            4.         Avoiding Musty Odors: Add a cup of white vinegar to the rinse cycle to help eliminate musty smells and maintain towel softness.

Seasonal Color and Design Trends

Brighten up your bathroom this monsoon with colorful and stylish bath linens from Ideas. Opt for vibrant hues like turquoise, coral, and lime green, or nature-inspired prints that reflect the lush greenery of the season. Incorporating these trendy colors and patterns into your bath linen can instantly refresh your bathroom decor and lift your spirits on rainy days.

Refreshing your bath linen for the monsoon season is essential for maintaining hygiene and comfort in your bathroom. Explore the high-quality, stylish collection of ideas towels, bathrobes, and bath mats from Ideas, and make a purchase today to enjoy a special discount. Transform your bathroom into a haven of freshness and style this monsoon with Ideas.

It’s that exciting time of the year—celebrate freedom and fashion with the Ideas Azaadi Sale 2024!  Kicking off now, this sale offers jaw-dropping discounts of up to 50% off on a wide range of products. Whether you prefer shopping in-store or online at www.gulahmedshop.com/sale, this sale is your chance to score a stunning summer wardrobe and revamp your home decor.

Embrace the Summer Shopping Bonanza

Are you ready to elevate your style and home aesthetics for summer? The Ideas Azaadi Sale 2024 has something for everyone. From GulAhmed Lawn and GulAhmed Men’s Fabrics to Ideas Pret, Ideas Home, Shoes, and Bags, your shopping possibilities are endless. Don’t miss out on the latest collections from Ideas Man, SALT by Ideas and delightful kids’ attire.

Incredible Deals on Fashion and Home Essentials

Now is the ideal time to enjoy a guilt-free shopping spree. Check out these must-have items:

Cushions: Transform your living space with vibrant cushions from Ideas Home. Featuring bold prints and elegant embroidery, these cushions add a stylish touch to any room. Mix and match to create a personalized decor statement that’s both fresh and inviting.

Women’s Khussa: Step out in style with traditional yet fashionable women’s khussa from Ideas. Available in vibrant colors and intricate designs, these khussas complement both casual and formal outfits. Comfortable and chic, they are essential for your footwear collection this season.

Men’s Stitched and Unstitched Kurtas: Refresh your ethnic wardrobe with a variety of men’s stitched and unstitched kurtas from Ideas Man and GulAhmed. Whether you prefer the ease of ready-to-wear or the custom fit of unstitched fabrics, there’s something for everyone. These kurtas come in a range of fabrics and designs, perfect for any occasion, from casual outings to festive gatherings.

Unbeatable Value Deals

The 14th August Sale is all about securing high-quality products at amazing prices. The Ideas Azaadi Sale guarantees you get exceptional value for your money, making it the perfect time to indulge in a shopping spree.

The Independence Day Sale is an event you can’t afford to miss. With discounts across all categories, you can refresh your wardrobe with GulAhmed Lawn and GulAhmed Men’s Unstitched Collection, or spruce up your home with stylish items from Ideas Home. This sale offers something for everyone, providing the ideal opportunity to update your style and home decor.

Why wait? Visit www.gulahmedshop.com now to explore the fantastic discounts and kick-start your summer shopping spree. The Ideas Azaadi Sale 2024 is live, and these deals won’t last forever. Enhance your wardrobe, rejuvenate your home, and celebrate Independence Day with the best bargains of the year.

Pasta La Vista is well-known for its pasta and pizzas, but their new restaurant, Cocta, in Raya, DHA, Lahore, takes it a step further by blending Italian warmth with continental elegance. The beautiful ambiance, tasteful furniture, and exquisite lighting create a perfect setting.  

From classic Italian dishes to sophisticated continental cuisine, Cocta offers a diverse menu that caters to all tastes. Here’s what we tried and loved:

Quinoa Kale Salad: Fresh kale tossed with feta cheese, cherry tomatoes, and candied walnuts, all dressed in a zesty mustard vinaigrette and infused with olive oil. This salad was super fresh and packed with flavor.

