Rasheed Richmond has owned several Samsung foldable phones. It’s been a lonely existence.
He’s typically the only non-iPhone user at work meetings and social gatherings. Worse still, people don’t even recognize his device.
That stopped when Apple introduced the iPhone Duo, its first foldable phone.
Rasheed Richmond prefers his Samsung foldable phone. Rasheed Richmond
Since then, Richmond’s phone has been buzzing with a consistent refrain: “Now I understand why you have a foldable.” The 48-year-old tech CEO in Los Angeles has tried to persuade people to try Samsung’s version. Few are biting.
“They don’t feel brave enough,” he said.
Welcome to a day in the life of Samsung Nation, where the indignities never end.
The company and its followers have long chafed at their second-class status, and last week’s iPhone unveiling reignited the resentments. “So far, so same,” one of Samsung’s social-media accounts said. Fans, tired of hearing about “new” features they’ve been using for years, are spreading conspiracy theories about the new phone and chiding potential defectors.
It’s an inferiority complex tempered by innovative breakthroughs.
Samsung beat Apple to jumbo-sized screens, 5G-network connectivity and the industry’s first mainstream foldable phone—in 2019. Since then, it’s released roughly 20 models, including one that folds twice. Weeks before the iPhone Duo’s unveiling, Samsung debuted a nearly identical-looking device.
Samsung’s offerings include devices that fold twice and those that snap shut like a clam shell. Kim Hong-Ji/Reuters
But being first doesn’t ensure a win, especially in the U.S., where blue-bubble texts reign supreme. Americans willing to fork over $1,000 or more for a smartphone overwhelmingly choose iPhones. And they feel pretty smug about it.
In a video message introducing the iPhone Duo, Apple CEO John Ternus acknowledged rivals’ foldable offerings. But, he added, those incumbents feel “like two phones awkwardly stuck together.”
In contrast, the iPhone Duo brings an “entirely new design,” Ternus said, “while preserving everything you love and expect.”
Apple’s new CEO, John Ternus, introduces the ‘entirely new design.’ David Paul Morris/Bloomberg News
Samsung had a different take: “Let us know when you’re done reheating our leftovers,” its official U.S. Mobile account wrote on X, adding a winking emoji.
For loyal Samsung user John Lee, it was just one more example of the tech press fawning over Apple.
“To act like it’s the first great foldable in ages is just overpraising Apple,” said the 35-year-old Fresno, Calif., stay-at-home dad, “because everyone else is doing it.”
For Apple fans, that’s just the way of the world. While Samsung routinely pipes up around Apple’s phone releases, iPhone users don’t even know when Samsung Galaxy releases occur, Richard Bruckner, a comedian and iPhone 17 Pro owner, posited in a viral social-media post.
“This one-sided beef needs to end.”
The post only fueled the beef, with Samsung loyalists taking umbrage and Apple fans defending Bruckner. “It’s fun to have the debate,” the 35-year-old, from Lindenhurst, N.Y., said in an interview.
Samsung said its foldable phones have become a benchmark for the industry and growing competition demonstrates continued momentum for the category. Apple declined to comment.
Apple sued Samsung in 2011 over the look, design and interface of its tablets and phones. PARK JI-HWAN/AFP/Getty Images
The smartphone wars began differently.
About four years after the iPhone launched in 2007, Apple sued Samsung, alleging the Korean company copied the look, product design, packaging and user interface of the iPhone and iPad, violating its patents and trademarks. The two sides settled out of court after seven years, following a U.S. jury awarding Apple $539 million in damages for patent infringement of the iPhone.
Today, the world has more than 5 billion smartphones. That includes about 1.4 billion iPhones and more than 1 billion Samsung devices, according to Counterpoint Research. The competition can be fierce.
Samsung, with display and semiconductor divisions, often pushes the envelope on technical achievements. Apple even uses that chip and display technology. But the Cupertino, Calif., company keeps tight control of its product universe through its iOS operating system and proprietary software, and commands a vast, affluent user base.
With just a few months of sales, the iPhone Duo is projected to nearly match Samsung’s annual volume in the growing U.S. foldable market this year, then capture a majority in 2027, according to Counterpoint forecasts.
“When Apple does anything, it gets the spotlight,” said Tarun Pathak, who researches the global smartphone industry for Counterpoint.
The iPhone Duo launched around seven years after Samsung’s first foldable phone. David Paul Morris/Bloomberg News
Many Samsung users are over it. On message boards and fan accounts, they’re spreading theories about the iPhone Duo: Don’t the fingers in Apple’s promotional photo, meant to show how it could easily be held with a single hand, look unnaturally long? Is the iPhone Duo discriminating against left-handed users?
Samsung foldable phone users are also sharing tales of strangers excitedly asking them “Is that the new iPhone?,” causing a collective eye roll.
Not long ago, Apple loyalists viewed foldable phones as pointless, said Jeff Pritz, who’s owned more than a dozen Samsung devices, including foldable phones. Now, the iPhone Duo has them “losing their minds.”
Classic “iSheep mentality,” Pritz said.
The iPhone Duo has created a frenzy that Samsung users find ridiculous. Benjamin Fanjoy/Getty Images
“These Apple users don’t know any better,” said the 35-year-old Las Vegas resident, who works in sales. “Because Apple is doing it, it’s the best.”
Recent Samsung convert TJ Pompos has to admit he’s intrigued by the iPhone Duo’s new features.
The military recruiter from New Mexico switched from Apple last year because he liked the Galaxy Z Fold 6’s bigger screen for photo editing, note taking and reading sheet music while on stage playing the bass guitar. But he expects the iPhone Duo to beat even Samsung’s top offerings.
“As a latecomer,” said Pompos, 25, “Apple has had a lot of time to study the different features that people enjoy.”
Enhanced Galaxy AI helps users do, create, and understand more across devices
LAHORE, Pakistan – Sept. 16, 2026 – Samsung Electronics Co., Ltd. today announced the expansion of One UI 9 to more Galaxy devices, with the rollout beginning today starting with the Galaxy S26, S26+, and S26 Ultra. One UI 9 brings an easier, more seamless mobile experience across form factors, as well as enhanced Galaxy AI that is richer, more personal, and more helpful.
New Features Help Users Capture, Personalize, and Manage
One UI 9 introduces new ways to keep people in focus, tailor the information users see each day, and manage device care more easily.
My FanCam[1] automatically tracks a selected person in a recorded video and keeps them centered, intelligently reframing the footage as the scene moves. This allows users to turn dynamic moments into social-ready content with less manual editing. Whether it’s a child’s performance, a friend on the dance floor, or an exciting moment during a sporting event, users can instantly put the focus on the person they want to see.
The new Generative and Editable Cards on Now Brief[2] help users choose what appears in their daily summaries. Users can create cards across health, weather, and video so their daily brief reflects the information most relevant to them.
Enhanced Capabilities Help Users Do More With Less Effort
One UI 9 builds on familiar Galaxy experiences to help users complete everyday tasks with fewer steps. Context-aware suggestions and timely creative prompts — as well as improvements to translation, scanning, and recording.
Now Nudge[3] can surface timely, context-aware suggestions across more moments in the Galaxy experience, helping users take the next step without breaking their flow. For example, if they are making plans via text message, users can quickly recall reservation details or save a location directly from a conversation.
