Lahore, 31st October 2024 — Vera (previously MGT), Pakistan’s luxury couture brand has officially launched in partnership with Uzma Ventures, an innovative venture studio dedicated to advancing the local consumer market on a global stage. This partnership marks a pivotal moment for both brands as they unite to redefine the landscape of South-Asian luxury fashion, setting a new standard for couture that blends timeless craftsmanship with modern sophistication.
Vera, designed for the empowered woman of today, introduces an array of breathtaking bridal wear and exclusive ensembles for life’s most memorable occasions. With Creative Director Maheen Ghani and Managing Director Faryal Shuja at the helm, Vera draws from decades of combined experience and a deep understanding of luxury fashion. Maheen, a seasoned designer known for her label MGT (Maheen Ghani Trends), and Faryal, who continues her mother’s legacy in couture, bring a distinct vision and passion for high-end craftsmanship that will be the hallmark of Vera’s brand identity.
“We envision Vera as more than just a couture brand—it’s a celebration of the modern woman,” says Maheen Ghani. “Our pieces are designed to empower and captivate, merging heritage with contemporary elegance to create something truly unique.”
Managing Director Faryal Shuja shares her enthusiasm for the brand’s mission, adding, “Vera is about honouring tradition while speaking to the bold, individual style of today’s woman. I am deeply inspired by the stories our pieces will tell and the confidence they will bring to each client. This launch marks the beginning of a journey to bring unparalleled beauty and quality to every bride and every woman we dress.”
Empowering Local Brands for a Global Audience
Uzma Ventures is a Pakistan-based venture studio dedicated to supporting consumer-focused startups through strategic funding, operational expertise, and a people-centric approach. Founded by Raja Ahmed Shuja, Uzma Ventures specialises in building direct-to-consumer (DTC) brands that connect meaningfully with consumers and positioning them for global success. An Uber and Amazon alum, Raja has successfully built multiple ventures and is an active investor and advisor across the consumer sector, including fashion, e-commerce, healthcare & technology.
“At Uzma Ventures, we’re committed to supporting visionary brands like Vera that emulate authenticity, creativity, and purpose,” shares Raja Ahmed Shuja. “This venture exemplifies our mission to bridge local talent with international markets, empowering Pakistani businesses to thrive globally.”
Vera’s designs will be available through an immersive online platform, providing consumers with a seamless experience that reflects the sophistication and elegance of the brand.
Contact details:
info@vera-world.com
raja@uzmaventures.com
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