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Fashion lovers, brace yourselves! The ultimate Ideas End of Season Sale is now live both in-stores and online at www.gulahmedshop.com, offering up to 50% off on over 6,500 products across every category imaginable. This is your chance to snag the latest fashion and lifestyle trends without breaking the bank. From unstitched fabrics and ready-to-wear outfits to accessories and home essentials, this season-end sale is the perfect opportunity to upgrade your wardrobe and living space. But hurry—stocks are running out fast, and you don’t want to miss out on these irresistible deals!

Time to Revamp Your Wardrobe: Up to 50% Off on Unstitched Fabric

As the seasons change, so should your wardrobe. Whether you’re looking for rich, luxurious fabrics or breezy, lightweight textiles, the Ideas sale offers an incredible variety of unstitched fabric for both ladies and gents. With up to 50% off, now is the time to grab that perfect fabric to design your dream outfit. Whether it’s for everyday wear or an upcoming formal event, you’ll find premium fabrics at prices that will make you feel like you’re stealing the show.

Ready-to-Wear: Shirts, 2-Piece & 3-Piece Ensembles for Women On Sale

For those who prefer convenience without compromising on style, the season-end sale offers up to 50% off on stunning 1-piece shirts, 2-piece, and 3-piece ready-to-wear outfits for women. From chic casuals to elegant formal wear, the collection has something for every occasion. Whether you’re revamping your look for the new season or simply refreshing your wardrobe staples, the diverse range of outfits will ensure you’re always dressed to impress.

Salt Western Wear: Fashion-Forward Looks at a Fraction of the Price

Western wear lovers, rejoice! The Ideas End of Season Sale includes up to 50% off on Salt—your go-to brand for chic and contemporary western fashion. Whether it’s tailored blazers, on-trend tops, or casual jeans, this sale has everything you need to elevate your look. Perfect for those who love to mix and match their outfits, the Salt collection allows you to express your unique style without breaking the bank.

Kidswear: Stylish and Affordable

Why should adults have all the fun? With up to 50% off on kidswear, the littlest members of your family can also stay stylish this season. From adorable everyday outfits to party-ready looks, the collection features a variety of options that will make sure your kids are dressed their best. Shop the latest trends for your young fashionistas and enjoy unbeatable discounts.

Ideas Home: Transform Your Living Space On a budget!

The End of Season Sale is not just about fashion—it’s about lifestyle too. With up to 50% off on Ideas Home bed and bath linen, now is the perfect time to refresh your living space. From cozy, high-quality bed sheets to plush towels, the collection promises a touch of elegance and comfort for your home. Make your living spaces as stylish as your wardrobe, all at a fraction of the original price.

Accessories Galore: Shoes, Bags, Fragrances, and Jewelry Up To 50% OFF

Complete your look with up to 50% off on shoes, bags, fragrances, and jewelry. Whether you’re after the perfect pair of shoes to complement your outfit, a statement handbag, or a signature scent, the online sale has it all. These accessories are not just additions—they are style statements. Elevate your everyday looks and step into the new season with flair.

Shop Online Before It’s Too Late!

With stock running out fast and deals this good, you can’t afford to wait. Head over to www.gulahmedshop.com now to shop the Ideas sale. The best finds of the season are just a click away, and with discounts across all categories, there’s no better time to refresh your wardrobe and home.

Hey there, winter lovers! Are you ready to cozy up in style? Head to www.gulahmedshop.comto explore GulAhmed’s latest Winter Collection for Women, The Winter Story, which is here to make your chilly days a whole lot brighter!

Imagine snuggling up in plush pashminas, feeling like a queen in luxurious fabrics, and turning heads wherever you go. That’s what this stunning Unstitched Winter Collection promises – and delivers!

Inspired by the breathtaking beauty of Pakistan’s Neelam and Swat valleys, The Winter Story is a gorgeous blend of traditional charm and modern flair, perfectly capturing the essence of Winter Collection 2024. Each piece is designed to keep you warm, cozy, and totally on-trend.

