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This summer, GulAhmed is set to redefine elegance and comfort with the launch of its highly anticipated Summer Lawn Collection 2024. From the vibrancy of colors to the elegance of craftsmanship, this year’s collection of lawn dresses is a testament to the brands commitment to quality and fashion-forward designs. Launching in stores near you and online at www.gulahmedshop.com TODAY!

Collection Overview

Chunri Lawn Collection: Dive into the traditional essence with GulAhmed’s Chunri Lawn Collection, a perfect blend of cultural richness and contemporary designs. This collection, inspired by the timeless Chunri patterns, is perfect for those who adore classic prints with a modern twist. It’s designed to cater to a diverse audience, offering something special for everyone who wishes to add a touch of tradition to their wardrobe.

Essential Summer Lawn Collection: The Essential Summer Lawn Collection is the epitome of simplicity and elegance. Designed for everyday wear, this collection focuses on comfort without compromising on style. Their lawn dresses feature an array of subtle floral designs and soft pastels, perfect for the summer’s scorching heat. Ideal for women who prioritize comfort, style, and practicality in their daily wear.

Premium Embroidered Lawn Collection: Elevate your summer wardrobe with GulAhmed’s Premium Embroidered Lawn. This line of unstitched lawn showcases exquisite embroidery on premium quality fabric, making each piece a work of art. Aimed at those who seek luxury and sophistication in their festive and formal wear, this collection promises to make you stand out at every summer soiree.

Mother Lawn Collection: Celebrating the grace of motherhood, their Mother Collection offers elegant and comfortable attire for the modern-day mother. With a focus on versatile designs that are both functional and fashionable, this collection of lawn suits ensures that style is accessible at any age.

Quality Assurance

At GulAhmed, dedication to unparalleled quality is unwavering. Each piece from the Summer Lawn Collection 2024 has been crafted with meticulous attention to detail, from the selection of the finest fabrics to the precision of the embroidery. Commitment to quality craftsmanship ensures that each garment not only looks exquisite but also stands the test of time.

Online vs. In-Store Launch – February 15th 2024

While the brand has already introduced the summer collection comprising of unstitched lawn suits online, the true experience awaits you in-stores. GulAhmed invites you to explore the collections firsthand, feel the quality of the fabrics, and see the vibrancy of the colors for yourself. Whether you’ve browsed the collection online or are experiencing it for the first time, the in-store launch promises an immersive shopping experience.

Don’t miss the chance to escape the ordinary with GulAhmed’s Summer Lawn Collection 2024. Discover the perfect blend of tradition, elegance, and style in each of the collections, designed to cater to every preference and occasion. Visit your nearest Ideas stores or explore the collection online at www.gulahmedshop.com. With a flat shipping rate of PKR 99 across Pakistan and a 30-day worry-free exchange policy, Ideas makes your shopping experience seamless and satisfying. Embrace the summer of 2024 with style, elegance, and the unmatched quality of GulAhmed’s lawn suits.

As the scorching heat of summer approaches, fashion enthusiasts everywhere eagerly anticipate the launch of GulAhmed’s highly anticipated Summer Lawn Collection 2024. With the digital shelves of GulAhmed’s website, www.gulahmedshop.com, poised to be stocked with the latest trends, it’s time to revamp your wardrobe with elegance and flair as the lawn collection has launched exclusively online starting today!

This year’s collection is a testament to GulAhmed’s unwavering dedication to excellence, featuring a mesmerizing blend of vibrant hues, intricate floral patterns, and sophisticated cuts. Whether you’re a fan of timeless classics or crave the latest fashion statements, GulAhmed has something to offer for every taste and preference.

Key highlights Summer Lawn Collection 2024

GulAhmed’s 2024 Summer Lawn Collection boasts an exquisite array of colors, ranging from bold and vibrant to soft and serene. The collection features 2 piece and  3 piece lawn suit unstitched with intricate floral designs and chic cuts, all crafted with unparalleled attention to detail and quality.