Creative Studio now suggests image-generation ideas based on relevant upcoming events. For example, when a friend’s birthday is approaching, users may see a prompt to create a themed image or greeting, allowing them to quickly create something meaningful for the occasion.
Interpreter[4] introduces a new Thread View that enables users to better follow translated conversations by quickly referencing earlier exchanges. In addition, faster translation in Conversation Mode and quicker playback with compatible Galaxy Buds help reduce delays, making conversations feel more natural and continuous.
Document Scan now allows users to digitize challenging materials such as curved book pages and corner-folded papers with less manual adjustment. The large-screen-optimized views on compatible Galaxy devices, along with an improved Finger Eraser, help create cleaner and more usable scans.
Voice Recorder presents summaries in a clearer, more structured format, using elements such as headings and tables to make key information easier to scan at a glance.
Enhanced Security and Privacy Help Users Stay Informed and in Control
One UI 9 continues Samsung’s approach to security and privacy with transparency, choice, and control built into the experience. The latest updates help users better understand when something may need their attention and make it easier to take action.
Security Brief brings key security and privacy updates like alerts for malware, apps from unknown sources, and unnecessary permissions to Now Brief, helping users identify potential issues earlier and determine when action is necessary.
Enhanced Privacy Alerts[5] use on-device AI to identify potential privacy risks, including unnecessary attempts to access permissions in the background, giving users greater awareness of how their information is being accessed.
Scam Detection[6] expands to additional countries[7] and languages, bringing protection against potential scam calls to more Galaxy users across supported markets.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com
[1] My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no subject to track. Accuracy of results is not guaranteed.
[2] Now Brief feature requires Samsung Account login. Available functions and features may vary by country, region, language, device model, and app. Some features may require a network connection. Customized briefing content provided is based only on the personal information to which the user has consented. Accuracy of generated results is not guaranteed.
[3] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region, and language. Text message prompts are available with certain third-party messaging apps, including Samsung Messages, Google Messages, and Google Chat. Split view supported apps may vary. Photo sharing in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed.
[4] Interpreter requires Samsung Account login. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Availability and supported features may vary by country, region or carrier. Availability of supported languages may vary.
[5] AI privacy alerts is supported on Galaxy S26, S26 Ultra, S25, S25 FE, S24, S24 FE, S23, S23 FE, Galaxy Z Fold8 Ultra, Fold8, Flip8, Fold7, Flip7, Fol6, Flip6, Fold5, Flip5, Galaxy Tab S12 Ultra, Tab S12 Plus, Tab S11 Ultra, Tab S11, Tab S10 Ultra, Tab S10 Plus, Tab S9 Ultra, Tab S9 Plus, and Tab S9. Privacy alerts, may not account for all relevant factors.
[6] Availability may vary by country, region, language, device model, or OS/One UI version.
[7] Scam Detection will be available in Japan, Canada, and India.
Choosing jewellery is rarely an ordinary purchase. A gold set may be selected for a wedding, a diamond ring may mark an engagement, and a carefully chosen piece may eventually become part of a family’s most meaningful possessions. That is why finding the best jewellers in Lahore requires more than simply comparing designs or prices.
Lahore has one of Pakistan’s most active jewellery markets, with everything from traditional goldsmiths to established luxury jewellery houses. Buyers can explore jewellery across Gulberg, MM Alam Road, Liberty, DHA and other parts of the city. With so many options available, however, knowing whom to trust becomes just as important as knowing what to buy.
Whether you are searching for gold jewellery in Lahore, diamond jewellery, bridal jewellery or a bespoke creation, this guide explains what to look for before choosing your jeweller.
What Defines the Best Jewellers in Lahore?
The best jeweller is not necessarily the store with the largest showroom or the most designs.
A strong jewellery house should give you confidence about what you are purchasing.
When comparing the best jewellers in Lahore, consider these factors:
Reputation and experience
Gold purity and accurate product information
Diamond quality and certification
Quality of craftsmanship
Bridal jewellery expertise
Originality of design
Transparency about weight and specifications
Bespoke and customisation capabilities
Professional customer service
After-sales assistance
A strong physical presence in Lahore
Jewellery carries both financial and emotional value, so every detail matters.
1. Begin With Trust and Reputation
Trust should always be the starting point.
Unlike ordinary fashion accessories, fine jewellery involves precious metals, diamonds and gemstones whose value depends on factors that may not always be visible to the eye.
Before choosing a jeweller, research how long the jewellery house has operated, whether it has established physical boutiques and how consistently it communicates information about its products.
An established jeweller should be comfortable explaining the details behind a piece rather than relying only on its appearance.
A professional jewellery consultant should be able to answer questions about:
Gold karat
Gold weight
Diamond carat
Diamond quality
Gemstone details
Certification where applicable
Making and craftsmanship
Sizing
Customisation
Care and maintenance
When a purchase involves significant value, clear information becomes part of the luxury experience.
2. Understand Gold Purity Before Buying
For anyone searching for the best gold jewellers in Lahore, understanding gold purity is essential.
Gold jewellery is commonly produced in different karats depending on the type of design, desired appearance and intended use.
For example, jewellery may be available in:
18K Gold
18K gold is widely used for fine diamond jewellery because its composition provides greater strength for detailed settings while still maintaining the character of fine gold.
21K Gold
21K gold is popular in Pakistan, particularly for traditional, bridal and statement jewellery. It offers a rich gold appearance and is frequently selected for culturally inspired designs.
22K Gold
22K jewellery has a high gold content and is commonly associated with traditional South Asian jewellery.
24K Gold
24K represents the highest level of gold purity, although its softness means it is generally more suitable for particular jewellery designs rather than every type of everyday piece.
Before buying gold jewellery, ask your jeweller to clearly explain the karat and weight of the piece.
A trustworthy jewellery house should help you understand exactly what you are purchasing.
3. Never Judge Gold Jewellery by Price Alone
Gold prices fluctuate, so two jewellery pieces that look similar may have very different final prices.
The cost of gold jewellery can depend on several elements:
Gold rate: The prevailing gold rate influences the basic material value.
Gold weight: A heavier article generally contains more gold and therefore carries a higher material cost.
Karat: The purity of the gold affects its composition and value.
Craftsmanship: Highly detailed handcrafted or complex jewellery may require significantly more workmanship.
Gemstones and diamonds: Precious stones can substantially influence the total value.
Design complexity: Intricate stone setting, textures, finishing and construction require specialised craftsmanship.
For this reason, comparing two pieces purely on price can be misleading.
When visiting jewellery shops in Lahore, compare what you are actually receiving rather than simply asking which store has the lowest figure.
4. Look Closely at Craftsmanship
Beautiful jewellery is not defined by gold weight alone.
The quality of craftsmanship determines how refined the finished article feels.
Inspect a piece closely.
Look at:
Symmetry
Stone setting
Surface finishing
Edges
Clasps
Hinges
Links
Polish
Comfort when worn
Balance and proportion
For diamond jewellery, stones should appear properly positioned and securely set.
For necklaces and bridal sets, the piece should sit naturally when worn rather than pulling awkwardly in one direction.
For rings, bracelets and bangles, comfort should be considered alongside appearance.
Exceptional jewellery often reveals its quality through details that are easy to overlook in photographs.