Pesto and Truffle Oil Pizza: A treat for pesto lovers! This pizza features a creamy pesto sauce, a blend of cheeses, smoked chicken, cherry tomatoes, granulated pistachio, basil leaves, and a drizzle of truffle oil.

Stuffed Chicken: We were pleasantly surprised by this dish. A chicken breast stuffed with spinach, artichoke, and cheese, served with mashed potatoes and butter mushrooms. It was a hearty and satisfying choice, even though we came primarily for the pizza and pasta. 

Pistachio Milk Cake: This dessert was equally delicious, offering a rich and creamy finish to our meal.

We can’t wait to go back and try more from their menu, especially the tomato soup and tiramisu, which come highly recommended. Cocta is definitely worth a visit for anyone looking to enjoy a mix of Italian and continental delights.

In a stellar move, Fresh N Joy has announced the renowned Pakistani actress and model, Mawra Hocane, as the brand ambassador for their latest product, Black Shine Shampoo. Known for her enchanting performances and captivating beauty, Mawra brings a touch of glamour and authenticity to the brand. Her association with Fresh N Joy signifies a powerful synergy between a celebrated star and a revolutionary hair care product designed to transform hair health.

Unveiling Black Shine Shampoo: The Magic of Bio Functional Corn Extract

Hydration and Moisture:

The Black Shine Shampoo, formulated with the miraculous Bio Functional Corn Extract, is specially designed to increase hair moisture and thickness. This innovative shampoo penetrates deep into the hair shaft, providing long-lasting hydration and keeping hair smooth, soft, and free from dryness. Additionally, it fortifies hair from the roots, preventing breakage and enhancing elasticity to reduce split ends and damage. The shampoo promotes a healthier scalp environment, facilitating robust hair growth and significantly increasing hair density for a fuller appearance.

Boosting Hair Density:

Bio Functional Corn Extract, the star ingredient of Black Shine Shampoo, is renowned for its exceptional ability to boost hair regeneration and elongation. It provides vital nutrients that nourish hair from within, enhancing its strength and overall health. The extract is rich in essential vitamins and minerals that help maintain the natural pH balance of the scalp, reducing irritation and promoting a soothing effect.

Repairs Damaged Hair

 Furthermore, it repairs damaged hair, restoring its natural shine and vitality, and protects it from environmental damage and pollutants. The protective barrier created by the shampoo locks in moisture and nutrients, ensuring long-lasting hair health.

Why Mawra Hocane and Fresh N Joy are the Perfect Match?

Mawra Hocane’s influence in the entertainment industry makes her the perfect ambassador for Fresh N Joy. With her stunning hair and impeccable style, she represents the ideals of beauty, elegance, and authenticity. Fresh N Joy’s commitment to quality and innovation aligns perfectly with Mawra’s values, and together they promote a message of self-care and confidence. Mawra’s endorsement adds credibility and appeal to the Black Shine Shampoo, increasing its visibility and reach. This partnership attracts a diverse audience eager to achieve Mawra’s signature look and sets a new standard in hair care with the power of a celebrity endorsement.

With Mawra Hocane at the forefront, Fresh N Joy’s Black Shine Shampoo is set to revolutionize the hair care industry. Combining the star power of a beloved celebrity with the advanced formulation of Bio Functional Corn Extract, this shampoo promises to deliver unparalleled results. Experience the magic of Black Shine Shampoo and embrace the journey to healthier, thicker, and more radiant hair.

Making small updates to your home can significantly enhance its overall appeal and comfort. Ideas Home latest collection offers a variety of stylish and affordable products across multiple categories. Here, we’ll explore some fantastic items from the bedding and bath linen categories that can help you transform your space. You can easily shop them in-stores or online at www.gulahmedshop.com

Elegant and Comfortable Bed Sheets

SS24-061 Bed Sheet Set

ThisBed Sheet Set combines intricate designs with soft fabrics, offering both comfort and style. Its vibrant patterns can instantly brighten up your bedroom, creating a welcoming and cozy atmosphere.

Indigo T-400 Embroidered Quilt Cover Set

For a sophisticated touch, consider the Indigo Embroidered Quilt Cover Set. The rich color and delicate embroidery add a luxurious feel to your bedroom, ensuring a restful and stylish sleep environment.

