Founder and CEO of Walnut Communications, a public relations agency, and Alchemists, a celebrity management company, Samra Muslim has over ten years of experience in the field of PR, marketing and communications. Walnut has been the driving force behind many successful projects in the entertainment industry, those of which include films Jawani Phir Nahin Aani, Ho Mann Jahaan as well as Janaan.
Did you stumble upon your career, or was it something that you always wanted?
I always wanted a career – now what I wanted has always been evolving based on times, my passion, and my dreams. That’s true even today!
What was your “aha!” moment?
I have “OMG!” and “haha” moments… and then some “***” ones too, still waiting for the ‘aha!’.
Did you ever consider or experience a career change?
I have had loads of career changes, and they have happened as I have walked through life – worked in the hardcore corporate sector with Karachi Sheraton, Etihad Airways, and then switched over to blogging and writing in the middle. Even now as an entrepreneur, it was initially Walnut (the PR and communications agency) and then opened up Alchemists last year which is celebrity management and image consulting, so literally the only constant thing has been change!
When was a time you felt completely discouraged, and how did you push through it?
Hmm I thought what next, and just pushed in that direction. Kind of like a flowing river that just adjusts its path to the land and keeps going towards the sea without stopping.
What was the best advice that your mentor gave you?
To believe in myself!
What are the top 3 things you cherish in your life?
My boys (husband, brother, dad & nephew), my team and my friends!
What is #1 thing that is yet to be ticked off your bucket list?
Oh man, the bucket list is so long. Most of it is travel-related.
What does nobody tell you about being the boss?
That nothing really changes – you still have to get the work done!
Name one boss lady that you admire and how she still inspires you?
From my own peer circle, I would say Redah Misbah! How she juggles everything – home, work, kids, travel, and her amazing excel sheets that make it all happen! Just love it.
Describe a day in your life.
Other than get up, check my phone, get ready and go to work, there is nothing similar in my day and I love the chaos and madness of it all!
Complete this sentence: To me, a #BossLady is…”
What did you learn from your biggest failure?
That there are no failures, there are just lessons and opportunities to improve for a better future!
Which world leader would you most like to have dinner with?
Queen of England… she is the ultimate boss lady, after all!
What advice would you give to young girls out there who have dreams and goals like yours?
Don’t you dare let anyone ever stop you from making your dreams a reality.