Let’s dive into the incredible fabrics and designs that make this collection truly unforgettable:

– Pashmina Shawl Collection: Indulge in the softness and sophistication of luxurious pashmina shawls that instantly upgrade your fashion statement.

– Luxury Jacquard Collection: Experience timeless elegance and refinement with these exquisite jacquard pieces, perfect for making a statement at evening events.

– Karandi Collection: Discover the perfect blend of comfort and fashion with lightweight, warm, and stylish karandi fabrics.

– Khaddar Collection: Fall in love with the charming khaddar suits, expertly crafted for effortless casual wear.

And then, there are the show-stopping Pashmina shawl sets that stole our hearts:

– Golden Splendor Pashmina Shawl Set: A vibrant ensemble that shines bright like autumn leaves.

– Earthy Elegance Pashmina Set: A nature-inspired masterpiece featuring tribal patterns and earthy tones.

– Midnight Floral Pashmina Shawl Set: A dramatic, dark floral print that’s perfect for evening affairs.

– Radiant Red Pashmina Ensemble: A bold, embroidered pashmina shawl that makes a statement.

Looking for Unstitched Winter Dresses that exude elegance? Or perhaps Winter Dresses for Women that are perfect for everyday wear? GulAhmed’s got you covered with their stunning Unstitched Winter Clothes. Each piece is designed to make you feel confident, chic, and totally cozy. So why not explore this stunning collection and find your perfect winter ensemble?

SAZGAR Engineering Works Limited recently hosted the a test drive event for the all new ORA 07 at their prominent Islamabad dealership called Haval Experience, marking a significant milestone in their ongoing partnership with Great Wall Motors (GWM). Since forming their alliance in 2021, these two automotive powerhouses have consistently pushed the boundaries, bringing a range of innovative vehicles to Pakistan, including both hybrid and fully electric models.

SAZGAR’s journey in the New Energy Vehicles (NEV) sector has been nothing short of transformative. The company has firmly positioned itself as a leader in eco-friendly transportation, highlighted by the introduction of Pakistan’s very own first electric three-wheeler. With five standout NEV models now in their lineup, the Ora 03 (fully electric hatchback), the Ora 07 (fully electric sedan), Tank 500 HEV, H6 HEV, and the Jolion HEV. SAZGAR offers a vehicle for every kind of driver, ensuring a perfect fit for diverse consumer preferences.

The event’s biggest highlight was the unveiling of the GWM Ora 07, an all-electric sports sedan that seamlessly blends style with performance. The Ora 07 sprints from 0 to 100 km/h in just 4.3 seconds, promising a heart racing acceleration experience. Equipped with advanced driver assistance systems, an impressive range that dispels range anxiety, and a powerful battery, this vehicle represents the future of electric mobility. It is priced at PKR 17,500,000 for the top variant and PKR 15,299,000 for the lower trim, with a booking amount of PKR 5,000,000.

Attendees had the chance to get behind the wheel or the passenger seat of the GWM Ora 07, experiencing firsthand the exceptional performance and crazy speed this car offers. The event drew a diverse crowd, with the excitement in the air as palpable as the energy of the cars on display!

Watch the video below for a glimpse of the event’s highlights, and don’t forget to share your thoughts in the comments!

The Lost Chapter, nestled in the heart of Model Town, Lahore, is a fresh haven for book and stationery enthusiasts. Founded by Kinza, a passionate entrepreneur, the store is more than just a business—it’s a manifestation of her love for books and the tangible world they represent.

Like many aspiring entrepreneurs, Kinza has always been drawn to the idea of owning a business. But for her, The Lost Chapter is more than a commercial venture; it’s a way to keep people connected to the physical and emotional experiences that only books can offer. “As long as I can remember, my family and the people around me have always read books to be transported to another world,” Kinza shares. “This led me to realize that as AI is taking over, we should give people the opportunity to read real books and stay connected to the non-virtual parts of life.”

