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It’s that exciting time of the year—celebrate freedom and fashion with the Ideas Azaadi Sale 2024!  Kicking off now, this sale offers jaw-dropping discounts of up to 50% off on a wide range of products. Whether you prefer shopping in-store or online at www.gulahmedshop.com/sale, this sale is your chance to score a stunning summer wardrobe and revamp your home decor.

Embrace the Summer Shopping Bonanza

Are you ready to elevate your style and home aesthetics for summer? The Ideas Azaadi Sale 2024 has something for everyone. From GulAhmed Lawn and GulAhmed Men’s Fabrics to Ideas Pret, Ideas Home, Shoes, and Bags, your shopping possibilities are endless. Don’t miss out on the latest collections from Ideas Man, SALT by Ideas and delightful kids’ attire.

Incredible Deals on Fashion and Home Essentials

Now is the ideal time to enjoy a guilt-free shopping spree. Check out these must-have items:

Cushions: Transform your living space with vibrant cushions from Ideas Home. Featuring bold prints and elegant embroidery, these cushions add a stylish touch to any room. Mix and match to create a personalized decor statement that’s both fresh and inviting.

Women’s Khussa: Step out in style with traditional yet fashionable women’s khussa from Ideas. Available in vibrant colors and intricate designs, these khussas complement both casual and formal outfits. Comfortable and chic, they are essential for your footwear collection this season.

Men’s Stitched and Unstitched Kurtas: Refresh your ethnic wardrobe with a variety of men’s stitched and unstitched kurtas from Ideas Man and GulAhmed. Whether you prefer the ease of ready-to-wear or the custom fit of unstitched fabrics, there’s something for everyone. These kurtas come in a range of fabrics and designs, perfect for any occasion, from casual outings to festive gatherings.

Unbeatable Value Deals

The 14th August Sale is all about securing high-quality products at amazing prices. The Ideas Azaadi Sale guarantees you get exceptional value for your money, making it the perfect time to indulge in a shopping spree.

The Independence Day Sale is an event you can’t afford to miss. With discounts across all categories, you can refresh your wardrobe with GulAhmed Lawn and GulAhmed Men’s Unstitched Collection, or spruce up your home with stylish items from Ideas Home. This sale offers something for everyone, providing the ideal opportunity to update your style and home decor.

Why wait? Visit www.gulahmedshop.com now to explore the fantastic discounts and kick-start your summer shopping spree. The Ideas Azaadi Sale 2024 is live, and these deals won’t last forever. Enhance your wardrobe, rejuvenate your home, and celebrate Independence Day with the best bargains of the year.

Pasta La Vista is well-known for its pasta and pizzas, but their new restaurant, Cocta, in Raya, DHA, Lahore, takes it a step further by blending Italian warmth with continental elegance. The beautiful ambiance, tasteful furniture, and exquisite lighting create a perfect setting.  

From classic Italian dishes to sophisticated continental cuisine, Cocta offers a diverse menu that caters to all tastes. Here’s what we tried and loved:

Quinoa Kale Salad: Fresh kale tossed with feta cheese, cherry tomatoes, and candied walnuts, all dressed in a zesty mustard vinaigrette and infused with olive oil. This salad was super fresh and packed with flavor.

Pesto and Truffle Oil Pizza: A treat for pesto lovers! This pizza features a creamy pesto sauce, a blend of cheeses, smoked chicken, cherry tomatoes, granulated pistachio, basil leaves, and a drizzle of truffle oil.

Stuffed Chicken: We were pleasantly surprised by this dish. A chicken breast stuffed with spinach, artichoke, and cheese, served with mashed potatoes and butter mushrooms. It was a hearty and satisfying choice, even though we came primarily for the pizza and pasta. 

Pistachio Milk Cake: This dessert was equally delicious, offering a rich and creamy finish to our meal.

We can’t wait to go back and try more from their menu, especially the tomato soup and tiramisu, which come highly recommended. Cocta is definitely worth a visit for anyone looking to enjoy a mix of Italian and continental delights.

In a stellar move, Fresh N Joy has announced the renowned Pakistani actress and model, Mawra Hocane, as the brand ambassador for their latest product, Black Shine Shampoo. Known for her enchanting performances and captivating beauty, Mawra brings a touch of glamour and authenticity to the brand. Her association with Fresh N Joy signifies a powerful synergy between a celebrated star and a revolutionary hair care product designed to transform hair health.