Let’s delve into the four distinct collections, each offering its own unique style and charm:

Chunri Lawn Collection: This collection showcases a delightful blend of printed, embroidered, and Royal premium designs. With its colorful and joyful prints, along with luxury chiffon sarees and lehengas, the Chunri Lawn Collection is perfect for those who seek elegance with a touch of tradition.

Essential Summer Lawn Collection: Embracing the essence of blooming summer, this collection exudes sizzling styles and cool vibes. From botanical flora fantasies to embroidered delights, the Essential Summer Lawn Collection offers a diverse range of options for effortless chic.

Mother Lawn Collection: A tribute to the timeless beauty and grace of mothers, this collection celebrates their ability to balance elegance with practicality. Featuring styles that seamlessly blend fashion with function, the Mother Lawn Collection pays homage to the versatile beauty of both mothers and GulAhmed’s creations.

Premium Embroidered Lawn Collection: With 74 stunning looks to choose from, this collection offers a luxurious experience like no other. From Jacquard Majesty to chiffon, Swiss voile luxe, and silk sorbet, the Premium Embroidered Lawn Suits presents fresh summer designs for those who appreciate effortless elegance.

GulAhmed is proud to offer nationwide delivery for just 99 PKR, ensuring that customers across the country can enjoy their favorite lawn suits with ease. Additionally, international shipping is available with a hassle-free 30-day exchange policy, providing peace of mind for customers worldwide.

Don’t Miss Out on the Ultimate Summer Fashion Experience with GulAhmed’s Summer Lawn Collection 2024. Visit www.gulahmedshop.com today and embrace the essence of summer in style!

Meet Rafia Mazhar (@rafmazcooks), the culinary maestro hailing from Karachi, a seasoned professional chef, adept recipe developer, and food blogger. 

With a specialization in creating effortlessly quick and aesthetically pleasing dishes, Rafia unveils her exclusive Valentine’s Special Strawberry Chocolate Cookies recipe, a delightful treat exclusively for Paperazzi readers to elevate Valentine’s festivities.

Ingredients: 

1¼ cups flour

1 tsp baking soda

85 g butter

¼ cup caster sugar

¼ cup + 2 tbsp brown sugar

1 tsp vanilla extract

1 large egg

¼ cup fresh strawberries chopped 

¾ cup chocolate chips

Method: 

• Preheat the oven to 185°C

• Beat the butter, caster sugar & brown sugar till light & fluffy

• Add in the egg & vanilla. Beat well

• Fold in the flour and baking soda. Do not over mix

• Fold the chocolate chips and strawberries

• Scoop out 8 cookies from the dough. Place on a baking dish & freeze for 20 to 30 minutes

• Bake in the preheated oven for 10 minutes. Then take out and place more chocolate chips and strawberries on the top

• Rotate the pan & bake for an additional 4 to 5 minutes till browned. 

• Let the cookies cool on the pan completely before removing.

Soleil Home

Soleil by Khadija Shafqat crafts stunning serveware. Something from her “Valentine’s Edition” collection, like the captivating “Duchess Rose Plate,” would be a perfect Valentine’s Day gift for her.

Shop Oh Dear Cards

Discover adorable cards at Shop Oh Dear, perfect for your Valentine. Would you like to go for their Lovers Pack or Situationship Pack?

Sweet Affairs

Sweet Affairs heart-shaped pizza is perfect for a romantic date, cozy night in, or a Valentine’s Day surprise. Feel the love in every bite!

Carre by Doctor Cocoa

Carre by Doctor Cocoa, renowned for crafting couture brownies, presents the Belgian Celebration Log. Adorned with Belgian Ganache and premium Valentine’s toppings, it’s destined to elevate your loved ones Valentine’s Day to something truly special.

Warp

Surprise her with the Hexella Petit Cherry Red Mini Bag by Warp this Valentine’s Day. Crafted from plush cherry red leather and adorned with meticulously hand-embellished deep red crystals, this mini bag is not only a thoughtful gift but also offers just enough space for essentials like a lipstick, phone, and cardholder.