Kinza’s vision is clear: she wants The Lost Chapter to be a space where the smell of new books, the sight of rows upon rows of bookshelves, and the deep meanings found in literature create a sense of community and grounding. “The innate, penetrating feeling that I am somehow making the community a little brighter and perhaps a little more grounded excites me. A community that a good book can bring together is what we should all thrive for,” she adds.

The store offers a diverse range of books, including fiction, non-fiction, self-help, and children’s books. Beyond literature, The Lost Chapter also stocks a variety of stationery, bags, uniforms, and study packs, making it a go-to spot for residents in Model Town. Whether you’re in search of a good read or essential school supplies, The Lost Chapter is a welcoming place for all.

As the spirit of Independence Day engulfs the air, Ideas announces its exhilarating Azadi Sale 2024, featuring an exclusive collection of men’s ethnic wear at flat 30% and 40% discounts. This much-anticipated event offers both in-store and online shopping options at www.gulahmedshop.com, ensuring that everyone can access these fantastic deals with ease.

Why the Azadi Sale is a Must for Fashion Enthusiasts

The Independence Day Sale is not just about celebrating a significant day in history; it’s also about embracing our rich cultural heritage through fashion. The sale features an exquisite range of men’s ethnic wear, perfect for those looking to make a statement at upcoming events and gatherings. The discounts available make this the perfect opportunity to upgrade your wardrobe with high-quality, stylish pieces at a fraction of the cost.

Unstitched Lawn Collection: A Blend of Tradition and Style

At the heart of this sale is the unstitched lawn collection, renowned for its breathability and elegance, ideal for the warm climate of many regions. The fabric’s quality ensures comfort without compromising on the sleek, tailored look that is characteristic of Ideas.

Featured Ethnic Wear for Men

1. Navy Blue Embroidered Suit:

Originally priced at, now available at a 30% discount. This suit features intricate geometrical embroidery on the button and ban collar, offering a modern twist on traditional attire.

2. Black Embroidered Suit:

Get this at 40% off its original price. It’s perfect for formal occasions, with detailed embroidery that adds a touch of sophistication.

3. White Basic Suit:

A must-have in any wardrobe, now at 30% off. This suit offers a regular fit and a sharp look, ideal for both formal and casual settings.

4. Dark Grey Embroidered Suit:

With a 40% discount, this 100% cotton suit features detailed embroidery that makes it stand out at any social gathering.

5. Plum Basic Kurta:

Available at a 30% reduced price. This kurta combines style and comfort, making it perfect for everyday wear.

6. Mud Embroidered Kurta:

This piece is now offered at 40% off. It’s highlighted by subtle embroidery on the collar and buttontake, perfect for those who prefer understated elegance.

Shopping for your favorite designs has never been easier. Visit www.gulahmedshop.comto enjoy a user-friendly interface that allows you to view, select, and purchase from a wide range of designs with just a few clicks. Secure payment options and reliable delivery services ensure a seamless and satisfying shopping experience.

The Ideas Azadi Sale is a limited-time event, and stocks are selling out fast! We encourage you to act quickly to secure your favorite pieces. Shop online or visit your nearest store today to make the most of these incredible discounts.

The Ideas Azadi Sale 2024 is more than just a promotional event; it’s a celebration of Pakistani culture and craftsmanship. With substantial discounts on high-quality men’s ethnic wear, now is the perfect time to invest in outfits that offer both style and comfort. Don’t miss out on this opportunity to own a piece of the exquisite craftsmanship that Ideas is known for. Remember, the stocks are limited, and the clock is ticking. Celebrate your independence with style this year and make a statement wherever you go!

Movie:

The Glassworker is Pakistan’s first 2D hand-drawn animated film. This enchanting love story set in wartime features rich visuals, vibrant colors, and memorable characters. Now showing in cinemas across Pakistan, it’s a must-watch and a great way to support our talented local artists.