Unveiling Black Shine Shampoo: The Magic of Bio Functional Corn Extract

Hydration and Moisture:

The Black Shine Shampoo, formulated with the miraculous Bio Functional Corn Extract, is specially designed to increase hair moisture and thickness. This innovative shampoo penetrates deep into the hair shaft, providing long-lasting hydration and keeping hair smooth, soft, and free from dryness. Additionally, it fortifies hair from the roots, preventing breakage and enhancing elasticity to reduce split ends and damage. The shampoo promotes a healthier scalp environment, facilitating robust hair growth and significantly increasing hair density for a fuller appearance.

Boosting Hair Density:

Bio Functional Corn Extract, the star ingredient of Black Shine Shampoo, is renowned for its exceptional ability to boost hair regeneration and elongation. It provides vital nutrients that nourish hair from within, enhancing its strength and overall health. The extract is rich in essential vitamins and minerals that help maintain the natural pH balance of the scalp, reducing irritation and promoting a soothing effect.

Repairs Damaged Hair

 Furthermore, it repairs damaged hair, restoring its natural shine and vitality, and protects it from environmental damage and pollutants. The protective barrier created by the shampoo locks in moisture and nutrients, ensuring long-lasting hair health.

Why Mawra Hocane and Fresh N Joy are the Perfect Match?

Mawra Hocane’s influence in the entertainment industry makes her the perfect ambassador for Fresh N Joy. With her stunning hair and impeccable style, she represents the ideals of beauty, elegance, and authenticity. Fresh N Joy’s commitment to quality and innovation aligns perfectly with Mawra’s values, and together they promote a message of self-care and confidence. Mawra’s endorsement adds credibility and appeal to the Black Shine Shampoo, increasing its visibility and reach. This partnership attracts a diverse audience eager to achieve Mawra’s signature look and sets a new standard in hair care with the power of a celebrity endorsement.

With Mawra Hocane at the forefront, Fresh N Joy’s Black Shine Shampoo is set to revolutionize the hair care industry. Combining the star power of a beloved celebrity with the advanced formulation of Bio Functional Corn Extract, this shampoo promises to deliver unparalleled results. Experience the magic of Black Shine Shampoo and embrace the journey to healthier, thicker, and more radiant hair.

Making small updates to your home can significantly enhance its overall appeal and comfort. Ideas Home latest collection offers a variety of stylish and affordable products across multiple categories. Here, we’ll explore some fantastic items from the bedding and bath linen categories that can help you transform your space. You can easily shop them in-stores or online at www.gulahmedshop.com

Elegant and Comfortable Bed Sheets

SS24-061 Bed Sheet Set

ThisBed Sheet Set combines intricate designs with soft fabrics, offering both comfort and style. Its vibrant patterns can instantly brighten up your bedroom, creating a welcoming and cozy atmosphere.

Indigo T-400 Embroidered Quilt Cover Set

For a sophisticated touch, consider the Indigo Embroidered Quilt Cover Set. The rich color and delicate embroidery add a luxurious feel to your bedroom, ensuring a restful and stylish sleep environment.

Everglade Digital Ultrasonic Bed Spread

The Everglade Digital Ultrasonic Bed Spread brings a modern twist to your bedding with its geometric patterns and soft texture. This bed spread is not only visually appealing but also durable and comfortable.

Cream T-400 Embroidered Bed Sheet Set

The Cream Embroidered Bed Sheet Set offers a blend of classic elegance and contemporary style. Its subtle embroidery and soft fabric provide both aesthetic appeal and comfort, making it a great addition to any bedroom decor.

SS24-BDS-001 Complete Bed Set

For a complete and coordinated look, this Complete Bed Set is an excellent choice. Its unique patterns and high-quality materials ensure that your bedroom looks cohesive and inviting.

Plush Towels for a Spa-Like Experience

Turkish Combed Towel Viscose

The Turkish Combed Towel Viscose offers a luxurious bath experience with its rich color and plush texture. This towel is exceptionally soft and absorbent, making it a standout piece in your bathroom.

Cozy Bathrobes for Ultimate Comfort

Cream Velour Bathrobe 24

Step out of the shower and into the comfort of the Cream Velour Bathrobe. This bathrobe is designed for maximum comfort and elegance, making your daily routine feel more special.

Tips for a Stylish Home Refresh

  1. Layering: Use quilt covers to add depth and texture to your bed sheets. Layering different fabrics can make your bed look more inviting and cozy.
  2. Accessorize: Incorporate bath linens and bathrobes to enhance your bathroom decor. These luxurious pieces can make your daily routine feel more special.
  3. Mix and Match: Don’t be afraid to combine different patterns and colors. Pairing the Complete Bed Set with Bed Spread can create a unique and personalized look.
  4. Quality over Quantity: Invest in high-quality products that offer durability and comfort. The bed sheets, quilt covers, and bath linens from Ideas Home are designed to last, ensuring you get the best value for your money.
  5. Seasonal Updates: Change your bed sheets and bath linen according to the season. Lighter fabrics and bright colors are perfect for spring and summer, while richer tones and heavier fabrics work well for fall and winter.