5. Ask About Diamond Certification
Diamond jewellery requires another level of consideration.
If you are searching for the best diamond jewellers in Lahore, ask detailed questions about the diamond rather than focusing only on its size.
Diamonds are generally assessed according to the internationally recognised 4Cs:
Cut
Cut determines how effectively a diamond reflects light and can significantly influence its brilliance.
Colour
Diamond colour is graded according to how much colour is present within the stone.
Clarity
Clarity refers to internal and external characteristics visible within or on a diamond.
Carat
Carat measures the weight of the diamond.
A larger diamond is not automatically a better diamond. Cut, colour and clarity can dramatically influence its overall appearance and value.
For significant diamond purchases, certification from recognised gemological laboratories such as GIA or HRD can provide additional information and confidence regarding the characteristics of a stone.
HANIF also offers assistance with premium diamond selections, including GIA and HRD-certified stones depending on the design and availability.
6. Bridal Jewellery Requires Specialist Guidance
Searching for bridal jewellery in Lahore can be overwhelming.
A bride may need jewellery for several events, including the engagement, nikah, mehndi, baraat and walima. Each occasion may have a completely different outfit, colour palette and styling direction.
The right jeweller should therefore understand more than jewellery itself.
A bridal consultant should consider:
Outfit neckline
Fabric detailing
Embroidery
Wedding colour palette
Face shape
Hairstyle
Event
Jewellery scale
Personal style
Comfort
Overall bridal look
Instead of selecting individual pieces without a plan, consider the entire jewellery composition.
A bridal look may combine a necklace, earrings, bangles, rings and other traditional elements. Each piece should work together without making the overall styling feel excessively heavy.
7. Choose Bridal Jewellery That Still Feels Like You
Trends change quickly.
Your bridal jewellery should still reflect your personality.
Some brides prefer grand traditional gold jewellery, while others are drawn towards diamonds, gemstones, polki-inspired detailing or contemporary compositions.
There is no single correct bridal aesthetic.
A good jewellery house will not push every bride towards the same style. Instead, it should help her discover pieces that complement her outfit, occasion and individual taste.
This ability to provide personal guidance is one of the qualities worth looking for when comparing the best jewellers in Lahore for bridal jewellery.
8. Consider Originality of Design
Jewellery becomes far more interesting when it carries a recognisable design language.
When visiting jewellery boutiques, look beyond the amount of gold or number of stones used.
Ask yourself:
Does the piece have character?
Does it look distinctive?
Is there a clear design idea behind it?
Would you still appreciate it years from now?
Established jewellery houses often develop signature collections rather than repeatedly producing variations of the same market trends.
For customers investing in high-end jewellery, originality can be just as important as material value.
9. Explore Bespoke Jewellery for Something More Personal
Sometimes the ideal jewellery piece does not already exist inside a display cabinet.
Bespoke jewellery allows customers to create something around their individual requirements.
This may include:
A customised engagement ring
A personalised bridal necklace
A family-inspired design
A particular gemstone
A specific gold finish
A meaningful motif
A unique ring size or proportion
A piece created around an existing jewellery wardrobe
Bespoke jewellery requires close collaboration between the client, designer and craftspeople.
If customisation is important to you, choose a jeweller with the experience and technical ability to translate an idea into a properly balanced piece of fine jewellery.
10. Visit the Boutique Before Making an Important Purchase
Online browsing is useful for discovering designs, comparing styles and shortlisting collections.
For significant bridal, gold or diamond purchases, however, visiting a boutique can be extremely valuable.
A photograph cannot fully communicate:
Diamond brilliance
Gold colour
Weight
Finishing
Movement
Scale
Comfort
How a necklace sits
How earrings frame the face
How a ring looks on the hand
Trying jewellery physically also allows you to compare designs you may not initially have considered.
For bridal clients in particular, an in-store consultation can make the selection process considerably easier.
11. Why Location Matters When Choosing a Jeweller in Lahore
Convenience is another consideration, particularly when buying bridal or customised jewellery that may require more than one visit.
A jeweller with an established Lahore presence makes it easier to arrange consultations, fittings, sizing, collection and after-sales assistance.
Areas such as MM Alam Road, Gulberg and DHA have developed into important destinations for premium retail and jewellery shopping in Lahore.
HANIF currently welcomes Lahore clients through multiple locations, including its MM Alam Road boutique, Y Block DHA presence and HANIF Jewellery and Watches at Dolmen Mall, DHA Phase 6.
12. Why HANIF Is a Destination for Fine Jewellery in Lahore
For customers exploring the best jewellers in Lahore, HANIF offers a combination of established craftsmanship, original design, premium materials and personalised service.
Established in 1978, the House of HANIF has developed across three generations and today creates and curates jewellery and luxury timepieces while maintaining boutiques across Lahore, Islamabad and Dubai.
Its jewellery universe ranges from bridal creations and lifestyle pieces to high-end bespoke collections.
Customers can explore gold jewellery, diamond jewellery, bridal creations, engagement rings, gemstones and statement pieces through collections designed for different occasions and styles.
HANIF’s current jewellery portfolio includes bridal collections alongside high-end and bespoke collections such as HASHT, QAWS-AL-MATAR, NAGAR, GULPOSH, GOHAR and HAPHAZARD, as well as lifestyle jewellery.
The focus is not simply on presenting jewellery but on helping clients understand and select pieces appropriate for their requirements.
A Personal Boutique Experience
Luxury jewellery purchases often require time.
A bride selecting her wedding jewellery may want to compare multiple necklaces. Someone purchasing a diamond may need guidance regarding shape, carat and certification. Another client may want to understand which gold finish works best with a particular design.
Personal consultation allows those decisions to happen without unnecessary pressure.
That combination of product knowledge and personalised guidance is particularly valuable when purchasing jewellery intended for important moments.
Gold Jewellery in Lahore: What Should You Ask Before Buying?
Before finalising a gold jewellery purchase, ask:
What gold karat is the piece?
What is its total gold weight?
Does the jewellery contain stones or diamonds?
How does the stone weight affect the total article?
What craftsmanship is involved?
Can the piece be resized or adjusted?
What care does the jewellery require?
What after-sales assistance is available?
These questions make comparing gold jewellers in Lahore much easier.
Diamond Jewellery in Lahore: What Should You Ask?
When purchasing a diamond ring, earrings, necklace or bracelet, ask:
Are the diamonds natural?
What is the total diamond carat weight?
What are the diamond colour and clarity?
What diamond shapes have been used?
Is certification available for the primary diamond?
What gold karat has been used?
Can the design be customised?
What maintenance is recommended?
The more valuable the purchase, the more important complete product information becomes.
Bridal Jewellery in Lahore: Plan Early
One of the most useful pieces of advice for brides is simple: do not leave jewellery selection until the final days before the wedding.
Begin exploring jewellery once the main outfits and wedding aesthetic are relatively clear.
Starting earlier gives you time to:
Compare different styles
Try jewellery with your outfit
Consider customised pieces
Adjust necklace lengths
Confirm ring and bangle sizes
Coordinate jewellery across different events
Complete bespoke orders where required
Bridal jewellery is an important part of the overall wedding look, so it deserves the same planning as the outfit itself.
Questions to Ask Before Choosing a Jeweller in Lahore
Before making your final decision, consider asking the jewellery house:
How long have you been operating?