Our Hero:

Arshad Nadeem is our hero, renowned as Pakistan’s first Olympic gold medalist in javelin throw. At the 2024 Paris Olympics, he achieved a historic feat with a remarkable throw of 92.97 meters, setting a new Olympic record and clinching the top spot on the podium.

Celebrate Independence Day at Grains & Greens:

Grains and Greens is the ideal spot to celebrate Independence Day! Dress in green and white to enjoy 14% off all orders on August 14th.

Forbes’ 30 under 30:

Forbes’ 30 Under 30 Asia list features 300 young innovators transforming industries in the Asia-Pacific region. Notably, Pakistan’s Sarkhail Shahid Bawany (ABHI), Adeel Abid, Aizaz Nayyer, Ali Raza (all from Linkstar), Aleena Nadeem (EduFi), Kasra Zunnaiyyer (Trukkr), and artist Bushra Sultan are among those recognized. We’re proud of their accomplishments!

Clothes:

Jugnu Lahore’s TERRA – WAISTCOAT, blending tradition and modernity seamlessly, is a must-have on our list!

Fresh Produce:

Farmette champions a sustainable supply chain that reduces food waste and supports local farmers. With fair distribution and wages, this female-founded initiative by Fatima Zaka sources 100% local produce from beautiful Pakistan, all curated by a green-thumbed farmer.

Music:

Celebrate 77 years of independence with timeless tunes that ignite your Azadi spirit! Enjoy classics like Sohni Dharti, Jeevay Jeevay Pakistan, Ae Watan Pak Watan, Hum Dekhenge, Wattan Ki Mitti, Ye Wattan Tumhara Hai, Pakistan Pakistan Mera Iman Pakistan, Dil Dil Pakistan, and Aye Jawan as we honor our nation.

Great Cause:

SABAH (SAARC Business Association of Home-Based Women Workers) is at the forefront of women’s development, championing a great cause by preserving traditional techniques through the skills of talented female artisans across Pakistan. Their members create exquisite clothing and items using time-honored methods in their own homes, supporting both heritage and empowerment.

Lahore’s Latest Craze:

Murad Gillani, the owner of Dezato, is making waves with his Melissa Cake Puddle and Matilda Cake Puddle. His creations are flying off the shelves at various locations across Lahore. It’s inspiring to see young entrepreneurs thrive!

Boss women:

Naila Kiani, Anoosh Masood Chaudhry, and Rizwana Hameed are breaking barriers in their fields, from mountaineering to law enforcement. Naila has scaled 10 of the world’s highest peaks, Anoosh became Lahore’s first female SSP Operations, and Rizwana is the first woman to head a police station in Khyber Pakhtunkhwa. These women exemplify what it means to be boss women, leading with courage and determination.

Arshad Nadeem’s journey to becoming Pakistan’s first Olympic medalist in 32 years is a tale of extraordinary resilience and determination. His record-breaking 92.96-meter throw in the javelin final not only secured him a place in history but also highlighted the power of perseverance against all odds.

Hailing from a small village in Pakistan, Nadeem’s path to greatness was paved with challenges. Unlike many global athletes who benefit from robust institutional support, Nadeem’s early years were marked by scarcity. His passion for javelin emerged in an environment where resources were limited, but the local community’s unwavering support played a crucial role in his development. Muhammad Ashraf, Nadeem’s father, emphasized the community’s pivotal role, stating, “People have no idea how Arshad got to this place today. His fellow villagers and relatives used to donate money so that he could travel to other cities for his training and events in his early days.” This collective effort became a lifeline that fueled Nadeem’s ambitions and enabled him to pursue his dreams.

At 27, Nadeem made history by securing Pakistan’s first gold medal in javelin, becoming the country’s third Olympic medalist, following wrestling and boxing triumphs in Rome 1960 and Seoul 1988, respectively. His victory is a beacon of hope for aspiring athletes across Pakistan, showing that determination and community support can lead to success, even when resources are scarce.

