Apple reportedly urged its suppliers to enhance iPhone manufacturing with the introduction of the iPhone 14 series since the company anticipated high demand during the holiday shopping season. However, it now appears that Apple has gone back on its plans as the company will no longer increase iPhone 14 production soon.
Tuesday’s Bloomberg report stated that the sales of the iPhone 14 are insufficient to support the increase in production. The report says that “an anticipated surge in demand failed to materialize.” Typically, Apple ups its manufacturing at this time of year to match the demand of the holiday shopping season.
According to sources cited in the report, Apple’s initial goal was to produce at least 6 million extra iPhone 14 units by the end of the year. That scheme has now been abandoned.
Recently, Ming-Chi Kuo, an analyst, claimed that Apple had asked Foxconn to produce the iPhone 14 Pro at 10% more. The expert claims that the Pro models are by far the most popular iPhones this year, while sales of the standard iPhone 14 and iPhone 14 Plus have been “poor.”
The new phones’ beginning price points of $799 for the iPhone 14 and $899 for the iPhone 14 Plus are quite like those of the iPhone 14 Pro, which starts at $999 and includes a brand-new always-on display with Dynamic Island, a 48-megapixel wide camera, and the new A16 Bionic CPU.
The largest smartphone market in the world, China, is experiencing a severe economic downturn that has impacted domestic producers of mobile devices as well as the sales of the iPhone. According to a Monday report from Jefferies, purchases of the iPhone 14 series during its first three days of availability in China were 11% lower than those of its predecessor the year before.
Additionally, the world’s demand for personal electronics has been restrained by the Ukraine conflict, fears of a recession, and rising prices. According to estimates from industry watcher IDC, the smartphone market is anticipated to decline by 6.5% this year to 1.27 billion units.
Meanwhile, Apple continues to offer the iPhone 13 and iPhone 12 at lower costs, which some customers might find more alluring than the forthcoming iPhone 14.