Experience can be particularly important for bridal and bespoke work.
Can you explain the gold purity and weight?
Product information should be clear.
Do you provide certified diamonds?
For important diamond purchases, ask what certification options are available.
Can I customise the design?
This matters if you require specific sizing, gemstones, finishes or proportions.
Can I visit a physical boutique?
A physical store provides valuable reassurance for significant purchases.
What happens after the purchase?
Ask about jewellery care, adjustments, maintenance and other after-sales support where applicable.
Final Thoughts: Finding the Best Jewellers in Lahore
Finding the best jewellers in Lahore is ultimately about finding a jewellery house you can trust.
Beautiful designs matter, but so do authenticity, craftsmanship, transparency, service and the ability to guide you towards the right piece.
When purchasing gold jewellery, understand the karat and weight. When purchasing diamonds, learn about quality and certification. When selecting bridal jewellery, think about your complete wedding look rather than choosing each item separately.
And above all, choose jewellery that feels personal.
For clients looking for gold, diamond, bridal and bespoke jewellery in Lahore, HANIF offers the opportunity to explore fine jewellery through established Lahore boutiques and personalised consultations.
A jewellery purchase may take only one day to make, but the piece itself can remain connected to a family, celebration or personal milestone for generations.
Frequently Asked Questions
Which are the best jewellers in Lahore?
The best jeweller depends on what you are purchasing. Look for an established jewellery house offering transparent product information, quality craftsmanship, authentic gold, diamond certification where applicable, strong bridal expertise, physical boutiques and professional after-sales service.
Where can I buy luxury jewellery in Lahore?
Gulberg, MM Alam Road, Liberty and DHA are among Lahore’s well-known jewellery and premium retail areas. HANIF also has multiple Lahore locations, including its MM Alam Road boutique, Y Block DHA presence and Dolmen Mall location.
Where can I buy bridal jewellery in Lahore?
Bridal jewellery is available across many established jewellery houses in Lahore. When choosing a bridal jeweller, prioritise craftsmanship, gold and diamond quality, design variety, customisation and professional bridal consultation rather than selecting solely according to price.
How do I choose a gold jeweller in Lahore?
Check the jewellery house’s reputation and ask about gold karat, weight, stones, craftsmanship, price calculation and after-sales support before purchasing.
Where can I buy diamond jewellery in Lahore?
Established luxury jewellery boutiques across Gulberg, MM Alam Road and DHA offer diamond jewellery. For significant diamond purchases, ask about the 4Cs and recognised certification such as GIA or HRD where applicable.
Does HANIF have jewellery stores in Lahore?
Yes. HANIF’s official store information lists multiple Lahore locations, including MM Alam Road, Y Block DHA and HANIF Jewellery and Watches at Dolmen Mall, DHA Phase 6.
Does HANIF offer bridal jewellery?
Yes. HANIF’s jewellery portfolio includes dedicated bridal collections alongside lifestyle, diamond, high-end and bespoke jewellery.
In a world where technology changes almost overnight, a fine Swiss watch represents something increasingly rare: an object created to be owned, worn, maintained and appreciated for decades.
Buying a Swiss watch is therefore about much more than knowing the time. It is an investment in mechanical craftsmanship, distinctive design, engineering, materials and a centuries-old culture of watchmaking. For some collectors, carefully selected watches can also retain meaningful value over time, although no watch should be considered a guaranteed financial investment.
At HANIF, watch enthusiasts can explore a diverse selection of renowned Swiss names, ranging from independent haute horlogerie maisons to internationally recognised watchmakers. Each offers a different interpretation of Swiss watchmaking, allowing collectors to choose pieces that reflect their individual taste, lifestyle and appreciation of mechanical art.
What Makes Swiss Watches Different?
The words Swiss Made carry considerable significance in the watch industry. The designation is protected through Swiss legislation governing watches and watch movements, making it more than simply a phrase placed on a dial.
Yet the attraction of Swiss watches extends far beyond their place of manufacture.
Switzerland has developed an ecosystem where traditional watchmaking skills exist alongside advanced engineering, precision manufacturing and contemporary material development. Some manufacturers specialise in complicated mechanical movements, while others distinguish themselves through unusual cases, hand-finished dials, chronographs, ceramics or limited-production creations.
Franck Muller, for example, describes its watchmaking around complications, in-house capabilities and traditional Swiss techniques. Its celebrated Aeternitas Mega contains 36 complications and 1,483 components, illustrating just how technically ambitious mechanical watchmaking can become.
That level of mechanical thinking is one reason a fine watch can remain fascinating long after the initial purchase.
1. Swiss Watches Are Made for Long-Term Ownership
Most consumer technology is eventually replaced. Mechanical watches follow a very different philosophy.
A quality mechanical movement is built from interacting components such as gears, wheels, springs, bridges, jewels and oscillating systems. Instead of becoming obsolete because a new operating system has arrived, a properly maintained mechanical watch can continue functioning for generations.
This gives the watch a different relationship with its owner.
The marks acquired through years of wear, the occasions on which it was worn and the people to whom it may eventually be passed can all become part of its history.
A Swiss watch purchased to celebrate a wedding, professional achievement, anniversary or personal milestone may eventually have a significance that is impossible to express through its original purchase price alone.
2. Mechanical Craftsmanship Has Lasting Appeal
One of the strongest reasons collectors continue to appreciate Swiss watches is the mechanical work hidden inside them.
Some watches may appear beautifully restrained from the outside while containing extremely sophisticated movements underneath. Others intentionally expose their mechanics through open-worked or skeletonised designs.
Independent manufacturers often take this even further.
Chronoswiss, for example, states that its watches are hand-assembled in its Lucerne atelier and highlights in-house guilloché and enamel work alongside specialised mechanical complications.
Traditional guilloché itself requires patterns to be mechanically engraved into surfaces with specialised equipment, turning the dial into an important part of the craftsmanship rather than simply a printed display.
This combination of engineering and decorative skill helps explain why serious watch collectors frequently view mechanical watches as miniature works of functional art.
3. A Swiss Watch Can Hold Value Beyond Its Function
A smartphone tells time more accurately than almost any mechanical wristwatch, but accuracy alone is not why collectors purchase fine watches.
They value the complete object: its movement, manufacture, design, scarcity, provenance and identity.
The growing international market for pre-owned watches also demonstrates that a watch does not necessarily lose all relevance when its first owner decides to part with it. Deloitte’s 2025 Swiss Watch Industry Study identified the pre-owned segment as an increasingly important part of the industry, with consumers particularly attracted by affordability and access to distinctive or discontinued models.
That does not mean every Swiss watch will appreciate.
Value depends heavily on the individual reference, brand, demand, condition, originality, production volume, documentation, service history and broader collector market.
The better way to think about a Swiss watch is as something that can preserve a degree of desirability while continuing to provide years of personal enjoyment.
4. Limited Production Can Increase Collectability
Scarcity plays an important role in collecting.
Certain independent Swiss manufacturers deliberately create watches in very restricted quantities. This means enthusiasts may own something encountered only rarely outside specialist collections.
Louis Moinet, for example, describes its contemporary approach around limited editions and unique pieces, combining unusual materials with complex mechanical watchmaking.
