“The Sting Within Me” debuted live during the Formula 1 MSC Cruises Barcelona Gran Premio de Barcelona-Catalunya 2026 weekend

From a viral internet discovery to a live debut at one of the motorsport’s biggest stages, “The Sting Within Me” marks the moment Sting Energy® used the sounds of Formula 1 to become a global anthem for fans around the world

Global, 14 June 2026: What does Formula 1® sound like? That question sits at the heart of “The Sting Within Me” – a high-energy new track from Alan Walker and STING Energy® (facilitated and curated by Warner Music India), inspired by the sound, speed and emotion of Formula 1. The track debuted live during the Barcelona Grand Prix weekend in front of thousands of fans – bringing together Formula 1, global DJ Alan Walker and a new generation of fans.

This wasn’t just a collaboration between music and motorsport. It was the culmination of an idea already gaining momentum online – that the roar of a Formula 1 engine sounds uncannily like one word: “Stinggg.” For Alan Walker, the project brought together two worlds that have long fuelled his passions beyond music: motorsport and energy drinks. A lifelong fan of racing and racing games, he saw the collaboration as an opportunity to channel the emotion, intensity and excitement of Formula 1 into an original Alan Walker record designed for fans both on and off the circuit. Drawing inspiration from the roar of the engines and the atmosphere of race weekend, Walker transformed that experience into a track built around the tension, anticipation and release that define the sport. And it all started with a sound the internet simply couldn’t unhear.

Inspired by the growing synergy between electronic music and Formula 1 fandom, Alan Walker approached the challenge of creating a contemporary racing anthem through his own distinctive lens. Captivated by the sport’s intensity and atmosphere, he collaborated with STING® Energy and Formula 1 to access a rich archive of engine sounds and race audio. Blending these elements with his signature melodic and cinematic production style, Walker crafted an original record that captures the tension, anticipation and release at the heart of a Formula 1 race weekend. Insights gained through his exchange with Mercedes-AMG PETRONAS Formula One team driver George Russell further helped shape “Sting Within Me.”  

“Formula 1 already sounds electronic to me,” said Alan Walker. “The engines have rhythm, the build-up, the atmosphere, the tension, everything has a rhythm. Once I heard the ‘STING’ connection, it was impossible to ignore. I wanted the track to hit with the same pressure as a race start. Going live with it in Barcelona made it even more surreal because you could feel that emotion among fans in real time.”

“Last year, fans realised that Formula 1 sounds like STINGGG, and the response showed us just how naturally racing, sound and culture could collide.” said Eugene Willemsen, Chief Executive Officer of International Beverages, PepsiCo. “What started as a viral moment quickly evolved into something much bigger — Sting becoming the sound of Formula 1 for fans around the world. With ‘The Sting Within Me’, we pushed that idea further, turning the raw energy of Formula 1 into something fans can stream, share and experience beyond the circuit. This is about bringing Formula 1 into culture in a way that feels immediate, social and built for a new generation of fans.”          

Emily Prazer, Chief Commercial Officer, Formula 1®, said: “Formula 1 today is much more than what happens on track, it’s about the sounds, experiences and emotion you get when engaging with our sport. STING’s new anthem is proof that the sport has grown far beyond the racetrack, with fans and consumers able to enjoy unique moments of the action in their everyday lives. Through this new track, Sting is helping more fans connect with one of the elements that makes the sport special – its visceral sound – and increase our ever-growing fanbase worldwide.”

Jay Mehta, Managing Director, Warner Music India & SAARC, shared: “Alan has brilliantly captured the energy of Formula 1, reflecting the sport’s pace, intensity, and atmosphere. This collaboration showcases the powerful connection between music and sport, while reflecting our continued focus on building a broader 360-degree ecosystem for artists and partners beyond the traditional recorded music business.”

More than a collaboration, “The Sting Within Me” reflects how Formula 1 is increasingly moving beyond sport — becoming a force across music, fashion, gaming and digital culture. Through the track, STING Energy® continues to build its identity across motorsports and pop culture. The Barcelona Grand Prix debut marked the first time fans experienced the track live, hearing the emotional frequency of Formula 1 transformed into music in real time.

Released today via Warner Music India, “The Sting Within Me” is now available across all major streaming platforms.

Listen now:

Spotify link
Apple Music link
YouTube link

Watch the reveal:

Instagram live social link

ENDS

Media Contacts:

Amit Nanchahal

Amit.Nanchahal@pepsico.com

+91 81304 63737

1. About STING Energy®

STING Energy ® is an energy drink brand owned by PepsiCo, created to spark high energy moments.