Conclusion

Refreshing your home with Ideas Home’s newest collection is a simple yet impactful way to enhance your living space. From elegant bed sheets and quilt cover sets to plush towels and cozy bathrobes, these products offer everything you need to create a stylish and comfortable home. Visit Ideas Home to explore their full range and start your home transformation today.

“Ain se Alif,” a project by Ariza Abbas, delves into the Alam’s evolution as a pivotal element in understanding the development of Indo-Shiite visual culture. The Alam, a symbol and devotional object, encapsulates the memory of Karbala and serves as a marker of religious identity. Ariza’s research employs historical analysis and contemporary design practices, integrating interviews, site visits, and participatory workshops.

Through an anthropological design approach, the research examines the Alam’s evolution over 700 years within the Indian subcontinent, focusing on Pakistan, India, and Bangladesh. Ariza’s aim is to present an alternative understanding of South Asian history and design practices, rooted in community and indigenous devotional practices of Azadari. Spanning various time periods, geographies, and languages, the Alam reflects not only the devotion of the communities that create and engage with it but also the rich history of South Asia.

The oldest Alams found in South Asia date back to the Bahmani era in the Deccan region of South India, approximately 700 years ago. These Alams were brought or created under the rule of the Bahmani rulers, who were of Persian origin. Much of the cultural development during this period occurred under various Shi’a rulers of South Asia, with the early history tracing back to South India.

Another significant region for the development of Alams and Shi’a visual culture was Lucknow, known for producing some of the richest Azadari literature. While the designs of the Alams initially had Persian influences, local sensibilities and design aesthetics gradually shaped their production and the visuals depicted on them. These visuals included fishes, tigers, lions, and peacocks, as well as influences from textiles such as the paisley (keri) design and intricate calligraphy. Different materials were used over time, influenced by economy and regional aesthetics.

Ariza Abbas’s “Ain se Alif” project offers a profound insight into the Alam’s historical and cultural significance, highlighting its role in South Asian history and the intricate interplay of design, devotion, and identity.

Nestled in DHA Phase 3, Lahore, The Krae is the newest eatery by Chef Zunaira Faisal and her talented team. This newly opened eatery boasts a beautifully designed space, featuring elegant furniture by Arshi Interiors designed and executed in collaboration with Arkmett.

Chef Zunaira, the creative force behind The Krae, has meticulously curated a menu that transforms each dish into a story, celebrating vibrant, fresh ingredients and innovative cuisine. Our dining experience at The Krae allowed us to sample a variety of things from the menu and here are our top picks. 

The evening began with an array of refreshing drinks. The standout was undoubtedly the Berries Basil Lemonade. 

We started with the dumplings, which were exceptional. The dumplings were paired with a flavorful sauce that elevated the dish. Another highlight was the chicken salad, which was delicious on its own but truly shone when enjoyed with the dumpling sauce—a combination worth considering for the menu.

The onion jam burger was delicious, featuring a juicy, well-cooked patty complemented by the sweet and savory notes of the onion jam.

The desserts were the highlight of our dining experience. The churros were perfectly crisp and paired with a delectable dipping sauce. The Tres Leches cake, with its rich, moist texture and exquisite flavor, made it the best item on the menu.

The 2024 Paris Olympics will showcase over 10,000 athletes competing in 32 different sports. With global attention focused on Paris, more than 200 countries will be represented in this grand event. Pakistan has confirmed its participation with an 18-member squad competing in athletics, shooting, and swimming. The Pakistani national team, featuring seven athletes, will begin their journey on July 26.

ATHLETICS

Arshad Nadeem (Qualified)

Arshad Nadeem, the pride of Pakistan in javelin throw, has secured his place in the Paris Olympics. Known for his exceptional performances, Nadeem clinched the gold at the NR Commonwealth Games in Birmingham, UK, and followed it up with a silver at the World Athletics Championships in Budapest, Hungary.

Faiqa Riaz (Wild Card)

Faiqa Riaz, another promising athlete, will represent Pakistan in the 100m sprint at the Paris Olympics. She has demonstrated her speed with a gold at the 2nd Aitchison Fastest Championship and topped the podium at the Rising Punjab Games 2024 in Lahore.