The maison also draws inspiration from watchmaker Louis Moinet’s historical work on the chronograph while continuing to produce technically ambitious contemporary creations.
Limited availability alone does not automatically create investment value. However, when scarcity is accompanied by distinctive design, mechanical credibility and collector demand, it can contribute significantly to long-term desirability.
5. Materials Are Selected for More Than Appearance
Another reason quality Swiss watches age differently from ordinary accessories is their choice of materials.
Watchmakers work with stainless steel, titanium, precious metals, sapphire crystal, ceramics, carbon composites and numerous specialised alloys.
Different materials serve different purposes.
Some provide strength. Others reduce weight, improve scratch resistance or allow watchmakers to create visual effects that would be difficult to achieve using conventional metals.
Rado, for instance, has developed a strong identity around high-tech ceramic. The company highlights properties such as scratch resistance, lightness, durability and comfort, with ceramic becoming one of the defining elements of its watch design.
When carefully maintained, these material choices help a fine watch remain visually impressive even after years of use.
6. Great Watches Carry Recognisable Design DNA
A valuable luxury object should have identity.
Collectors are often drawn toward watches they can recognise from across a room, whether through a case silhouette, dial architecture, crown, chronograph mechanism, numerals or unusual complication.
Franck Muller’s tonneau-shaped creations and expressive numerals demonstrate how a watch can become recognisable without following the conventional round-watch formula.
Graham takes another distinctive direction. The independent company manufactures watches in La Chaux-de-Fonds and is particularly associated with bold chronographs. Its Chronofighter collection, for example, uses a highly recognisable chronograph trigger mechanism.
Strong design identity matters because collectors rarely build collections consisting only of technically similar watches. They often look for pieces that contribute something different.
That difference is what turns a collection into a reflection of personality rather than simply an accumulation of objects.
7. Independent Swiss Watchmaking Offers Something Different
Some of the most interesting watches today come from independent manufacturers.
Rather than designing for the broadest possible audience, independent maisons can explore unusual complications, materials, colours, case constructions and artistic concepts.
That is why collectors increasingly pay attention not only to the world’s largest watch companies but also to specialist names with clear watchmaking identities.
At HANIF, enthusiasts can discover manufacturers such as BOVET, Franck Muller, Corum, Artya , Louis Moinet, Favre Leuba , Chronoswiss,Maurice Lacroix, Cuervo y Sobrinos , Perrelet, Louis Erard, Armand Nicolet and EPOS, Rado, Tissot, alongside widely recognised Swiss names including Swiss Military by Chrono, Graham as well as watch collections from Versace and Ferragamo.
The diversity matters.
A Franck Muller collector may be attracted to complications and unconventional case architecture. A Chronoswiss enthusiast may appreciate visible mechanics and traditional dial finishing. A Graham owner may prefer powerful chronograph design. A Louis Moinet collector may seek rarity and artistic experimentation.
There is no single definition of the perfect Swiss watch.
The best investment is often the watch whose qualities give you a reason to continue appreciating it years after purchasing it.
8. Swiss Watches Can Become Personal Assets
Financial value is only one type of value.
A watch can become closely connected with a person’s identity.
It may be the watch worn during an important business meeting, a wedding, a graduation or the birth of a child. Years later, the same piece may be given to the next generation with those memories attached to it.
Few modern products are designed with that kind of ownership cycle in mind.
Mechanical watches are particularly suited to this because they can be maintained rather than simply discarded when something requires attention.
This transforms the idea of buying a luxury watch.
Instead of asking only, “How much is this watch worth today?”, it can be more meaningful to ask:
“Will I still want to own this watch twenty years from now?”
For a carefully chosen Swiss watch, the answer can easily be yes.
9. The Secondary Market Has Strengthened Watch Collecting
Another important development is the increasing maturity of the pre-owned watch market.
Deloitte’s latest industry research shows that pre-owned watches have become an important buying category rather than a niche reserved exclusively for experienced collectors. Access to watches that are no longer produced is one of the motivations attracting buyers to this market.
This gives certain watches a life well beyond their original retail cycle.
A discontinued reference with a distinctive dial, unusual complication or historically important design can sometimes become more interesting to collectors after production ends.
However, buyers should remain selective.
Not every limited edition becomes collectible, and not every expensive watch maintains its price. Purchasing from trusted retailers, retaining original documentation and maintaining the watch correctly all become increasingly important when long-term value matters.
10. The Right Watch Can Build the Beginning of a Collection
Many collectors remember their first serious watch.
It becomes the reference point against which future purchases are considered.
The next watch might introduce a chronograph. Another may feature an unusual case. The next could explore independent watchmaking, precious metals, skeletonised mechanics or artisanal dial work.
Gradually, a collection develops its own personality.
This is one advantage of discovering watches through a multi-brand environment: enthusiasts can compare different philosophies of Swiss watchmaking rather than looking at one manufacturer’s interpretation alone.
According to Deloitte’s 2025 study, physical retail remains particularly important in watch purchases because customers value being able to try watches and receive personal guidance.
For a luxury watch, this makes sense.
Case dimensions printed on a specification sheet cannot fully communicate how a watch sits on the wrist. Neither can photographs fully reproduce the depth of a dial, movement finishing or the interaction between polished and brushed surfaces.
Experiencing the watch personally remains an important part of choosing correctly.
How to Choose a Swiss Watch as an Investment
If long-term ownership matters to you, look beyond the logo on the dial.
Consider the manufacturer’s watchmaking credentials, the movement, originality of the design, quality of materials, production volume, serviceability, condition and documentation. Most importantly, consider whether the watch genuinely appeals to you.
Buying solely because someone predicts that a particular watch will increase in price can turn collecting into speculation.
Buying a strong watch that you genuinely enjoy creates value even if its market price never dramatically increases.
If it eventually becomes more collectible, that is an additional benefit.
Why Purchase Your Swiss Watch from HANIF?
A fine Swiss watch deserves an equally considered purchasing experience.
HANIF brings together established Swiss watchmakers, independent maisons and distinctive watch collections under one destination, giving customers the opportunity to explore different levels of mechanical watchmaking and design.
Whether you are looking for the bold character of Franck Muller, the artistic rarity of Louis Moinet, the mechanical personality of Chronoswiss, the chronograph-focused approach of Graham, the innovation of Rado, or another Swiss name from the HANIF portfolio, the objective should be to find a watch that fits both your wrist and your personal story.
For an experienced collector, that could mean discovering an unusual addition to an existing collection.
For a first-time buyer, it could mean selecting the watch that begins one.
Final Thoughts: Are Swiss Watches Worth the Investment?
For the right buyer, absolutely.
But the greatest value of a Swiss watch is not necessarily measured by how much someone else may pay for it in the future.
Its real strength comes from the combination of mechanical craftsmanship, distinctive design, quality materials, long-term serviceability, collectability and personal significance.
Some watches may retain significant market value. Certain rare references may even become more desirable over time. Others will primarily reward their owners through decades of use and enjoyment.
Either way, a carefully selected Swiss watch offers something increasingly difficult to find in modern luxury: an object that becomes more personal the longer you own it.
Explore Swiss watches at HANIF and discover a timepiece created not simply for today, but for years of ownership, appreciation and collecting.