Fiza Bakes

If a whole cake feels like too much this Valentines, opt for Fiza Bakes’ “Cake to Go” – affordable, adorable, incredibly tasty, and it even includes a complimentary rose and card for that extra touch.

Candlelight

Surprise them with a touch of romance this Valentine’s – gift the black candle jar with red and white mini hearts by Candlelight to illuminate their heart.

Lals Chocolates

Lals Cupid Heart chocolate box is an ideal gift for your partner, best friend, fiancé, or beloved family member this Valentine’s.

Labour & Love

Celebrate love with the intricate craftsmanship of Labour & Love – hand-crocheted roses by talented women artisans. These blossoms, priced at Rs. 500 each, serve as a lovely and meaningful gift.

Artage

This Valentine’s, make her day with Artagepk’s sophisticated muted dirty pink shirt featuring a plush velvet rose accentuating the collar – a truly impeccable gift choice.

We recently visited The Observatory, a modern Lahori Bistro perched on the 6th floor of The Fred Hotel. The moment we stepped in, the enchanting ambiance, captivating artwork, stylish furniture, and ambient lighting left us in awe. A haven for content creators and aesthetic enthusiasts alike!

The Observatory unfolds Lahore’s contemporary gastronomic tale, envisioning the future chapter in our city’s culinary odyssey. Their menu seamlessly blends indigenous creations—dishes rooted and nurtured in Lahore—with beloved favorites and dishes that have journeyed to Lahore, becoming our own over time.

We experimented with several items on the menu. The Brisket Bun Kebab and Chicken Thigh Sando were absolutely remarkable, with flavors hitting the mark, securing their place as our ultimate favorites.

We also sampled Chicken Parm, Pan-Seared Chicken, and Chicken Florentine. Regrettably, these dishes adhered to a rather standard profile, falling short of the anticipated Observatory twist we were hoping for.

SEAFOOD TAKA TAK, featuring finely chopped squid, prawn, crab, and sole served with puri-parathas, proved to be a delicious and innovative dish. We thoroughly enjoyed The Observatory’s unique take on the traditional Taka Tak.

Badam Berry cocktail turned out to be incredibly refreshing! A fancy title for an impressive mix featuring strawberry puree, almond syrup, lemon, and soda.

Despite our initial craving for the Shahi Cannoli dessert, its unavailability led us to opt for the Caked Alaska—a choice that left us eager for a return visit. The seamless combination of homemade vanilla ice cream nestled between layers of chocolate sponge, crowned with a decadent chocolate sauce, crafted a truly exquisite dessert, elevating our entire Observatory dining experience.

Food:

We are currently obsessed with “For the Table’s” Tiramisu made up of spongy, espresso-soaked ladyfingers layered with creamy mascarpone filling topped with cocoa powder. Just delicious!

New finds:

Blue pottery lovers, Ceraamica has finest handcrafted Multani plates and platters at reasonable prices.

Music:

“Shor” by Mooroo featuring the dynamic talent of Young Stunners “Talha Anjum” is on our playlist this week.

Hot Couple:

Gigi Hadid and Bradley Cooper are on our hot couple list this week.

TV Show:

The Good Doctor is set to return for its seventh and final season, premiering on February 20th, 2024.

Artist:

“Manzar” by Romesa, a captivating collage of woodcut print on canvas showcased at the National College of Arts thesis display, has earned its place on our wishlist.

New Designer:

Co-ord sets remain a timeless fashion choice and this purple co-ord by Rakht Saaz has caught our attention.

Hottie of the week:

Jibran Nasir shines as our  “Hottie of the week” for championing the case of Ashfaq Satti’s mistreated wife. Nothing is sexier than a guy who protects women!


In men’s fashion, the perfect balance between comfort and style can often be elusive. However, when it comes to formal shirts, Salt by Ideas has managed to carve a niche for itself by excelling in the art of crafting dress shirts that are not only soft, breathable, and relaxed but also showcase modern cuts, trendy patterns, and classic designs.