Nadeem’s journey, however, has not been without its hurdles. Earlier this year, he publicly appealed for a new javelin to aid his training. In an inspiring show of sportsmanship, Indian javelin thrower Neeraj Chopra responded with support on social media, underscoring the camaraderie that transcends national boundaries in the world of sports. This moment highlighted the mutual respect between the two athletes and the power of sportsmanship.

In addition to financial struggles, Nadeem has faced significant physical setbacks, including elbow, knee, and back injuries that required knee surgery last year. Despite these challenges, he has remained steadfast in his pursuit of excellence, shifting some of Pakistan’s sports focus from cricket to athletics.

Arshad Nadeem’s story is a powerful reminder that talent and determination, when combined with community support, can overcome even the most daunting challenges. His success not only brings pride to Pakistan but also serves as an inspiration to future generations, encouraging them to pursue their dreams regardless of the obstacles they may face.

Nadeem’s gold medal is historic in many ways: it is Pakistan’s first individual Olympic gold, the country’s first track and field medal, and only the second time a South Asian athlete has reached the podium in a track and field event. The last time Pakistan secured an Olympic gold was in 1984, when the men’s hockey team triumphed in Los Angeles. Nadeem’s achievement marks a new era for Pakistani sports, one where the spotlight is no longer solely on cricket but also on the diverse talents that the country has to offer.

The monsoon season is a welcome reprieve from the relentless summer heat, bringing with it a refreshing coolness and the soothing sound of rain. However, the season also introduces a host of challenges, particularly when it comes to maintaining your home. The increased humidity and constant dampness can make it difficult to keep your bathroom dry and fresh. Bath linens like towels, bathrobes, and bath mats are particularly susceptible to dampness, mustiness, and longer drying times.

Why Refresh Your Bath Linen During Monsoon

Maintaining fresh and clean bath linens is crucial during the monsoon season to prevent the growth of mold and mildew. These organisms thrive in damp environments and can lead to unpleasant odors and even health issues. High-quality towels are essential for ensuring hygiene and comfort during these humid months. Refreshing your bath linen not only enhances your bathroom experience but also promotes better health and well-being.

Choosing the Right Towels

Ideas offers an impressive range of bath linens that are perfect for the monsoon season. Their products feature quick-dry technology, antibacterial properties, and superior absorbency. When selecting towels, consider materials like cotton, bamboo, or microfiber. Cotton towels are soft and absorbent, bamboo towels are eco-friendly and durable, while microfiber towels are quick-drying and lightweight. Ideas’ collection combines these features to provide the ultimate bath linen experience.

Tips for Maintaining Towels During Monsoon

            1.         Proper Washing Techniques: Wash towels regularly in warm water with a mild detergent to eliminate bacteria and odors. Avoid using fabric softeners, as they can reduce absorbency.

            2.         Drying Methods: Air-dry your towels in a well-ventilated area or use a tumble dryer on a low heat setting. Ensure they are completely dry before folding and storing.

            3.         Storage Tips: Store towels in a cool, dry place to avoid mustiness. If possible, use moisture-absorbing packets to keep the storage area dry.

            4.         Avoiding Musty Odors: Add a cup of white vinegar to the rinse cycle to help eliminate musty smells and maintain towel softness.

Seasonal Color and Design Trends

Brighten up your bathroom this monsoon with colorful and stylish bath linens from Ideas. Opt for vibrant hues like turquoise, coral, and lime green, or nature-inspired prints that reflect the lush greenery of the season. Incorporating these trendy colors and patterns into your bath linen can instantly refresh your bathroom decor and lift your spirits on rainy days.

Refreshing your bath linen for the monsoon season is essential for maintaining hygiene and comfort in your bathroom. Explore the high-quality, stylish collection of ideas towels, bathrobes, and bath mats from Ideas, and make a purchase today to enjoy a special discount. Transform your bathroom into a haven of freshness and style this monsoon with Ideas.