Lahore, Pakistan – August 11, 2026 – Samsung Electronics MENA today announced the launch of StreamPass, an all-in-one entertainment concept designed exclusively for the region and pre-built into Samsung’s latest product ecosystem to provide even greater value to customers.
With the rapid growth of video-on-demand (VOD) consumption, Samsung has partnered with leading OTT platforms across the region, including Tapmad ,Begin and Spotify. Now, it is pleased to introduce its branded benefits pass, which consolidates these premium partners into a single experience, providing enhanced synergy and an elevated viewing experience across Samsung’s best-quality screens and audio devices.
StreamPass combines multiple VOD partners and, as of today, comes fully integrated with your Samsung TV. The concept upgrades Samsung’s immersive TV experience by providing a streamlined multi-channel offering that serves as both an aggregator and a curator. The days of endlessly searching across disconnected libraries will soon be a thing of the past for Samsung users.
“StreamPass brings the region’s leading entertainment partners together within Samsung’s product ecosystem, giving customers immediate access to premium content from the moment of purchase,” said Mustafa Sadick, Head of Visual Display Business at Samsung Electronics MENA. “For our business, it represents a meaningful step forward, deepening our partnerships and enhancing consumer value.”
StreamPass in Pakistan is available in two tiers, ensuring a high-value option for each eligible Samsung product, from OLED to Frame TV :
StreamPass Premium: Will give an ultimate viewing experience by providing 3 streaming partners on the premium line-up, such as 98”, OLED, Neo QLED, QLED and UHD.
StreamPass Art: Exclusively available on Samsung’s Frame lifestyle category, including access to 3 streaming services and 3 months of exclusive access on Art Store for The Frame.
“StreamPass brings together the best of connected viewing, and Tapmad is proud to add its strong portfolio of sports and entertainment to this ecosystem,” said Bilal Noushad, Chief Commercial Officer at Tapmad. “It is an exciting step towards making sports and entertainment an even more integral part of the connected TV experience.”
“Bringing Begin to millions of Samsung Smart TV users across Pakistan marks an important milestone for us,” said Jonathan Mark , CEO, Begin. “This partnership is about more than simply making Begin available on another platform. It is all about bringing premium global sports and entertainment, including LALIGA and other major IPs, directly into Pakistani homes through one of the world’s leading TV brand. With featured placement on Samsung Smart TVs and up to 12 months of complimentary access through Samsung Pass, we are making premium entertainment more accessible to audiences across Pakistan. We are proud to be taking this next step in transforming how Pakistani viewers discover and experience world-class content.”
“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa. “Our partnership with Samsung extends that experience into more everyday moments across the devices people use throughout their day, giving listeners across the region a richer, more effortless way to enjoy the music they love with Spotify Premium.”
With StreamPass, entertainment seekers across select MENA markets have easy access to blockbuster movies, regional series, sports, and chart-topping music.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com
About Tapmad
The destination for live sports and entertainment.
Tapmad is an OTT platform offering live sports and premium entertainment in one place. Stream cricket, football, tennis, fights, blockbuster Pakistani movies, hit dramas, TV shows, and exclusive content without ads, anytime, anywhere.
About Begin
Begin is Pakistan’s premium streaming platform, bringing together the best of live sports and entertainment in one place. Whether it’s world-class football from LaLiga, Saudi Pro League, EFL, and more, exclusive Pakistani originals like Churails, Farar, and Teen Tara, or blockbuster films including Spider-Man, Men in Black, and Baby Driver, Begin offers something for every kind of viewer. With ad-free streaming, affordable subscription plans, and a seamless experience across multiple devices, Begin makes premium entertainment simple, accessible, and enjoyable.
About Spotify
Since its launch in 2008, Spotify has revolutionized music listening. Our move into podcasting brought innovation and a new generation of listeners to the medium. In 2022, we took the next leap, entering the fast-growing audiobook market—continuing to shape the future of audio. Today, more listeners than ever can discover, manage and enjoy over 100 million tracks, 7 million podcast titles, and 700,000 audiobooks on Spotify. We are the world’s most popular audio streaming subscription service with 761 million users, including 293 million subscribers, in 184 markets.
Samsung and Spotify Bring Premium Listening to More Connected Devices in Pakistan
In a first for the region, eligible Samsung users can get up to three months of Spotify Premium and enjoy seamless listening across Samsung Galaxy mobiles, TVs, sound devices, Galaxy Buds, and Galaxy Watch.
Lahore Pakistan – 10 August 2026 – Samsung Electronics today announced a partnership with Spotify across the Middle East, North Africa, and Türkiye that enhances the way people discover, share, and enjoy music across select Samsung devices, spanning smartphones, tablets, TVs, sound devices, wearables, and digital appliances. The collaboration brings together the best of Samsung’s technology and the best of Spotify, the world’s most popular audio streaming subscription service, positioning Samsung’s connected ecosystem as the place where premium devices and world-class services come together to elevate everyday moments.
With the purchase of select Samsung devices, new users can enjoy up to three months of Spotify Premium. The experience extends across Samsung’s entire ecosystem, from smartphones and tablets to TVs, sound devices, and wearables: a track can begin on a Galaxy smartphone during the commute through Galaxy Buds, move to a Samsung TV and soundbar in the living room, and stay in hand with playback controlled straight from a Galaxy Watch. By connecting the devices that already sit at the center of daily life, Samsung turns them into one continuous listening experience.
Looking beyond this great promotion, Samsung and Spotify have established a deep partnership that reflects how Samsung continually works to elevate its users’ experiences, delivering not just premium technology but a growing ecosystem of partners that brings greater value to consumers.
“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. “Partnerships like this one with Spotify allow us to offer customers more than great technology, giving them an easy way to discover, stream, and enjoy the music they love across our entire ecosystem, and a genuine reason to choose Samsung for the experience, not only the product.”
Through this partnership, Spotify Premium delivers its full value across Samsung’s devices. Users enjoy ad-free music listening, richer audio quality that sounds its best on Galaxy Buds and Samsung’s sound devices, and the freedom to download tracks for offline play wherever they go. With Jam, friends can build a shared queue together, turning any gathering into a collective listening session.
Music has become one of the strongest ways people connect with culture and with each other, especially among young audiences driving today’s trends. That energy already shows up on Samsung devices: across MENA, Türkiye and Pakistan, nearly seven in ten streams come from listeners aged 18 to 34, according to Spotify. This partnership leans into that, making Spotify effortless across the devices people rely on every day and earning Samsung a natural place within their music experience.
“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa. “Our partnership with Samsung extends that experience into more everyday moments across the devices people use throughout their day, giving listeners across the region a richer, more effortless way to enjoy the music they love with Spotify Premium.”
The offer is tiered by market and device. For customers in Qatar, Egypt, Morocco, Pakistan, and Jordan, three months of Spotify Premium comes with the purchase of any other eligible Samsung product (including QLED, Mini LED, and UHD TV models; Galaxy A series smartphones and tablets; select sound devices; Galaxy Buds; and Galaxy Watch).
The offer is available at retail and on samsung.com and can be redeemed through the Samsung Promotion and Samsung Members apps.