The union of these qualities results in an uncompromising style that allows men to look and feel their best without having to sacrifice one essential aspect for the other. You can visit www.gulahmedshop.com to see for yourself as the entire range is available there.

Salt by Ideas understands the importance of comfort in men’s formal wear. The dress shirts from Salt by Ideas are tailored with precision, ensuring a soft and breathable fabric that keeps you comfortable throughout the day. The use of high-quality materials is a testament to Ideas commitment to providing shirts that not only make a statement but also prioritize comfort of the wearer.

The collection boasts an array of modern cuts, catering to various body types and preferences. Whether you prefer a slim fit for a contemporary look or a regular fit for added comfort, Ideas has a shirt for every gentleman out there. The attention to detail in the tailoring ensures a flattering fit, allowing you to exude confidence and sophistication effortlessly.

What sets Ideas apart is its ability to seamlessly blend trendy patterns with classic designs. From timeless stripes and checks to more contemporary prints, the variety in patterns ensures that there something for every occasion. Whether you are attending a business meeting or a formal event, Ideas has the perfect shirt to complement your style, making a lasting impression wherever you go.


To make this stylish experience even more enticing, Ideas is currently running a Winter Sale from 16th to 31st January, both in-stores and online, offering a generous Flat 40% & 60% Off on winter wear. This is the perfect opportunity to enhance your wardrobe with premium formal shirts at unbeatable prices.

We are sharing some of the shirts that caught our eyes the most:

Unveil your style with the beige formal shirt by Ideas, a blend of sophistication and modern flair. This shirt transcends fashion norms, offering a fresh take on formal attire. The subtle pattern adds a touch of personality to the classic design, ensuring you stand out effortlessly. The breathable fabric ensures comfort throughout the day, while the tailored fit enhances your style.

Revitalize your wardrobe with Ideas khaki formal shirt, a modern twist on timeless fashion. The versatile khaki hue of this formal shirt complements a range of styles, allowing you to experiment with different looks effortlessly. Whether paired with tailored trousers for a polished appearance or dressed down with jeans for a smart-casual vibe, this shirt adapts to your diverse lifestyle. Embrace the perfect fusion of comfort and style, redefining your fashion journey with this must-have addition to your collection.

Invest in a wardrobe staple that seamlessly transits from the office to after-work events – Ideas white formal shirt. The crisp and clean design exudes professionalism, making it an ideal choice for any dress code. The durable fabric ensures longevity, offering a reliable garment for various occasions. Pair it with tailored trousers for a boardroom-ready look or dress it down with jeans for a smart-casual ensemble. Ideas commitment to quality craftsmanship is evident in every stitch, making this shirt not just a fashion statement but a practical investment for the modern man.

Dress for success with the Ideas blue & white stripe formal shirt, a versatile addition to your wardrobe that exudes professionalism and charisma. The meticulous design and attention to detail make this shirt a symbol of refined taste. The subtle yet distinctive pattern adds a touch of personality, allowing you to express your individuality effortlessly. From business meetings to social gatherings, this shirt is your go-to choice for making a lasting impression.


Make a statement in Ideas white red stripe formal shirt – a fusion of sophistication and contemporary style. This shirt is a must-have for those who appreciate the art of dressing well. The bold red stripes add a touch of vibrancy to your ensemble, making it a versatile piece for various occasions. Experience the perfect harmony of comfort and fashion, ensuring you look and feel your best.


As you embark on this journey of style and sophistication, it is worth noting that Ideas offers a flat shipping rate of PKR 99 across Pakistan. This ensures that your fashion-forward choices are delivered to your doorstep in minimal charges. Additionally, Ideas provides a 30-day worry-free exchange policy, allowing you the flexibility to exchange your purchase hassle-free if you happen to change your mind.