SHOOTING

Gulfam Joseph (Qualified)

Gulfam Joseph has qualified in shooting for the 10m Air Pistol individual event. He recently achieved a silver medal in the Air Pistol Men category at the Shooting Sports Championship of Thailand and contributed to a team bronze in the Air Pistol Mix Team event during the Asian Rifle/Pistol Championship in Indonesia.

Kishmala Talat (Qualified)

Kishmala Talat will compete in multiple shooting events at the Paris Olympics, including the 10m Air Pistol and 25m Pistol categories. Her accolades include a bronze at the 19th Asian Games in China and a silver in the Air Pistol event at the Asian Rifle/Pistol Championship in Indonesia. She also claimed two gold medals at the Shooting Sports Championship of Thailand.

Ghulam Mustafa Bashir (Qualified)

Ghulam Mustafa Bashir has qualified in the 25m Rapid Fire Pistol event. His achievements include a bronze medal at the ISSF Shooting World Championship in Cairo and multiple medals at the South Asian Games in Nepal.

SWIMMING

Muhammad Ahmed Durrani (Wild Card)

Muhammad Ahmed Durrani earned a wild card entry for swimming in the 200m Freestyle event at the Paris Olympics. He showcased his prowess at the 66th MILO Malaysian Age Group Olympic Qualifiers and the 19th Singapore Open.

Jehanara Nabi (Wild Card)

Jehanara Nabi will join Durrani in the swimming events, competing in the 200m Freestyle. Her achievements include gold medals at the Fukuoka Japan National Games in both the 100m and 200m Freestyle events.

This diverse group of athletes from Pakistan is set to make its mark at the Paris Olympics 2024, showcasing skill, determination, and the spirit of sportsmanship on the global stage.

As the summer sun graces us with its warmth, it’s the perfect time to refresh your bedroom with light and airy bedding. The Ideas Home Bedding Collection for the summer season offers an exquisite array of floral prints that not only complement the season but also bring a touch of sophistication to your interior. Dive into the new arrivals and discover how to style your bedroom for a chic summer look. Visit www.gulahmedshop.com today to explore and shop the collection online.

This season, Ideas Home introduces a stunning lineup of bedding designed to keep you cool and stylish. Our new collection boasts standout features like breathable fabrics and intricate designs that promise both comfort and elegance. Don’t miss out on exclusive offers, with standout pieces available at attractive prices and discounts.

Our summer collection features an array of bed sheets, each crafted from materials perfect for warmer weather. Breathable fabrics ensure a comfortable night’s sleep, while our diverse range of designs caters to various tastes. From the luxurious feel of our Black Bed Sheet Set with pink floral print to the serene vibes of the White Floral Bed Sheet Set, there’s something for everyone.

A Spectrum of Designs, Colors, and Prints

The collection showcases a variety of designs, from vibrant florals to subtle patterns. For a bold statement, the Purple Pink Floral Bedsheet Set adds a pop of color to your room, while the Brown Fitted Sheet Set offers a versatile and elegant option. The Purple Set with White Flowers, a complete bed set including a quilted throw, pillow covers, and a bed sheet, brings a cohesive and stylish look.

Transform your bedroom with our expert styling tips. Pair the Black Bed Sheet Set with pink floral print with shop online cushion covers in soft hues for a balanced look. The Purple Pink Floral Bedsheet Set pairs beautifully with dyed bedsheets in pastel shades. For a cohesive summer aesthetic, mix and match bed sheets and cushion covers, creating layers of textures and patterns that reflect the season’s vibrancy.

Ready to elevate your bedroom this summer? Explore the full Ideas Home Bedding Collection at www.gulahmedshop.com. With a flat shipping rate of PKR 99 across Pakistan and a 30-day worry-free exchange policy, there’s never been a better time to shop online.

Embrace the elegance and comfort of summer with Ideas Home, where luxury meets practicality. Your perfect summer sanctuary awaits.

The Ideas Home Bedding Collection for the Summer Season not only offers a range of beautiful designs but also ensures comfort with its breathable fabrics. With standout features like the Black Bed Sheet Set with pink floral print, Purple Pink Floral Bedsheet Set, Brown Fitted Sheet Set, White Floral Bed Sheet Set, and the Purple Set with White Flowers, there’s something for every style. Enjoy the luxury of flat shipping at PKR 99 across Pakistan and a 30-day worry-free exchange policy.

From its inception, Cast and Crew has been imbued with star power, thanks to its association with acclaimed actors Adnan Siddiqui and Humayun Saeed. Their role as brand ambassadors has significantly enhanced the brand’s prominence and allure within the fashion industry. Under the strategic and diversified stewardship of CEO Shahid Iqbal, the company has set a benchmark in luxury retail excellence.

