In conversation with Amina Z
What does beauty mean to you?
Beauty means feeling comfortable in your own skin and feeling good about yourself, whether it is because of make-up or nice clothes or exercising, it is having confidence in yourself.
Have you been inclined towards make-up since a young age or did you recognise your passion later on in life?
Almost every woman loves make up but I never thought of becoming a make-up artist, I recognised my passion in my early 20’s.
How do you stay abreast of the latest beauty trends?
Keeping up with all the trends can feel overwhelming at times; you need to know what’s happening not only for you, but also for your potential customers. They trust you to be informed and to know what is happening in the Beauty and Fashion world. So I do a lot of research online regarding the current and upcoming beauty trends and read a lot of print magazines daily so I stay ahead of the trends.
You have an incredible career – what have been your highlights?
Highlights of my career are that I started from scratch and I keep on educating to update myself on latest techniques in this field, I was able to expand and make a salon of my dream. I am always consistently working on giving good service to my clients.
What has been the biggest challenge of your career?
Each day comes with its own challenges and problems but patience and dedication towards my work is what always gets me through. During my career I have always tried to strike a balance between what the client wants and what vision I have for them which has always worked for me.
How would you describe your signature look and what is it about your style that sets you apart from other make-up artists?
My make-up style is soft, subtle and dewy. I don’t believe in over doing it. The best part about Amina Z salon is that we don’t impose rather we improvise make-up and hair according to your skin type or preferences but there is one thing for sure.
Your secret to successfully running multiple branches of your salon while raising your kids?
It’s never easy being a mom trying to juggle a full-time business with a family life. The key is to focus on a plan, get organized, and find the right balance between profession and parenthood. I am blessed with a very supportive family which makes running my salons a lot easier.
Describe a day in your life.
My day starts at 9/30 with a good breakfast, reach the salon between 10/30 to 11. Check everything at the salon, have a brief meeting with my team. Then generally talk to my clients, check if the services are done properly, pick up my son from school at 2/40 take him home, after lunch I come back to the salon in the evening and then I am there till it closes at 8pm
How does it feel to have your daughter choose the same career as you?
I am very happy and relieved that my daughter has recently joined me. She has versatran retriever with reliable protection from low and high-speed crashes. She has done her bachelor’s degree in math, statistics and computer sciences from university of Toronto. Then she did a year’s course from Aveda institute Toronto in hair and salon management, Aveda is considered to be one of the best there.
Your advice to aspiring young girls who want to be just like you.
We all know practice makes perfect, and make-up artistry is no exception. Whether it’s trying out different looks on yourself or your friends, the more you do it, the better you will be. Also being determined and focused is imperative to succeeding. Never lose hope and learn to take criticism positively and in a few short years things will work out even better than expected.