Remember, Ideas by Salt stands as a beacon of style and comfort in the world of formal shirts for men. The winter sale presents a golden opportunity to elevate your wardrobe, so do not miss out. Explore the collection online and experience the difference for yourself. Your journey to uncompromising style begins with Salt by Ideas.

In a country like Pakistan, weddings are one of the most extravagant events in a person’s life. There is a lot of commotion attached to weddings and its festivities. However, how many people actually pay attention to the most significant aspect of a wedding – the Nikahnama? Not many, really. In fact, most women do not even know what is written in their nikahnama.

According to Pakistan Commission on the Status of Women, two-thirds of women in Pakistan do not comprehend their Nikahnama only because they can’t read. Even those who can read do not mostly go through all the clauses of nikahnama, which makes them unaware of their rights. In return, many clauses in the nikahnama are crossed out without consulting the bride.

In a groundbreaking move to empower women across Pakistan, easypaisa has initiated a transformative campaign aimed at addressing this crucial issue by launching a new feature called Audio Nikahnama. The audio launch of the Nikahnama translation, under the hashtags #AudioNikahnama and #SunnTohSahi, is a significant step towards bridging this gap and ensuring that every woman understands her rights at the time of marriage.

easypaisa’s campaign focuses on raising awareness about the importance of comprehending the Nikahnama, a document that holds significant power in marital relationships. This legally binding document details essential clauses such as financial obligations, conditions of divorce, and provisions for the wife’s maintenance. Its significance lies in providing a transparent framework for the marriage, ensuring that both partners understand their roles and rights.

Multilingual support

The Audio Nikahnama allows women to listen to the explanation of nikahnama clauses in seven different languages, namely Urdu, English, Balochi, Pashto, Sindhi, Punjabi, Saraiki, and even has a Sign Language video for those with hearing disabilities. The audio explanation is not only a convenience but also a necessity, helping people understand the complexities of the Nikahnama before signing it. This initiative underscores easypaisa’s commitment to empowering women by providing them with the knowledge and understanding necessary to safeguard their rights in marriage.

You can access the Audio Nikahnama by simply giving a missed call to 0341 117 1222. Furthermore, the audio Nikahnama is also available on the easypaisa app in all seven languages.

Execution

As part of the campaign, easypaisa has also used graffiti art in three major cities of Pakistan—Karachi, Lahore, and Islamabad, highlighting the significance of Audio Nikahnama. The graffiti provides a visual representation of how easypaisa is reaching the masses, effectively communicating the crucial message of the campaign.

easypaisa’s Audio Nikahnama campaign is a commendable effort to empower women by breaking down language barriers and ensuring that every individual, regardless of literacy or hearing abilities, comprehends their nikahnama. By providing a platform for understanding, easypaisa is contributing to a more informed and empowered society, emphasizing the significance of the nikahnama in marital relationships.

In the hustle and bustle of our daily lives, the subtlest things can have a profound impact on our mood and mindset. One such magical touch comes from the simple act of wearing a perfume. It is not just about having a good fragrance around; it is about embracing an essence that shifts your entire perspective.
Ideas is a name synonymous with quality, introduces Fragrances by Ideas to elevate your sensory experience. You can explore the range available at Ideas website: www.gulahmedshop.com and embark on a sensory journey that enhances your daily life.

Let us explore how wearing a perfume can be the key to living life in the best way possible.
Imagine waking up to a new day, and the first thing you do is spritz on your favorite Fragrances By Ideas body spray. Instantly, the aroma engulfs you, awakening your senses and setting a positive tone for the day. The freshness and vibrancy of the fragrance becomes your silent companion, ready to accompany you through whatever the day may bring. We are talking about My Stories; this carefully crafted fragrance is designed to evoke a sense of timeless charm, enveloping you in an aura of grace and femininity. Immerse yourself in the subtle whispers of citrus and the sweet embrace of vanilla, as each spritz transports you to a world of refined beauty.