Built around the idea that not all moments are created equal, STING Energy ® exists to help people show up with the energy to make the most of moments across sport, gaming, music, nightlife and everyday culture. Through its global GET. SET. STINGGG platform, the brand celebrates the spark that turns anticipation into action and moments into unforgettable experiences.

As the Official Energy Drink of Formula 1 and Official Team Partner of the Mercedes-AMG PETRONAS Formula One Team, STING Energy ® connects the speed and spectacle of Formula 1 with the energy of youth culture through digital-first storytelling, cultural collaborations and fan-focused experiences around the world.

Company ranked the global TV market leader every year since 2006, based on revenue share

Lahore, Pakistan– Apr. 24^th, 2026 – Samsung Electronics Co., Ltd. today announced that it ranks as the world’s No.1 TV brand for the 20th consecutive year — marking two decades as the global leader in the television industry.

Samsung had held the top position in the global TV market since 2006, and, according to market research firm Omdia, the company recorded a 29.1% share of the global TV market in 2025. This achievement reinforces Samsung’s leadership across premium, ultra-large and next-generation display technologies.

Samsung led the premium segment priced over $2,500 with a 54.3% market share, driven by Neo QLED, OLED, and lifestyle TVs. It also maintained its lead in the segment over $1,500, holding a 52.2% market share.

“When consumers choose a TV, they’re choosing a brand they can trust for years to come,” said SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics. “Our 20-year leadership in the global TV market reflects that trust — built on decades of engineering excellence and premium innovation.”

20 Years of Industry-Defining Innovation

Since first reaching the No.1 position in 2006 with its design-led Bordeaux TV, Samsung has consistently innovated to reshape the television industry:

• 2009: The company accelerated the global transition to LED TVs, setting new standards for slimmer, more energy-efficient displays.
• 2011: The introduction of Smart TVs further transformed televisions into connected entertainment platforms, expanding their role beyond traditional viewing.
• 2015: The Serif reimagined how TVs integrate into living spaces by introducing a design-focused TV that positioned the screen as a statement piece within the home.
• 2017: The company launched The Frame, pioneering the Art TV category by transforming the television into a customizable digital art canvas.
• 2017: In premium picture quality, Samsung continued to set industry benchmarks with the introduction of QLED TVs powered by quantum dot technology.
• 2018: 8K TVs delivered over 33 million pixels — four times the resolution of 4K.
• 2020: Samsung introduced MICRO LED technology, advancing self-emissive display innovation and setting new standards for brightness, contrast and color accuracy in ultra-large screens.

Through continuous advancements in picture quality, smart functionality and display innovation, Samsung has played a defining role in establishing today’s premium TV standards.

Strengthening Leadership in Premium and Next-Generation TVs

Building on its legacy of innovation, Samsung continues to evolve its premium TV portfolio with expanded Micro RGB models, advancing its next-generation display technologies and reinforcing leadership in high-performance screens. The company also continues to enhance its OLED and Neo QLED lineups, delivering premium picture quality, ultra-large screen options and differentiated display performance.

Samsung is expanding its Mini LED offerings as well, bringing enhanced brightness, contrast and precision control to a wider range of screen sizes and price tiers to extend advanced display performance across its lineup. At the same time, continued investment in AI-powered TVs integrates advanced processors and intelligent features that optimize picture, sound and personalization in real time.

With two decades of proven global leadership, Samsung remains one of the most consistently recognized and trusted TV brands worldwide offering industry-leading technology across multiple price tiers, screen sizes and display innovations.

Go to samsung.com/pk or your nearest retail store to shop from our wide range of TVs:

Series	Model No	Type	Inch	Market Retail Price (MRP)
F Series	UA32H5000FUSMM	HD	32	Rs. 55,999
D Series	UA32T5300AUSMM	HD	32	Rs. 63,999
F Series	UA43F6000FUSMM	FHD	43	Rs. 83,999
D Series	UA43T5300AUSMM	FHD	43	Rs. 94,999
F Series	UA43U8000FUSMM	UHD	43	Rs. 101,999
D Series	UA43DU7000USMM	UHD	43	Rs. 116,999
F Series	UA50U8000FUSMM	UHD	50	Rs. 130,999
F Series	UA55U8000FUSMM	UHD	55	Rs. 151,999
D Series	UA50DU7000USMM	UHD	50	Rs. 157,999
F Series	QA50Q7FAAUSMM	QLED	50	Rs. 168,999
D Series	UA50DU8000USMM	UHD	50	Rs. 169,999
D Series	UA55DU7000USMM	UHD	55	Rs. 183,999
D Series	UA55DU8000USMM	UHD	55	Rs. 198,999
D Series	QA55Q60DAUSMM	QLED	55	Rs. 214,999
F Series	UA65U8000FUSMM	UHD	65	Rs. 229,999
D Series	QA55Q70DAUSMM	QLED	55	Rs. 248,999
F Series	QA55Q7FAAUSMM	QLED	55	Rs. 259,999
D Series	UA65DU7000USMM	UHD	65	Rs. 262,999
D Series	UA65DU8000USMM	QLED	65	Rs. 281,999
F Series	QA65Q7FAAUSMM	QLED	65	Rs. 291,999
D Series	QA65Q60DAUSMM	QLED	65	Rs. 306,999
D Series	QA65Q70DAUSMM	QLED	65	Rs. 330,999
D Series	QA55LS03DAUSMM	The Frame	55	Rs. 363,499
F Series	UA75U8000FUSMM	UHD	75	Rs. 367,999
F Series	QA65Q8FAAUSMM	QLED	65	Rs. 370,999
D Series	UA75DU7000USMM	UHD	75	Rs. 397,999
F Series	QA75Q7FAAUSMM	QLED	75	Rs. 429,999
D Series	QA65Q80DAUSMM	QLED	65	Rs. 441,999
F Series	QA65QN70FAUSMM	Neo QLED 4K	65	Rs. 459,999
D Series	QA65LS03DAUSMM	The Frame	65	Rs. 492,999
D Series	QA75Q70DAUSMM	QLED	75	Rs. 505,999
F Series	QA75Q8FAAUSMM	QLED	75	Rs. 519,999
F Series	QA65LS03FAUSMM	The Frame	65	Rs. 549,000
F Series	QA55S85FAESMM	OLED	55	Rs. 549,999
D Series	QA75Q80DAUSMM	QLED	75	Rs. 633,999
F Series	QA75QN70FAUSMM	Neo QLED 4K	75	Rs. 659,999
F Series	UA85U8000FUSMM	UHD	85	Rs. 683,999
F Series	QA85Q7FAAUSMM	QLED	85	Rs. 703,999
D Series	UA85DU8000USMM	UHD	85	Rs. 708,999
D Series	QA85Q70DAUSMM	QLED	85	Rs. 755,999
F Series	QA65S85FAESMM	OLED	65	Rs. 769,999
F Series	QA65S90FAESMM	OLED	65	Rs. 869,999
F Series	QA85QN70FAUSMM	Neo QLED 4K	85	Rs. 899,999
D Series	QA65S90DAUSMM	OLED	65	Rs. 906,999
D Series	QA75QN85DBUSMM	Neo QLED 4K	75	Rs. 957,999
F Series	QA75QN85FAUSMM	Neo QLED 4K	75	Rs. 999,999
F Series	UA98DU9000USMM	UHD	98	Rs. 1,099,999
D Series	QA85QN85DBUSMM	Neo QLED 4K	85	Rs. 1,191,999
F Series	QA85QN85FAUSMM	Neo QLED 4K	85	Rs. 1,249,999
F Series	QA77S85FAESMM	OLED	77	Rs. 1,299,999
F Series	QA98Q7FAAUSMM	QLED	98	Rs. 1,299,999
D Series	QA77S90DAESMM	OLED	77	Rs. 1,383,999
F Series	QA77S90FAESMM	OLED	77	Rs. 1,449,999
F Series	QA83S85FAESMM	OLED	83	Rs. 1,725,999
D Series	QA75QN800DUSMM	Neo QLED 8K	75	Rs. 1,781,999
F Series	QA75QN900FUSMM	Neo QLED 8K	75	Rs. 1,809,999
F Series	QA83S90FAESMM	OLED	83	Rs. 1,925,999
D Series	QA85QN800DUSMM	Neo QLED 8K	85	Rs. 2,311,999
F Series	QA85QN900FUSMM	Neo QLED 8K	85	Rs. 2,359,999

*Mentioned market retail price are subject to change.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

Lahore, Pakistan – 17^th March 2026: Samsung Electronics has achieved a landmark shift in the mobile industry with the introduction of the Galaxy S26 series, headlined by the world’s first built-in Privacy Display on the Galaxy S26 Ultra. By moving privacy from a software setting, or add-on gadgets to a fundamental hardware innovation, the new Galaxy S26 Ultra is a category-defining device built around “Engineered Trust” for the age of AI, where protection is built in the concept design, not an afterthought, so privacy feels effortless, intuitive and ready for everyday life.