Newest addition to the Galaxy A series features an Infinity-O display, combining a seamless viewing experience with reliable performance and intelligent tools for more users
Lahore, Pakistan – August 7th, 2026 –Samsung Electronics Co., Ltd. today announced Galaxy A27 5G, a device that refines everyday mobile use with an immersive display, reliable performance and thoughtfully integrated AI features. Building on the popular Galaxy A26 5G, Galaxy A27 5G introduces meaningful enhancements that make the experience easier and more intuitive for more users.
More Screen, Less Distraction
For smoother and more seamless viewing, Galaxy A27 5G features a 6.7-inch Super AMOLED display with a 120 Hz refresh rate. It also introduces an upgraded Infinity-O display, which minimizes the visible camera area through a discreet punch-hole design. Together with a reduced and more balanced bezel, this adds screen space and removes distractions to keep content front and center. With a slim 7.8 mm body, Galaxy A27 5G is designed to feel comfortable in the user’s hand throughout the day.
Everyday Performance, Enhanced
Powered by the Snapdragon® 6 Gen 3 Mobile Platform,[1] Galaxy A27 5G feels more responsive throughout the day, whether users are switching between apps or busily handling multitasking. A boost in GPU performance delivers smoother graphics for gaming and streaming, while the latest high-speed memory enables faster data transfer speeds and improved power efficiency. Together, these upgrades help Galaxy A27 5G deliver an everyday experience that users can count on.
Galaxy A27 5G also introduces a 12 MP front camera that captures a wider range of brightness and richer colors, resulting in more natural-looking selfies in a variety of lighting conditions.
Awesome Intelligence for Everyday Tasks
Upgrades to the existing suite of AI features make mobile intelligence more accessible. Circle to Search[2] with Google now supports multi-object recognition, allowing users to search for multiple items within an image at once, from outfits to accessories, in a single step. It also allows outfits to be virtually tried on directly from search results, helping users to explore new styles from anywhere.
Object Eraser[3] now delivers more precise results, making it easier to remove unwanted distractions with more natural-looking edits. Additionally, Voice Transcription[4] in the Voice Recorder app can now translate as it transcribes, making it easier to capture meeting notes in 22 languages.
Building on the Awesome Intelligence[5] experiences introduced earlier this year, Galaxy A27 5G supports a choice of AI assistants, including Google Gemini[6] and Perplexity.[7] Deeper integration across more native Galaxy apps — including Gallery — supports faster, more intuitive everyday interactions. Galaxy A27 5G now supports Bixby[8] as a conversational device agent, enabling seamless control of settings and features through natural language.
Galaxy A27 5G reinforces Samsung’s commitment to long-term support with up to six generations of Android OS and One UI upgrades, as well as up to six years of security updates from the initial global launch date, giving users confidence that they will be able to use their device for longer. Built on Samsung Knox with hardware-backed protection from Knox Vault,[9] Galaxy A27 5G keeps sensitive data secure, making device protection easier and more intuitive than ever before.
Availability
Galaxy A27 5G will be available starting August 7th in select markets in Black, Blue, Light Green and Light Pink.[10] For added peace of mind, Samsung Care+[11] offers comprehensive coverage optimized to users’ needs, including tailored benefits that protect the value of the device.
Go and Purchase your new Galaxy A27 5G from Samsung.com or nearest retail outlet.
###
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com.
Specification Table
Galaxy A27 5G
Display
6.7” FHD +
Super AMOLED, Infinity-O Display Up to 120 Hz refresh rate
*Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,860 mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.
[1] Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries.
[2] Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language or device model. Requires an internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed.
[3] Results may vary depending on shooting conditions, including multiple subjects, being out of focus or moving subjects.
[4] Voice transcription feature requires Samsung Account login. Only available on the pre-installed Samsung Voice Recorder app or files recorded using the pre-installed Samsung Phone app. Voice recording feature in the pre-installed Samsung Phone app may not be supported in some countries. Audio files must be under 3 hours in duration to be processed. Accuracy of results is not guaranteed. For details, please visit https://www.samsung.com
[5] Samsung Account login may be required to use certain Samsung Intelligence Features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligence Features. Availability of Awesome Intelligence features may vary depending on the region/country, OS/One UI version, device model or phone carrier. Awesome Intelligence service may be limited for minors in certain regions with age restrictions over AI usage.
[6] Gemini feature requires an internet connection and Google Account login. Service availability may vary by country, language or device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Accuracy of results is not guaranteed.
[7] Menu names, paths, and screen layouts may vary depending on your device model, software version, or app version. This feature may vary depending on your country, language, model, or app. If the Perplexity app does not appear in the voice wake-up app list, update both the Voice wake-up app and the Perplexity app to the latest version from the Galaxy Store, then try again. Language support for Perplexity may vary by country.
[8] Service availability may vary by country/service provider/language/device model/OS version.
[9] Security features or hardware/software architecture of Samsung Knox Vault on Samsung Galaxy A series smartphones may differ from those on Samsung Galaxy flagship devices, including S series, Z series, S FE series smartphones and Tab S series tablets launched from 2021 onwards. Availability of Samsung Knox Vault may vary depending on the device model.
[10] Color availability may vary depending on country or carrier.
[11] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/. Care at home and abroad: When in need of Samsung Care+ services during travel, users should contact the visiting country/region’s local customer services center in advance for Samsung Care+ availability.
[12] Memory/storage options and availability may vary by country, region or carrier. Available memory/storage capacity is subject to preloaded software.
[13] Galaxy A27 5G is rated as IP64. Based on lab test conditions for spraying 10 liters of freshwater per minute from all angles for 5 minutes. Not recommended for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear.
[RWMG/E1]Memory variant to be confirmed – Hassan Nadeem
“The Sting Within Me” debuted live during the Formula 1 MSC Cruises Barcelona Gran Premio de Barcelona-Catalunya 2026 weekend
From a viral internet discovery to a live debut at one of the motorsport’s biggest stages, “The Sting Within Me” marks the moment Sting Energy® used the sounds of Formula 1 to become a global anthem for fans around the world
Global, 14 June 2026: What does Formula 1® sound like? That question sits at the heart of “The Sting Within Me” – a high-energy new track from Alan Walker and STING Energy® (facilitated and curated by Warner Music India), inspired by the sound, speed and emotion of Formula 1. The track debuted live during the Barcelona Grand Prix weekend in front of thousands of fans – bringing together Formula 1, global DJ Alan Walker and a new generation of fans.
This wasn’t just a collaboration between music and motorsport. It was the culmination of an idea already gaining momentum online – that the roar of a Formula 1 engine sounds uncannily like one word: “Stinggg.” For Alan Walker, the project brought together two worlds that have long fuelled his passions beyond music: motorsport and energy drinks. A lifelong fan of racing and racing games, he saw the collaboration as an opportunity to channel the emotion, intensity and excitement of Formula 1 into an original Alan Walker record designed for fans both on and off the circuit. Drawing inspiration from the roar of the engines and the atmosphere of race weekend, Walker transformed that experience into a track built around the tension, anticipation and release that define the sport. And it all started with a sound the internet simply couldn’t unhear.
Inspired by the growing synergy between electronic music and Formula 1 fandom, Alan Walker approached the challenge of creating a contemporary racing anthem through his own distinctive lens. Captivated by the sport’s intensity and atmosphere, he collaborated with STING® Energy and Formula 1 to access a rich archive of engine sounds and race audio. Blending these elements with his signature melodic and cinematic production style, Walker crafted an original record that captures the tension, anticipation and release at the heart of a Formula 1 race weekend. Insights gained through his exchange with Mercedes-AMG PETRONAS Formula One team driver George Russell further helped shape “Sting Within Me.”