As you head to work, the subtle elegance of Mystic Perfume will give you an enchanting allure. This fragrance is a celebration of individuality. The subtle hints of musk and pomegranate provide a warm, embracing undertone, leaving a lingering impression of sophistication. Embrace the essence of charm as you embark on a sensory journey with every spritz of this exclusive perfume. The delicate notes give you confidence and a feeling of sophistication, creating an invisible aura around you. It is not just a fragrance; it is a statement, a declaration that today is your day, and you are ready to conquer it.

In the midst of a bustling day, a quick refresh with an Ideas deodorant spray can be a game-changer. Picture a moment when a subtle breeze catches the light and you catch a whiff of your chosen fragrance. Suddenly, you feel a burst of happiness, a moment of joy that uplifts your spirit. It is these small, ordinary moments transformed into extraordinary ones by the power of a well-chosen scent.
A social gathering is another scenario where Fragrances By Ideas becomes your ally. The allure of the perfume becomes a part of your identity, leaving a lasting impression. The confident air around you is not just noticed; it is felt by everyone you encounter. We suggest you to use Marina Perfume as it unfolds a bouquet of freshness, evoking a sense of timeless femininity. The perfume is a masterpiece, meticulously designed to accompany you on your journey, leaving a trail of sophistication wherever you go. Enjoy the enchanting notes of Lavender, Orange and Cedar that dance delicately on your skin, creating an aromatic symphony that resonates with grace and allure.

Immerse yourself in the artistry of fragrance as Poem perfume for women beckons you into a realm of olfactory excellence. The carefully selected blend of aromatic elements evokes a sense of mystery, leaving a lasting impression that lingers gracefully on your skin. Embrace the allure of this perfume, an exquisite accessory that complements your individuality and adds a touch of glamour to every moment.

When you want to try out a softer perfume you should opt for High Life Perfume for women it is more than just a fragrance; it is a statement of individuality and style. The perfume encapsulates the essence of modern femininity, offering a subtle yet powerful aroma that lingers delicately throughout the day. Embrace the confidence that comes with wearing a scent that mirrors your unique personality, allowing you to leave a lasting impression wherever you go. The fragrance notes of pink pepper, rose and vanilla leave a lasting impression.


Wearing a perfume or deodorant can make one feel ready, happy, and confident. Whether it is conquering a work presentation, navigating through a crowded market, or enjoying a casual get-together, Fragrances By Ideas enhances each experience, making it memorable.
Fragrances By Ideas is your everyday magic potion, ready to transform ordinary moments into extraordinary memories. The collection caters to various preferences, offering a scent for every mood and occasion.
As you step into this olfactory adventure, remember that Ideas offers a flat shipping rate of PKR 99 across Pakistan, ensuring that the magic of Fragrances by Ideas is accessible to everyone. Additionally, indulge worry-free, as Ideas provides a 30-day worry-free exchange policy. Embrace the joy of scent, embrace Fragrances by Ideas, and let every day be a celebration of your unique essence.

The National College of Arts hosted the Bachelor’s Degree Show 2023, which was open to the public and art enthusiasts.  Students’ work reached unprecedented levels of originality, as showcased by all departments within the college. In addition to visitors from Pakistan, art enthusiasts go from all over the world to engage in the spectacular exhibition of creativity and to honor the recent arrival of new artists in the field.

All graduating students have the chance to present their work to the public, industry professionals, friends, family, and prospective students at the annual degree show. 

The Degree Show featured students from diverse departments like Textile, VCD, Fine Arts, Cultural Studies, Product Design, Ceramic Design, and Music. From personal narratives to captivating scents, the exhibit captured life events, nature, and various inspirations. This event is a culmination of hard work, providing a valuable platform for students to celebrate, share, and exhibit their final year projects. Here are a few captivating glimpses from the Degree Show that caught Paperazzi’s attention:

Department of Textile Design: 

Ceramic Design: 

Cultural Studies: 

Visual Communication Design: 

Department of Fine Arts: 

Product Design: 

Department of Musicology:

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