It’s that exciting time of the year—celebrate freedom and fashion with the Ideas Azaadi Sale 2024!  Kicking off now, this sale offers jaw-dropping discounts of up to 50% off on a wide range of products. Whether you prefer shopping in-store or online at www.gulahmedshop.com/sale, this sale is your chance to score a stunning summer wardrobe and revamp your home decor.

Embrace the Summer Shopping Bonanza

Are you ready to elevate your style and home aesthetics for summer? The Ideas Azaadi Sale 2024 has something for everyone. From GulAhmed Lawn and GulAhmed Men’s Fabrics to Ideas Pret, Ideas Home, Shoes, and Bags, your shopping possibilities are endless. Don’t miss out on the latest collections from Ideas Man, SALT by Ideas and delightful kids’ attire.

Incredible Deals on Fashion and Home Essentials

Now is the ideal time to enjoy a guilt-free shopping spree. Check out these must-have items:

Cushions: Transform your living space with vibrant cushions from Ideas Home. Featuring bold prints and elegant embroidery, these cushions add a stylish touch to any room. Mix and match to create a personalized decor statement that’s both fresh and inviting.

Women’s Khussa: Step out in style with traditional yet fashionable women’s khussa from Ideas. Available in vibrant colors and intricate designs, these khussas complement both casual and formal outfits. Comfortable and chic, they are essential for your footwear collection this season.

Men’s Stitched and Unstitched Kurtas: Refresh your ethnic wardrobe with a variety of men’s stitched and unstitched kurtas from Ideas Man and GulAhmed. Whether you prefer the ease of ready-to-wear or the custom fit of unstitched fabrics, there’s something for everyone. These kurtas come in a range of fabrics and designs, perfect for any occasion, from casual outings to festive gatherings.

Unbeatable Value Deals

The 14th August Sale is all about securing high-quality products at amazing prices. The Ideas Azaadi Sale guarantees you get exceptional value for your money, making it the perfect time to indulge in a shopping spree.

The Independence Day Sale is an event you can’t afford to miss. With discounts across all categories, you can refresh your wardrobe with GulAhmed Lawn and GulAhmed Men’s Unstitched Collection, or spruce up your home with stylish items from Ideas Home. This sale offers something for everyone, providing the ideal opportunity to update your style and home decor.

Why wait? Visit www.gulahmedshop.com now to explore the fantastic discounts and kick-start your summer shopping spree. The Ideas Azaadi Sale 2024 is live, and these deals won’t last forever. Enhance your wardrobe, rejuvenate your home, and celebrate Independence Day with the best bargains of the year.

Pasta La Vista is well-known for its pasta and pizzas, but their new restaurant, Cocta, in Raya, DHA, Lahore, takes it a step further by blending Italian warmth with continental elegance. The beautiful ambiance, tasteful furniture, and exquisite lighting create a perfect setting.  

From classic Italian dishes to sophisticated continental cuisine, Cocta offers a diverse menu that caters to all tastes. Here’s what we tried and loved:

Quinoa Kale Salad: Fresh kale tossed with feta cheese, cherry tomatoes, and candied walnuts, all dressed in a zesty mustard vinaigrette and infused with olive oil. This salad was super fresh and packed with flavor.

Pesto and Truffle Oil Pizza: A treat for pesto lovers! This pizza features a creamy pesto sauce, a blend of cheeses, smoked chicken, cherry tomatoes, granulated pistachio, basil leaves, and a drizzle of truffle oil.

Stuffed Chicken: We were pleasantly surprised by this dish. A chicken breast stuffed with spinach, artichoke, and cheese, served with mashed potatoes and butter mushrooms. It was a hearty and satisfying choice, even though we came primarily for the pizza and pasta. 

Pistachio Milk Cake: This dessert was equally delicious, offering a rich and creamy finish to our meal.

We can’t wait to go back and try more from their menu, especially the tomato soup and tiramisu, which come highly recommended. Cocta is definitely worth a visit for anyone looking to enjoy a mix of Italian and continental delights.

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