“Formula 1 already sounds electronic to me,” said Alan Walker. “The engines have rhythm, the build-up, the atmosphere, the tension, everything has a rhythm. Once I heard the ‘STING’ connection, it was impossible to ignore. I wanted the track to hit with the same pressure as a race start. Going live with it in Barcelona made it even more surreal because you could feel that emotion among fans in real time.”
“Last year, fans realised that Formula 1 sounds like STINGGG, and the response showed us just how naturally racing, sound and culture could collide.” said Eugene Willemsen, Chief Executive Officer of International Beverages, PepsiCo. “What started as a viral moment quickly evolved into something much bigger — Sting becoming the sound of Formula 1 for fans around the world. With ‘The Sting Within Me’, we pushed that idea further, turning the raw energy of Formula 1 into something fans can stream, share and experience beyond the circuit. This is about bringing Formula 1 into culture in a way that feels immediate, social and built for a new generation of fans.”
Emily Prazer, Chief Commercial Officer, Formula 1®, said: “Formula 1 today is much more than what happens on track, it’s about the sounds, experiences and emotion you get when engaging with our sport. STING’s new anthem is proof that the sport has grown far beyond the racetrack, with fans and consumers able to enjoy unique moments of the action in their everyday lives. Through this new track, Sting is helping more fans connect with one of the elements that makes the sport special – its visceral sound – and increase our ever-growing fanbase worldwide.”
Jay Mehta, Managing Director, Warner Music India & SAARC, shared: “Alan has brilliantly captured the energy of Formula 1, reflecting the sport’s pace, intensity, and atmosphere. This collaboration showcases the powerful connection between music and sport, while reflecting our continued focus on building a broader 360-degree ecosystem for artists and partners beyond the traditional recorded music business.”
More than a collaboration, “The Sting Within Me” reflects how Formula 1 is increasingly moving beyond sport — becoming a force across music, fashion, gaming and digital culture. Through the track, STING Energy® continues to build its identity across motorsports and pop culture. The Barcelona Grand Prix debut marked the first time fans experienced the track live, hearing the emotional frequency of Formula 1 transformed into music in real time.
Released today via Warner Music India, “The Sting Within Me” is now available across all major streaming platforms.
STING Energy ® is an energy drink brand owned by PepsiCo, created to spark high energy moments.
Built around the idea that not all moments are created equal, STING Energy ® exists to help people show up with the energy to make the most of moments across sport, gaming, music, nightlife and everyday culture. Through its global GET. SET. STINGGG platform, the brand celebrates the spark that turns anticipation into action and moments into unforgettable experiences.
As the Official Energy Drink of Formula 1 and Official Team Partner of the Mercedes-AMG PETRONAS Formula One Team, STING Energy ® connects the speed and spectacle of Formula 1 with the energy of youth culture through digital-first storytelling, cultural collaborations and fan-focused experiences around the world.
Jewellery is more than an accessory. It carries emotion, tradition, memories, and personal meaning. At HANIF Jewellers, every creation is designed with this understanding, bringing together refined craftsmanship, premium materials, and an elegant luxury experience for every customer.
From bridal jewellery and gold ornaments to diamond pieces and luxury watches, HANIF Jewellers has become a trusted destination for those who value beauty, quality, and authenticity.
A Trusted Name in Fine Jewellery
HANIF Jewellers has built its reputation on excellence, attention to detail, and customer trust. Each piece reflects a balance of traditional artistry and modern design, making it suitable for weddings, celebrations, gifting, and personal collections.
Whether a customer is choosing jewellery for a once-in-a-lifetime occasion or selecting a piece for everyday elegance, HANIF ensures a refined and memorable experience. Bridal Jewellery for Life’s Most Cherished Moments
A bride’s jewellery is one of the most meaningful parts of her wedding look. It represents heritage, beauty, and the beginning of a new journey.
At HANIF Jewellers, bridal collections are thoughtfully designed to complement different styles, from grand traditional sets to graceful contemporary pieces. Each necklace, bangle, ring, and earring is crafted to enhance the bride’s presence with elegance and distinction.
Gold Jewellery Crafted with Elegance
Gold has always held a special place in our culture. It is treasured not only for its value but also for the emotions and memories attached to it.
HANIF offers a wide selection of gold jewellery, including necklaces, bangles, bracelets, rings, earrings, and complete sets. Each design is created with precision, making it ideal for weddings, festive occasions, gifting, and personal wear.
Diamonds That Celebrate Special Moments
Diamond jewellery is chosen for moments that deserve to be remembered. From engagement rings and solitaire designs to diamond necklaces, bracelets, and earrings, HANIF presents pieces that reflect brilliance, grace, and sophistication.
Every diamond creation is carefully selected and crafted to offer beauty that feels personal and lasting.
Luxury Watches with Character
Alongside fine jewellery, HANIF Jewellers also offers a premium selection of luxury watches for men and women. Each timepiece represents craftsmanship, precision, and refined style.
Whether for business, formal occasions, gifting, or personal collection, HANIF’s watch selection is designed for customers who appreciate elegance and quality.
The HANIF Experience
What makes HANIF Jewellers special is not only the collection, but the experience. Customers are guided with care, respect, and expert knowledge, ensuring they find pieces that truly match their taste, occasion, and expectations.
With a strong commitment to authenticity, craftsmanship, and service, HANIF continues to be a trusted name for bridal jewellery, gold, diamonds, and watches.
Discover Luxury at HANIF Jewellers
Whether you are preparing for your wedding, choosing a meaningful gift, selecting fine gold jewellery, exploring diamond designs, or investing in a luxury watch, HANIF Jewellers welcomes you to experience elegance with confidence.
At HANIF, every piece is created to become part of your story.
When it comes to luxury jewellery in Pakistan, HANIF continues to set the benchmark for elegance, craftsmanship, and premium quality.
Recognized as one of the leading luxury jewellery and watch retailers in Pakistan, HANIF offers an exclusive collection of diamond jewellery, gold jewellery, bridal jewellery, luxury watches, and designer accessories
With decades of excellence in the luxury retail industry, HANIF has built a reputation for delivering authentic luxury jewellery and internationally renowned watch brands under one trusted name. Every jewellery piece at HANIF is crafted with precision, combining modern luxury trends with timeless designs to create collections that reflect style, prestige, and individuality.
Whether you are searching for luxury bridal jewellery in Pakistan, premium diamond rings, elegant gold necklaces, or high end Swiss watches, HANIF provides a world class shopping experience tailored to modern luxury consumers. The brand’s commitment to quality, authenticity, and customer satisfaction has made it a preferred destination for luxury shopping in Pakistan.
HANIF also continues to expand across premium retail destinations, offering a sophisticated shopping environment inspired by international luxury standards. From exclusive jewellery collections to premium watch boutiques, HANIF represents the future of luxury fashion and lifestyle retail in Pakistan.
For customers seeking timeless elegance, exceptional craftsmanship, and premium luxury brands, HANIF remains the ultimate destination.
Explore the latest collections and experience why HANIF is recognized as a leader in luxury jewellery and watches in Pakistan.