In just two years, Cast and Crew has achieved phenomenal success. The newly unveiled store stands as a true masterpiece, envisioned by Cast and Crew’s visionary Design Director, Ifnan Shoaib. The store’s unique architectural elements, coupled with the refined elegance of its products and design, vividly demonstrate the brand’s steadfast dedication to luxury. Each intricately designed section of the store exemplifies the exceptional quality of craftsmanship and meticulous attention to detail that characterizes Cast and Crew’s unparalleled aesthetic excellence.

The grand opening of this stunning store took place on July 1st, attracting Pakistan’s top celebrities. Inside, guests were treated to a visual spectacle that perfectly encapsulated the brand’s luxury ethos. This launch event was more than a celebration; it was a definitive statement of luxury and elegance, marking a new chapter in Pakistan’s men’s fashion landscape.

Hello, fashion enthusiasts! Brace yourselves for the latest Jewelry Collection from Ideas. This season, Ideas has outdone itself with a beautiful assortment of necklaces, rings, bracelets, and, our favorite, an exquisite array of earrings. Whether you’re shopping for work, evening events, festivities, night outs, or brunches, this Artificial Jewelry Collection has something for everyone. So, what are you waiting for? Visit http://www.gulahmedshop.comand start shopping now!

Let’s dive into the standout pieces and why this collection is a must-have.

Let’s talk about the highlight of the collection: the earrings! Ideas Earrings Collection offers everything from studs to hoops, drop earrings, and dangling beauties. Perfect for any occasion, these pieces are designed to make you shine.

Flower Ring Drop Earrings

The Flower Ring Drop Earrings are a blend of elegance and playfulness. With intricate floral designs, they are perfect for festive occasions or adding a whimsical touch to your brunch outfit. Pair them with a floral dress to complete the look.

Stud Earrings

Stud Earrings are the epitome of simplicity and elegance. Ideal for work or casual outings, they add a subtle sparkle without being too flashy. They’re a staple in any jewelry box and perfect for those who shop for Earrings Online.

Dangle Earrings

For those who love a bit of drama, Dangle Earrings are a must. These earrings add movement and flair to your evening wear or special events. Pair them with an updo hairstyle to really let them shine.

C Hoops Set

The C Hoops Set is a versatile addition to your collection. Perfect for both casual and formal occasions, these hoops add a touch of sophistication to any outfit. Whether you’re heading to the office or a night out, these are a go-to.

English Lock Embellished Earrings

These English Lock Embellished Earrings are all about elegance and security. The lock design ensures they stay put, while the embellishments add a luxurious touch. Perfect for evening events or formal gatherings.

Silver C Hoop Mini Earrings

The Silver C Hoop Mini Earrings are a modern twist on classic hoops. Their smaller size makes them perfect for everyday wear, while their sleek design adds a contemporary touch to your look. Pair them with both casual and formal outfits.

Coin Drop Earrings

The Coin Drop Earrings bring a touch of vintage charm to your collection. Perfect for adding a unique element to your outfit, these earrings are great for night outs or festive events. Pair them with a bohemian dress for a chic look.

Square Threader Earrings Silver

The Square Threader Earrings Silver are modern and edgy. Their unique design makes them perfect for fashion-forward individuals. Ideal for both day and night looks, these earrings are sure to turn heads.

While the earrings are the star of the show, let’s not forget about the other stunning pieces in this jewelry collection. From multi-layer beaded bracelets to stunning rings, the entire collection offers understated elegance, ideal for everyday wear and adding a touch of sophistication to any outfit, perfect for those who love minimalist jewelry.

This Artificial Jewelry Collection offers high-quality craftsmanship, unique designs, and incredible versatility. Whether you’re looking for pieces for work, casual outings, or special events, Ideas has something for every occasion. Plus, with the convenience of Online Jewelry Shopping, you can easily browse and buy your favorites from the comfort of your home.

Don’t miss out on the chance to shine with the best Artificial Jewelry out there. Head over to www.gulahmedshop.com to explore the entire collection. With a user-friendly interface, shopping for Jewelry Collection Online has never been easier. Whether you’re looking for Bracelets Online, want to Shop Rings Online, or need to update your Earrings Collection, Ideas has you covered.

In a nutshell, Ideas new Jewelry Collection is all about versatility, style, and elegance. Perfect for any occasion, these pieces are designed to make you look and feel your best. Plus, with a flat shipping rate of PKR 99 across Pakistan and a 30-day worry-free exchange policy, there’s no reason not to indulge.

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