Everglade Digital Ultrasonic Bed Spread

The Everglade Digital Ultrasonic Bed Spread brings a modern twist to your bedding with its geometric patterns and soft texture. This bed spread is not only visually appealing but also durable and comfortable.

Cream T-400 Embroidered Bed Sheet Set

The Cream Embroidered Bed Sheet Set offers a blend of classic elegance and contemporary style. Its subtle embroidery and soft fabric provide both aesthetic appeal and comfort, making it a great addition to any bedroom decor.

SS24-BDS-001 Complete Bed Set

For a complete and coordinated look, this Complete Bed Set is an excellent choice. Its unique patterns and high-quality materials ensure that your bedroom looks cohesive and inviting.

Plush Towels for a Spa-Like Experience

Turkish Combed Towel Viscose

The Turkish Combed Towel Viscose offers a luxurious bath experience with its rich color and plush texture. This towel is exceptionally soft and absorbent, making it a standout piece in your bathroom.

Cozy Bathrobes for Ultimate Comfort

Cream Velour Bathrobe 24

Step out of the shower and into the comfort of the Cream Velour Bathrobe. This bathrobe is designed for maximum comfort and elegance, making your daily routine feel more special.

Tips for a Stylish Home Refresh

  1. Layering: Use quilt covers to add depth and texture to your bed sheets. Layering different fabrics can make your bed look more inviting and cozy.
  2. Accessorize: Incorporate bath linens and bathrobes to enhance your bathroom decor. These luxurious pieces can make your daily routine feel more special.
  3. Mix and Match: Don’t be afraid to combine different patterns and colors. Pairing the Complete Bed Set with Bed Spread can create a unique and personalized look.
  4. Quality over Quantity: Invest in high-quality products that offer durability and comfort. The bed sheets, quilt covers, and bath linens from Ideas Home are designed to last, ensuring you get the best value for your money.
  5. Seasonal Updates: Change your bed sheets and bath linen according to the season. Lighter fabrics and bright colors are perfect for spring and summer, while richer tones and heavier fabrics work well for fall and winter.

Conclusion

Refreshing your home with Ideas Home’s newest collection is a simple yet impactful way to enhance your living space. From elegant bed sheets and quilt cover sets to plush towels and cozy bathrobes, these products offer everything you need to create a stylish and comfortable home. Visit Ideas Home to explore their full range and start your home transformation today.

“Ain se Alif,” a project by Ariza Abbas, delves into the Alam’s evolution as a pivotal element in understanding the development of Indo-Shiite visual culture. The Alam, a symbol and devotional object, encapsulates the memory of Karbala and serves as a marker of religious identity. Ariza’s research employs historical analysis and contemporary design practices, integrating interviews, site visits, and participatory workshops.

Through an anthropological design approach, the research examines the Alam’s evolution over 700 years within the Indian subcontinent, focusing on Pakistan, India, and Bangladesh. Ariza’s aim is to present an alternative understanding of South Asian history and design practices, rooted in community and indigenous devotional practices of Azadari. Spanning various time periods, geographies, and languages, the Alam reflects not only the devotion of the communities that create and engage with it but also the rich history of South Asia.

The oldest Alams found in South Asia date back to the Bahmani era in the Deccan region of South India, approximately 700 years ago. These Alams were brought or created under the rule of the Bahmani rulers, who were of Persian origin. Much of the cultural development during this period occurred under various Shi’a rulers of South Asia, with the early history tracing back to South India.

Another significant region for the development of Alams and Shi’a visual culture was Lucknow, known for producing some of the richest Azadari literature. While the designs of the Alams initially had Persian influences, local sensibilities and design aesthetics gradually shaped their production and the visuals depicted on them. These visuals included fishes, tigers, lions, and peacocks, as well as influences from textiles such as the paisley (keri) design and intricate calligraphy. Different materials were used over time, influenced by economy and regional aesthetics.

Ariza Abbas’s “Ain se Alif” project offers a profound insight into the Alam’s historical and cultural significance, highlighting its role in South Asian history and the intricate interplay of design, devotion, and identity.

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