In an era where AI-driven devices are more personalized and aware of user context than ever before, Samsung recognizes that increased integration brings a greater responsibility to protect personal space.

[Galaxy History: A Breakthrough in Display Technology]

The Galaxy S26 Ultra introduces privacy at the pixel level. Unlike traditional add-on privacy films that dim screens or interfere with fingerprints, Samsung’s hardware-based Privacy Display utilizes a precision ‘Black Matrix’ structure to manage light travel patterns. This industry-first architecture narrows the path of light emitted from each pixel, ensuring that while the user enjoys a clear, high-contrast view from the front, the screen fades into total privacy for anyone viewing from side, top, or bottom angles.

“We are entering an era where technology is becoming more personal and intuitive, making the physical security of our information more critical than ever,” said Omar Saheb, Regional Vice President of Marketing and Online Business at Samsung Electronics MENA. “With the Galaxy S26 Ultra, we are taking privacy beyond the Operating System and into the device hardware, giving our users the confidence to use their technology anywhere, from a crowded room to a busy commute, without compromise. By engineering privacy directly into the screen, we ensure total privacy, without compromising the premium Galaxy display experience.”

[Privacy That Fits Real Life]

The Galaxy S26 Ultra, powered by One UI 8.5, introduces a suite of features designed to make privacy as intuitive as the rest of the Galaxy experience:

• Private Album: Secure personal media directly within the Gallery using your existing device lock—no separate accounts or folders required.
• Proactive Privacy Alerts: Real-time notifications proactively flag unnecessary app attempts to access sensitive data like precise location or call logs.
• Intelligent Call Screening: Galaxy AI acts as a digital doorman, automatically answering unknown calls to identify callers and summarize their intent before you pick up.

[Intuitive Privacy Display Experience]

Designed for seamless daily use, the Privacy Display offers granular control without compromising device performance:

• Mode Selection: Easily switch between Off, On, and Maximum Privacy Protection to suit your environment.
• Intelligent Automation: Set the display to activate automatically when opening specific apps or entering a PIN on the lock screen.
• Partial Screen Privacy: Hide sensitive notification pop-ups while keeping the rest of the screen visible.

[A Multi-Layered Foundation of Protection]

These innovations are anchored in a comprehensive security ecosystem. While the Privacy Display protects the physical space, Knox Vault isolates sensitive biometrics in tamper-resistant hardware, and Knox Enhanced Encrypted Protection (KEEP) ensures each app can only access its own encrypted data. To ensure this trust lasts, Samsung is providing seven years of security updates for the Galaxy S26 series.

For more information about the Galaxy S26 series and Samsung’s commitment to human-centric AI, please visit Samsung.com.

About Samsung Electronics Co., Ltd. 

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com. 

Lahore, Pakistan – 13^th April 2026 – Samsung Electronics today announced the launch of its exciting new consumer promotion, “Winners League – Where Everyone Wins,” bringing unmatched value and rewards to customers across Pakistan during the country’s most anticipated cricketing season.

Tapping into the electrifying spirit of cricket that unites millions nationwide, Samsung’s Winners League campaign ensures that every purchase is a winning moment. Designed to deliver both instant gratification and long-term excitement, the promotion offers guaranteed rewards, weekly draw, and a mega bundle draw, making it one of Samsung’s most rewarding campaigns to date.

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Win Every Time with Confirmed Rewards

Customers purchasing selected Galaxy A Series and Galaxy S models – including Galaxy S25 FE, Galaxy A56, Galaxy A36, Galaxy A26, Galaxy A17, and Galaxy A07 – will receive confirmed vouchers worth up to PKR 25,000, redeemable through the Samsung Members app.

Upon purchase, customers can register their device on the Samsung Members app to unlock their voucher, ensuring immediate value with every purchase.

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Exciting Weekly Rewards

In addition to confirmed benefits, customers will be automatically entered into weekly lucky draws, offering a chance to win:

• 98-inch premium TVs
• Air conditioners
• Washing machines

Each eligible purchase qualifies as an entry, giving customers multiple chances to win throughout the campaign period.

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Mega Bundle Worth PKR 2.5 Million

All participating customers will also be eligible for the grand mega lucky draw, featuring an exclusive Samsung bundle worth PKR 2.5 million, including:

• 83-inch OLED TV
• Refrigerator
• Washing machine
• Air conditioner

Winners will be selected through a lucky draw process at the end of the campaign.

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Seamless Participation

Participation in the Winners League campaign is simple and seamless:

• Purchase an eligible Galaxy device during the campaign period
• Activate the device and register via Samsung Members
• Instantly unlock confirmed rewards
• Get automatically entered into weekly and mega draws

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Celebrating the Spirit of Winning

With “Winners League,” Samsung brings together the passion of cricket and the joy of winning, creating a campaign where every consumer walks away with value. Whether through instant rewards or life-changing prizes, Samsung continues to enhance everyday experiences for its customers in Pakistan.

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Availability

The Winners League promotion is available for a limited time only, valid from 13th April to 3rd May, across Samsung authorized retailers nationwide and online at samsung.com.

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About Samsung Electronics

Samsung Electronics inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of smartphones, TVs, home appliances, and more, delivering seamless connected experiences to consumers worldwide.

PAKISTAN – 12^th March 2026: Samsung Electronics announced a landmark breakthrough in mobile hardware with the launch of the Galaxy S26 Ultra, featuring the world’s first built-in Privacy Display. While standard privacy solutions have traditionally relied on software or add-on films, Samsung is once again pioneering a new industry category by engineering visual protection directly into the device’s pixel-level architecture

Representing a landmark shift in the mobile industry, the Galaxy S26 Ultra delivers a permanent solution to a universal problem: the need for flexible privacy without compromise. By introducing world-first Privacy Display technology directly into the Galaxy S26 hardware, Samsung is transforming privacy from an optional accessory into an integrated standard of engineered trust.

Privacy When You Need it

In an era of high-density living, where mobile users skip between crowded elevators and public transport networks to busy cafes and gyms, the risk of “visual hacking” is higher than ever. Whether entering a banking PIN, drafting a confidential work email, or viewing private photos, the Galaxy S26 Ultra ensures the user’s content remains their eyes only, all the time.

Samsung’s Privacy Display utilizes a precision ‘Black Matrix’ structure to manage light travel at the pixel level. This hardware-first approach provides comprehensive 4-way protection: covering the left, right, top, and bottom angles. This ensures that your screen remains crystal clear from the front while fading into privacy for onlookers. Critically, because the technology is embedded in the display architecture, this protection stays perfectly in place even when the phone is rotated for horizontal viewing.

The “Techie” Verdict: A Breakthrough for Everyday Use

Tech experts have highlighted how this integrated protection solves real-world challenges:

Video Wali Sarkar

Privacy display built-in? Game changer. Other brands will for sure follow the trend Galaxy S26 Ultra has set and the fact they’re defined an AI phone shifting from a smartphone I mean Samsung is a trend setter for a reason. Amazing Tech!

XeeTech Care

For someone like me who truly values personal space and privacy, this feature feels revolutionary. Samsung has genuinely raised the bar, and I’m obsessed!

Privacy For Every Situation

The Galaxy S26 Ultra’s world-first Privacy Display is designed to fit the rhythm of a busy day without adding friction to the user experience:

1. Discretion on a Crowded Commute: Whether on a packed Metro, squeezed into a stacked elevator, switching to Maximum Privacy Protection ensures that even in tight quarters, the person next to you sees only a dark screen, while your content remains crystal clear.

• Automatic Security for Banking: You can set the display to activate automatically the moment you open a banking app or reach the lock screen, providing instant peace of mind in busy cafes or public squares. You have control over when and how the Privacy Display kicks in.

• Vibrant Quality for Shared Moments: Unlike add-on gadgets or display films that dull images, this pixel-level protection maintains rich colors and sharp details. It remains active even in landscape mode, allowing you to show a friend a video while keeping side-viewers at bay.

A New Standard for Mobile Security

The Galaxy S26 Ultra is the first device to recognize that mobile security is no longer a luxury, it is a need in every phone. By switching to a hardware-backed foundation of security, the Samsung S26 redefines what it means to be secure. Samsung is once again redefining what technology can be.

For more information about the Galaxy S26 series, please visit samsung.com/pk

About Samsung Electronics Co., Ltd. 

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com.